SlideShare a Scribd company logo
Motivated from Within®
Fast, Easy, Low Cost, Market-Centric
Product Portfolio Innovation
2© 2007 Enthiosys
Product Development and
Portfolio Management Challenges
Source: Forrester Research
Serious Games Uncover Serious Requirements
Nov 19, 2008
3© 2007 Enthiosys
Our 3-Step Process
Open-ended,
collaborative
innovation.
E.g. Prune the
Product Tree to
collaboratively
generate ideas.
Collaboration
tools (such as
wikis and forums)
to shape ideas.
E.g., Google docs
Picking High ROI
Projects / Features.
E.g. Buy a Feature
tournaments to
collaboratively
prioritize projects
and take action.
Ideation Shaping Prioritizing
Motivated from Within®
Background on Innovation Games®
for Customer Understanding
Innovation Games® Are Serious
Management Tools That Create High-Output
Low-Cost Organizational Performance
5© 2007 Enthiosys
What Are Innovation Games®
Innovation Games® are serious
games that solve a wide range of
product strategy and management
problems across the market lifecyle.
They can be played:
•with customers
•in-person or online
•within or across organizational units
•in single or multi-game formats
6© 2007 Enthiosys
Organizing Innovation Games®
Customer Needs
Requirements
Product Usage
Future Products
To understand…
… then consider these games
ProductBox
BuyaFeature
MeandMyShadow
GiveThemAHotTub
RememberTheFuture
20/20Vision
SpeedBoat
SpiderWeb
ShowAndTell
StartYourDay
TheApprentice
PruneTheProductTree
These questions
exist across the
product-market
lifecycle.
7© 2007 Enthiosys
What Makes
Innovation Games® Unique?
• Game playing provides a relaxed less rigid
environment for participants prove to enhance high-
quality actionable ideas.
• Each game leverages cognitive psychology and
organizational behavior research in unique ways.
• Games utilize verbal, written, visual and non-verbal
forms of communication thereby providing greater
volumes of richer, more nuanced information.
• Some games provide wonderful player generated
artwork which can be retained and shared with
others.
8© 2007 Enthiosys
Forrester on Serious Games
Source: Forrester Research
It’s Time To Take Games Seriously, Aug 19, 2008
Forrester Research has identified Enthiosys as a pioneer in serious gaming.
“Serious gaming… can circumvent many of the traditional problems with product
requirements, including collecting sufficient information across customers, partners,
and internal stakeholders to make product decisions. Not only are the games
relatively lightweight exercises, but they also use a lighter touch to resolve many
debates over product decisions.”
9© 2007 Enthiosys
The Three Steps in More Detail
Open-ended,
collaborative
innovation.
E.g. Prune the
Product Tree to
collaboratively
generate ideas.
Collaboration
tools (such as
wikis and forums)
to shape ideas.
E.g., Google docs
Picking High ROI
Projects / Features.
E.g. Buy a Feature
tournaments to
collaboratively
prioritize projects
and take action.
Ideation Shaping Prioritizing
10© 2007 Enthiosys
Step 1: Collaborative Ideation
• Eight games enable product companies to
efficiently collaborate with external
stakeholders to improve market understanding
and generate the best possible ideas
Prune the Product Tree Product Box
Start Your Day Me and My Shadow
Spider Web The Apprentice
Remember the Future
Speed Boat
11© 2007 Enthiosys
Innovation Game®:
Prune the Product Tree
Goal:
Develop ideas for new
products and services.
• Draw a graphic image of a tree to
represent growth of the product/service.
• Add your current project portfolio / product
roadmap as leaves and apples.
• 5 to 8 invited stakeholders are asked to
shape the “growth” of your offering.
• Captures very rich information about
perceptions of the future, timing of new
concepts, and balance among delivered
offerings
In-person
• Provides rich opportunity for “new” ideas
Online
• Captures data for sophisticated analysis of
preferences
12© 2007 Enthiosys
Prune the Product Tree
In Person
13© 2007 Enthiosys
Prune the Product Tree -- Preparing
Planners define layers and regions
so that they will know where players
are placing their ideas.
Planners choose images to
represent growth.
Planners select the kind & number
of items that can be placed on the
image during the game.
14© 2007 Enthiosys
Place Initial Items
Any existing ideas or roadmap
items are placed on the tree.
15© 2007 Enthiosys
Playing the Game!
Players collaborate in real-time to
place features/benefits
(leaves/apples) on the tree.
An integrated chat facility
enables you to understand
player motivations.
Players label
and describe
their ideas
All information is recorded
and available for analysis
16© 2007 Enthiosys
Create Interpretations from the
Results of Multiple Games
