How can you show your clients the ROI of UX design? If user centered design is brought to bear against what the organization is trying to achieve, the implications to the experience can include: higher conversion and lead generation; higher customer engagement; more awareness and traffic; and higher satisfaction and retention, through better adoption and utilization; etc. This talk focuses on common misunderstandings or objections that clients typically have and how to overcome them. Part of the MITX User Experience Series: How to Show ROI of User Experience.
Updated for the Vista UX/UI Summit in Dallas, TX
You can view a video of this presentation here: https://www.youtube.com/watch?v=NfASJamxjy4
User Experience has a direct impact on your bottom line, and it’s about time we start telling execs in their own language. I’m sure many of you spend a good amount of time evangelizing what it is that you do, and the value it adds. Over the past 15 years I’ve introduced User Experience to everyone from CEOs to developers — using storytelling, metrics, and case studies you can prove without a doubt the value that you bring.
In this talk I’ll explain what metrics to track, how to position your work, and stories where User Experience directly effected the bottom line.
Including the User: How insights drive business #pswud2017Jeremy Johnson
Design is inclusive by nature. The ability to understand people, their needs, and emotions throughout a journey is what User Experience Designers excel at! That said, many organizations still need that nudge to really get out build true empathy for the people they’re building tools, systems, and apps for. This talk will help you ramp up with modern best practices in insights gathering, while helping you build the case to invest in user understanding through showcasing the value to both your business and your brand.
Top 3 Ways to use your UX Team for Product OwnersJeremy Johnson
You have a UX team, now what? Jeremy goes over the top 3 ways you, as a product owner should be using your UX team, along with insights into the User Experience process.
This talk was given at the North Dallas Agile Meetup on 4/12/17
Product + UX: How to combine strengths to make something truly great!Jeremy Johnson
With modern organizations finally starting to embrace User Experience as part of their product teams, and product leaders moving to more strategic roles within these teams, how can we combine the strengths of both roles to make something truly great?
Businesses Want Results, Not Empathy Maps — #cxtalks Dallas 10 minute talkJeremy Johnson
While design is becoming ever more important in the business world, we’re at a crossroads where if we can't connect customer understanding to actionable themes or business results we’re going to lose our seat at the table. Customer Experience professionals need to become masters at blending customer, business, and technology to give teams a clear path ahead.
Key Takeaways
1. CX Pros need to get really good at understanding design, business AND technology
2. CX Pros need to get good at connecting customer insights to tangible features and products
3. CX Pros need to help design teams connect to business teams in an effective way
Customer Experience in the Rise of the Digital Age — Atlanta XD Meeting 9/13/...Jeremy Johnson
During the recent XD Atlanta meeting: "Customer Experience in the Rise of the Digital Age" — I kicked off a leadership panel with this presentation focused on shifts in customer behavior as more products and services turn to digital.
Mobile App User Experience Myths, DebunkedApteligent
What data science can teach you about app performance & user experience.
Myth #1: Crash Data is All I Need
Myth #2: Release Planning Happens Once
Myth #3: User Behavior & Business Insights are separate from App Performance
How can you show your clients the ROI of UX design? If user centered design is brought to bear against what the organization is trying to achieve, the implications to the experience can include: higher conversion and lead generation; higher customer engagement; more awareness and traffic; and higher satisfaction and retention, through better adoption and utilization; etc. This talk focuses on common misunderstandings or objections that clients typically have and how to overcome them. Part of the MITX User Experience Series: How to Show ROI of User Experience.
Updated for the Vista UX/UI Summit in Dallas, TX
You can view a video of this presentation here: https://www.youtube.com/watch?v=NfASJamxjy4
User Experience has a direct impact on your bottom line, and it’s about time we start telling execs in their own language. I’m sure many of you spend a good amount of time evangelizing what it is that you do, and the value it adds. Over the past 15 years I’ve introduced User Experience to everyone from CEOs to developers — using storytelling, metrics, and case studies you can prove without a doubt the value that you bring.
In this talk I’ll explain what metrics to track, how to position your work, and stories where User Experience directly effected the bottom line.
