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Similar to Frameworks for Human-Centered Design
Frameworks for Human-Centered Design
- 1. Supercharging Human-Centered Design Processeswith Online Collaboration Frameworks Luke Hohmann Founder and CEO www.conteneo.co luke.hohmann@conteneo.co
- 2. Agenda 2 Frameworks and Teams Drinkingour own champagne…
- 3. Many Design ThinkingMethods 3
- 4. More Commonality ThanDifference 4 • Building empathy • Divergent thinking • Sense-making • Convergent thinking • Determining priorities / making choices • Stakeholder involvement • External • Internal
- 5. Frameworks: Tools for Designers,Agilists 5
- 6. What is aFramework • A framework is a tool that enables knowledge workers to perform their jobs. Frameworks • Solve a problem. • Fit into a process. • Scale for both in-person and online use. 6 Prune the Future Develop product/service roadmaps Speed Boat / Sail Boat Conduct scalable retrospectives
- 7. Framework Time Horizons& Frequency We use frameworks at different “levels” of abstraction and different time horizons. Daily Sprint Strategy Portfolio Product Release Leader PM Dev Team Years Quarters to Months Weeks Episodic Continuous Glue Tactics Strategy 7
- 8. Frameworks Integrate OrganizationLevels 8 Prune the Product Tree Prune the Product Tree Prune the Product Tree Prune the Product Tree Prune the Product Tree Prune the Product Tree Innovation Ambition Manage the Innovation Portfolio A strategic framework designed to manage a portfolio of products… … guides the roadmaps of each product. Product performance and opportunity in turn feeds the innovation portfolio. One Product Tree for each product…
- 9. Frameworks are ComposableTools 9 Design Thinking is one of several frameworks that companies use to create products and design experiences. Design Thinking Design Thinking processes often leverage other frameworks, such as Empathy Map and Customer Journey Mapping. Customer Journey Map Empathy Map
- 10. The Benefits ofFrameworks Frameworks… Here’s How… Improve decision-making Frameworks provide a clear structure to problem solving. Enable efficient collaboration Frameworks create shared mental models. Solve increasingly complex problems No one framework can meet all needs – for example, Scrum doesn’t provide a framework for strategic planning (e.g., no roadmap). Leverage wisdom and experience High-impact frameworks are retained and low- impact frameworks are discarded. 10 Scrum Value Proposition Canvas Design Thinking
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- 12. Visual Thinking: Metaphors,Spatial Sensemaking 12 Prune the Product Tree “Growth as a Tree…” Speedboat / Race Cars “Problems slow me down…” Empathy Map “Build Empathy” Importance - Difficulty “Organize & Prioritize”
- 13. Framework Structure DefinesMeaning 13 Importance - Difficulty Speed Boat Lower is “More Bad” Explicit Axes Defined Spaces
- 14. Prioritization / ResourceAllocation 14 Chat area for participants. Items. Area for participants to make bids & purchases. Collective and individual budgets.
- 15. Cx-Sustainability Workshop Let’s exploresome examples!
- 16. Define Ideate TestEmpathize Gain understanding of whoyou are designing for Be clear what you are solving for Brainstorm potential solutions. Select top ideas to develop Engage your audience in testing your ideas for feedback Design representation/s of one or more ideas Prototype
- 17. Break-out 1 -Define Opportunities • What problem are we solving for? • From customer perspective • Not a solution (that comes later) • Go for quantity (step 1) • Reference customer insights 1. Generate “how might we (HMW)...” statements Action oriented customer goal “help customers get only the accessories they need” “make it easy to get to the device first” 2. Discuss 3. Pick top 3 4. Report-out Keep in Mind
- 18. Conteneo Weave Items inthe palette are added to the image. The platform automatically tracks placement and meaning of items Note the use of custom images!
- 19. Break-out 2 -Brainstorm Ideas • What problem are we solving for and for whom • Go for quantity • Defer judgment – no bad ideas • Think out of the box - wild ideas can be brought down to earth later! • Check “that won’t work” at the door 1. Brainstorm ideas of how to address your assigned HMW statement; go for quantity (each team member adds to board) 2. Discuss. Build on them 3. Optional: Importance/Difficulty matrix 4. Report out 5. Optional: if finish, start work on another HMW statement Keep in Mind
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- 22. Define Ideate TestEmpathize Prototype Consider MultipleFrameworks Research Review Empathy Map How Might We Brainstorm Ideas (Breakouts)
- 23. Let’s Give ita Try!
- 24. IoT – InternetEnabled Trail Hiking/Running 24 You’re a member of Cisco IoT design team that is helping a major shoe manufacturer explore the viability of Internet- enabled trail hiking/running shows. • 14 online forums • 103 total participants • 380 ideas You now wish to use Buy a Feature as a means to identify preferences in your customers.
- 25. Buy a Feature •12-20 items described in terms of benefits and costs • 5 to 8 players given limited budget • Purchased items represent shared priorities • Chat logs shape resultsA Game To Prioritize Stuff You import items to prioritize from Excel.
- 26. We ran anexperiment. Contact Luke if you want to try this at your company. 26 You have 15 minutes to pick your favorite trail running shoe features!
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- 28. Guiding Principles 28 Teams dothe work! We scale through teams. We control access through guest lists. Facilitators are helpful but not always required. All events recorded for analysis.
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- 30. To Facilitate orNot? Facilitated A human facilitator is present and manages the flow of the forum. Recommended for market research with customers or when you want to have the option for ad-hoc questions and explorations of the problem. Unfacilitated The participants manage the flow of the forum on their own. Recommended for internal teams who have experience with the subject matter. Typically greater scale! 30
- 31. City of SanJosé Neighborhood Associations/Youth Commission 2014-2015 Priority Setting Sessions: Innovation Games® Prioritization Results Prepared for: The City of San José Prepared by: Conteneo, Inc. February 10, 2014 13 in-person games 21 online games Subject Matter experts 100s of residents
- 32. Action Plan! 32 Start bycreating your account! Just click on any framework!
- 33. Resources Human Centered DesignToolkit (Cisco) • Instruction guide and printable templates • 17 exercises to choose from Human Centered Design Resource Library • On-line HCD toolkit + user testing methodologies • Launch on-line forums Human Centered Problem Solving Community • Information, blogs, book reviews and upcoming classes
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- 35. 35 Conteneo, Inc. 1296 KiferRd, Suite 601 Sunnyvale, CA 94086 Please visit us at www.conteneo.co and www.innovationgames.com!
- 36. Framework and Applications Keepreading for frameworks that you can use in very specific ways! 36
- 37. Envisioning Product Box Set avision for your product with customers. Remember the Future Understand shared steps for mutual success.
- 38. Relationships and Use SpiderWeb Understand complex relationships from your customers’ point of view. Start Your Day Know how the when influences the how.
- 39. Empathy and Insight TheApprentice Build empathy for your customer’s experience. Me and My Shadow Identify needs that your customers don’t know they even had!
- 40. Boundaries Spider Web Understand complex relationshipsfrom your customers’ point of view. Give Them a Hot Tub Use outrageous ideas to establish boundaries and develop breakthroughs.
- 41. Hidden Needs andProblems Show and Tell Understand usage from your customers’ point of view. Speed Boat Understand the problems your customers are facing.
- 42. Prioritization 20/20 Vision Understand customer benefitpriorities. Prune the Product Tree Develop great roadmaps. Buy a Feature Use a virtual market to prioritize features/projects.