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The combination of the main product and ancillary texts is effective because: 1) The "Fragmented" text is consistent across all promotional materials to ensure the audience recognizes it as part of the same package. 2) The main character, Kieran, stays the same across all promotions to build brand recognition. 3) Consistent billing blocks and release dates of November 1st are used to show continuity.
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Marketing
The Battleship film campaign used famous actors and dramatic images from the film in trailers and posters on social media sites like Facebook and Twitter to promote it to a broad audience. They also aired frequent trailers before similar genre films in theaters and on television in the US. Film trailers are made to create awareness and interest in a new film so that people will want to see it when it is released. They are snippets of clips and scenes from the film with titles and audio edited together, usually a few minutes long. Trailers are shown on TV and before other movies in theaters, often before films of the same genre, to reach the intended target audience. They are generally released 1-2 months before the film to build interest
Evaluation question 2
The document discusses ensuring that different promotional products for a film called "Fragmented" are effective and well-linked. It emphasizes carrying over important assets, fonts, lighting effects, and details between the poster, trailer, and magazine to create a stronger connection between products. Specific elements like the pistol prop are shown in both the poster and trailer to develop the narrative and intrigue audiences. Continuity is maintained through consistent portrayal of the main character across all promotional materials.
Branding in film and television
Branding across all media sources for a film or TV show is important to be coherent and send a consistent message. All sources need to use the same styling, themes, and tone to clearly target the intended audience without confusion. The Joker film is used as an example of excellent branding, with the poster, website, and social media all employing a dark color scheme and 'clown' imagery that coherently targets a 15+ audience. Understanding the importance of consistency in branding will help the author create an effective poster and website for their own final production project that appeals to the target audience.
In what ways does your media product use, develop or challenge forms and conv...
The document discusses how the author's film magazine ancillary task follows conventions of real film magazines. It includes elements like the masthead at the top center, barcode, date, issue number and price. The colors and fonts are bright and eye-catching like real magazines in the horror genre. Overall, the author believes their task successfully uses conventions of real media products and could stand alongside them.
Presentation5
The document discusses how the author's film magazine ancillary task follows conventions of real film magazines. It includes elements like the masthead at the top center, barcode, date, issue number and price. The colors and fonts are bright and eye-catching like real magazines in the horror genre. Overall, the author believes their task successfully uses conventions of real media products and could stand alongside them.
Marketing battleship
Trailers are short previews of films used to advertise upcoming releases. They are designed to give the target audience an idea of what the film is like and help them decide if they want to see it. Trailers showcase the best or most exciting clips and aim to generate interest in the film's unique selling point. They are distributed through cinema screenings, television broadcasts, and online platforms like YouTube to reach the intended demographic. Teaser trailers are released early to build hype leading up to the film's full trailer and eventual release.
Film powerpoint
Trailers are important marketing tools for films that are shown in theaters, on television, and online. They are shorter versions of films that inform audiences about the genre and plot. The goal is to generate interest and encourage people to see the film. Trailers are designed to complement film posters and target the same intended audience. They highlight a film's unique selling point to distinguish it from other films and help fill theater seats. The timing of trailer campaigns is critical to build excitement but not be so early that audiences forget about the film.
Bowling for columbine
This poster summarizes a documentary film about guns in America. It uses bold imagery and text to attract attention and convey the film's main topic. Symbols of the American flag in the background and the word "gun" in the title make it clear the film explores the issue of guns in the United States. Positive reviews and the inclusion of well-known documentarian Michael Moore are meant to generate interest and appeal to a wide audience with its mix of serious content and humorous tone.
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Marketing
The Battleship film campaign used famous actors and dramatic images from the film in trailers and posters on social media sites like Facebook and Twitter to promote it to a broad audience. They also aired frequent trailers before similar genre films in theaters and on television in the US. Film trailers are made to create awareness and interest in a new film so that people will want to see it when it is released. They are snippets of clips and scenes from the film with titles and audio edited together, usually a few minutes long. Trailers are shown on TV and before other movies in theaters, often before films of the same genre, to reach the intended target audience. They are generally released 1-2 months before the film to build interest
Evaluation question 2
The document discusses ensuring that different promotional products for a film called "Fragmented" are effective and well-linked. It emphasizes carrying over important assets, fonts, lighting effects, and details between the poster, trailer, and magazine to create a stronger connection between products. Specific elements like the pistol prop are shown in both the poster and trailer to develop the narrative and intrigue audiences. Continuity is maintained through consistent portrayal of the main character across all promotional materials.