Including the User: How insights drive business #pswud2017Jeremy Johnson
Design is inclusive by nature. The ability to understand people, their needs, and emotions throughout a journey is what User Experience Designers excel at! That said, many organizations still need that nudge to really get out build true empathy for the people they’re building tools, systems, and apps for. This talk will help you ramp up with modern best practices in insights gathering, while helping you build the case to invest in user understanding through showcasing the value to both your business and your brand.
Top 3 Ways to use your UX Team for Product OwnersJeremy Johnson
You have a UX team, now what? Jeremy goes over the top 3 ways you, as a product owner should be using your UX team, along with insights into the User Experience process.
This talk was given at the North Dallas Agile Meetup on 4/12/17
Product + UX: How to combine strengths to make something truly great!Jeremy Johnson
With modern organizations finally starting to embrace User Experience as part of their product teams, and product leaders moving to more strategic roles within these teams, how can we combine the strengths of both roles to make something truly great?
Businesses Want Results, Not Empathy Maps — #cxtalks Dallas 10 minute talkJeremy Johnson
While design is becoming ever more important in the business world, we’re at a crossroads where if we can't connect customer understanding to actionable themes or business results we’re going to lose our seat at the table. Customer Experience professionals need to become masters at blending customer, business, and technology to give teams a clear path ahead.
Key Takeaways
1. CX Pros need to get really good at understanding design, business AND technology
2. CX Pros need to get good at connecting customer insights to tangible features and products
3. CX Pros need to help design teams connect to business teams in an effective way
Customer Experience in the Rise of the Digital Age — Atlanta XD Meeting 9/13/...Jeremy Johnson
During the recent XD Atlanta meeting: "Customer Experience in the Rise of the Digital Age" — I kicked off a leadership panel with this presentation focused on shifts in customer behavior as more products and services turn to digital.
Mobile App User Experience Myths, DebunkedApteligent
What data science can teach you about app performance & user experience.
Myth #1: Crash Data is All I Need
Myth #2: Release Planning Happens Once
Myth #3: User Behavior & Business Insights are separate from App Performance
UX Design, Friend of Foe #worldusabilitydayJeremy Johnson
We’ve all heard stories of how UX has been used for good, but what happens when it backfires, or worse, is purposely used for evil? UX Designers have the power to entice and motivate you in a number of directions — and while maybe not always purposefully evil, the effects can be the same. This talk will go over examples of good and evil UX — so you know what to avoid in the future!
Product + UX: How to combine strengths to make something truly great! *Updated*Jeremy Johnson
*Updated version for Vista UX Conference Keynote* With modern organizations finally starting to embrace User Experience as part of their product teams, and product leaders moving to more strategic roles within these teams, how can we combine the strengths of both roles to make something truly great?
Working with frog's UX experts, Melinda curated, collated and edited the GE User Experience Playbook for all those charged with designing GE products and services.
UX Strategy is a term that has been around for quite a while but is often not really well understood or implemented in business. Some companies have dedicated UX teams while others have a single UX champion who is struggling to make sense or identify what UX means to their organisation. How can organisations start thinking about how to bake UX into how they work? This tutorial at UXPA 2015 in San Diego, CA, took a pragmatic look at deconstructing what UX and UX strategy means to organisations, and looked at a framework to provide practical strategies to help connect UX Strategy to Business Strategy with the aim of truly embedding user insights and user centered design into the culture of their organisations.
How to Grow a Product with a User JourneyBrandon Owens
How to Grow a Product with a User Journey
Brandon Owens - http://linkedin.com/in/brandonowens
Mauricio Estrella - http://linkedin.com/in/mestrella
Too often growth is assumed to be a marketing problem but the overall pace of growth is frequently governed by how well the product converts new users into heavy users.
This presentation highlights how you can create a User Journey to identify the most important parts of a product experience that drive or inhibit growth.
i. How we related a User Journey to Growth
ii. 3 things to focus your teams on for Growth
iii. Then what? User Journey
iv. What is the “aha moment”
v. Things you can do to build a user journey
vi. Final recommendations
Presented at Barcamp Shanghai, Spring 2014
Stop Wasting Your Analytics Budget - edUi 2016Mitch Daniels
When approached with clear intentions, web analytics can be a game-changing part of any online presence. It can inform massive redesigns, drive additional engagement, and spur continued site improvements.
