This document summarizes Richard Marsh's presentation on improving software design through user experience. The presentation defines user experience and discusses it as a practice. It notes that understanding user behaviors, needs, and goals is important for defining problems before designing solutions. The presentation also addresses challenges of enterprise user experience projects and emphasizes collaboration between teams. It provides rules for an effective user experience approach and recommends links for further information.
UX Maturity: Research and Analytics to drive an impactUXDXConf
As the largest marketplace in the region, Allegro is one of Poland's most distinguishable brands. With millions of users, how did Allegro establish a strong foothold in the region against the marketplace giants?
In this session, learn how Alina and her team use data and analytics to create a UX strategy that allows their business to scale and grow in such a competitive market. She will touch on:
How a localised approach to UX has created loyal users
How to embed UX in your product development
How to take change as an opportunity for improvements for the team
Design Thinking Process And Strategy For A New ProductUXDXConf
How could you use Design Thinking to find a compromise between users and business needs? How do you balance craftsmanship, communication and commercial awareness, managing external stakeholders?
In this talk, Roberta, Senior UX Designer and Team Leader at Booking.com, will walk you through her strategy to implement a challenging new product that defined her growth as leader in one of the world’s leading digital travel companies.
Strategic Alignment by Design - Short Term Fire Fighting versus Unified Direc...UXDXConf
Transformation isn't just a UX project, it's the whole company project. Donal O'Mahony, Global Head of Experience Design at IoT Saas company Verizon Connect, has been leading experience transformation in his organisation to create incremental experience improvements with his 70 person X team.
In his talk, Dónal will discuss:
- Directional CFT leadership alignment to help deliver multi-year digital transformation.
- 'That was a great service design workshop, now what do we do?!'
- Shared goals - unifying leadership around customer outcome OKRs.
- One vision - telling an evolving, multi-year customer outcome story every CFT believes in.
Presented by Ari Weissman. How do you start from scratch? How do you build and grow a UX team within your organization where none existed?
Many organizations “do UX” in name only. There are people who might have the UX Designer title, but aren’t talking to users, leaving the product or engineering teams to drive the experience. It’s not that these organizations don’t want to be user-driven. It’s just that they don’t know how. That is what I walked into when I started as Director of UX for [my company].
This is the story of my ongoing successes and failures at building a UX practice. It’s not about one decision, but the many strategies you can employ to build, grow, and thrive.
UX Maturity: Research and Analytics to drive an impactUXDXConf
As the largest marketplace in the region, Allegro is one of Poland's most distinguishable brands. With millions of users, how did Allegro establish a strong foothold in the region against the marketplace giants?
In this session, learn how Alina and her team use data and analytics to create a UX strategy that allows their business to scale and grow in such a competitive market. She will touch on:
How a localised approach to UX has created loyal users
How to embed UX in your product development
How to take change as an opportunity for improvements for the team
Design Thinking Process And Strategy For A New ProductUXDXConf
How could you use Design Thinking to find a compromise between users and business needs? How do you balance craftsmanship, communication and commercial awareness, managing external stakeholders?
In this talk, Roberta, Senior UX Designer and Team Leader at Booking.com, will walk you through her strategy to implement a challenging new product that defined her growth as leader in one of the world’s leading digital travel companies.
Strategic Alignment by Design - Short Term Fire Fighting versus Unified Direc...UXDXConf
Transformation isn't just a UX project, it's the whole company project. Donal O'Mahony, Global Head of Experience Design at IoT Saas company Verizon Connect, has been leading experience transformation in his organisation to create incremental experience improvements with his 70 person X team.
In his talk, Dónal will discuss:
- Directional CFT leadership alignment to help deliver multi-year digital transformation.
- 'That was a great service design workshop, now what do we do?!'
- Shared goals - unifying leadership around customer outcome OKRs.
- One vision - telling an evolving, multi-year customer outcome story every CFT believes in.