Branding in film and television
Branding across all media sources for a film or TV show is important to be coherent and send a consistent message. All sources need to use the same styling, themes, and tone to clearly target the intended audience without confusion. The Joker film is used as an example of excellent branding, with the poster, website, and social media all employing a dark color scheme and 'clown' imagery that coherently targets a 15+ audience. Understanding the importance of consistency in branding will help the author create an effective poster and website for their own final production project that appeals to the target audience.
In what ways does your media product use, develop or challenge forms and conv...
The document discusses how the author's film magazine ancillary task follows conventions of real film magazines. It includes elements like the masthead at the top center, barcode, date, issue number and price. The colors and fonts are bright and eye-catching like real magazines in the horror genre. Overall, the author believes their task successfully uses conventions of real media products and could stand alongside them.
Presentation5
The document discusses how the author's film magazine ancillary task follows conventions of real film magazines. It includes elements like the masthead at the top center, barcode, date, issue number and price. The colors and fonts are bright and eye-catching like real magazines in the horror genre. Overall, the author believes their task successfully uses conventions of real media products and could stand alongside them.
Marketing battleship
Trailers are short previews of films used to advertise upcoming releases. They are designed to give the target audience an idea of what the film is like and help them decide if they want to see it. Trailers showcase the best or most exciting clips and aim to generate interest in the film's unique selling point. They are distributed through cinema screenings, television broadcasts, and online platforms like YouTube to reach the intended demographic. Teaser trailers are released early to build hype leading up to the film's full trailer and eventual release.
Film powerpoint
Trailers are important marketing tools for films that are shown in theaters, on television, and online. They are shorter versions of films that inform audiences about the genre and plot. The goal is to generate interest and encourage people to see the film. Trailers are designed to complement film posters and target the same intended audience. They highlight a film's unique selling point to distinguish it from other films and help fill theater seats. The timing of trailer campaigns is critical to build excitement but not be so early that audiences forget about the film.
Bowling for columbine
This poster summarizes a documentary film about guns in America. It uses bold imagery and text to attract attention and convey the film's main topic. Symbols of the American flag in the background and the word "gun" in the title make it clear the film explores the issue of guns in the United States. Positive reviews and the inclusion of well-known documentarian Michael Moore are meant to generate interest and appeal to a wide audience with its mix of serious content and humorous tone.
evaluation question
This document discusses a marketing campaign created for a horror film that focused on consistency across three media products: a movie poster, magazine cover, and trailer. Key elements like location, characters, and typography were emphasized synergistically. The woods location was prominently featured in all products using similar backgrounds. While the killer's identity was kept mysterious, the same character appeared in the magazine cover and trailer. Identical font styles and taglines linked the products. Taken together, the campaign was intended to intrigue audiences and promote the film in a coherent way across different media.
Evaluation 2
The document discusses the effectiveness of combining a main film product with ancillary texts like a film poster and magazine cover to create a recognizable brand identity. The author used the same font on the trailer, poster, and magazine cover to maintain consistency across marketing materials. Research was done on film poster and magazine conventions to ensure the ancillary products were properly structured. The film poster and magazine were designed to provide information about the film's storyline and genre while drawing audience attention through use of the main character, typography, and color scheme matching the trailer. Social media would also be used to spread awareness and link audiences to the trailer and marketing materials across platforms.
Pr61
This document discusses the target audience and marketing strategies for the 2015 film Cinderella. The target audience is 8-14 year olds, as the original film was a children's story. Producers aimed to attract this audience by including elements that made the original successful, like Cinderella's fairy tale story. The film was marketed through trailers on websites like Facebook and YouTube, advertisements on television channels aimed at children, and word of mouth from people who had seen it. The trailer linked it to the popular film Frozen to appeal to its young audience.
Branding in film and television
Branding across all media platforms for a film or TV show needs to be consistent in order to effectively reach its target audience. All aspects of the branding, including posters, websites, and social media, should use matching themes, styles, and messaging to convey a coherent message without confusion. Good branding for The Joker movie exemplifies this strategy, with its dark color palette and clown imagery remaining uniform across all marketing channels to clearly identify the film's 15+ age rating and intended viewers.
Evaluation 2
The document evaluates how effective the combination of main and ancillary products is for a film campaign. It finds that using consistent fonts, colors, and actors across the poster, trailer, and magazine increases recognition and helps audiences link the different elements together as part of the same campaign. This makes the campaign more attractive and memorable to the target audience. Additional ways to promote the film discussed are bus advertisements, playing the trailer before other films, and leveraging the film's unique hybrid comedy-social realism genre.
