Experience design is the process of planning and creating experiences for events before they occur. It involves considering the elements, essentials, environment, energy, and emotions that will make up the experience. Good experience design engages all five senses and creates meaningful experiences that people value by discovering what experiences the target audience finds valuable. It is crucial to understand the audience and incorporate experiences they have not seen before. The experience should be cohesive from start to finish and achieve the objectives of the event.
Midwest UX '12: Mapping the ExperienceChris Risdon
As services become more interconnected across channels and devices—and more importantly across time and space—it’s becoming increasingly important to find ways to gain insight about customers’ interactions with your service.
Experience maps offer a framework for mapping human experiences across multiple situations and interactions, helping to ensure that every occasion where your organization touches or connects with a person’s life is appropriate, relevant, meaningful, and endearing.
In this presentation I talk about orchestrating touchpoints and their channels through experience maps. I review an experience mapping framework that includes key components and how they’re used for designing for a multi-touchpoint experience. The presentation discusses the activities that feed the map so that it tells a tangible story, the key elements make up a useful and actionable map, and how to then define the characteristics of your mapped touchpoints. Experience maps are intended to be catalysts, not conclusions.
Midwest UX '12: Mapping the ExperienceChris Risdon
As services become more interconnected across channels and devices—and more importantly across time and space—it’s becoming increasingly important to find ways to gain insight about customers’ interactions with your service.
Experience maps offer a framework for mapping human experiences across multiple situations and interactions, helping to ensure that every occasion where your organization touches or connects with a person’s life is appropriate, relevant, meaningful, and endearing.
In this presentation I talk about orchestrating touchpoints and their channels through experience maps. I review an experience mapping framework that includes key components and how they’re used for designing for a multi-touchpoint experience. The presentation discusses the activities that feed the map so that it tells a tangible story, the key elements make up a useful and actionable map, and how to then define the characteristics of your mapped touchpoints. Experience maps are intended to be catalysts, not conclusions.
In the modern day when people develop hundreds of software applications, websites or mobile apps the term UX (User Experience) is getting more and more significant, particularly in the IT industry.
Slides from a service design workshop held at Ratkaisu13, an annual conference organized by CGI Finland (formerly known as Logica). If you are interested in knowing more, get in touch.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
How do brands really grow? How do brands grow in a radically disrupted internet economy? We explore brand growth in today’s digital world, with perspectives from Nicholas Lovell, Lionel Benbassat of Eurostar, and the Arena strategy team.
We’ve all had discussions about the great ‘UX’ of a product, or the poor ‘UI’ of a website. Is it a secret language you will never be lucky to know more about it?
Actually, it is very simple, For example: While User Experience is a bunch of tasks focused on optimization of a product for effective and enjoyable use; User Interface Design is its complement, the look and spirit, the presentation and interactivity of a product.
Good designing is also an act of communication between the user and designer and the user. Gets here all the important tips and techniques of user experience design by our expert.
UX design is not a step in the process, it's in everything we do. More than anything it is a project philosophy, not just a set of tools, methods and deliverables.
In this presentation we explain how you can differentiate through design, why user experience design matters as well as share our knowledge around all the activities that helps ensure a great UX/UI design.
UXPA 2021: Journey Mapping Tools and Techniques: Research, Design and Action ...UXPA International
Presented by Josh DeLung. Journey mapping is a commonly used methodology in customer experience (CX) research that helps organizations understand different aspects of their relationship with customers. Through research, the hypothesized experience at each touchpoint with a customer is refuted or validated. This effort tells organizations where they are positively influencing customer retention and word-of-mouth or negatively influencing it. Once this is documented (mapped), the organization can more effectively plan actions that will result in a better experience. And by tying key CX metrics to sales or other goals, they can use journey mapping as a tool for uncovering CX investments that have the best return for the organization.
In UX strategy, journey mapping is an effective way to understand which touchpoints intersect with systems that could benefit from improved usability to increase user satisfaction, whether those users are employees, customers or citizens. This session will cover a four-step approach to effectively integrating journey mapping into your organization’s UX strategy process, inclusive of the applicable research methods and tools that help make journey mapping most effective.”
Product Design and UX / UI Design Process in Digital Product DevelopmentVolodymyr Melnyk
Presentation about product design and its role in digital product development, UI / UX design process and methodologies, examples of their applications.