Game 1
Results
Game 2
Results
Interpretation
Game results are merged into a
new game – which you can edit
and shape, further process, or
play with additional players.
17© 2007 Enthiosys
Tabular Representation of
Items for Post-Processing
Layers and regions
enable planners to
quickly determine
where players have
placed their items.
You can ask
questions like
“What are all of the
features customers
want in 2010?”
18© 2007 Enthiosys
Step 2: Collaborative Shaping
• Once ideas have been identified they
are shaped by the project/product
teams into a backlog
• Existing tools, such as shared wikis,
shared documents, emails, and chats,
help teams shape concepts
• The process typically produces a
candidate list of projects and/or
product features that is greater than
available resources
“infinite” portfolio
local project
expensive project
big project
other project
another project
the other thing
19© 2007 Enthiosys
Step 3: Collaborative Prioritization
Common Approach Problems
Single expert Do they have the knowledge and
trust of the organization to make the
hard choices?
Small groups Tradeoffs are not clear
Large groups Insufficient tools!
Where is the
“Voice of the Customer?“infinite” backlog
use case
bug fix
arch change
do this
do that
the other thing
Goal? is to take large list and
prioritize to a manageable set.
20© 2007 Enthiosys
Some Techniques
Face to Face Interactions
• Innovation Games®
Buy a Feature
20/20 Vision
Prune the Product Tree
• Joint spreadsheet ranking
Online Interactions
• Innovation Games®
Buy a Feature
Prune the Product Tree
• Joint spreadsheet ranking
Shared State (physical)
• Innovation Games®
Prune the Product Tree
• Project boards
Shared State (electronic)
• Innovation Games®
Prune the Product Tree
• Wiki’s
• Commenting systems
• email / workflow
Same
Time
Different
Time
Same Place Different Place
21© 2007 Enthiosys
Innovation Game® Buy a Feature
• A list of 12-20 items (features or projects)
are described in terms of benefits and cost
• 5 to 8 invited stakeholders given
limited “budget”, must reach
consensus on projects to “buy”
• Captures very rich information about
customer motivations, trade-offs,
objections, actual collective needs
In-person
• Provides rich opportunity for “new” ideas
Online
• Captures data for sophisticated analysis of
preferences
• Preliminary trials indicate faster/more
accurate results than traditional tools
Goal:
Prioritize
Product Backlogs /
Project Portfolios
22© 2007 Enthiosys
Buy A Feature Online - Preparing
A list of features with
prices. This example
is for product
concepts for a pair of
internet sunglasses
“Shirt Sizes” help
you quickly price
your features – or
you can enter a price
directly!
23© 2007 Enthiosys
Buy A Feature Game Play Participants.
Planner sets their budget.
An integrated chat facility
enables you to understand
participant motivations. Here,
we learn that participants
dislike learning a rental car’s
navigation system.
Participant bids.
Highly desired items are
purchased.
24© 2007 Enthiosys
Buy A Feature Online - Results
Results of many
games played,
sorted by
number of times
purchased.
25© 2007 Enthiosys
Many Ways to Play: Parties,
Galas, and Tournaments
What is it? Who plays? Facilitated? Number
of
Items?
Number of
players?
Party A “dinner
party”.
You select and
control
participants
Yes 12..20 5..8
Gala An “open
seating
event”
Random
participants
based on a
shared URL
No 12..20 9+
Tournament A
combination
of parties!
You control and
select
participants
Yes 20+ Based on
number of
items and
number of
tournaments
26© 2007 Enthiosys
Tournament Structure
Play many
tournaments to
control for “bracket
strength”.
27© 2007 Enthiosys
Tournament Case Study:
VeriSign Global Customer Support
Context 46 projects ranging from small to very large.
Problem The VeriSign leadership needed to quickly identify the high-
priority, most globally supported projects.
Engagement
Profile
VeriSign project managers prepared the portfolio for the
games. Enthiosys structured the process into three
tournaments involving ~60% of the 200 person global
customer care organization and facilitated the games.
Results • Very clear separation of the “winning” projects – the
original list of 46 was prioritized to the top 5 projects
• High degrees of collaboration – even when collaboration
was not required to purchase an project!
• Participant chat logs provided detailed explanations
behind the bidding – the meaning behind the choice.
• Participants considered the process fun.
28© 2007 Enthiosys
Thank You !!!
Luke Hohmann
Founder & CEO
Enthiosys, Inc.
615 National Ave., Ste 220
Mountain View, CA 94043
cell: (408) 529-0319
www.enthiosys.com
lhohmann@enthiosys.com
Innovation Through Understanding®