Campaign research
Each poster for the film uses the same color palette and camera shots of the main character to connect them visually and highlight how central he is to the story. The posters also each feature the name of the main character to emphasize that the film follows his life story and intrigue audiences into wanting to learn more about what happens to him. Unifying elements like the background and font type are also kept consistent across the posters to brand the film and provide clues to its genre and setting.
Evaluation 2
The document evaluates how effective the combination of a main film trailer product and ancillary tasks of a film poster and magazine cover are. It describes how film posters are widely viewed on different platforms to promote films and catch viewers' eyes. Magazine covers are also ubiquitous and allow viewers to learn more about a film. The creator's film poster and magazine cover keep continuity by being in black and white. The poster matches conventions by positioning characters back-to-back to imply a relationship while suggesting obstacles. Fonts are similar across products to create a brand image while reviews are consistently featured to also maintain branding.
Question 2
The document discusses using synergy across marketing platforms like magazines, trailers, and posters to promote a film. Consistent branding and color schemes were used to make the advertising look more professional and help audiences recognize they were connected. Ancillary texts like magazines were also designed to not confuse audiences and adhere to genre conventions to further promote the film.
CROSS MEDIA CAMPAIGN
Cross media marketing involves advertising a product through various media platforms to reach a target demographic. Short films often use viral marketing through creating personalized websites, posters, and social media to create buzz. The Fly is an example of an effective cross media campaign for a short film, with a consistent logo, font, and imagery used across its website and posters. Successful long-form films like The Dark Knight, Harry Potter, and Star Wars also employed cross media strategies through merchandise, collaborations, and branding to build loyal global fanbases.
Synergy Task credited by Luca
The document discusses how the movie industry uses synergy to promote films. It provides the example of Public Enemies, which used a trailer, posters, and magazine cover to create awareness for the movie. These promotional materials all had a similar vibe and informed audiences about the gangster genre of the film. Key details like the cast, director, and release date help target the intended audience. The synergy campaign must portray accurate elements from the movie across all promotions to manage audience expectations.
Final evaluation question 2
The document discusses the importance of maintaining consistency across marketing materials to establish a clear identity for a film. It provides examples like Star Wars, which uses the same fonts, colors, and character/setting images in all its posters, trailers, and magazines. The author applied this by using the same coat worn by the protagonist, the same church setting, font for the title, and blue/black color scheme in the film poster and magazine cover. This consistency makes the film instantly recognizable and expands its potential audience when marketing across different materials.
Media campaign new
The media campaign for Fantastic Beasts and Where to Find Them utilized various communication channels like social media, posters, trailers, and merchandise to promote the film. Social media was a major channel as it allowed promotional videos and images to generate hype. Posters were displayed widely in public to raise awareness. Multiple trailers were released over a year's time on websites and in theaters. Merchandise like clothes helped advertise the film. Cohesion across these elements was maintained through consistent branding elements like unique fonts and inclusion of key characters.
Brief blog
In 3 sentences or less, here is a summary of the key points from the document:
The document outlines a brief for creating a promotional package - including a film trailer, poster and magazine cover - to promote a new thriller/horror film. It emphasizes linking common visual themes across all three pieces to enhance promotion of the film, while also meeting genre conventions and being original. Extensive research on successful thriller/horror promotional packages will provide inspiration for the creative work.
Q2 brand identity
The document discusses how the author developed a consistent brand identity across three promotional materials - a film poster, trailer, and magazine cover. Specifically, the author used: 1) the same characters represented in the same way, 2) a single recognizable font, 3) similar dark and light colors, and 4) conventional layouts that appeal to the target audience. This consistent representation of themes, fonts, colors and targeting of the audience helps promote the film by clearly linking all the elements together under one identifiable brand.
Marketing battleships
Film trailers are created to introduce audiences to a film's plot without revealing the ending. They showcase certain scenes and mixed dialogue to pique interest while maintaining suspense. Trailers are released months in advance and shown on television and websites to build excitement leading up to the film's release. Marketing packages also use posters to signify a film's genre through visual cues like characters, settings, costumes, and colors without fully disclosing the story. For example, a poster for a battleship film may feature a uniformed soldier in front of battling warships to indicate the genre without revealing the whole plot.
Question 2 of evaluation
The document discusses the effectiveness of combining a film's main product (poster, trailer, etc.) with ancillary texts (magazine). It analyzes the consistency across a promotional package for a horror film, including:
1) Using the same font across the poster, trailer, and magazine to maintain brand recognition and continuity.
2) Featuring the film's mask icon on the poster and in the trailer to convey the genre and narrative.
3) Focusing the magazine cover on the lead actor to attract the target audience and provide more context inside.
4) Concluding the package is consistent in linking the materials through visuals and font to clearly represent the film's brand identity.
