Demographics and Psychographics
Age Group 17 – 40
Mainly male but could include females.
Mainly middle class (also upper class).
Interests in reading, travelling, watching films,
activities/ experiences such as sailing
Lifestyle would probably be intellectual such as
students or writers etc. They would also be
cultural and spend time travelling.
Mainly British and American.
What Should Be Shown In The
On-screen text to hype up the film and reveal
aspects of plot.
Elements of a complex and socially relevant plot
that can relate to the intellectual nature of the
Good use of technical elements to create a
dark and sinister tone and style and represent
the nature of the popular genre.
How To Conventionally Appeal To
The Target Audience
The mise-en-scene will consist of low key lighting to
represent the dark tone of the film. We will also use the
outfits of the agents to create the impression of a
Sharp and sudden cutting will be used to represent the
deteriorating mental state of the protagonist.
The use of high and low angle shots will represent the
agency’s dominance and power over the protagonist
who will be faced with increasing pressure.
The tempo of the soundtrack will increase as the trailer
progresses to represent the increasing tension to a
climatic point at the end of the trailer.
What I Learned From My Focus
I have learned that the marketing campaign for psychological
thriller films such as Shutter Island and Fight Club are
appealing to my target audience and that they should be used
as inspiration in the construction of my own products.
Sometimes, unconventional traits such as teaser trailers and
mysterious images that give little information away are a
more effective way of appealing to the target audience in the
psychological thriller genre as it makes them stand out from
the more conventional marketing.
Technical elements such as low-key lighting and distorted
cinematography are just as key in the promotion of a
psychological thriller as plot elements consisting of dark
themes e.g. death, mentality and the blurring of reality.