More Related Content

Viewers also liked

Aladdin at Enthiosys Customer Appreciation Day '08
Aladdin at Enthiosys Customer Appreciation Day '08Aladdin at Enthiosys Customer Appreciation Day '08
Aladdin at Enthiosys Customer Appreciation Day '08
Enthiosys Inc
 
Agile Comes to You (Mironov, Bellevue)
Agile Comes to You (Mironov, Bellevue)Agile Comes to You (Mironov, Bellevue)
Agile Comes to You (Mironov, Bellevue)
Enthiosys Inc
 
Luke Hohmann's Software Guru 2009 Keynote: Innovation In Software
Luke Hohmann's Software Guru 2009 Keynote: Innovation In SoftwareLuke Hohmann's Software Guru 2009 Keynote: Innovation In Software
Luke Hohmann's Software Guru 2009 Keynote: Innovation In Software
Enthiosys Inc
 
Agile2009 Product Manager - Product Owner Dilemma
Agile2009 Product Manager - Product Owner DilemmaAgile2009 Product Manager - Product Owner Dilemma
Agile2009 Product Manager - Product Owner Dilemma
Enthiosys Inc
 
Agile Product Manager/Product Owner Dilemma (PMEC)
Agile Product Manager/Product Owner Dilemma (PMEC)Agile Product Manager/Product Owner Dilemma (PMEC)
Agile Product Manager/Product Owner Dilemma (PMEC)
Enthiosys Inc
 
Webinar Product optimization
Webinar Product optimization Webinar Product optimization
Webinar Product optimization
Productinnovationacademy
 
Establishing Release Quality Levels and Release Acceptance Tests
Establishing Release Quality Levels and Release Acceptance TestsEstablishing Release Quality Levels and Release Acceptance Tests
Establishing Release Quality Levels and Release Acceptance Tests
Luke Hohmann
 
Frameworks for Human-Centered Design
Frameworks for Human-Centered DesignFrameworks for Human-Centered Design
Frameworks for Human-Centered Design
Luke Hohmann
 
Om Køge Arkiverne
Om Køge ArkiverneOm Køge Arkiverne
Om Køge Arkiverne
Køge Arkiverne
 
Video operated citizen services
Video operated citizen servicesVideo operated citizen services
Video operated citizen servicesibsis
 
Monetising your startup from the word go with advertising & affiliates
Monetising your startup from the word go with advertising & affiliatesMonetising your startup from the word go with advertising & affiliates
Monetising your startup from the word go with advertising & affiliates
Digi Joe
 
Roadmapping Talk for APLN
Roadmapping Talk for APLNRoadmapping Talk for APLN
Roadmapping Talk for APLN
Enthiosys Inc
 
Modularity in the Cloud
Modularity in the CloudModularity in the Cloud
Modularity in the Cloud
Sander Mak (@Sander_Mak)
 
Tema 1 dp resumen optimizado
Tema 1 dp resumen optimizadoTema 1 dp resumen optimizado
Tema 1 dp resumen optimizado
Joaquin Suarez
 
Integrating Social Media With Traditional Media
Integrating Social Media With Traditional MediaIntegrating Social Media With Traditional Media
Integrating Social Media With Traditional Mediaparkernow
 
Interior Design: Easy Ways to Add Flash Without Wasting Cash
Interior Design: Easy Ways to Add Flash Without Wasting Cash Interior Design: Easy Ways to Add Flash Without Wasting Cash
Interior Design: Easy Ways to Add Flash Without Wasting Cash
Crystal Henson
 
Driving the Transformation. Owning the Conversation
Driving the Transformation. Owning the ConversationDriving the Transformation. Owning the Conversation
Driving the Transformation. Owning the Conversation
Raquel1704
 

Viewers also liked (18)

Aladdin at Enthiosys Customer Appreciation Day '08
Aladdin at Enthiosys Customer Appreciation Day '08Aladdin at Enthiosys Customer Appreciation Day '08
Aladdin at Enthiosys Customer Appreciation Day '08
 