Despite its potential, the full power of analytics is often neutered by a misappropriation of priorities and resources, leading to a stream of sterile, uninspiring reports and dashboards. Learn to recognize these challenges, identify them within your own organization, and confront them head on.
We’ll explore the distinction between ‘interesting’ and ‘actionable’ data, the downsides of monthly reports, and the importance of the 10/90 rule. Finally, we’ll identify a single word that will immediately push your analytics strategy in the right direction: “Why?”.
Practical User Research: A Crash Coursematthewjdoty
User feedback is critical to designing great interactive experiences! If you’ve ever wanted to get amazing user feedback but never have the time or budget to do any research, then this workshop is for you! In just 3 short hours, I’ll demonstrate how quality user feedback is actually within the reach of any organization, project, budget, or schedule… even yours! I’ll also empower you with the tools and skills you need to do research in the real world.
Establishing HCD Culture for a 115 Year Old BankUXDXConf
Creating design teams focused on user can be hard, but building that team in a mature and established business - even harder.
In this talk, Daphne will talk through the journey of success that her and her team at Banco Pichincha as they build and establish a human centered design culture in Ecuador's oldest bank. She will talk through:
- The experimental process that incorporates cross functional teams;
- How they continue to ensure that the culture is deeply engrained through the onboarding model; and
-What changes she foresees to improve the efficiency of the teams
Whether you are a team of one, or in a big UX team, at some point in your career, you will find yourself having to demonstrate and explain the value of UX in a project or even in a company, if you haven’t already.
As part of a UX conference on the theme, "how do you UX", I explore ways we can have these dialogues with varying audiences. The discussion can vary from explaining what UX is and hosting/ facilitating workshops internally to show the process to your peers, to the ROI of UX to senior management in order to resource additional budgeting, or even to clients as new business pitches.
This presentation will discuss barriers that might come up and techniques on how to sell UX to different audiences.
Lightning Talk #10: Creating a Design-Centered Culture in Organizations: Lear...ux singapore
It’s not easy to introduce a UX culture within an Organization. There are ways, however, to slowly introduce the culture and get buy-in from other teams. It involves regular meet-ups and getting small wins.
Join Elymar as he shares his journey on how he created a UX Community in the Philippines, and how he brought his learnings into the corporate setting and promoted a Design-Centered culture.
Nick will explore the best practices of user experience by reviewing some of the most popular and highly trafficked websites today such as eBay, Amazon, Toyota, Flickr, Twitter, Netflix and more. Nick will identify and explain both good an bad experiences on these sites on the merits of visual design, information architecture, interaction, and ease of use. If there is time we will open the floor for audience submissions and to provide quick feedback and areas of improvement.
How to Prevent User Experience From Killing Your BrandAnswerLab
The user experience (UX) of your digital properties impacts your brand. Do you know how? And by how much? Would you know what to do to improve it?
This presentation will:
• Explain the data collection and analytical methodology that drives UX measurement
• Explore use cases for UX measurement
• Show the kinds of reports and recommendations that can drive UX decision-making
How can User Experience and Business Analysis work well together?User Vision
UX and business analysis – achieving the benefits of a close relationship
Many UX professionals cross paths with business analysts in the course of delivering projects. Both professions define and apply requirements, though typically one leans toward user requirements and the other toward business requirements. However these worlds often converge, especially as more organisations realise the business value of focusing on customers through user research and user-centred design. It is perhaps inevitable that these two professions, increasingly valued for customer-oriented projects, occasionally have overlapping remits which may lead to either internal friction or positive outcomes.
In this session we explore the areas of similarity, difference and potential collaboration in the respective fields of user experience and business analysis.
We will co-present the briefing with Sarah Williams, a senior business analyst and UX practitioner with leading law firm Linklaters who has successfully integrated the fields and evangelised the UX and service design approach for many internal and client-facing projects. Sarah and Chris Rourke from User Vision will discuss the goals and perspectives of the two fields and where the greatest opportunities are for knowledge transfer and co-operation for successful project delivery.