Evaluation media 3
Our film is a thriller that follows a stalker and targets audiences ages 15 to 25, though it has teenage characters. The film has a new and different storyline that could appeal widely and not just in one country. Warner Brothers would be best to distribute it since they handle a wide range of films across genres and audiences. Marketing would include an advertising trailer on TV and the internet to generate buzz. The film's release format will depend on demand, which research and surveys will determine.
Eval ques 2 lwilliams
The combination of ancillary tasks like posters and radio ads with the main film production is effective at generating interest and discussion without revealing too much. The poster uses vague slogans and ominous imagery to spark questions between friends. Similarly, the radio ad includes just an audio clip and release date for Halloween to pique curiosity without spoiling the plot. Together these promotional elements aim to build an audience by allowing people to speculate and share theories rather than simply explaining the film.
Presentation2
Through their main film product and ancillary texts like a poster and magazine cover, the group aimed to clearly link the materials and make it obvious to the target audience that they were promoting the same film. They wanted to use curiosity and emotion to get the audience interested in learning more about the film and its release date. The group felt they achieved this through similar images in the poster and magazine cover that hinted at the film's plot while leaving some mystery. Feedback was gathered by sharing the trailer, poster and magazine on Facebook and YouTube to get a worldwide perspective from the target demographic.
Evalution
The document discusses the creation of promotional materials for a film as part of a class project, including a teaser trailer, film poster, and film magazine. It emphasizes the importance of ensuring the materials are interconnected and recognizable as being from the same creator. Key elements like title, fonts, colors, imagery, and genre cues were deliberately chosen and applied consistently across all pieces to clearly brand them as promoting the same film and to help the target audience easily identify the related works.
Evaluation
The document discusses the creation of a film promotion package for a horror film called "The Jinn". It summarizes how the magazine cover, film trailer, and poster use conventions of real media products through their layout, limited color palette, and inclusion of key information. Feedback indicated the target audience and genre were clearly communicated. Media technologies like iMovie, iPhoto and video cameras were used to construct, research, and evaluate the promotional materials.
Evaluation Question 2 Redone
The student created a movie trailer, poster, and magazine cover to promote the same film. To ensure continuity between the materials:
- The same actors were featured in all pieces.
- The same fonts were used throughout.
- A consistent three-color scheme of black, white, and red was applied.
- Logos were identical in the trailer and poster.
The student aimed to professionally market the film and attract their target 16-30 year old audience. They believe the combination of materials would effectively promote the movie.
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evaluation question
This document discusses a marketing campaign created for a horror film that focused on consistency across three media products: a movie poster, magazine cover, and trailer. Key elements like location, characters, and typography were emphasized synergistically. The woods location was prominently featured in all products using similar backgrounds. While the killer's identity was kept mysterious, the same character appeared in the magazine cover and trailer. Identical font styles and taglines linked the products. Taken together, the campaign was intended to intrigue audiences and promote the film in a coherent way across different media.
Evaluation 2
The document discusses the effectiveness of combining a main film product with ancillary texts like a film poster and magazine cover to create a recognizable brand identity. The author used the same font on the trailer, poster, and magazine cover to maintain consistency across marketing materials. Research was done on film poster and magazine conventions to ensure the ancillary products were properly structured. The film poster and magazine were designed to provide information about the film's storyline and genre while drawing audience attention through use of the main character, typography, and color scheme matching the trailer. Social media would also be used to spread awareness and link audiences to the trailer and marketing materials across platforms.
Pr61
This document discusses the target audience and marketing strategies for the 2015 film Cinderella. The target audience is 8-14 year olds, as the original film was a children's story. Producers aimed to attract this audience by including elements that made the original successful, like Cinderella's fairy tale story. The film was marketed through trailers on websites like Facebook and YouTube, advertisements on television channels aimed at children, and word of mouth from people who had seen it. The trailer linked it to the popular film Frozen to appeal to its young audience.
Branding in film and television
Branding across all media platforms for a film or TV show needs to be consistent in order to effectively reach its target audience. All aspects of the branding, including posters, websites, and social media, should use matching themes, styles, and messaging to convey a coherent message without confusion. Good branding for The Joker movie exemplifies this strategy, with its dark color palette and clown imagery remaining uniform across all marketing channels to clearly identify the film's 15+ age rating and intended viewers.
Evaluation 2
The document evaluates how effective the combination of main and ancillary products is for a film campaign. It finds that using consistent fonts, colors, and actors across the poster, trailer, and magazine increases recognition and helps audiences link the different elements together as part of the same campaign. This makes the campaign more attractive and memorable to the target audience. Additional ways to promote the film discussed are bus advertisements, playing the trailer before other films, and leveraging the film's unique hybrid comedy-social realism genre.