Agile Comes to You (Mironov, Bellevue)
Agile Comes to You (Mironov, Bellevue)Agile Comes to You (Mironov, Bellevue)
Agile Comes to You (Mironov, Bellevue)
 
Luke Hohmann's Software Guru 2009 Keynote: Innovation In Software
Luke Hohmann's Software Guru 2009 Keynote: Innovation In SoftwareLuke Hohmann's Software Guru 2009 Keynote: Innovation In Software
Luke Hohmann's Software Guru 2009 Keynote: Innovation In Software
 
Agile2009 Product Manager - Product Owner Dilemma
Agile2009 Product Manager - Product Owner DilemmaAgile2009 Product Manager - Product Owner Dilemma
Agile2009 Product Manager - Product Owner Dilemma
 
Agile Product Manager/Product Owner Dilemma (PMEC)
Agile Product Manager/Product Owner Dilemma (PMEC)Agile Product Manager/Product Owner Dilemma (PMEC)
Agile Product Manager/Product Owner Dilemma (PMEC)
 
Webinar Product optimization
Webinar Product optimization Webinar Product optimization
Webinar Product optimization
 
Establishing Release Quality Levels and Release Acceptance Tests
Establishing Release Quality Levels and Release Acceptance TestsEstablishing Release Quality Levels and Release Acceptance Tests
Establishing Release Quality Levels and Release Acceptance Tests
 
Frameworks for Human-Centered Design
Frameworks for Human-Centered DesignFrameworks for Human-Centered Design
Frameworks for Human-Centered Design
 
Om Køge Arkiverne
Om Køge ArkiverneOm Køge Arkiverne
Om Køge Arkiverne
 
Video operated citizen services
Video operated citizen servicesVideo operated citizen services
Video operated citizen services
 
Monetising your startup from the word go with advertising & affiliates
Monetising your startup from the word go with advertising & affiliatesMonetising your startup from the word go with advertising & affiliates
Monetising your startup from the word go with advertising & affiliates
 
Roadmapping Talk for APLN
Roadmapping Talk for APLNRoadmapping Talk for APLN
Roadmapping Talk for APLN
 
Modularity in the Cloud
Modularity in the CloudModularity in the Cloud
Modularity in the Cloud
 
gerry eport term4
gerry eport term4gerry eport term4
gerry eport term4
 
Tema 1 dp resumen optimizado
Tema 1 dp resumen optimizadoTema 1 dp resumen optimizado
Tema 1 dp resumen optimizado
 
Integrating Social Media With Traditional Media
Integrating Social Media With Traditional MediaIntegrating Social Media With Traditional Media
Integrating Social Media With Traditional Media
 
Interior Design: Easy Ways to Add Flash Without Wasting Cash
Interior Design: Easy Ways to Add Flash Without Wasting Cash Interior Design: Easy Ways to Add Flash Without Wasting Cash
Interior Design: Easy Ways to Add Flash Without Wasting Cash
 
Driving the Transformation. Owning the Conversation
Driving the Transformation. Owning the ConversationDriving the Transformation. Owning the Conversation
Driving the Transformation. Owning the Conversation
 

Similar to Fast, Easy, Low-Cost Innovation for Portfolio Prioritization

Leveraging Distributed Tools with Agile Teams
Leveraging Distributed Tools with Agile TeamsLeveraging Distributed Tools with Agile Teams
Leveraging Distributed Tools with Agile TeamsLuke Hohmann
 
Prioritizing For Profit
Prioritizing For ProfitPrioritizing For Profit
Prioritizing For Profit
Enthiosys Inc
 
Prioritizing for Profit from AgilePalooza
Prioritizing for Profit from AgilePaloozaPrioritizing for Profit from AgilePalooza
Prioritizing for Profit from AgilePaloozaEnthiosys Inc
 
Prioritizing For Profit at Agile 08
Prioritizing For Profit at Agile 08Prioritizing For Profit at Agile 08
Prioritizing For Profit at Agile 08Enthiosys Inc
 
Empathy Through Ethnography
Empathy Through EthnographyEmpathy Through Ethnography
Empathy Through Ethnography
AnneCollins37
 
WellsFargo Collaborative Roadmapping Presentation
WellsFargo Collaborative Roadmapping PresentationWellsFargo Collaborative Roadmapping Presentation
WellsFargo Collaborative Roadmapping Presentation
Enthiosys Inc
 
Valtech agile transformation services - innovation games (aln conference)
Valtech   agile transformation services - innovation games (aln conference)Valtech   agile transformation services - innovation games (aln conference)
Valtech agile transformation services - innovation games (aln conference)
Prasad Prabhakaran
 