The talk will be especially of interest for UX professionals working alongside BAs, Business Analysts wanting to know more about user experience and service design, or anyone managing teams that have either or both of these important roles.
Learn how to construct your Customer Funnel by identifying the types of tools you need to integrate into your product to enable your Startup to operate at optimal efficiency.
UX Design, Friend of Foe #worldusabilitydayJeremy Johnson
We’ve all heard stories of how UX has been used for good, but what happens when it backfires, or worse, is purposely used for evil? UX Designers have the power to entice and motivate you in a number of directions — and while maybe not always purposefully evil, the effects can be the same. This talk will go over examples of good and evil UX — so you know what to avoid in the future!
Product + UX: How to combine strengths to make something truly great! *Updated*Jeremy Johnson
*Updated version for Vista UX Conference Keynote* With modern organizations finally starting to embrace User Experience as part of their product teams, and product leaders moving to more strategic roles within these teams, how can we combine the strengths of both roles to make something truly great?
Working with frog's UX experts, Melinda curated, collated and edited the GE User Experience Playbook for all those charged with designing GE products and services.
UX Strategy is a term that has been around for quite a while but is often not really well understood or implemented in business. Some companies have dedicated UX teams while others have a single UX champion who is struggling to make sense or identify what UX means to their organisation. How can organisations start thinking about how to bake UX into how they work? This tutorial at UXPA 2015 in San Diego, CA, took a pragmatic look at deconstructing what UX and UX strategy means to organisations, and looked at a framework to provide practical strategies to help connect UX Strategy to Business Strategy with the aim of truly embedding user insights and user centered design into the culture of their organisations.
How to Grow a Product with a User JourneyBrandon Owens
How to Grow a Product with a User Journey
Brandon Owens - http://linkedin.com/in/brandonowens
Mauricio Estrella - http://linkedin.com/in/mestrella
Too often growth is assumed to be a marketing problem but the overall pace of growth is frequently governed by how well the product converts new users into heavy users.
This presentation highlights how you can create a User Journey to identify the most important parts of a product experience that drive or inhibit growth.
i. How we related a User Journey to Growth
ii. 3 things to focus your teams on for Growth
iii. Then what? User Journey
iv. What is the “aha moment”
v. Things you can do to build a user journey
vi. Final recommendations
Presented at Barcamp Shanghai, Spring 2014
Stop Wasting Your Analytics Budget - edUi 2016Mitch Daniels
When approached with clear intentions, web analytics can be a game-changing part of any online presence. It can inform massive redesigns, drive additional engagement, and spur continued site improvements.
Despite its potential, the full power of analytics is often neutered by a misappropriation of priorities and resources, leading to a stream of sterile, uninspiring reports and dashboards. Learn to recognize these challenges, identify them within your own organization, and confront them head on.
We’ll explore the distinction between ‘interesting’ and ‘actionable’ data, the downsides of monthly reports, and the importance of the 10/90 rule. Finally, we’ll identify a single word that will immediately push your analytics strategy in the right direction: “Why?”.
Practical User Research: A Crash Coursematthewjdoty
User feedback is critical to designing great interactive experiences! If you’ve ever wanted to get amazing user feedback but never have the time or budget to do any research, then this workshop is for you! In just 3 short hours, I’ll demonstrate how quality user feedback is actually within the reach of any organization, project, budget, or schedule… even yours! I’ll also empower you with the tools and skills you need to do research in the real world.
Establishing HCD Culture for a 115 Year Old BankUXDXConf
Creating design teams focused on user can be hard, but building that team in a mature and established business - even harder.
In this talk, Daphne will talk through the journey of success that her and her team at Banco Pichincha as they build and establish a human centered design culture in Ecuador's oldest bank. She will talk through:
- The experimental process that incorporates cross functional teams;
- How they continue to ensure that the culture is deeply engrained through the onboarding model; and
-What changes she foresees to improve the efficiency of the teams
Whether you are a team of one, or in a big UX team, at some point in your career, you will find yourself having to demonstrate and explain the value of UX in a project or even in a company, if you haven’t already.
