The document provides an audience research overview for a film trailer. It describes the target audience as mainly male ages 17-40 from middle to upper class backgrounds with interests in intellectual activities. It recommends showing complex plot elements and a dark, sinister tone in the trailer to appeal to this audience. Techniques like low key lighting, sharp cutting, and an increasing tempo soundtrack should be used to represent themes of deteriorating mental states and increasing pressure/tension.

1. Audience Research Overview

2. Demographics and
Psychographics
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Age Group 17 – 40
Mainly male but could include females.
Mainly middle class (also upper class).
Interests in reading, travelling, watching
films, activities/ experiences such as sailing
parachuting etc.
Lifestyle would probably be intellectual such
as students or writers etc. They would also
be cultural and spend time travelling.
Mainly British and American.

3. What Should Be Shown In The
Trailer
On-screen text to hype up the film and
reveal aspects of plot.
 Elements of a complex and socially relevant
plot that can relate to the intellectual nature
of the target audience.
 Good use of technical elements to create a
dark and sinister tone and style and
represent the nature of the popular genre.
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4. How To Conventionally Appeal
To The Target Audience
The mise-en-scene will consist of low key lighting
to represent the dark tone of the film. We will also
use the outfits of the agents to create the
impression of a faceless organisation
 Sharp and sudden cutting will be used to represent
the deteriorating mental state of the protagonist.
 The use of high and low angle shots will represent
the agency’s dominance and power over the
protagonist who will be faced with increasing
pressure.
 The tempo of the soundtrack will increase as the
trailer progresses to represent the increasing
tension to a climatic point at the end of the trailer.
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