Campaign research
Each poster for the film uses the same color palette and camera shots of the main character to connect them visually and highlight how central he is to the story. The posters also each feature the name of the main character to emphasize that the film follows his life story and intrigue audiences into wanting to learn more about what happens to him. Unifying elements like the background and font type are also kept consistent across the posters to brand the film and provide clues to its genre and setting.
Evaluation 2
The document evaluates how effective the combination of a main film trailer product and ancillary tasks of a film poster and magazine cover are. It describes how film posters are widely viewed on different platforms to promote films and catch viewers' eyes. Magazine covers are also ubiquitous and allow viewers to learn more about a film. The creator's film poster and magazine cover keep continuity by being in black and white. The poster matches conventions by positioning characters back-to-back to imply a relationship while suggesting obstacles. Fonts are similar across products to create a brand image while reviews are consistently featured to also maintain branding.
Question 2
The document discusses using synergy across marketing platforms like magazines, trailers, and posters to promote a film. Consistent branding and color schemes were used to make the advertising look more professional and help audiences recognize they were connected. Ancillary texts like magazines were also designed to not confuse audiences and adhere to genre conventions to further promote the film.
CROSS MEDIA CAMPAIGN
Cross media marketing involves advertising a product through various media platforms to reach a target demographic. Short films often use viral marketing through creating personalized websites, posters, and social media to create buzz. The Fly is an example of an effective cross media campaign for a short film, with a consistent logo, font, and imagery used across its website and posters. Successful long-form films like The Dark Knight, Harry Potter, and Star Wars also employed cross media strategies through merchandise, collaborations, and branding to build loyal global fanbases.
Synergy Task credited by Luca
The document discusses how the movie industry uses synergy to promote films. It provides the example of Public Enemies, which used a trailer, posters, and magazine cover to create awareness for the movie. These promotional materials all had a similar vibe and informed audiences about the gangster genre of the film. Key details like the cast, director, and release date help target the intended audience. The synergy campaign must portray accurate elements from the movie across all promotions to manage audience expectations.
Final evaluation question 2
The document discusses the importance of maintaining consistency across marketing materials to establish a clear identity for a film. It provides examples like Star Wars, which uses the same fonts, colors, and character/setting images in all its posters, trailers, and magazines. The author applied this by using the same coat worn by the protagonist, the same church setting, font for the title, and blue/black color scheme in the film poster and magazine cover. This consistency makes the film instantly recognizable and expands its potential audience when marketing across different materials.
Media campaign new
The media campaign for Fantastic Beasts and Where to Find Them utilized various communication channels like social media, posters, trailers, and merchandise to promote the film. Social media was a major channel as it allowed promotional videos and images to generate hype. Posters were displayed widely in public to raise awareness. Multiple trailers were released over a year's time on websites and in theaters. Merchandise like clothes helped advertise the film. Cohesion across these elements was maintained through consistent branding elements like unique fonts and inclusion of key characters.
Brief blog
In 3 sentences or less, here is a summary of the key points from the document:
The document outlines a brief for creating a promotional package - including a film trailer, poster and magazine cover - to promote a new thriller/horror film. It emphasizes linking common visual themes across all three pieces to enhance promotion of the film, while also meeting genre conventions and being original. Extensive research on successful thriller/horror promotional packages will provide inspiration for the creative work.
Q2 brand identity
The document discusses how the author developed a consistent brand identity across three promotional materials - a film poster, trailer, and magazine cover. Specifically, the author used: 1) the same characters represented in the same way, 2) a single recognizable font, 3) similar dark and light colors, and 4) conventional layouts that appeal to the target audience. This consistent representation of themes, fonts, colors and targeting of the audience helps promote the film by clearly linking all the elements together under one identifiable brand.
Marketing battleships
Film trailers are created to introduce audiences to a film's plot without revealing the ending. They showcase certain scenes and mixed dialogue to pique interest while maintaining suspense. Trailers are released months in advance and shown on television and websites to build excitement leading up to the film's release. Marketing packages also use posters to signify a film's genre through visual cues like characters, settings, costumes, and colors without fully disclosing the story. For example, a poster for a battleship film may feature a uniformed soldier in front of battling warships to indicate the genre without revealing the whole plot.
Question 2 of evaluation
The document discusses the effectiveness of combining a film's main product (poster, trailer, etc.) with ancillary texts (magazine). It analyzes the consistency across a promotional package for a horror film, including:
1) Using the same font across the poster, trailer, and magazine to maintain brand recognition and continuity.
2) Featuring the film's mask icon on the poster and in the trailer to convey the genre and narrative.