As part of a UX conference on the theme, "how do you UX", I explore ways we can have these dialogues with varying audiences. The discussion can vary from explaining what UX is and hosting/ facilitating workshops internally to show the process to your peers, to the ROI of UX to senior management in order to resource additional budgeting, or even to clients as new business pitches.
This presentation will discuss barriers that might come up and techniques on how to sell UX to different audiences.
Lightning Talk #10: Creating a Design-Centered Culture in Organizations: Lear...ux singapore
It’s not easy to introduce a UX culture within an Organization. There are ways, however, to slowly introduce the culture and get buy-in from other teams. It involves regular meet-ups and getting small wins.
Join Elymar as he shares his journey on how he created a UX Community in the Philippines, and how he brought his learnings into the corporate setting and promoted a Design-Centered culture.
Nick will explore the best practices of user experience by reviewing some of the most popular and highly trafficked websites today such as eBay, Amazon, Toyota, Flickr, Twitter, Netflix and more. Nick will identify and explain both good an bad experiences on these sites on the merits of visual design, information architecture, interaction, and ease of use. If there is time we will open the floor for audience submissions and to provide quick feedback and areas of improvement.
How to Prevent User Experience From Killing Your BrandAnswerLab
The user experience (UX) of your digital properties impacts your brand. Do you know how? And by how much? Would you know what to do to improve it?
This presentation will:
• Explain the data collection and analytical methodology that drives UX measurement
• Explore use cases for UX measurement
• Show the kinds of reports and recommendations that can drive UX decision-making
How can User Experience and Business Analysis work well together?User Vision
UX and business analysis – achieving the benefits of a close relationship
Many UX professionals cross paths with business analysts in the course of delivering projects. Both professions define and apply requirements, though typically one leans toward user requirements and the other toward business requirements. However these worlds often converge, especially as more organisations realise the business value of focusing on customers through user research and user-centred design. It is perhaps inevitable that these two professions, increasingly valued for customer-oriented projects, occasionally have overlapping remits which may lead to either internal friction or positive outcomes.
In this session we explore the areas of similarity, difference and potential collaboration in the respective fields of user experience and business analysis.
We will co-present the briefing with Sarah Williams, a senior business analyst and UX practitioner with leading law firm Linklaters who has successfully integrated the fields and evangelised the UX and service design approach for many internal and client-facing projects. Sarah and Chris Rourke from User Vision will discuss the goals and perspectives of the two fields and where the greatest opportunities are for knowledge transfer and co-operation for successful project delivery.
The talk will be especially of interest for UX professionals working alongside BAs, Business Analysts wanting to know more about user experience and service design, or anyone managing teams that have either or both of these important roles.
Learn how to construct your Customer Funnel by identifying the types of tools you need to integrate into your product to enable your Startup to operate at optimal efficiency.
Innovation accounting and key metrics for startupsBlaz Kos
The traditional accounting in start-ups is usually incredibly simple - revenues, margins, free cash flow and other traditional accounting metrics are zero or very close to zero.
It is also impossible to do financial forecasts for start-ups (P&L, balance sheet,...) since accurate forecasting requires a long and stable operating history. Therefore a start-up must focus on the key metrics that show real progress in the search mode before becoming a stable business and use innovation accounting instead of traditional accounting as a framework for measuring performance.
The presentation covers the basics of being a data-driven organization, the difference between vanity, actionable and other types of metrics, why you should focus on one metrics that matter in different stages of a start-up, what are the common pitfalls when analyzing the data and how to use AARRR as the best framework for analytics, especially for web start-ups.
As business owners and execs, as product managers and sales people, we are surrounded by big data. Yet, we have big questions about our customers that we still don't have the answers to. We know a lot about what people are doing but not really the underlying reasons why. To get at that why you need to leverage the power of SMALL data.