Triple helix-ig-presentation
Triple helix-ig-presentationTriple helix-ig-presentation
Triple helix-ig-presentation
Luke Hohmann
 
Lavanya Raja Presentation
Lavanya Raja PresentationLavanya Raja Presentation
Ig agile roots-2010
Ig agile roots-2010Ig agile roots-2010
Ig agile roots-2010
Luke Hohmann
 
Distributed large scale retrospectives
Distributed large scale retrospectivesDistributed large scale retrospectives
Distributed large scale retrospectives
India Scrum Enthusiasts Community
 
Xing User Group Agile Rhein-Main: Innovation Games™
Xing User Group Agile Rhein-Main: Innovation Games™Xing User Group Agile Rhein-Main: Innovation Games™
Xing User Group Agile Rhein-Main: Innovation Games™
Michael Tarnowski
 
Monetization Strategies
Monetization StrategiesMonetization Strategies
Monetization Strategies
Trisha R. Black
 
The Unexpected Joys and Sorrows of Translating In-person Experiences to On-Li...
The Unexpected Joys and Sorrows of Translating In-person Experiences to On-Li...The Unexpected Joys and Sorrows of Translating In-person Experiences to On-Li...
The Unexpected Joys and Sorrows of Translating In-person Experiences to On-Li...
BayCHI
 
Interactive Content Types
Interactive Content TypesInteractive Content Types
Interactive Content Types
Jacqueline Long
 
Collaborative Roadmap Development
Collaborative Roadmap DevelopmentCollaborative Roadmap Development
Collaborative Roadmap Development
SVPMA
 
5 victoria cupet - learn to play business analysis
5   victoria cupet - learn to play business analysis5   victoria cupet - learn to play business analysis
5 victoria cupet - learn to play business analysis
Ievgenii Katsan
 
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...
Cognizant
 
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...
Cognizant
 
Leveraging Collaborative Tools with Distributed Customer Teams
Leveraging Collaborative Tools with Distributed Customer TeamsLeveraging Collaborative Tools with Distributed Customer Teams
Leveraging Collaborative Tools with Distributed Customer Teams
Conteneo Inc.
 

Similar to Fast, Easy, Low-Cost Innovation for Portfolio Prioritization (20)

Leveraging Distributed Tools with Agile Teams
Leveraging Distributed Tools with Agile TeamsLeveraging Distributed Tools with Agile Teams
Leveraging Distributed Tools with Agile Teams
 
Prioritizing For Profit
Prioritizing For ProfitPrioritizing For Profit
Prioritizing For Profit
 
Prioritizing for Profit from AgilePalooza
Prioritizing for Profit from AgilePaloozaPrioritizing for Profit from AgilePalooza
Prioritizing for Profit from AgilePalooza
 
Prioritizing For Profit at Agile 08
Prioritizing For Profit at Agile 08Prioritizing For Profit at Agile 08
Prioritizing For Profit at Agile 08
 
Empathy Through Ethnography
Empathy Through EthnographyEmpathy Through Ethnography
Empathy Through Ethnography
 
WellsFargo Collaborative Roadmapping Presentation
WellsFargo Collaborative Roadmapping PresentationWellsFargo Collaborative Roadmapping Presentation
WellsFargo Collaborative Roadmapping Presentation
 
Valtech agile transformation services - innovation games (aln conference)
Valtech   agile transformation services - innovation games (aln conference)Valtech   agile transformation services - innovation games (aln conference)
Valtech agile transformation services - innovation games (aln conference)
 
Triple helix-ig-presentation
Triple helix-ig-presentationTriple helix-ig-presentation
Triple helix-ig-presentation
 
Lavanya Raja Presentation
Lavanya Raja PresentationLavanya Raja Presentation
Lavanya Raja Presentation
 
Ig agile roots-2010
Ig agile roots-2010Ig agile roots-2010
Ig agile roots-2010
 
Distributed large scale retrospectives
Distributed large scale retrospectivesDistributed large scale retrospectives
Distributed large scale retrospectives
 
Xing User Group Agile Rhein-Main: Innovation Games™
Xing User Group Agile Rhein-Main: Innovation Games™Xing User Group Agile Rhein-Main: Innovation Games™
Xing User Group Agile Rhein-Main: Innovation Games™
 
Monetization Strategies
Monetization StrategiesMonetization Strategies
Monetization Strategies
 
The Unexpected Joys and Sorrows of Translating In-person Experiences to On-Li...
The Unexpected Joys and Sorrows of Translating In-person Experiences to On-Li...The Unexpected Joys and Sorrows of Translating In-person Experiences to On-Li...
The Unexpected Joys and Sorrows of Translating In-person Experiences to On-Li...
 