Presented by Ari Weissman. How do you start from scratch? How do you build and grow a UX team within your organization where none existed?
Many organizations “do UX” in name only. There are people who might have the UX Designer title, but aren’t talking to users, leaving the product or engineering teams to drive the experience. It’s not that these organizations don’t want to be user-driven. It’s just that they don’t know how. That is what I walked into when I started as Director of UX for [my company].
This is the story of my ongoing successes and failures at building a UX practice. It’s not about one decision, but the many strategies you can employ to build, grow, and thrive.
Great team work takes careful and deliberate design and intention. It doesn't happen by chance. From hiring T-shaped designers and developers with complementary specialized skills and shared values to cultivating a user-focused process and emphasizing continuous learning and improvement, building a great Lean UX team is short of an accident.
When every single team member puts their specialized skills to good work while collaborating with each other day in and day out, magic ensues. Fostering a one-team environment across functions, geographic sites, and even departments is the single most powerful motivator.
Imagine if designers conversed with you in a way that felt like object-oriented programming. Imagine if they handed off a design where, page after page, the objects you needed to code were edged in neon, so clearly defined they popped off the wireframe or comp. Imagine those objects were consistently presented; no one-off cases or guesswork required. Imagine you could take a design and almost create an ERD or rough out an API with it.
Well, good news. There’s no need to imagine it. It exists, and it’s called Object-Oriented UX (OOUX).
OOUX is a design methodology that helps us define usable, consistent products that naturally align with end users’ mental models. Similar to OOP, it asks us to define the objects in the real-world problem domain and design the information and relationships in each object before designing how the user might manipulate them. It's a powerful tool for any digital team, it's relatively easy to do, and it pays dividends fast.
Whether you are a developer, a designer, a content modeler, or someone who has influence over digital teams, OOUX offers a new and exciting option to add to your toolkit that will allow you to deliver better digital projects, quicker and more efficiently, and at a higher level of quality than ever before.
Presentation originally given at THAT Conference 2019
Presentation by John Yesko at the 2011 Information Architecture Summit (IA Summit) entitled: "The User Experience Brief: The What and Why Before the How."
We IAs spend a lot of time discussing the “core” documents in information architecture—wireframes, site maps, prototypes. But we often jump into these very tactical, design-oriented deliverables too hastily.
The user experience brief takes on a more strategic role. Early in the project, it’s our vehicle to summarize what we know so far, particularly requirements and research results. More importantly though, it lays the foundation for the UX design approach, with the goals of gathering consensus and identifying sticking points early on. The user experience brief illuminates the organizing principles—user experience fundamentals to be followed and referenced throughout the project.
We’ll talk about the value of this early-project document, its role in shaping the user experience approach, how its composed, and its limitations. We’ll look at a number of great visual examples too. Introduced the right way and at the right time, the UX brief can be an invaluable stake in the ground with clients and internal stakeholders.
This is a short presentation I recently gave in Sydney, Australia. In this talk I discussed the 5 key elements behind changing the behaviour of our UX team at 3 Mobile.
This was a case study discussion, and hence there was far more discussion on the journey, than prescriptive recommendations you can take from these slides.
I have a larger presentation on Managing UX Teams which you can find under the "More by user" tab.
Enjoy.
Beyond Usability Testing: Assessing the Usefulness of Your Designhawleymichael
Usability tests are meant to find usability problems. If your question is, “where are the usability problems in this design”, usability testing is right for you. With usability testing, can study how well someone can get from point A to point B and where are the problems along the way. Finding usability problems is the focus, and the method works great.
But, we are finding that many of the questions business sponsors and stakeholders have are not about finding usability problems. The questions they have are more about the overall usefulness of a design, its potential for success, and how well it meets expectations.
This presentation will define usefulness research, show how it is different from usability tests, and offer different approaches for asking the right questions of users. Whether you think this is slap-your-forehead obvious or a method that needs to be expanded and refined, we seek to have a lively conversation.
