The document discusses how the student effectively combined their main products (trailer, poster, magazine cover) for their film project "Hot Heist" using synergy. They kept consistency in costume, text style, and genre across the products to clearly identify them as being part of the same brand. Their favorite way of combining the products was using the film poster directly on the magazine cover. Overall, the student aimed to make the products distinctly recognizeable as being related through shared elements.

1. Evaluation Question 2
“How effective is the combination of
your main products and ancillary
texts?”

2. Companies Using
Synergy
Most companies use synergy when
advertising/marketing their films. It is a way to make
a product its own, create the products own brand
and it enables it to be recognized by something as
simple as logo, colour, font or style.
This something I wanted to achieve for all of my
products. I kept this in mind throughout the planning
and making of my main trailer, as well as my poster
and magazine cover.

3. My influences using synergy
I had three main influences during my project,
Hot Fuzz, The Heat and Johnny English.
Each very different to each other, The Heat
was more of an American western film but
nevertheless they are all great films that had
a lot of success.

4. Hot Fuzz
Here are some examples of Hot Fuzz using synergy in their trailer, film
poster and also when they were featured on the cover of a magazine.
To the left you can see one of the main characters and partial director of
Hot Fuzz Simon Frost on a shared cover of Empire, a very well known
film magazine. Underneath is the Film poster, the one that gave me
inspiration for using flames on my film poster too. Immediately you can
see the similarities between them. The character looks almost exactly
the same in both cases, wearing his signature police officer uniform
costume.
On the background of the magazine poster there are flames and the
poses are mid action shot just like the poster. This is an obvious play on
synergy, it kind of if you like groups the two products together and next
time a viewer sees police uniform and flame explosions they will most
probably think of the Hot Fuzz brand. This is a great way of making your
film memorable to members of the public and film community.

5. The combination of „feelings‟
that my products gave
In all three of my media products, I thought it important for an audience member or
even a random person off of the street to be able to identify the genre of the film
Hot Heist from just looking/watching, one of my three media products. I felt that it
was equally important to be able to recognize the same genre from each product.
So you could recognize the mysterious/crime/action genre of the poster, I
made sure to include certain things like firstly, the image I captured to use I
knew I wanted to be close up and I specifically asked the actor to pose in a
certain way in order to give a mysterious feel to it.
The film poster too, straight away you can tell its an action movie.
Not only are the characters posing in a cocky secret agent way
holding an otherwise illegal weapon which reflects the crime aspect
but there is also an explosion in the background which will make
the viewers suspect some sort of action is packed into the film.
My trailer too, as soon as you hear the trailer soundtrack and the
dialogue by the characters it soon becomes clear that the trailer is
for an action film with secret agents who are very clumsy. The
comedy aspect of the genre should just comes naturally off some
scenes.

6. My Consistencies in
Costume
For all three media products, the costume has been kept exactly the same throughout that
project and consistent amongst all three media products. For example: Below shows both
the characters in the trailer, on the poster and the magazine covers (only Louie on the
cover shown but James is featured on his own cover as part of the “2 covers to collect”
deal).
Focusing on Louie‟s characters costume, you can see that it has been kept consistent the
whole way through all three media products. He is wearing a suit to represent the
complexity of his characters job, and if he is not wearing glasses he has them in the left
breast pocket of the suit.
By keeping the
costume the same, it
allows the audience
to make a connection
between the different
media products and
they become
recognizable as a
form of synergy.

7. Combining my Media
Products
A way in which I made my products look like a combination of the same „brand‟
is by the text I used. Not only did I have a colour scheme of red, white and
black – making sure that whenever I used text is was these colours but I also
wantes to make sure whenever the name of the film appeared in my media
products, that it was always in capital and white writing.
The only thing that I would perhaps change if I were to go back and change
anything is maybe use the same font for each of the products, even if not all
of them, definitely one or two the same. Although I used the same fonts
throughout the three making stages, I think that the titles would also benefit
from being in the same font too just to emphasize the fact that they are all
related.

8. An example of this kind of synergy from my influences is from the film
Johnny English. Whenever the film title is displayed it is almost like its
logo because it is in the exact same style every time in order to make it
recognizable. This is not rare, in fact it is seen regularly in many
blockbuster films where the name is displayed in the same font and
colour on all of their products. This isn‟t just covering the digital aspect
but also on their merchandise like a DVD or if a picture book was
released afterwards etc.
This is the Johnny English logo
You can
see here
the logo of
the film
used on
the DVD
and Bluray
covers.
Displayed on the merchandise too
Logo
displayed
on on of
the many
film posters

9. Combining my Media
Products
My favourite way in which I combined all
of my media products as a form of
synergy is the fact that I used my film
poster in the magazine cover.
I thought this would be a great way in
which to show that the two products are
related. They are basically side by side
so that the similarities and the
relationship between them can be
recognized straight away. By both
products being promoted at the same
time it results in an effective combination
of the Hot Heist „company‟ or „brand‟ if it
were.