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Leveraging Collaborative Tools with Distributed Customer Teams Agile 2009 Luke Hohmann Founder and CEO, Enthiosys
Agenda ,[object Object],[object Object],[object Object],[object Object]
A bit about Luke Work Hard Play Hard (even at work   )
Agile Product Management
So, what’s Collaboration? ,[object Object],[object Object]
It’s not the platform But tools and platforms are important!!!
Is it about me? It’s not about me… but I am important… https://jazz.net/downloads/pages/rational-team-concert/2.0/M3/images/apt_tempo.png
It’s not “sharing” But we need to share to collaborate. http://www.inf.unisi.ch/postdoc/lelli/imgIndexArticle/social_network.jpg
But notifications are important. But we need to be notified of changes.
It’s not just “talking”
Collaboration DOES Need Tools collocated distributed Different  Time Same Time
The Web  HAS  ALWAYS   BEEN  ABOUT  COLLABORATION http://www.watchismo.com/images/products/detail/PastPresentFuturestainlessband.1.jpg
We can collaborate  & innovate (better) through serious games
Not Humor Like Joke Not Silly Like Water Park
More Like Settlers of Catan & Euchre Meet Business
And yes, it is FUN V1-388 Luke Did you enjoy this experience? V1-388 Toni Yes - fun! V1-388 Greg Sure. V1-388 Greg I enjoyed it. V1-388 Vladimir thanks for the chance. B) V1-393 Luke Did you enjoy the experience? Would you be willing to play again in the future? V1-393 Tom yes, and yes V1-393 Mike Yes -- it was fun V1-393 Sarah Definitely V1-393 Dominic Yes, and I think VersionOne are getting great info here V1-393 Patrick I would be happy to play again. V1-394 Luke Team, are you now satisfied with your bids? V1-394 Mike YES! V1-394 Rene yup V1-394 Andre Indeed. V1-394 Jim I want more money! V1-394 Andre It was hard.  But lots of fun.  And yes, I want more money too - do you take credit cards? V1-394 Mike hahaha V1-394 Mike ok, gotta go guys.... it was fun
Not Work (Leisure) Pleasure Work Play Not-Play External Goals Internal Goals Not-Pleasure Adapted from http://it.coe.uga.edu/~lrieber/resources/blanchardmodel.gif
 
Collaboration is about the goals Manage  strategic  roadmaps . Identify  New Products Determine Product Interactions Train  Sales Teams Prioritize Strategic Features Improve Marketing  Messages Prioritize Project  Portfolio Identify Product Enhancements Prioritize User Ideas
Enterprise Goals  Have Verbs
Verbs mean  ACTION
To take  Action  we need to: ,[object Object],[object Object],[object Object],[object Object]
Special  Communication Problems in Distributed Teams ,[object Object],[object Object],[object Object],[object Object]
Solving  Specific  Problems  With  Specific  Tools
Collaborative  Prioritization Games Prune the  Product Tree Buy a Feature 20/20 Vision
Planning Time Horizons Daily Sprint Strategy Portfolio Product Release Exec PM Dev Team 2-4 wk 2-9 mon many mons years many years Iteration Plan Portfolio Map Release Plan Vision & Roadmap Roadmapping is NOT easy!
Cost of a Solving a Problem The stakes are big!
Do your roadmaps look like this? Thundercloud June 09 Sept 09 Dec 09 Mar 10 June 10 Jayko Idaho Version 4.0 SaaS Offering Extra fast install Comprehensive Platforms Multi-site Collaboration Oracle Support Version 3.2 New platform support Security Management  Scalability enhancements Usability improvements Better Integration* Version 3.01 Security Patch Better Scalability Client Access SDK
Or This?
Or This? Actual Enthiosys client roadmap. Contents obscured per NDA.
Who Was Involved?
Innovation Game®:  Prune the Product Tree Goal: Understand the  evolution of your offering. ,[object Object],[object Object],[object Object],[object Object]
What Kind of Tree?
Prune the Product Tree  In-person
Identify Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Details on my blog at www.enthiosys.com
Prune the Product Tree  -- Preparing Planners define layers and regions so that they will know where players are placing their ideas.  Planners choose images to represent growth. Planners select the kind & number of items that can be placed on the image during the game.
Place Initial Items Any existing ideas or roadmap items are placed on the tree.
Playing the Game! Players collaborate in real-time to place features/benefits (leaves/apples) on the tree. An integrated chat facility enables you to understand player motivations. Players label and describe their ideas All information is recorded and available for analysis
Create Interpretations from the Results of Multiple Games Game 1 Results Game 2 Results Interpretation Game  results are merged into a new game – which you can edit and shape, further process, or play with additional players.
Tabular Representation of Items for Post-Processing Layers and regions enable planners to quickly determine where players have placed their items.  You can ask questions like “What are all of the features customers want in 2010?”
Problem: Prioritization Where is the  “ Voice of the Customer? “ infinite” backlog use case bug fix arch change do this do that the other thing Common Approach Problems Single expert  Do they have the knowledge and trust of the organization to make the hard choices? Small groups Tradeoffs are not clear Large groups Insufficient tools!
Innovation Game®  Buy a Feature ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal: Prioritize  Product Backlogs / Project Portfolios
Buy A Feature  Online - Preparing A list of features with prices. This example is for product concepts for a pair of internet sunglasses “ Shirt Sizes” help you quickly price your features – or you can enter a price directly!
Buy A Feature  Game Play Participants. Planner sets their budget. An integrated chat facility enables you to understand participant motivations. Here, we learn that participants dislike learning a rental car’s navigation system.  Participant bids. Highly desired items are purchased.
Buy A Feature  Online - Results Results of many games played, sorted by number of times purchased.
Many Ways to Play: Parties, Galas, and Tournaments What is it? Who plays? Facilitated? Number of Items? Number of players? Party A “dinner party”. You select and control participants Yes 12..20 5..8 Gala An “open seating event” Random participants based on a shared URL No 12..20 9+ Tournament A combination of parties! You control and select participants Yes 20+ Based on number of items and number of tournaments
Tournament Structure Play many tournaments to control for “bracket strength”.
Tournament Case Study:  VeriSign Global Customer Support Context 46 projects ranging from small to very large. Problem The VeriSign leadership needed to quickly identify the high-priority, most globally supported projects. Engagement  Profile VeriSign project managers prepared the portfolio for the games. Enthiosys structured the process into three tournaments involving ~60% of the 200 person global customer care organization and facilitated the games. Results ,[object Object],[object Object],[object Object],[object Object]
 