3) Focusing the magazine cover on the lead actor to attract the target audience and provide more context inside.
4) Concluding the package is consistent in linking the materials through visuals and font to clearly represent the film's brand identity.
Evaluation media 3
Our film is a thriller that follows a stalker and targets audiences ages 15 to 25, though it has teenage characters. The film has a new and different storyline that could appeal widely and not just in one country. Warner Brothers would be best to distribute it since they handle a wide range of films across genres and audiences. Marketing would include an advertising trailer on TV and the internet to generate buzz. The film's release format will depend on demand, which research and surveys will determine.
Eval ques 2 lwilliams
The combination of ancillary tasks like posters and radio ads with the main film production is effective at generating interest and discussion without revealing too much. The poster uses vague slogans and ominous imagery to spark questions between friends. Similarly, the radio ad includes just an audio clip and release date for Halloween to pique curiosity without spoiling the plot. Together these promotional elements aim to build an audience by allowing people to speculate and share theories rather than simply explaining the film.
What's hot (18)
Similar to 2.
Presentation2
Through their main film product and ancillary texts like a poster and magazine cover, the group aimed to clearly link the materials and make it obvious to the target audience that they were promoting the same film. They wanted to use curiosity and emotion to get the audience interested in learning more about the film and its release date. The group felt they achieved this through similar images in the poster and magazine cover that hinted at the film's plot while leaving some mystery. Feedback was gathered by sharing the trailer, poster and magazine on Facebook and YouTube to get a worldwide perspective from the target demographic.
Evalution
The document discusses the creation of promotional materials for a film as part of a class project, including a teaser trailer, film poster, and film magazine. It emphasizes the importance of ensuring the materials are interconnected and recognizable as being from the same creator. Key elements like title, fonts, colors, imagery, and genre cues were deliberately chosen and applied consistently across all pieces to clearly brand them as promoting the same film and to help the target audience easily identify the related works.
Evaluation
The document discusses the creation of a film promotion package for a horror film called "The Jinn". It summarizes how the magazine cover, film trailer, and poster use conventions of real media products through their layout, limited color palette, and inclusion of key information. Feedback indicated the target audience and genre were clearly communicated. Media technologies like iMovie, iPhoto and video cameras were used to construct, research, and evaluate the promotional materials.
Evaluation Question 2 Redone
The student created a movie trailer, poster, and magazine cover to promote the same film. To ensure continuity between the materials:
- The same actors were featured in all pieces.
- The same fonts were used throughout.
- A consistent three-color scheme of black, white, and red was applied.
- Logos were identical in the trailer and poster.
The student aimed to professionally market the film and attract their target 16-30 year old audience. They believe the combination of materials would effectively promote the movie.
How effective is the combination of your main
The student ensured relevance and flow between their three media products - a poster, magazine cover, and trailer - by using consistent pictures of the main characters. They also included a blurb with information like the cast and how to find out more about the film. Throughout the products, they used a dark and thriller-esque style with colors like red and black to portray the genre. The title of the film, "KIDNAPPED", was chosen to clearly convey the topic and fit with the color scheme. Selling points like references to other popular films and inclusion of popular actors and production logos were used to influence audiences.
A2 Media Evaluation
The document provides an evaluation of media products created by Jake Dulson, including a film trailer, magazine cover, and poster.
1) Jake conducted research on conventions of different media forms to create professional-looking products that also challenged conventions. The trailer combined thriller and drama genres and had an unconventionally long format.
2) The magazine cover included bold text, a central character, and headlines like conventional covers but had a minimal, simple design. Connections between the products linked them while allowing uniqueness.
3) The poster featured a central background photo per conventions to intrigue viewers about the film's story, combining research-based techniques with an attention-grabbing aesthetic.
Q2
The student compares their film poster, magazine, and trailer to evaluate how effectively the ancillary texts support the main product. They used the same font across all pieces to maintain consistency. While the poster and trailer used identical fonts, the magazine employed a similar but distinct typeface to give it its own identity. Key characters and themes are featured prominently in each. Some areas for improvement include using a font that better reflects the genre across all pieces and including additional characters. Overall, the ancillary texts and main product complement one another well and work together to promote the story.
Q2
The student compares their film poster, magazine, and trailer to evaluate how effectively the ancillary texts support the main product. They used consistent fonts and featured the main character across all pieces. While the poster and trailer used the same font, the magazine had a similar but distinct font to give it its own identity. Locations, costumes, and actors were also consistently portrayed. Overall, the ancillary texts and main product were well integrated through shared visual elements and reinforcement of the film's genre and narrative. Room for improvement includes using fully consistent fonts and potentially featuring additional characters.
