The document discusses how the combination of a movie's main product (trailer) and ancillary texts (poster and magazine) can be effective. It describes using still shots from the trailer footage for the poster and magazine cover to seem more authentic. Key elements like the villain and knife were included in both images to intrigue audiences. The same font is used across the texts for consistency, while the title is featured prominently in red to stand out. Including the production company name in each text helps give them reputation and credit the producers. Finally, the main actor is promoted through mentioning him in the poster and including a magazine interview to help audiences connect with him personally. Dark, gloomy imagery and the villain

1. EVALUATION Q2 HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN PRODUCT
AND ANCILLARY TEXTS
POSTER
MAGAZINE
TRAILER

2. Magazine + Poster

3. As you can see from the four images on
the left instead of actually taking a
photo shoot I have instead just used
screen shots from footage in the trailer
as I felt it is more authentic because the
villain is in action whereas in a photo
shoot it is in a way a fake front that the
model will put on as they are being told
to do so for a still shot, the difference is
when acting they are in the moment.
Because I wanted my poster and
magazine cover to appeal to the
audience and
draw them in I made it a priority
that the image would
intrigue them that is why I ensured the
knife was shown in both images.

4. I have combined all three of my media texts by
using the title simply because it is the most
important passage of text in the trailer. It is
important that the target audience knows what
the title of the film is so that they are aware of
what to research and what to ask to see when it
comes out.
In three of the texts I have used the same font with variations for example italics
in the one for the magazine and on the trailer they are both just ‘Minion Pro’ (the
name of the font). On the magazine and poster I have used the title again but two
different fonts although I ensured that they were both red to give off a bloody
colour, the variation depended on the image and colour scheme. Ensuring that
the title is seen clearly is important for the text to be effective as it is vital that the
audience is aware of the title of the movie.

5. When putting together my media texts I also made it
important that I had the name of the my company
appear in every text in my magazine I mentioned it
twice for my target audience to get an expanded
insight on what the company does and to give the
company a bigger reputation I also made it clear that
this company produced the film by involving the name
in all media texts.
Personally I believe that this is important to have the name of the company shown
so that producers, directors, editors and actors are credited for there efforts and due
to the fact that the name keeps appearing in each of my texts I believe that this is
an effective way for the target audience to be aware of who has made this film.

6. I have combined my main actor who is the villain’s name on
my poster and magazine, on my poster I have mentioned the
fact that he is acting and on my magazine I have included an
interview with Matt Cairns so that my audience have the
opportunity to get to know him on a personal scale. This is
important as I feel it is another way of involving the audience
with the film and making them know more about the actor
personally feeling a more personal relationship when
watching the movie.

7. SIMILARITY WITH IMAGERY
As shown above, due to the fact that this is a horror movie I followed the typical convention
to make it dark and gloomy. Going against modern conventions and filming in broad
daylight I ensured that this didn’t effect the scale of how dark I wanted my film to be so
when editing I lowered the brightness. All three texts are darkened so my audience can
identify that they are all from the same production but I also made it essential that my main
villain was wearing the signature grey hoody which he is wearing in all three texts so that
my audience can easily identify him along with his clothing. Also his signature weapon
which is a knife can be identified and related to him along with his hoody.