EffectiveUI's Ari Weissman (Lead Experience Architect) and Lys Maitland (Senior Experience Planner) spoke at Denver Startup Week 2016. Discussion description:
Test early, test often.
It’s a mantra that’s been proven successful time and again when it comes to innovation and design. So why aren’t you doing it? In the start-up world, when everything is moving so quickly, it can be easy to overlook or postpone collecting feedback from real people because of cost, time, or lack of preparation. Don’t let those things stop you. Valid data can be captured cheaply, quickly, and with half-finished products and strategies.
This talk will cover:
What is user testing and why is it important
How to plan for user testing
What are ways to make testing cheaper
What are ways to make testing quicker
How to test with different fidelities of concept and design
How to collect data more frequently
Opportunities for getting the whole team engaged
What to do with the insights/outcomes of research
UX STRAT Online 2021 Presentation by Carolyn Chang and Christine Liao of Link...UX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Designing Human-Centered AI Experiences at LinkedIn"
Carolyn Chang
LinkedIn: Principal User Experience Researcher
Christine Liao
LinkedIn: Product Design Lead
A recent guest webinar that I did for my friends over at UserZoom. The presentation is about the three levels of building up your corporate UX capabilities - methods, processes, and organizational change. The core of the presentation is on starting from your methods and why that drives most everything else. Hope you enjoy it.
Building a UX Process at Salesforce that Promotes Focus and Creativityuxpin
You'll learn:
- How Salesforce designed a large-scale UX process across teams
- Why certain design activities were chosen over others
- How to preserve design quality at scale
Mobile Center of Excellence is perfect for organizations looking to ensure the long-term success of their mobile strategies and Applications. It’s built to help you create and define the building blocks of a successful Center of Excellence for Mobile.
Mobile UX COE Strategists will work with your team to understand your current state readiness, build a vision for the Mobile Center of Excellence within your organization, and define the requirements for standing up a Mobile COE. Beyond just the components of a Center of Excellence, helps team creates a realistic roadmap for COE creation based on the people, process, and technology maturity within your business
Claire has had a non-traditional path to her role as a product owner. Throughout this career path, she has learned that being a ‘Jack of all trades’ (or Jill!) has helped push her career forward and that being a generalist has allowed her not just to be a better PO but overall a better product leader.
In this talk, Claire will talk through:
- What UX principles she recommends for product professionals to have a strong base on,
- How has this helped her in her day-to-day role
- What product principles she would have wanted to have known about earlier in her career, and
- How being a T-shaped product owner has helped her democratise and create value in UX principles
Building Products Your Customers Love with Empathy and Human InsightsAggregage
Product teams are continuously under tight deadlines to quickly validate new ideas, features, and offerings to innovate successfully, ensure product-market fit, and avoid rework. Without the customer’s perspective, these teams often end up wasting time and resources building features that customers don’t use. This webinar will highlight the critical areas during the design and development process when reaching out to customers, as understanding their needs, testing hypotheses, and refining your approach are imperative.
Great team work takes careful and deliberate design and intention. It doesn't happen by chance. From hiring T-shaped designers and developers with complementary specialized skills and shared values to cultivating a user-focused process and emphasizing continuous learning and improvement, building a great Lean UX team is short of an accident.
When every single team member puts their specialized skills to good work while collaborating with each other day in and day out, magic ensues. Fostering a one-team environment across functions, geographic sites, and even departments is the single most powerful motivator.
Imagine if designers conversed with you in a way that felt like object-oriented programming. Imagine if they handed off a design where, page after page, the objects you needed to code were edged in neon, so clearly defined they popped off the wireframe or comp. Imagine those objects were consistently presented; no one-off cases or guesswork required. Imagine you could take a design and almost create an ERD or rough out an API with it.
Well, good news. There’s no need to imagine it. It exists, and it’s called Object-Oriented UX (OOUX).