Evaluation 2
Kirstie Stone discusses the importance of creating ancillary products that are consistent with her main documentary product. She aims to use the same color scheme and quotes from the documentary in both a double page magazine spread and newspaper logo to clearly link them. The magazine spread will provide statistics about stop and searches by police and crime in media to support the factual nature of the documentary. Both ancillary products will engage audiences more by providing evidence for the documentary in ways that a radio spot could not. The products target different age groups to widely promote the documentary, which examines the effects of policing on young people.
How effective is the combination of my main product and ancillary texts?
The document discusses the role of a film distributor in marketing and promoting a film. It explains that the distributor is responsible for deciding how the film is distributed across different viewing platforms like theaters, DVDs, and streaming services. They also control the film's release date and use various promotional techniques to generate awareness and excitement for the film. These can include premier events, trailers in theaters, advertising on social media, print media like posters and magazines. Lower budget films may go straight to DVD or streaming services, while still using promotions like trailers on TV and social media which target younger audiences. An example is also given of how Disney successfully marketed and promoted the 2017 film Beauty and the Beast through unified branding, targeting both
2. How effective is the combination of your main product and ancillary texts?
This document discusses the production of a promotional package for a film as part of a media course assignment. It includes a film trailer, magazine cover, and poster. The author conducted research on codes and conventions to effectively promote the film across different media platforms. Key characters, costumes, logos, and other iconic elements were consistently featured in each product to clearly link them and create synergy in advertising the same film. The use of multiple media helps target different audiences.
Evaluation
The student created a promotional package for a film as part of their media coursework. This included a horror film trailer, poster, and magazine cover. To evaluate their work, the student analyzed conventions of real media products to inform their own. They discuss how their trailer challenged conventions by omitting a voiceover. The student also followed conventions like an attractive vulnerable character and unsettling soundtrack. Overall, the student aimed to apply research on codes and conventions to create an authentic horror media package.
Media question 2 oioi (1)ghghg
The document discusses how the author's three media products - a film poster, magazine, and trailer - work together effectively and contrast with professional texts. Key aspects like imagery, fonts, layout, and target demographics were considered to appeal to the target audience of 15-24 year olds. The products also utilize common conventions seen in other professional media like key cast/crew details, title treatments, and storyline previews. Marketing strategies are proposed to promote the fictional film further using the created products.
Question two
The combination of media products is effective at promoting the horror film "Delirium." Key elements include the film title, which was chosen to match the plot of possession and insanity. A billing block highlights the roles of those involved in production. The poster captures attention with its disturbing image of the main character and implies a sinister story. The film trailer successfully conveys the horror genre and brings the different media elements together. Multiple platforms like websites, Twitter, and Facebook aim to attract a younger target audience and encourage discussion of the film.
How effective is the combination of your main
The combination of the main film product and ancillary texts is effective. Both ancillary tasks successfully promoted the film to a high standard that reflects a real film. A consistent color scheme, font, and branding across all products ties them together and creates a recognizable identity. While promoting the film, the ancillary products do not reveal too much of the plot to prevent audiences from knowing the story beforehand. Overall, the ancillary tasks are an effective way to appeal to a mass market and promote the film without giving away the entire story.
What I have learnt from my research
Talia Donoghue analyzed existing film posters and magazines to inform her own designs for ancillary products promoting a mystery thriller film. She found that consistent typography, prominent imagery, taglines, and credit blocks were important conventions used in posters. For magazines, dominant imagery, mastheads as logos, and information on other films were common features. Talia plans to incorporate these conventions, such as consistent fonts and positioning credit blocks, while also adding modern elements like hashtags to establish branding and engage audiences across media platforms for her hybrid genre film.
Evaluation question 2
The student created a trailer, poster, and magazine cover to promote their film. They aimed to connect the three pieces through consistent design elements and themes. While the poster and magazine cover both featured thriller conventions like a memorable main character and white text, the student intentionally broke some conventions like using different characters in each image. Overall, the trio of promotional materials worked well together to create a cohesive marketing campaign that could appeal to both the target 16-18 demographic through the film itself, and a secondary audience via the print materials.
Question 2 (4)
The document discusses ensuring clear links between a film trailer and ancillary promotional materials like a poster and magazine cover. It describes design elements that were repeated across the materials, including the film title, production company name, billing block, and release date, to present a cohesive package and reinforce important information. Key details of the main character and storyline were also featured in all pieces to generate intrigue about the film's plot while advertising it as a horror genre production.