Interactive Content Types
Interactive Content TypesInteractive Content Types
Interactive Content Types
 
Collaborative Roadmap Development
Collaborative Roadmap DevelopmentCollaborative Roadmap Development
Collaborative Roadmap Development
 
5 victoria cupet - learn to play business analysis
5   victoria cupet - learn to play business analysis5   victoria cupet - learn to play business analysis
5 victoria cupet - learn to play business analysis
 
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...
 
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...
 
Leveraging Collaborative Tools with Distributed Customer Teams
Leveraging Collaborative Tools with Distributed Customer TeamsLeveraging Collaborative Tools with Distributed Customer Teams
Leveraging Collaborative Tools with Distributed Customer Teams
 

More from Enthiosys Inc

Using Innovation Games To Prioritize Technical Debt Pub
Using Innovation Games To Prioritize Technical Debt PubUsing Innovation Games To Prioritize Technical Debt Pub
Using Innovation Games To Prioritize Technical Debt Pub
Enthiosys Inc
 
Better Software Keynote The Complete Developer 07
Better Software Keynote  The Complete Developer 07Better Software Keynote  The Complete Developer 07
Better Software Keynote The Complete Developer 07
Enthiosys Inc
 
Better Software Keynote The Complete Developer 07
Better Software Keynote  The Complete Developer 07Better Software Keynote  The Complete Developer 07
Better Software Keynote The Complete Developer 07
Enthiosys Inc
 
Agile Architectures, Agile Cultures
Agile Architectures, Agile CulturesAgile Architectures, Agile Cultures
Agile Architectures, Agile Cultures
Enthiosys Inc
 
Luke Hohmann on "How Innovation Happens"
Luke Hohmann on "How Innovation Happens"Luke Hohmann on "How Innovation Happens"
Luke Hohmann on "How Innovation Happens"
Enthiosys Inc
 
Collaborating with Customers using Innovation Game
Collaborating with Customers using Innovation GameCollaborating with Customers using Innovation Game
Collaborating with Customers using Innovation Game
Enthiosys Inc
 
Pricing, Business Models, and What Things are Worth
Pricing, Business Models, and What Things are WorthPricing, Business Models, and What Things are Worth
Pricing, Business Models, and What Things are Worth
Enthiosys Inc
 

More from Enthiosys Inc (7)

Using Innovation Games To Prioritize Technical Debt Pub
Using Innovation Games To Prioritize Technical Debt PubUsing Innovation Games To Prioritize Technical Debt Pub
Using Innovation Games To Prioritize Technical Debt Pub
 
Better Software Keynote The Complete Developer 07
Better Software Keynote  The Complete Developer 07Better Software Keynote  The Complete Developer 07
Better Software Keynote The Complete Developer 07
 
Better Software Keynote The Complete Developer 07
Better Software Keynote  The Complete Developer 07Better Software Keynote  The Complete Developer 07
Better Software Keynote The Complete Developer 07
 
Agile Architectures, Agile Cultures
Agile Architectures, Agile CulturesAgile Architectures, Agile Cultures
Agile Architectures, Agile Cultures
 
Luke Hohmann on "How Innovation Happens"
Luke Hohmann on "How Innovation Happens"Luke Hohmann on "How Innovation Happens"
Luke Hohmann on "How Innovation Happens"
 
Collaborating with Customers using Innovation Game
Collaborating with Customers using Innovation GameCollaborating with Customers using Innovation Game
Collaborating with Customers using Innovation Game
 
Pricing, Business Models, and What Things are Worth
Pricing, Business Models, and What Things are WorthPricing, Business Models, and What Things are Worth
Pricing, Business Models, and What Things are Worth
 

Recently uploaded

LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Lital Barkan
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
 
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).pptENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
zechu97
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
DerekIwanaka1
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
taqyed
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
Falcon Invoice Discounting
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Arihant Webtech Pvt. Ltd
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
BBPMedia1
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Cynthia Clay
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
seoforlegalpillers
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
fakeloginn69
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Navpack & Print
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
Erika906060
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
BBPMedia1
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
Ben Wann
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
balatucanapplelovely
 