OOUX is a design methodology that helps us define usable, consistent products that naturally align with end users’ mental models. Similar to OOP, it asks us to define the objects in the real-world problem domain and design the information and relationships in each object before designing how the user might manipulate them. It's a powerful tool for any digital team, it's relatively easy to do, and it pays dividends fast.
Whether you are a developer, a designer, a content modeler, or someone who has influence over digital teams, OOUX offers a new and exciting option to add to your toolkit that will allow you to deliver better digital projects, quicker and more efficiently, and at a higher level of quality than ever before.
Presentation originally given at THAT Conference 2019
Presentation by John Yesko at the 2011 Information Architecture Summit (IA Summit) entitled: "The User Experience Brief: The What and Why Before the How."
We IAs spend a lot of time discussing the “core” documents in information architecture—wireframes, site maps, prototypes. But we often jump into these very tactical, design-oriented deliverables too hastily.
The user experience brief takes on a more strategic role. Early in the project, it’s our vehicle to summarize what we know so far, particularly requirements and research results. More importantly though, it lays the foundation for the UX design approach, with the goals of gathering consensus and identifying sticking points early on. The user experience brief illuminates the organizing principles—user experience fundamentals to be followed and referenced throughout the project.
We’ll talk about the value of this early-project document, its role in shaping the user experience approach, how its composed, and its limitations. We’ll look at a number of great visual examples too. Introduced the right way and at the right time, the UX brief can be an invaluable stake in the ground with clients and internal stakeholders.
This is a short presentation I recently gave in Sydney, Australia. In this talk I discussed the 5 key elements behind changing the behaviour of our UX team at 3 Mobile.
This was a case study discussion, and hence there was far more discussion on the journey, than prescriptive recommendations you can take from these slides.
I have a larger presentation on Managing UX Teams which you can find under the "More by user" tab.
Enjoy.
Beyond Usability Testing: Assessing the Usefulness of Your Designhawleymichael
Usability tests are meant to find usability problems. If your question is, “where are the usability problems in this design”, usability testing is right for you. With usability testing, can study how well someone can get from point A to point B and where are the problems along the way. Finding usability problems is the focus, and the method works great.
But, we are finding that many of the questions business sponsors and stakeholders have are not about finding usability problems. The questions they have are more about the overall usefulness of a design, its potential for success, and how well it meets expectations.
This presentation will define usefulness research, show how it is different from usability tests, and offer different approaches for asking the right questions of users. Whether you think this is slap-your-forehead obvious or a method that needs to be expanded and refined, we seek to have a lively conversation.
EffectiveUI's Ari Weissman (Lead Experience Architect) and Lys Maitland (Senior Experience Planner) spoke at Denver Startup Week 2016. Discussion description:
Test early, test often.
It’s a mantra that’s been proven successful time and again when it comes to innovation and design. So why aren’t you doing it? In the start-up world, when everything is moving so quickly, it can be easy to overlook or postpone collecting feedback from real people because of cost, time, or lack of preparation. Don’t let those things stop you. Valid data can be captured cheaply, quickly, and with half-finished products and strategies.
This talk will cover:
What is user testing and why is it important
How to plan for user testing
What are ways to make testing cheaper
What are ways to make testing quicker
How to test with different fidelities of concept and design
How to collect data more frequently
Opportunities for getting the whole team engaged
What to do with the insights/outcomes of research
UX STRAT Online 2021 Presentation by Carolyn Chang and Christine Liao of Link...UX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Designing Human-Centered AI Experiences at LinkedIn"
Carolyn Chang
LinkedIn: Principal User Experience Researcher
Christine Liao
LinkedIn: Product Design Lead
A recent guest webinar that I did for my friends over at UserZoom. The presentation is about the three levels of building up your corporate UX capabilities - methods, processes, and organizational change. The core of the presentation is on starting from your methods and why that drives most everything else. Hope you enjoy it.
