9. How do I know what kind of cake I should
bake for you?
10. I could identify
what you think
and say
Yellow cake is also pretty
delicious.
I think my favorite is
chocolate with cream
cheese frosting.
I hate nuts in my desserts.
11. I could identify
what you do
Self-reports rarely buying
desserts of any kind.
Buys a lot of coffee ice
cream, fewer quantities of
pre-made baked goods.
Buys cake decorating kit
and leaves abandoned in
cupboard
13. I could identify
what you know
and feel and
dream
Which ingredients
would you choose?
What shape of cake?
What kind of decorations?
What flavors would
you combine?
49. Screenshots – how it works/features included
App nameLogo
Tagline
Key benefits/features
Reviews (different roles)
“ “
– _____________
“ “
– _____________
APP STORE LISTING
This app is for ____________________ who has ____________________________. It’s a _______________ that ____________________________.
[target customer(s)] [need] [category of app] [one key benefit]
Unlike ____________________, this app __________________________________________________.
[competition] [unique differentiator]
50.
51.
52.
53.
54. It’s about understanding their goals and
their dreams – and the ways they want to
execute on them.