Identifying & Increasing your "Experience Quotient" (Patanjali Chary at Enter...Rosenfeld Media
Patanjali Chary: "Identifying & Increasing your 'Experience Quotient'"
Enterprise UX 2018 • June 14-15, 2018 • San Francisco, CA, USA
http://enterpriseux.net
Under Pressure - Government services under transformationNikamae
Annika Naschitzki gave this presentation at UX Australia, Sydney, 2014.
In order to transform government services, New Zealand government established the Better Public Services programme. In this Result 10 looks at improving the way that New Zealanders can deal with government digitally.
Annika's presentation describes the Result 10 strategy, all-of-government discussions and first lessons' learned in the aim to improve the user-friendlyness of government online services.
According to a recent Forbes report, 89% of business leaders believe analytics will revolutionise business operations. Analytics not only provides marketers with valuable insights but also serves as the driving force behind the effectiveness of digital marketing.
Understanding your customers' behaviour and preferences helps you drive targeted messages across different digital and social platforms, allowing you to communicate with them more effectively.
In collaboration with the Marketing Institute of Singapore (MIS), Singtel invites you to a complimentary workshop on Digital Marketing analytics.
Key Points:
• Learn how analytics enables you to gain insights on your customers so as to develop effective marketing strategies
• Understand how to put together an effective web measurement programme to define and improve marketing ROI
• Acquire skills to better market your products or services to your target audience using the right tools and platforms
How to Use Data to Drive Product Decisions by PayPal PMProduct School
Product Managers spend a lot of time thinking about our product metrics, determining which KPIs best describe our progress and what measures we can take to accelerate our success. As a new Product Manager, parsing through the ocean of data can be overwhelming and using this data to make product decisions can be a challenging task.
Deb talked about how you can incorporate data through out your product life cycle to drive product decisions, feature prioritization and long term roadmap strategy. She walked through simple use cases where data has helped Product Managers break down complex problems and arrive at simple product decisions that directly impacted their KPIs. The industry is increasingly hiring data driven Product Managers.
From RFI to ROI: How to Document the Return on your CCMS Investment | Deb Bis...LavaConConference
Is Management requesting a return on investment on your CCMS? Regardless of whether you are just purchasing a CCMS or you have been using one for years, your management will ask you for the hard, cold facts … but you’re not an accountant! How do you show them the right data to prove the CCMS is an invaluable tool in your documentation process?
Attendees will learn how to provide upper management with data to support a CCMS implementation, including defining goals, setting requirements, implementing the system, and calculating the return on investment.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
14. User Experience (UX)
the
overall
experience
of
a
person
using
a
product
such
as
a
website
or
computer
applicaBon
especially
in
terms
of
how
easy
pleasing
it
is
to
use
UX to really
mean User
Experience
Design/
Research/
Testing
15. Have
you
ever
heard
your
boss,
your
client,
or
anyone
ask
you
“Do
we
really
need
to
do
this
UX
thing?
What
do
we
get
from
doing
this?
How
Sulit
is
it?”
How
do
you
answer
and
jusBfy
UX?
Let
me
help
you
out
with
answering
that
quesBon.
16.
17. The problem only gets worse as IT grows ubiquitous. This year,
organizations and governments will
spend an estimated $1 trillion on IT
hardware, software, and services
worldwide. Of the IT projects that are initiated, from 5 to 15 percent will be
abandoned before or shortly after delivery as hopelessly inadequate. Many others will arrive late and
over budget or require massive reworking. Few IT projects, in other words, truly succeed.
18. The average company spends about 4 to
5 percent of revenue on information
technology, with those that are highly IT dependent--such as financial
and telecommunications companies--
spending more than 10 percent on it. In other words, IT
is now one of the largest corporate expenses outside employee costs. Much of that money goes into
hardware and software upgrades, software license fees, and so forth, but a big chunk is for new
software projects meant to create a better future for the organization and its customers.
19. In fact, studies have shown that software specialists spend
about 40 to 50 percent of their time on
avoidable rework rather thanon what they call value-
added work, which is basically work that's done right the
first time.
20. “Do we really need to do this UX thing?
What do we get from doing this? Is it
really worth it?”