VersionOne Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object]
http://www.togetherwecanchangetheworld.com/Images/TWCCTW.jpg
Games  For Democracy
http://www.togetherwecanchangetheworld.com/Images/TWCCTW.jpg
Games  For Democracy
Let’s Change the World Innovation Through Understanding® Luke Hohmann Founder & CEO Enthiosys, Inc. 615 National Ave., Ste 230 Mountain View, CA 94043 cell: (408) 529-0319 www.enthiosys.com [email_address]

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Leveraging Distributed Tools with Agile Teams

  • 1. Leveraging Collaborative Tools with Distributed Customer Teams Agile 2009 Luke Hohmann Founder and CEO, Enthiosys
  • 2.
  • 3. A bit about Luke Work Hard Play Hard (even at work  )
  • 5.
  • 6. It’s not the platform But tools and platforms are important!!!
  • 7. Is it about me? It’s not about me… but I am important… https://jazz.net/downloads/pages/rational-team-concert/2.0/M3/images/apt_tempo.png
  • 8. It’s not “sharing” But we need to share to collaborate. http://www.inf.unisi.ch/postdoc/lelli/imgIndexArticle/social_network.jpg
  • 9. But notifications are important. But we need to be notified of changes.
  • 10. It’s not just “talking”
  • 11. Collaboration DOES Need Tools collocated distributed Different Time Same Time
  • 12. The Web HAS ALWAYS BEEN ABOUT COLLABORATION http://www.watchismo.com/images/products/detail/PastPresentFuturestainlessband.1.jpg
  • 13. We can collaborate & innovate (better) through serious games
  • 14. Not Humor Like Joke Not Silly Like Water Park
  • 15. More Like Settlers of Catan & Euchre Meet Business
  • 16. And yes, it is FUN V1-388 Luke Did you enjoy this experience? V1-388 Toni Yes - fun! V1-388 Greg Sure. V1-388 Greg I enjoyed it. V1-388 Vladimir thanks for the chance. B) V1-393 Luke Did you enjoy the experience? Would you be willing to play again in the future? V1-393 Tom yes, and yes V1-393 Mike Yes -- it was fun V1-393 Sarah Definitely V1-393 Dominic Yes, and I think VersionOne are getting great info here V1-393 Patrick I would be happy to play again. V1-394 Luke Team, are you now satisfied with your bids? V1-394 Mike YES! V1-394 Rene yup V1-394 Andre Indeed. V1-394 Jim I want more money! V1-394 Andre It was hard. But lots of fun. And yes, I want more money too - do you take credit cards? V1-394 Mike hahaha V1-394 Mike ok, gotta go guys.... it was fun
  • 17. Not Work (Leisure) Pleasure Work Play Not-Play External Goals Internal Goals Not-Pleasure Adapted from http://it.coe.uga.edu/~lrieber/resources/blanchardmodel.gif
  • 18.  
  • 19. Collaboration is about the goals Manage strategic roadmaps . Identify New Products Determine Product Interactions Train Sales Teams Prioritize Strategic Features Improve Marketing Messages Prioritize Project Portfolio Identify Product Enhancements Prioritize User Ideas
  • 20. Enterprise Goals Have Verbs
  • 21. Verbs mean ACTION
  • 22.
  • 23.
  • 24. Solving Specific Problems With Specific Tools
  • 25.
  • 26. Collaborative Prioritization Games Prune the Product Tree Buy a Feature 20/20 Vision
  • 27. Planning Time Horizons Daily Sprint Strategy Portfolio Product Release Exec PM Dev Team 2-4 wk 2-9 mon many mons years many years Iteration Plan Portfolio Map Release Plan Vision & Roadmap Roadmapping is NOT easy!
  • 28. Cost of a Solving a Problem The stakes are big!
  • 29. Do your roadmaps look like this? Thundercloud June 09 Sept 09 Dec 09 Mar 10 June 10 Jayko Idaho Version 4.0 SaaS Offering Extra fast install Comprehensive Platforms Multi-site Collaboration Oracle Support Version 3.2 New platform support Security Management Scalability enhancements Usability improvements Better Integration* Version 3.01 Security Patch Better Scalability Client Access SDK