In the fast-paced world of event management, the key to success lies in the ability to curate memorable experiences. Whether you are planning a corporate conference, a wedding, or a community event, the impact you make can leave a lasting impression. Here are some valuable tips to ensure your events are not just occasions but cherished memories.
we execute many types of events Function. my team is very professional and creative and has expertise in event industries. The Company is backed by a team of professionals with expertise in their fields and delivers an outstanding concept that fully covers all your needs and creates elicit memories.
for more information visit : https://newstarcreation.com/2022/04/18/event-management-services/
In the modern day when people develop hundreds of software applications, websites or mobile apps the term UX (User Experience) is getting more and more significant, particularly in the IT industry.
Slides from a service design workshop held at Ratkaisu13, an annual conference organized by CGI Finland (formerly known as Logica). If you are interested in knowing more, get in touch.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
How do brands really grow? How do brands grow in a radically disrupted internet economy? We explore brand growth in today’s digital world, with perspectives from Nicholas Lovell, Lionel Benbassat of Eurostar, and the Arena strategy team.
We’ve all had discussions about the great ‘UX’ of a product, or the poor ‘UI’ of a website. Is it a secret language you will never be lucky to know more about it?
Actually, it is very simple, For example: While User Experience is a bunch of tasks focused on optimization of a product for effective and enjoyable use; User Interface Design is its complement, the look and spirit, the presentation and interactivity of a product.
Good designing is also an act of communication between the user and designer and the user. Gets here all the important tips and techniques of user experience design by our expert.
UX design is not a step in the process, it's in everything we do. More than anything it is a project philosophy, not just a set of tools, methods and deliverables.
In this presentation we explain how you can differentiate through design, why user experience design matters as well as share our knowledge around all the activities that helps ensure a great UX/UI design.
UXPA 2021: Journey Mapping Tools and Techniques: Research, Design and Action ...UXPA International
Presented by Josh DeLung. Journey mapping is a commonly used methodology in customer experience (CX) research that helps organizations understand different aspects of their relationship with customers. Through research, the hypothesized experience at each touchpoint with a customer is refuted or validated. This effort tells organizations where they are positively influencing customer retention and word-of-mouth or negatively influencing it. Once this is documented (mapped), the organization can more effectively plan actions that will result in a better experience. And by tying key CX metrics to sales or other goals, they can use journey mapping as a tool for uncovering CX investments that have the best return for the organization.
In UX strategy, journey mapping is an effective way to understand which touchpoints intersect with systems that could benefit from improved usability to increase user satisfaction, whether those users are employees, customers or citizens. This session will cover a four-step approach to effectively integrating journey mapping into your organization’s UX strategy process, inclusive of the applicable research methods and tools that help make journey mapping most effective.”
Product Design and UX / UI Design Process in Digital Product DevelopmentVolodymyr Melnyk
Presentation about product design and its role in digital product development, UI / UX design process and methodologies, examples of their applications.
In the fast-paced world of event management, the key to success lies in the ability to curate memorable experiences. Whether you are planning a corporate conference, a wedding, or a community event, the impact you make can leave a lasting impression. Here are some valuable tips to ensure your events are not just occasions but cherished memories.
we execute many types of events Function. my team is very professional and creative and has expertise in event industries. The Company is backed by a team of professionals with expertise in their fields and delivers an outstanding concept that fully covers all your needs and creates elicit memories.
for more information visit : https://newstarcreation.com/2022/04/18/event-management-services/
Tips for hosting the most engaging, professional, and successful virtual eventsJohn Peterson
The present-day virtual events must be engaging, professional, and have high success rates to meet their demands. Here are a few tips for hosting impactful events. Read more https://bit.ly/3IcTuju
http://www.niccotan.com/2011/04/events-marketing-overview.html
Master of Marketing Communication Students of De La Salle University presented a comprehensive report on Events Marketing
Event audiences are changing. To intrigue your event's audience, try these event trends and get huge results. Learn more event trends at https://www.itagroup.com/insights.
How to turn your boring event into a TED like experience.azards
Not only do you not want to attend or exhibit, but you have no idea why you’re even going in the first place. Is it the motivational speaker who has nothing to do with your industry? The bad entertainment? The educational tracks that are really just vendor sales pitches? Nothing worth your time as usual.
If you’re lucky, you meet up with an old acquaintance and catch up on the status of your industry. About one hour of actual useful time over a 2 day event.
What if you could take that one valuable hour and extend it across the entire three days?
You can.
Six Reasons You Need Event Content StrategyOpus Agency
In an increasingly competitive environment, brand marketers are investing more in their event content with the aim of attracting attendees and creating powerful engagement around their key messages.
To help you understand just that, we’ve put together this e-book outlining six steps (and their associated benefits) to implement a content strategy for your events.