Question 2 (3)
The document discusses ensuring clear links between a film trailer and ancillary promotional materials like a poster and magazine cover. It describes design elements that were repeated across the materials, including the film title, production company name, billing block, and release date, to present a cohesive promotional package. The main character is featured prominently and similarly portrayed in all pieces to generate intrigue around her identity and role in the film's plot. Conventional details like social media links were also included to allow audience engagement across different platforms.
Question 2 (2)
The document discusses ensuring clear links between a film trailer and ancillary promotional materials like a poster and magazine cover. It describes design elements that were repeated across the materials, including the film title, production company name, billing block, and release date, to present a cohesive promotional package. The main character is featured prominently and similarly portrayed in a mysterious way in all pieces to engage audience interest in her character and the film's plot. Conventional details like social media links were also included to allow various ways for audiences to connect with the promotional materials.
Similar to 2. (20)
How effective is the combination of my main product and ancillary texts?
How effective is the combination of my main product and ancillary texts?
2. How effective is the combination of your main product and ancillary texts?
2. How effective is the combination of your main product and ancillary texts?
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Bourne identity
Matt Damon is the main character Jason Bourne in the film, as indicated by his image on the poster with a target graphic. There are also three secondary yellow images showing key fight and romance scenes. A fingerprint graphic suggests Bourne is either a secret agent or in trouble with police. The white sell line at the top prominently features Matt Damon's name to draw attention and widen the target audience by appealing to his fans.
Eval 4
The document discusses how various media technologies were used at different stages of creating a promotional media package. In the research stage, YouTube, film company websites, Google, Prezi and PowerPoint were used to analyze existing film trailers, magazine covers and posters. A group chat was used for planning and paper drafts were created and uploaded to a blog. Lucidpress and Photoshop were used to construct the magazine cover, and Adobe Premier was used to edit footage and add elements to the film trailer. A video camera recorded a focus group for evaluation, and feedback was added to blogs and PowerPoints.
2.
The combination of the main product and ancillary texts is effective because:
1) The same "Fragmented" text is used throughout to ensure consistency for the audience.
2) The main character, Kieran, stays the same across all promotional materials to create a recognizable brand.
3) Consistent billing blocks are used on the trailer and poster to show coherence.
4) Social media platforms are included on the magazine cover and poster to keep the target audience informed as they rely on media.
Question 5
The document discusses how the author addressed their target audience for a magazine they created. Their target audience was 15-25 year olds, similar to the audiences of magazines Q and NME which they used for inspiration. To attract this audience, the author used eye-catching design elements like a bold masthead, bright color scheme, and images of people wearing fashionable clothing. They also included engaging content like quizzes, celebrity gossip, music news and reviews that would appeal to a younger demographic. Throughout the magazine, the author consistently used red accents and calls to action to subscribe in order to guide readers between sections and draw their attention to key information.
Question 4
The document summarizes the target audience for a music magazine called Vinyl. The target audience is 15-25 year olds, with 70% female and 30% male. This is based on research showing more females listen to pop music than males. The magazine focuses on pop artists and topics of interest to younger audiences, such as fashion, music downloads, concerts, celebrity gossip, and social media. Images and articles in the magazine reflect these interests of the target demographic.
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2.
- 1. 2. HOW EFFECTIVE IS TH COMBINATION OF YOUR MAIN PRODUCT AND YOUR ANCILLARY TEXTS?
- 2. I made sure that my ‘Fragmented’ text was the same over my products so that it ensured the audience that promotional tool they were looking at ran alongside the other promotional packages that I had created. This text also ran throughout the film trailer instead of just at the beginning and then changing to plain text as this also ensured that audience knew the products were all the same promotional package even if they had started watching half way through the playing or screening of the trailer.
- 3. My main character also stayed the same throughout all of my promotional package to make sure the audience could recognize who the main character was. This would make my package a well known brand throughout all aspects. I also decided that to ensure this I would have Kieran as the character on my magazine front cover and on my films poster.
- 4. The billing block that was seen on my groups trailer was also the same as the one that I showed at the bottom center of my film poster to show consistency throughout my promotional package and to make sure that it is recognizable to the audience viewing it.
- 5. I used multi media platforms on both my magazine cover and my films poster to ensure that the audience was able to keep up to date on up coming information that may be released about the new film. As I had a target audience of 16 – 25 I felt that including a multi media platform was essential as they are a part of the younger generation who are always using social media. I chose to use twitter as my main platform as I feel that it is becoming more and more popular day by day.
- 6. In our group we decided that the November the first would be a good release date for our film as it is the month of remembrance day and as our film was based on the issue of PTSD caused by war we felt like releasing it in November would be a good idea. I kept this date the same over my trailer and my film’s poster and had it in bold text so that the audience was aware of the release date.