The document provides feedback from audience questionnaires and online comments about a student's trailer, poster, and website created to promote a psychological thriller film. The feedback was overwhelmingly positive, praising the dark tone and suspenseful structure of the trailer as well as the consistent visual style across all the marketing materials. Minor criticisms involved some aspects of cinematography in the trailer. The feedback confirmed that the marketing campaign successfully conveyed the film's genre and brand identity, and would encourage viewers to watch the movie. Conducting audience feedback at various stages of the project helped the student improve their work and understand its effectiveness.

1. Audience Feedback
Summary

2. Questionnaire
As shown in the results of questions 1 and
2, the audience feedback supports the idea
that I succeeded in making the trailer both
conventional of genre and of form. The
comments praise the dark nature of the film
which we knew was essential for the
psychological thriller genre while also
praising the structure of the trailer which
we crafted based on research into many
other trailers. Question 3 also shows that
they would all be encouraged to watch the
film after seeing the trailer meaning it has
achieved its primary purpose.

3. Questionnaire
From the responses to questions 4, 5 and 6 it is clear
that audience feedback approves of my use of the
technical elements in the trailer as well as both the
ancillary products. The comments particularly praise
the camerawork and soundtrack in the trailer as well
as the use of image and layout in the ancillary
products. The only minor criticisms are of some
aspects of mise-en-scene in the trailer although it has
improved since earlier drafts.

4. Questionnaire
The answers to question 7
supports my argument in
question 2 of the evaluation
that all 3 of my products
successfully link together to
promote the film. The fact that
the audience recognise
recurring themes and styles
between the products is a
positive sign in showing the
success they would have as a
real film marketing campaign.

5. Wallwisher and YouTube
Comments
Other feedback obtained by the Paddlet
which can be viewed above on this page
as well as the comments on the YouTube
page for my trailer also give similar
positive feedback. The YouTube
comments to the left compliment the
dark atmosphere of the trailer which
relates to the genre while also stating it
would make the film appeal to them,
once again confirming the view that my
trailer has achieved its main purpose.
The Wallwisher comments acknowledge
a clear brand identity of the film through
these products which is an important
factor in the marketing process

6. Feedback Videos
The first of my feedback videos was a comparison between the first and final drafts of my
trailer. This was important in marking the scale of improvement throughout my work. The
main points of improvement mentioned include:
•
The inclusion of an effectively paced and exciting soundtrack to convey the mood.
•
Better use of editing to structure our footage more like a trailer than simply a collection
of scenes.
•
More effective and varied shot types.
•
More conventional to the psychological thriller genre.
The second video was focused on the ancillary products with the main areas praised
including:
•
The contrasting view of the protagonist on one and the antagonist on the other.
•
The way they reveal aspects of the plot of the film through props and events.
•
The reviews shown on the poster as an effective way of appealing to the target
audience.
•
The use of bold fonts.

7. Feedback Videos
What the first video has helped me to understand is that:
•
The knowledge I gained from my research into similar products was a vital process in the
understanding of how to make a trailer and made mine more successful.
•
The use of technology, both in production and post production is a vital element in making the
trailer seem appealing to the target audience and relating it to the genre.
•
That the opinion of the target audience is a key factor in the productions success and popularity
The second video revealed that:
•
Ancillary products play an important part in supporting the trailer in promoting the film.

8. Importance
Conducting various methods of audience feedback across all stages of
my coursework was of vital importance to my success. At the research
stage, it was significant in the sense that it helped me understand who
my target audience were. This enabled me to go into the production
process fully aware of who I needed to make it appeal to. It also
helped me understand which psychological thriller films were popular
amongst them meaning I could incorporate themes and styles similar
to these works in my planning and production stages. The audience
feedback during the production process was also significant as it
enabled me to assess the strengths and weaknesses of my product
before I submitted it. This enabled me to redraft my work to incorporate
better uses of costume and adjust various scenes to make them more
conventional. These improvements would have not been added were it
not for the feedback, meaning my work would have been submitted at
a lower standard. Finally, in the evaluation stage, my audience
feedback enabled me to submit an accurate and detailed summary of
my work as well as understanding the strengths of my production
package and the skills I acquired from making it. It also enabled me to
understand factors I could improve on and how I could produce
production work of a higher standard in the future.