Convenings have enormous potential to drive impact. For decades, global leaders have come together at the Rockefeller Foundation's Bellagio Center, using convening as a tool to map the landscape of emerging fields, to forge new alliances, to discover breakthrough pathways to impact, and to accelerate collective action in addressing the world's toughest challenges. Yet, many convenings never achieve their full potential. We've all attended a gathering where participants were distracted or disengaged. Where we didn't connect meaningfully with the content. Where there was a missing crackle of energy between the participants. Our philosophy is that intentional design can bridge that gap. The Convening Guide is a resource created to help organizers sharpen the purpose of their gatherings and craft an intentional participant experience, factors that enable a convening to achieve its full potential and more importantly, create a greater chance of achieving lasting impact after.
This presentation is for marketers, association executives and event organizers that want to succeed at attendee engagement.
In this presentation you will:
(1) Discover several examples of audience engagement for events.
(2) Learn a process for analyzing your audience and aligning your key messages with your objectives.
(3) Learn how to think about the people, process and technology that are necessary for a successful audience engagement experience.
What is Design Thinking and how does it help engaging better with all users of a product? I can teach you how to apply the process step by step, or you can hire me to train a small team or do a project. Fail fast low cost solution to improve any company's service, products, processes, organization, and even strategy.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
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Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
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The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
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2. What is Experience Design?
The design takes part just in the mind of the artist
before it is executed.
The experience design of an event is the mental
creation of the event before this one takes place,
therefore it is first in the mind of the designer and
then it is communicated for the people responsible
for its production.
Design can be described as the
plan that has to be made in order to
create something artistically and
skilful.
3. What is Experience Design?
There are five event design principles:
- The elements: all the parts that make up
the event.
- The essentials: the must-haves
- The environment: venue and style
- The energy: creating of mood
- The emotions: feelings
4. What is Experience Design?
Design is still seen by some people as a decorative activity whereby
the embellishment of the environment through food, lighting, sound,
materials and backdrops, however, experience design goes much
deeper than that.
When the event experience design becomes a state of mind, it affects
all the aspects of the event.
In order to create meaningful experience, we need
to discover what type of experiences people value,
once the event designer finds out those, then they
can be incorporated into a design and experience
strategy. The challenge of the event designer is to
come up with experiences that people value but that
also hasn’t been created and seen by the audience
yet.
5. The 5 senses
When creating a memorable experience for the attendees of an event, it is crucial to
engage their five senses. Attendees must connect with the event and feel emerged,
and there is no better way that engaging them through the five senses.
The use of visual content to stimulate the sense of sight. Social media technologies
are now very popular, by creating an engaging path, event designers ensure
attendees’ interaction and encourage them to share content of the event on their
social media.
By setting up the perfect environment for taking photos and creating a custom
hashtag, the attendees will engage with your event and will get the event out there
on social media channels in real-time.
The selection of a fragrance at the event venue is very important. Choosing the right
smell will depend on the theme, venue and size of attendees.
6. The 5 senses
Choosing the right catering is essential when planning an event, attendees are
willing to taste what the event has to offer. Take into account the dietary preferences
of every attendee and ensure they will be taken care of to show that the event
organisers really care.
It is important to create the perfect mood for the attendees by having the right kind of
sounds and music, by understanding very well the target audience of the event the
event designer will be able to create the best audio experience they can have.
The physical reality of the event. While considering the visual aspects of the decor
furniture and other physical objects, it is important to remember that the attendees
will interact with these objects somehow. Ensure that the feel is right by selecting the
best textures and the right shapes. For instance: provide carpeted flooring for feet
comfort and comfortable furniture for the delegates to network.
7. The Four Realms of an Experience
“What specific experience
will my company offer?”
Entertainment Educational
Esthetic Escapist
Active
Participation
Immersion
Passive
Participation
Absorption
8. The 6 D’s of experience: Berridge
(2007)
Decide
Depict
Detail
Demonstrate,
deliver
and delight!
Delineate
Design
Detail
9. How to
achieve
SUCCE
SSWe have devised some key tips for a successful
experience event design that suits customer
profiles. Based upon the models and our own
events experiences.
1. Identify KEY S.M.A.R.T objectives of the event during
the event planning process.
3. Consider experience through the whole start to finish
process. It doesn’t end.
5. Question Yourself: What can you bring to the table that
adds value to the event experience?
7. Event Technology: Live Polls, Q&A, Social Media
Challenges.
9. To achieve sensory satisfaction consider collaborating
with other companies.
2. Question Yourself: What do you want your guests to
walk away feeling? What is your core message?
4. Use an introduction that engages the attendees. It
must be captivating and thought provoking.
6. Include refreshment break assignments to endorse
networking. Include refreshment breaks!!
8. Include an aspect of all 5 senses.
10. Choose the perfect venue. If it isn’t use props and set
design to make it the perfect venue.