Recently uploaded (20)

LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
 
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).pptENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
 

Fast, Easy, Low-Cost Innovation for Portfolio Prioritization

  • 1. Motivated from Within® Fast, Easy, Low Cost, Market-Centric Product Portfolio Innovation
  • 2. 2© 2007 Enthiosys Product Development and Portfolio Management Challenges Source: Forrester Research Serious Games Uncover Serious Requirements Nov 19, 2008
  • 3. 3© 2007 Enthiosys Our 3-Step Process Open-ended, collaborative innovation. E.g. Prune the Product Tree to collaboratively generate ideas. Collaboration tools (such as wikis and forums) to shape ideas. E.g., Google docs Picking High ROI Projects / Features. E.g. Buy a Feature tournaments to collaboratively prioritize projects and take action. Ideation Shaping Prioritizing
  • 4. Motivated from Within® Background on Innovation Games® for Customer Understanding Innovation Games® Are Serious Management Tools That Create High-Output Low-Cost Organizational Performance
  • 5. 5© 2007 Enthiosys What Are Innovation Games® Innovation Games® are serious games that solve a wide range of product strategy and management problems across the market lifecyle. They can be played: •with customers •in-person or online •within or across organizational units •in single or multi-game formats
  • 6. 6© 2007 Enthiosys Organizing Innovation Games® Customer Needs Requirements Product Usage Future Products To understand… … then consider these games ProductBox BuyaFeature MeandMyShadow GiveThemAHotTub RememberTheFuture 20/20Vision SpeedBoat SpiderWeb ShowAndTell StartYourDay TheApprentice PruneTheProductTree These questions exist across the product-market lifecycle.
  • 7. 7© 2007 Enthiosys What Makes Innovation Games® Unique? • Game playing provides a relaxed less rigid environment for participants prove to enhance high- quality actionable ideas. • Each game leverages cognitive psychology and organizational behavior research in unique ways. • Games utilize verbal, written, visual and non-verbal forms of communication thereby providing greater volumes of richer, more nuanced information. • Some games provide wonderful player generated artwork which can be retained and shared with others.
  • 8. 8© 2007 Enthiosys Forrester on Serious Games Source: Forrester Research It’s Time To Take Games Seriously, Aug 19, 2008 Forrester Research has identified Enthiosys as a pioneer in serious gaming. “Serious gaming… can circumvent many of the traditional problems with product requirements, including collecting sufficient information across customers, partners, and internal stakeholders to make product decisions. Not only are the games relatively lightweight exercises, but they also use a lighter touch to resolve many debates over product decisions.”
  • 9. 9© 2007 Enthiosys The Three Steps in More Detail Open-ended, collaborative innovation. E.g. Prune the Product Tree to collaboratively generate ideas. Collaboration tools (such as wikis and forums) to shape ideas. E.g., Google docs Picking High ROI Projects / Features. E.g. Buy a Feature tournaments to collaboratively prioritize projects and take action. Ideation Shaping Prioritizing
  • 10. 10© 2007 Enthiosys Step 1: Collaborative Ideation • Eight games enable product companies to efficiently collaborate with external stakeholders to improve market understanding and generate the best possible ideas Prune the Product Tree Product Box Start Your Day Me and My Shadow Spider Web The Apprentice Remember the Future Speed Boat
  • 11. 11© 2007 Enthiosys Innovation Game®: Prune the Product Tree Goal: Develop ideas for new products and services. • Draw a graphic image of a tree to represent growth of the product/service. • Add your current project portfolio / product roadmap as leaves and apples. • 5 to 8 invited stakeholders are asked to shape the “growth” of your offering. • Captures very rich information about perceptions of the future, timing of new concepts, and balance among delivered offerings In-person • Provides rich opportunity for “new” ideas Online • Captures data for sophisticated analysis of preferences
  • 12. 12© 2007 Enthiosys Prune the Product Tree In Person
  • 13. 13© 2007 Enthiosys Prune the Product Tree -- Preparing Planners define layers and regions so that they will know where players are placing their ideas. Planners choose images to represent growth. Planners select the kind & number of items that can be placed on the image during the game.
  • 14. 14© 2007 Enthiosys Place Initial Items Any existing ideas or roadmap items are placed on the tree.
  • 15. 15© 2007 Enthiosys Playing the Game! Players collaborate in real-time to place features/benefits (leaves/apples) on the tree. An integrated chat facility enables you to understand player motivations. Players label and describe their ideas All information is recorded and available for analysis
