The document provides feedback from an audience questionnaire on a film trailer, ancillary marketing products, and how well they work together to promote the film. The feedback was overwhelmingly positive, praising the dark tone of the trailer that fits the psychological thriller genre. Comments approved of the technical elements like camerawork and soundtrack in the trailer as well as the layout and images in the ancillary products. The audience recognized recurring themes and styles between the products, showing they would be successful as a real film marketing campaign. Other feedback on social media further supported that the trailer achieved its goal of encouraging people to watch the film.

1. Audience Feedback
Summary

2. As shown in the results of questions 1 and
2, the audience feedback supports the idea
that I succeeded in making the trailer both
conventional of genre and of form. The
comments praise the dark nature of the film
which we knew was essential for the
psychological thriller genre while also
praising the structure of the trailer which we
crafted based on research into many other
trailers. Question 3 also shows that they
would all be encouraged to watch the film
after seeing the trailer meaning it has
achieved its primary purpose.
Questionnaire

3. From the responses to questions 4, 5 and 6 it is clear
that audience feedback approves of my use of the
technical elements in the trailer as well as both the
ancillary products. The comments particularly praise
the camerawork and soundtrack in the trailer as well as
the use of image and layout in the ancillary products.
The only minor criticisms are of some aspects of miseen-scene in the trailer although it has improved since
earlier drafts.
Questionnaire

4. The answers to question 7
supports my argument in
question 2 of the evaluation
that all 3 of my products
successfully link together to
promote the film. The fact that
the audience recognise
recurring themes and styles
between the products is a
positive sign in showing the
success they would have as a
real film marketing campaign.
Questionnaire

5. Other feedback obtained by the Paddlet
which can be viewed above on this page
as well as the comments on the YouTube
page for my trailer also give similar
positive feedback. The YouTube
comments to the left compliment the
dark atmosphere of the trailer which
relates to the genre while also stating it
would make the film appeal to them,
once again confirming the view that my
trailer has achieved its main purpose.
The Wallwisher comments acknowledge
a clear brand identity of the film through
these products which is an important
factor in the marketing process
Wallwisher and YouTube
Comments

6. The first of my feedback videos was a comparison between the first and final drafts of my
trailer. This was important in marking the scale of improvement throughout my work. The
main points of improvement mentioned include:
• The inclusion of an effectively paced and exciting soundtrack to convey the mood.
• Better use of editing to structure our footage more like a trailer than simply a collection
of scenes.
• More effective and varied shot types.
• More conventional to the psychological thriller genre.
The second video was focused on the ancillary products with the main areas praised
including:
• The contrasting view of the protagonist on one and the antagonist on the other.
• The way they reveal aspects of the plot of the film through props and events.
• The reviews shown on the poster as an effective way of appealing to the target
audience.
• The use of bold fonts.
Feedback Videos