10. 11. KNOW YOUR AUDIENCE. So you can play on emotions, conduct surveys.
Asking them what they want directly is too general so try specific questions that
cooperate towards the event planning process. Ask for feedback after to be sure.
12. Use colour – colours effect the senses.
13. Engage and Understand your audience. Challenge new ideas, encourage active
and passive participation. Consider people go to events for different reasons so
passives may prefer connecting via social media to make it personal.
14. Tease event content before the event takes place. Small previews will pique
interest. Content marketing in the most effective visual way to date. Sharing online,
through mailing lists is most effective. Create anticipation; possibly using a
countdown.
15. 7 point plan: Cost, Creative, Chemistry, Credibility, Decision Maker, Venue, Outs
11. Diller et al (2005) on
creating a meaningful
experience that people
value from any kind of
engagement:
12. Examples
https://www.youtube.com/watch?v=Pm_dOY7ZvMU: With lots of international food and drink
sponsors, a perfect venue for the genre, interactive atmosphere to engage all the senses and
widely successful with such a large amount of attendees.
https://www.youtube.com/watch?v=jhcbRK17Rqk Stoke Travel’s main goal is to create
personalized events, travel expeditions and experience for people. Their main focus is
appealing to their audience which is students and they understand them well to the framework
to their event planning is with that in mind.
https://www.youtube.com/watch?v=YMJD53fxihU -
With manicures, massages, bedtime stories read by celebrities and sleep experts, Ikea invited
100 guests to have a sleepover in one of its stores in the UK. This branding move not only
highlighted plenty of products but got a lot of media coverage and attention for this mini event
with over 100,000 signing up for a chance to go.
To enforce the experience, actors stage live acts that pull the attendees in and allow
them to live the storyline.
http://www.cinemaroyal.cz
https://blog.sli.do/10-creative-event-concepts-that-you-will-want-to-duplicate/
13. Sources
https://www.gevme.com/blog/engaging-the-5-senses-for-the-ultimate-event-experience/
http://www.eventmanagerblog.com/beautiful-user-experience-in-events#B6J5eeXC3PwK1Fw3.99
Gilmore, J. & Pine II, B. Welcome to the Experience Economy. Harvard Business Review.
Retrieved 22 February 2017, from https://hbr.org/1998/07/welcome-to-the-experience-
economy&ab=Article-Links-End_of_Page_Recirculation
Berridge, G. (2007). Events design and experience. Routledge.
Further reading:
(good explanation of experience design)
https://www.youtube.com/watch?v=LJlfwbS0BFY
(interesting article to read about the future of event design)
http://www.bizbash.com/what-designing-events-for-the-five-senses-means/los-
angeles/story/30851/#.WK4XAxh7Hq1
(marketing campaigns that have used experience design)
https://econsultancy.com/blog/65230-10-very-cool-examples-of-experiential-marketing/
14. Food For
THOUGH
THow happy do
you feel about
your knowledge
of experience
design?
“Start with the outcome
you want and build the
experience around that”
– John Malnor
Editor's Notes
We can sort experiences into four broad categories The kinds of experiences most people think of as entertainment—watching television, attending a concert—tend to be those in which customers participate more passively than actively; their connection with the event is more likely one of absorption than of immersion.
Educational events—attending a class, taking a ski lesson—tend to involve more active participation, but students (customers, if you will) are still more outside the event than immersed in the action.
Escapist experiences can teach just as well as educational events can, or amuse just as well as entertainment, but they involve greater customer immersion. Acting in a play, playing in an orchestra, or descending the Grand Canyon involve both active participation and immersion in the experience.
the esthetic. Here customers or participants are immersed in an activity or environment, but they themselves have little or no effect on it—like a tourist who merely views the Grand Canyon from its rim or like a visitor to an art gallery.
Using the 6 D’s of experience positioning will allow us to fully connect the experience with potential participants (O’sullivan & Spangler, 1999)
Detail the needs or range of needs that can be accommodated within the type of experience. For an event this means being fully aware of the limitations to what can be done within a particular space and to understand what type of physical evidence needs to be present to fulfil the experience, for examples fantasy events need some kind of symbolic artefacts.
Depict the specific groups of people who may well be seeking to fulfil the needs that are provided by your experience.
Delineate the exact benefits target market groups seek to take away from the experience. Going to a dating event and coming away without the slightest hint of either date or contacts is clearly not providing the right&promised experience.
Decide on the image or position you want to create in the participants’ mind as it relates to your experience.
Design the experience as well as the communication message accordingly. (colour shemes, table dressing,…)
Demonstrate, deliver and delight by providing people with what you promised.