Building a UX Process at Salesforce that Promotes Focus and Creativityuxpin
You'll learn:
- How Salesforce designed a large-scale UX process across teams
- Why certain design activities were chosen over others
- How to preserve design quality at scale
Mobile Center of Excellence is perfect for organizations looking to ensure the long-term success of their mobile strategies and Applications. It’s built to help you create and define the building blocks of a successful Center of Excellence for Mobile.
Mobile UX COE Strategists will work with your team to understand your current state readiness, build a vision for the Mobile Center of Excellence within your organization, and define the requirements for standing up a Mobile COE. Beyond just the components of a Center of Excellence, helps team creates a realistic roadmap for COE creation based on the people, process, and technology maturity within your business
Claire has had a non-traditional path to her role as a product owner. Throughout this career path, she has learned that being a ‘Jack of all trades’ (or Jill!) has helped push her career forward and that being a generalist has allowed her not just to be a better PO but overall a better product leader.
In this talk, Claire will talk through:
- What UX principles she recommends for product professionals to have a strong base on,
- How has this helped her in her day-to-day role
- What product principles she would have wanted to have known about earlier in her career, and
- How being a T-shaped product owner has helped her democratise and create value in UX principles
Building Products Your Customers Love with Empathy and Human InsightsAggregage
Product teams are continuously under tight deadlines to quickly validate new ideas, features, and offerings to innovate successfully, ensure product-market fit, and avoid rework. Without the customer’s perspective, these teams often end up wasting time and resources building features that customers don’t use. This webinar will highlight the critical areas during the design and development process when reaching out to customers, as understanding their needs, testing hypotheses, and refining your approach are imperative.
User Experience: An Industry (Always) in TransitionGino Zahnd
I was invited to give a talk at Stanford's d.school, and here are my slides. I've updated them with more cohesive notes where possible. Some points of my talk were simply too much to include in the notes. Enjoy!
The Role of UX in Product Development
What Is UX?
Who Owns UX?
Barriers to Shared Ownership of UX
Working with Multidisciplinary Teams
Defining Product Goals
Conceptualizing and Communicating Design Solutions
Supporting Your Development Team
What Is the Value of UX?
Want to learn about user experience design? Then let's look at different Elements of User Experience Design.
For more details, visit : https://mitidinnovation.com/recreation/the-key-elements-of-user-experience-design/
The UX Design Process consists of five key phases: Product Definition, Research, Analysis, Design, and Testing.
For more details, visit : https://mitidinnovation.com/recreation/ux-design-process/
Design Thinking Dallas by Chris BernardChris Bernard
These are the slides I gave for a keynote at a conference hosting by IMC2 for the Design Thinking Dallas Conference. Some of the content here is repetitive across other presentations I give.
Questions? Email me at chris.bernard@microsoft.com
UX is everywhere that's why the UX process is more Important!
Without a solid UX design process, you have a lower chance of creating a product with good UX. A well-defined and well-executed UX process, on the other hand, makes it possible to craft amazing experiences for users.
An introduction to UX - User Experience.
Where does UX come from, what are the benefits of using it, and how can it be applied to day to day agency work?
Understanding the User Centred Design process and how UX is an integral part of every piece of digital work that is produced.
This is the slidedeck I used for my talk about UX for the 2016 cohort of Venture for Canada at Queen's University, Kingston, ON. In it, I go over what I've learned about UX over the past 3 years, including a brief history of UX, a look at the design landscape today, and a glimpse into what we can expect in the future. I followed this talk up with a quick hands-on workshop on UX design.
If you feel like this is something your organization or team can benefit from, feel free to reach out to me to coordinate something!
UX is omnipresent nowadays and will grow more and more the tool of innovation. Companies are becoming aware of the vitality of adopting this technology from the start. The Importance of UX is a presentation of how we as a UX Design Team implement UX in projects.