  • 31. Or This? Actual Enthiosys client roadmap. Contents obscured per NDA.
  • 33.
  • 34. What Kind of Tree?
  • 35. Prune the Product Tree In-person
  • 36.
  • 37. Prune the Product Tree -- Preparing Planners define layers and regions so that they will know where players are placing their ideas. Planners choose images to represent growth. Planners select the kind & number of items that can be placed on the image during the game.
  • 38. Place Initial Items Any existing ideas or roadmap items are placed on the tree.
  • 39. Playing the Game! Players collaborate in real-time to place features/benefits (leaves/apples) on the tree. An integrated chat facility enables you to understand player motivations. Players label and describe their ideas All information is recorded and available for analysis
  • 40. Create Interpretations from the Results of Multiple Games Game 1 Results Game 2 Results Interpretation Game results are merged into a new game – which you can edit and shape, further process, or play with additional players.
  • 41. Tabular Representation of Items for Post-Processing Layers and regions enable planners to quickly determine where players have placed their items. You can ask questions like “What are all of the features customers want in 2010?”
  • 42. Problem: Prioritization Where is the “ Voice of the Customer? “ infinite” backlog use case bug fix arch change do this do that the other thing Common Approach Problems Single expert Do they have the knowledge and trust of the organization to make the hard choices? Small groups Tradeoffs are not clear Large groups Insufficient tools!
  • 43.
  • 44. Buy A Feature Online - Preparing A list of features with prices. This example is for product concepts for a pair of internet sunglasses “ Shirt Sizes” help you quickly price your features – or you can enter a price directly!
  • 45. Buy A Feature Game Play Participants. Planner sets their budget. An integrated chat facility enables you to understand participant motivations. Here, we learn that participants dislike learning a rental car’s navigation system. Participant bids. Highly desired items are purchased.
  • 46. Buy A Feature Online - Results Results of many games played, sorted by number of times purchased.
  • 47. Many Ways to Play: Parties, Galas, and Tournaments What is it? Who plays? Facilitated? Number of Items? Number of players? Party A “dinner party”. You select and control participants Yes 12..20 5..8 Gala An “open seating event” Random participants based on a shared URL No 12..20 9+ Tournament A combination of parties! You control and select participants Yes 20+ Based on number of items and number of tournaments
  • 48. Tournament Structure Play many tournaments to control for “bracket strength”.
  • 49.
  • 50.  
  • 51.
  • 53. Games For Democracy
  • 55. Games For Democracy
  • 56. Let’s Change the World Innovation Through Understanding® Luke Hohmann Founder & CEO Enthiosys, Inc. 615 National Ave., Ste 230 Mountain View, CA 94043 cell: (408) 529-0319 www.enthiosys.com [email_address]

Editor's Notes

  1. www.enthiosys.com Copyright (c) 2003-2007 by Luke Hohmann
  2. www.enthiosys.com 2006-Aug-22
  3. www.enthiosys.com Copyright (c) 2001-2008 by Luke Hohmann
  4. www.enthiosys.com
  5. Another picture from our first session
  6. www.enthiosys.com
  7. www.enthiosys.com Copyright (c) 2003-2006 by Luke Hohmann