34. • Improve
Performance
• Increase
Exposure
• Improve
Credibility
• Reduce
Resource Burden
• Increase
Sales
Goals
Measurement
• Reduce number of user errors
• Increase ease of use
• Increase ease of learning
• Increase traffic/ audience size
• Increase number of return visitors when appropriate (retain users)
• Increase number of new visitors (attract users)
• Increase number of visits from search
• Increase user satisfaction
• Increase trust in the system Increase number of visits referral
• Reduce development costs
• Reduce development time
• Reduce maintenance costs
• Reduce redesign costs
• Decrease support costs
• Reduce training needed
• Reduce documentation costs
• Increase transactions/ purchases
• Increase product sales
35. Have a
baseline - a
before and
after to see the
difference and
measure
effect.
Source data to
which you base your
assumptions.
Gathered through
Analytics, User
Testing, or with
other UX Research
methods that gather
measurement.
36. A Magic One-Size-
Fits-All formula for
the ROI of UX)
It does not exist.
Track what
you can or
track your
own!
37. • Improve
Performance
• Increase
Exposure
• Improve
Credibility
• Reduce
Resource Burden
• Increase
Sales
Goals
Analytics/Testing
• Reduce number of user errors
• Increase ease of use
• Increase ease of learning
• Increase traffic/ audience size
• Increase number of return visitors when appropriate (retain users)
• Increase number of new visitors (attract users)
• Increase number of visits from search
• Increase user satisfaction
• Increase trust in the system Increase number of visits referral
• Reduce development costs
• Reduce development time
• Reduce maintenance costs
• Reduce redesign costs
• Decrease support costs
• Reduce training needed
• Reduce documentation costs
• Increase transactions/ purchases
• Increase product sales
38. • Improve
Performance
• Increase
Exposure
• Improve
Credibility
• Reduce
Resource Burden
• Increase
Sales
Goals
Survey and other
Methods
• Reduce number of user errors
• Increase ease of use
• Increase ease of learning
• Increase traffic/ audience size
• Increase number of return visitors when appropriate (retain users)
• Increase number of new visitors (attract users)
• Increase number of visits from search
• Increase user satisfaction
• Increase trust in the system Increase number of visits referral
• Reduce development costs
• Reduce development time
• Reduce maintenance costs
• Reduce redesign costs
• Decrease support costs
• Reduce training needed
• Reduce documentation costs
• Increase transactions/ purchases
• Increase product sales
39. • Improve
Performance
• Increase
Exposure
• Improve
Credibility
• Reduce
Resource Burden
• Increase
Sales
Goals
Research
• Reduce number of user errors
• Increase ease of use
• Increase ease of learning
• Increase traffic/ audience size
• Increase number of return visitors when appropriate (retain users)
• Increase number of new visitors (attract users)
• Increase number of visits from search
• Increase user satisfaction
• Increase trust in the system Increase number of visits referral
• Reduce development costs
• Reduce development time
• Reduce maintenance costs
• Reduce redesign costs
• Decrease support costs
• Reduce training needed
• Reduce documentation costs
• Increase transactions/ purchases
• Increase product sales
40. “Do we really need to do this UX thing?
What do we get from doing this? How
Sulit is it?”
44. “Do we really need to do this UX thing?
What do we get from doing this? How
Sulit is it?”
45. • Improve
Performance
• Increase
Exposure
• Improve
Credibility
• Reduce
Resource Burden
• Increase
Sales
Goals
Measurement
• Reduce number of user errors
• Increase ease of use
• Increase ease of learning
• Increase traffic/ audience size
• Increase number of return visitors when appropriate (retain users)
• Increase number of new visitors (attract users)
• Increase number of visits from search
• Increase user satisfaction
• Increase trust in the system Increase number of visits referral
• Reduce development costs
• Reduce development time
• Reduce maintenance costs
• Reduce redesign costs
• Decrease support costs
• Reduce training needed
• Reduce documentation costs
• Increase transactions/ purchases
• Increase product sales
46. Take the plunge
into UX.
Understand the
tools, use its
different methods,
and measure,
measure, measure.
47. Mica and Perry the Platypus
says Thanks for listening!
Twi%er:
@Micael
Facebook:
2.com/Micael