Working Together: the UX role in a Scaled Agile FrameworkKelley Howell
Working together is supposed to be made much easier in an Agile environment. Indeed, collaborating well is the whole point of moving to an Agile framework. It works great on small teams, but how does it work when you have large teams and very complex products, where many interdependent teams, products, and systems have to coordinate? We use Scaled Agile Framework, or SAFE. This is one way the UX practitioner will be working with the team.
Similar to Richard Marsh, Enterprising User Experience - Flex and the city (20)
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
2. creative-resonanceimproving software design
1. User Experience: a definition
What are we talking about when we talk about user experience
2. User Experience: as a practice
What do we do as a practice?
3. The challenge of enterprise ux
Much of a projects success is about the teams ability to understand
each others value and define their own to support collaborative
working over combative working
4. Quid pro quo
further information and a chance to answer your questions
Richard Marsh
User Experience Architect
contents
Enterprising user
experience design
2Sunday, 24 October 2010
4. creative-resonanceimproving software design
User experience (UX) is a term used in reference to a
persons overarching experience as a result of interacting
with a digital media product or service.
4Sunday, 24 October 2010
5. creative-resonanceimproving software design
User experience
or another way to look at user experience...
The interface is the product
magic
technology & stuff
no idea
who cares about this
side of the screen?
databases
5Sunday, 24 October 2010
6. creative-resonanceimproving software design
User experience
Who do we mean by users?
All of the people that will interact with the digital media, i.e.
‣ person socialising, working, researching or shopping at
desk or on the move
‣ people working in a local and remote teams
‣ person sharing information
‣ people playing on own / against or with others
and
‣ Content managers
‣ Administrator setting up
‣ Support & training teams
‣ Business Management wanting reports
6Sunday, 24 October 2010
7. creative-resonanceimproving software design
User experience
Experience, what is it?
Experience is the immediate and recalled perception of a persons stimuli as a result of
interacting with digital media.
The experience belongs to the user. They will judge the experience from many angles;
‣ emotive
‣ objective
‣ subjective criteria.
Think about the users wider context it can provide great opportunities for new solutions, and after all their
experience will always be affected by factors outside of the immediate digital media interaction;
‣ users life and work motivations and goals
‣ users own state of being
‣ users environment in the real world and technical landscape
‣ sphere of influence of the people they associate with
7Sunday, 24 October 2010
8. creative-resonanceimproving software design
User experience: perceptions
Attempting to understand the concept of user experience will help us to
affect experiences in a positive way, as far as we can do. It also helps
us to monitor and improve it.
Context
User Content
Lou Rosenfeld & Peter Morville’s
famous Venn diagram
accessible
desirableusable
findable
credible
useful
valuable
Peter Morville’s
Honeycomb of User Experience
Value out
Effort
in
A very simple approach to
judging software
Content
BrandUsability
Functionality
Quality of
service
Typical criteria for simple
Benchmarking User Experience
8Sunday, 24 October 2010
9. creative-resonanceimproving software design
User experience: life cycle
The user experience needs to be considered within the context time.
Each stage of the life cycle involves the user over coming a barrier,
which we need to assist with through clear communication and design.
Advocate
Unaware Aware
First time
user
Frequent
user
Power
user
Antagonist
Infrequent
user
9Sunday, 24 October 2010
10. creative-resonanceimproving software design
User experience: human indicators you’re getting it right or wrong
During usage
First impressions
It
made me look good, by
helping me to do my job
Where is
Simple and
fast to use
Why did it do
that?!?
What
does it expect from
me?
I’ve just done all
that... WTF
It just works
That’s
cool, I didn’t know I
It’s easier
than I thought it would
I feel safe, as I
can always go
I know
where to go to get things done -
there’s a shortcut
It
takes too long to do what
I
It doesn’t
add value to me!
This is clear and looks
I don’t get
this
Why do I
care?
Lasting impression
This is so
slow
Just what I
was looking
It’s the
best, I couldn’t live
without it
Never again
It’s better
than nothing but I
wish..
