The Battleship film campaign used famous actors and dramatic images from the film in trailers and posters on social media sites like Facebook and Twitter to promote it to a broad audience. They also aired frequent trailers before similar genre films in theaters and on television in the US. Film trailers are made to create awareness and interest in a new film so that people will want to see it when it is released. They are snippets of clips and scenes from the film with titles and audio edited together, usually a few minutes long. Trailers are shown on TV and before other movies in theaters, often before films of the same genre, to reach the intended target audience. They are generally released 1-2 months before the film to build interest

2. Looking at the Battleship campaign it is evident
they used famous faces and names to exemplify a
professional standard, along with dramatic images
took from the film its self.
The Campaign aired these trailers and posters on
sites such as Facebook and Twitter, targeting a
specific vast audience. They also aired frequent
trailers prior to similar genre films at the cinemas
and on US television.

3. Film trailers are made to advertise the new film to
the public to create both awareness and interest,
so when the film comes out people will go and see
it at the cinemas. They are made by the
campaign/creator of the film for the general public,
sometimes the are specifically aimed at a target
audience who are most likely to be interested in
that genre of film.

4. They are snippets of different clips of the film
collectively put together with both sound and
titles to create a small trailer, generally lasting a
few minutes long.

5. Film trailers are viewed on television and prior to
other films on the cinemas, generally before films
of the same genre therefore to the specific target
audience. The trailers are released at a maximum of
a month or two prior to the release of the actual
film, enough time to create awareness and interest.

6. The way the film is marketed generally signifies the
genre of the film and what occurs in the film.
If the film is marketed via networking sites (ieFacebook) is
more likely to be for a younger audience. If the film is
market prior to another film at the cinema then it is
likely to be of the same genre. The trailer of a film tend
to hugely give away both the genre and the brief
storyline of the film. This helps the audience know if
the film will be of their interest and if they want to
view it or not.