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Innovation Games®
Creating Breakthrough Products
Through Collaborative Play
Luke Hohmann | CEO, Conteneo
@lukehohmann
Copyright © by Luke Hohmann
#collabcloud #iiba2015
Objectives
As a BA or other person who wants to create
awesome products and services
I want to deeply understand customer and
stakeholder needs
so that I can create awesome products and
services that meet their needs and are
defined in such a way that my dev team can
build it!
Let’s see if
Innovation Games®
can help…
As an agilist I value
customer collaboration
over contract negotiation.
Interrogation goes against
my values.
Collaboration is a recursive process
where two or more people or
organizations work together in an
intersection of common goals by
sharing knowledge, learning and
building consensus.
Thanks, wikipedia!
Games are the ideal
collaboration tool.
A serious game is a game
designed for a primary
purpose other than pure
entertainment.
Envisioning
Remember
the Future
Start Your Day
Speed
Boat
Identify
Impediments
Patterns of Use
Goal-Driven
Planning
Enough Talk.
Let’s Play!
Product Box
Envisioning
Cover Story
Spider Web Give Them a Hot Tub
My Worst
Nightmare
Product BoxDiscover
Unmet Needs
Envisioning
Cover Story
Spider Web Give Them a Hot Tub
My Worst
Nightmare
Relationships Boundaries
Risks
Excitement
Let’s Play More.
Buy a Feature
• 12 to 20 items described in terms of
benefits and costs
• 5 to 8 players given limited budget
and buy what they want
Games are
multidimensional.
Business
Goal
In-person
Multi-Team
Synchronous
Asynchronous
Who Plays
Customers
Employees
Single Team
Homogeneous
Heterogeneous
online
Games tackle
really hard
problems.
102 residents – 21 online games – 3,500 chats
2014: Online Games
How would you spend a ¼ cent sales tax?
What did the
San José residents
think about the
online forums?
Davide: interesting exercise. i've done it in person at
city hall once before. worked very similarly
Jean: This is better than the in-person game.
Facilitator: What about it did you like more Jean?
Jean: Not noisy, could "hear" everyone. Real-time
updates of the balances. I could keep track of
others values via their bids. No side chatter.
Better focus on task.
Davide: it came down to the facts. no body language,
no prejudices, just ideas and dealing
How do we deal with
school overcrowding?
Technical Problems
Budgets & Roadmaps
• Clearly defined
• Shorter, often
repeating time horizon
• “Failure” not
catastrophic
• Knowledge /
Economics driven
Wicked Problems
Example: Urban Planning
• Long time horizon
• Inertia
• “Failure” is
catastrophic
• Multiple actors
• Values
Do we have wicked
problems in business?
Late Software
Massive Tech Debt
Low Adoption Rates
How to “Scale”Agile
We can help!
50% of
Strategic
Business
Decisions
#fail
Business Decisions #fail because…
1. We don’t create options
2. We don’t assess actions
3. We don’t consider drawbacks
4. We don’t deliberate (collaborate)
Amy Lee, Program Officer
A process whereby citizens evaluate
• strategies for attacking a problem
• actions that must be taken
• drawbacks of each action
Deliberative Forums
CA Drought Strategies
Create /
Capture More
Water
Increase
Conservation
Modernize
Governance
Actions for Creating/Capturing Water
Capture /
Create More
Water
Increase
Conservation Modernize
Governance
Drawbacks?
• Fragile ecosystem
• Agriculture may
be harmed
• $6B in costs
• 1%-5%
increase
• $1B in costs
• Highly
concentrated
wastewater
Can we scale
deliberation?
Do you think we
should take this action?
Can you live
with this drawback?
Can you live
with this drawback?
Will deliberation change
your perspective?
Dynamic visualization
of group perspective.
Technical Debt
On Monday,
Try playing one of
the games you
played today.
Let’s Play!
Boss, I want to engage my team in a
goal-directed activity with clearly
defined rules of engagement.
Progress towards achievement of the
goal will be tracked through clearly
communicated status indicators.
Boss, I want to engage my team in a
goal-directed activity with clearly
defined rules of engagement.
Progress towards achievement of the
goal will be tracked through clearly
communicated status indicators.
strategic
Boss, I want to engage my team in a
goal-directed activity with clearly
defined rules of engagement.
Progress towards achievement of the
goal will be tracked through clearly
communicated status indicators.
strategicexercise
Boss, I want to engage my team in a
goal-directed activity with clearly
defined rules of engagement.
Progress towards achievement of the
goal will be tracked through clearly
communicated status indicators.
strategicexercise
information radiators.
55
Luke Hohmann
Founder & CEO, Conteneo, Inc.
480 San Antonio Road, Suite 202
Mountain View, CA 94040
mobile: (408) 529-0319
luke.hohmann@conteneo.co

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IIBA Columbus 2015 Keynote by Luke Hohmann

Editor's Notes

  1. 2
  2. To address problems like school overcrowding citizens need to assess their options and the implications of these options BEFORE allocating money.
  3. It failed because you can’t solve a wicked problem with a technical approach.
  4. Wicked problems exist at all levels – from local issues, to state issues, to national issues, to international issues.
  5. SXSW is the world’s largest independent film, music and interactive media festival.