What do I do now - is it
10Sunday, 24 October 2010
11. creative-resonanceimproving software design
@filthy > hi all, looking for famous quotes to share at Flex in the City?
- Jef Raskin
Macintosh & author of
“The Humane Interface”
“What users want is convenience and results. But all they see is the
interface. As far as the customer is concerned, the interface is the product.”
"If I had asked people what they wanted, they would have said faster horses."
- Henry Ford“Design is not just what it looks like and feels like. Design is how it works.”
“It's really hard to design products by focus groups. A lot of times, people
don't know what they want until you show it to them.”
- Steve Jobs
Any sufficiently advanced technology is indistinguishable from magic.
- Arthur C. Clarke
"Profiles of The
Future", 1961
(Clarke's third law)
- Albert Einstein
“Two things are infinite: the universe and human stupidity; and I'm not sure
about the universe.”
11Sunday, 24 October 2010
13. creative-resonanceimproving software design
User Experience: as a practice
The User Experience practice is predominantly a User Centred
Design practice that places the User as the focal target for
requirements and design decisions, whilst considering the synergy
with the business or stake holder goals.
The practice should be engaged for duration of the project life-cycle.
User Experience benefits
‣ Value to the business
‣ Impact to the business
‣ Value to the user
‣ Impact to the user
‣ realisation of the value of
development
Interaction
Design
Information
Architecture
Business
Analysis
Information
Design
Service
Design
Visual Design
(Media design)
Usability
Engineering
Content
Strategy
User
Experience
Architect
Areas of interest that
provide insights, and help
develop the User
Experience knowledge base.
‣ Human factors sciences
‣ Technology and its
applications
‣ All forms of Design
‣ Business models
User Experience is a specific practice, but can also be seen as
an umbrella term for;
13Sunday, 24 October 2010
14. creative-resonanceimproving software design
Putting UX into practice... where do we start .. getting to the solution is the goal
World of infinite possibility
Best solution possible
Rule 1 - The business & users will not be able to tell you what they need - research
14Sunday, 24 October 2010
15. creative-resonanceimproving software design
A simplified approach for any project
World of infinite possibility
Best solution possible
‣ UX Strategy - focuses on gaining actionable user data &
requirements, to assist with finding the synergy between
stakeholder objectives and to provide valuable insights and
direction to the UX design phase.
‣ UX Design - focuses on designing the best solution possible that
is fit for purpose providing specifications and direction to design
and development parties.
UX Strategy UX Design
Rule 2 - Define the problem before attempting to design the solution - analysis
15Sunday, 24 October 2010
16. creative-resonanceimproving software design
Strategy focuses on gaining a clear understanding of the
business objectives and the roles users are to play in meeting
them. To then focus on gaining valuable insights into the goals
and behaviours of the users in order to help direct project focus
and software design.
‣ Define approach to UX strategy
‣ Define business objectives and KPI’s
‣ Research users, their behaviours,
motivations, needs and goals
‣ Review existing systems
‣ Review competition and opportunities
‣ Present strategy findings to show moving
from current to future state
What do each group want from
each other?
How does this work currently?
Where is the synergy?
What internal and external
insights can we take into this?
User Experience Strategy
UsersStakeholders
Presentation of key findings and strategic direction for the software
design with consideration to the approach
16Sunday, 24 October 2010
18. creative-resonanceimproving software design
User Experience Design
Users Stakeholders
Take strategy insights into the
design process start looking into
flows, content and functionality
Explore software design ideas
Act on feedback
Review and test often
and early
Provide user interface documentation and work with project team to
implement, test and deliver.
Create a solution fit for purpose whilst providing the best user
experience possible for a given project.