  • 16. 16© 2007 Enthiosys Create Interpretations from the Results of Multiple Games Game 1 Results Game 2 Results Interpretation Game results are merged into a new game – which you can edit and shape, further process, or play with additional players.
  • 17. 17© 2007 Enthiosys Tabular Representation of Items for Post-Processing Layers and regions enable planners to quickly determine where players have placed their items. You can ask questions like “What are all of the features customers want in 2010?”
  • 18. 18© 2007 Enthiosys Step 2: Collaborative Shaping • Once ideas have been identified they are shaped by the project/product teams into a backlog • Existing tools, such as shared wikis, shared documents, emails, and chats, help teams shape concepts • The process typically produces a candidate list of projects and/or product features that is greater than available resources “infinite” portfolio local project expensive project big project other project another project the other thing
  • 19. 19© 2007 Enthiosys Step 3: Collaborative Prioritization Common Approach Problems Single expert Do they have the knowledge and trust of the organization to make the hard choices? Small groups Tradeoffs are not clear Large groups Insufficient tools! Where is the “Voice of the Customer?“infinite” backlog use case bug fix arch change do this do that the other thing Goal? is to take large list and prioritize to a manageable set.
  • 20. 20© 2007 Enthiosys Some Techniques Face to Face Interactions • Innovation Games® Buy a Feature 20/20 Vision Prune the Product Tree • Joint spreadsheet ranking Online Interactions • Innovation Games® Buy a Feature Prune the Product Tree • Joint spreadsheet ranking Shared State (physical) • Innovation Games® Prune the Product Tree • Project boards Shared State (electronic) • Innovation Games® Prune the Product Tree • Wiki’s • Commenting systems • email / workflow Same Time Different Time Same Place Different Place
  • 21. 21© 2007 Enthiosys Innovation Game® Buy a Feature • A list of 12-20 items (features or projects) are described in terms of benefits and cost • 5 to 8 invited stakeholders given limited “budget”, must reach consensus on projects to “buy” • Captures very rich information about customer motivations, trade-offs, objections, actual collective needs In-person • Provides rich opportunity for “new” ideas Online • Captures data for sophisticated analysis of preferences • Preliminary trials indicate faster/more accurate results than traditional tools Goal: Prioritize Product Backlogs / Project Portfolios
  • 22. 22© 2007 Enthiosys Buy A Feature Online - Preparing A list of features with prices. This example is for product concepts for a pair of internet sunglasses “Shirt Sizes” help you quickly price your features – or you can enter a price directly!
  • 23. 23© 2007 Enthiosys Buy A Feature Game Play Participants. Planner sets their budget. An integrated chat facility enables you to understand participant motivations. Here, we learn that participants dislike learning a rental car’s navigation system. Participant bids. Highly desired items are purchased.
  • 24. 24© 2007 Enthiosys Buy A Feature Online - Results Results of many games played, sorted by number of times purchased.
  • 25. 25© 2007 Enthiosys Many Ways to Play: Parties, Galas, and Tournaments What is it? Who plays? Facilitated? Number of Items? Number of players? Party A “dinner party”. You select and control participants Yes 12..20 5..8 Gala An “open seating event” Random participants based on a shared URL No 12..20 9+ Tournament A combination of parties! You control and select participants Yes 20+ Based on number of items and number of tournaments
  • 26. 26© 2007 Enthiosys Tournament Structure Play many tournaments to control for “bracket strength”.
  • 27. 27© 2007 Enthiosys Tournament Case Study: VeriSign Global Customer Support Context 46 projects ranging from small to very large. Problem The VeriSign leadership needed to quickly identify the high- priority, most globally supported projects. Engagement Profile VeriSign project managers prepared the portfolio for the games. Enthiosys structured the process into three tournaments involving ~60% of the 200 person global customer care organization and facilitated the games. Results • Very clear separation of the “winning” projects – the original list of 46 was prioritized to the top 5 projects • High degrees of collaboration – even when collaboration was not required to purchase an project! • Participant chat logs provided detailed explanations behind the bidding – the meaning behind the choice. • Participants considered the process fun.
  • 28. 28© 2007 Enthiosys Thank You !!! Luke Hohmann Founder & CEO Enthiosys, Inc. 615 National Ave., Ste 220 Mountain View, CA 94043 cell: (408) 529-0319 www.enthiosys.com lhohmann@enthiosys.com Innovation Through Understanding®