‣ Conceptual designs (sketches, abstract
models, site or application architecture,
navigation design, labels and taxonomies)
‣ Early user testing
‣ Work up fidelity of solution and provide user
interface specifications (Guidelines,
wireframes, specifications and usage)
‣ Work with project team to review and deliver
‣ User testing
‣ After its live review usage & performance
‣ determine next steps
18Sunday, 24 October 2010
19. creative-resonanceimproving software design
Make it easy to know what happens in your product
User operation
The difference between a system and
a smart system is that a smart system
provides feedback.
Make your systems smarter by
capturing insights through;
‣ User metrics
‣ User initiated Feedback
‣ Help desks
‣ Speak with and listen to your
users
Your product
Business
objectives &
KPI’s
Your product
design process
insights for maintenance and improvement
Rule 3 - Test your design, measure and review for success
19Sunday, 24 October 2010
21. creative-resonanceimproving software design
brand
interaction design
User experience needs us all
The interface is the product
front end performance
back end performance
visual design
Delivering a great user
experience means all must
care about the user
network performance
information architecture
business
proposition
21Sunday, 24 October 2010
22. creative-resonanceimproving software design
So what is different between ux and enterprise ux?
These are just a few of the typical things.
‣ Larger projects with longer life spans
‣ Larger more specialised roles within the project team
‣ Higher levels of stakeholder communication
‣ Organisational complexities and politics
‣ Technology complexities often due to the growth and acquisition processes that many enterprises go through
which can cause disparate legacy system issues
‣ Resistance to change due to the logistical costs
‣ Not as much access or openness towards external technology options due to issues of; ownership,
accountability, security, intellectual copyright, support
‣ Greater need to concentrate on governance and process, back ups, disaster recovery, up time as these issues
These days it is quiet common for users outside of an organisation to have access to more technology and up to date
services.
22Sunday, 24 October 2010
23. creative-resonanceimproving software design
User experience UCD / Agile
UCD and Agile can work very nicely together - often the
key to getting these to work nicely together is realising that
there are some core differences;
‣ UCD is a design methodology predominantly and
uses research to inform its design.
‣ Agile is a development methodology and whilst it will
have a design element in it in order to develop
correctly.
Leading each iteration with a UCD sprint 0 enable the
research and holistic design framework to be achieved to
support the detail of the iteration to avoid fragmentation of
the experience.
Both should have synergies in that they both prefer to;
‣ test early and test often
‣ support iterative approaches
‣ can be reactive to findings and opportunities
‣ promote communication over documentation
Rule 4 - Work together
23Sunday, 24 October 2010
25. creative-resonanceimproving software design
5 basic rules for approach
Rule 5 - Start with usability and finish with a great user experience
Rule 4 - Work together - deliver
Rule 1 - The business & users will not be able to tell you what they need - research
Rule 2 - Define the problem before attempting the solution - analysis
Rule 3 - Test your design, measure and review for success - design
25Sunday, 24 October 2010
26. creative-resonanceimproving software design
Quid pro quo: links to go and take a look at - make use of others work
Some of my favourite articles, books and sites
‣ Vannevar Bush’s - As we may think (online article from 1945)
‣ Bruce Tognazzini - First Principles of interaction design (online article)
‣ Steve Krug’s - Don’t make me think (book)
‣ Caroline Jarretts or Luke W’s books on designing forms (books)
‣ Web Performance Steve Souders (online and book)
‣ Alan Cooper’s - About face 3.0 (book)
‣ www.uxmatters.com (UX Matters - online articles)
‣ www.uxmag.com (UX Mag - online articles and discussions)
‣ www.bokardo.com (Joshua Porters social design blog)
Whitney Hess’ UX summary of qualities & principles
http://www.uxmag.com/design/guiding-principles-for-ux-designers
A great collection of ux quick snippets has recently been posted here
http://www.webdesignerdepot.com/2010/10/usability-resources-to-win-arguments/
Never too early nor too late to learn about good design
For details of these links and more for information visit
www.creative-resonance.com or @filthy
26Sunday, 24 October 2010