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Innovation Games® Overview
Version 2.0
Objectives
As a Producer and/or Facilitator using Innovation
Games® as collaboration frameworks
I want a basic overview of the frameworks
and Conteneo
so that I can choose the right framework
and right modality of play for the job!
Agenda
• Conteneo Overview
• Innovation Games® Overview
• Innovation Games® in Scrum, Lean Kanban
• Innovation Games® and Product Mgrs/Owners
• Innovation Games® at Scale
© Copyright 2014 3
Conteneo Overview
Why are collaboration frameworks so important?
How do they “fit” with “serious games”?
What We Do
Progressive organizations use the Conteneo
Collaboration Cloud to:
• Develop and align strategy
• Create, market and sell products & services
• Prioritize project portfolios
• Prioritize product features
• Improve organizational performance
© Copyright 2014 5
6
The Conteneo Collaboration Cloud
Strategy
Engine
Alignment
Engine
Decision
Engine
Idea
Engine
Collaboration is easy!
Why am I
here?
Should I
talk?
We don’t
have
budget!
Values? Yes!
Ambition? Sure!
Collaboration?
NEVER
Why It Works
Goal(s) Rules:
Resources,
Constraints,
Actions
Feedback
System
Voluntary
Participation
Four Essential Traits of Games (McGonigal)
FUN
Engagement
Satisfaction
Impact
But…
The Game Alone Does
Not Define Success
What is your goal?
Who should play?
What games?
In-person or online?
Goal
Goal
employees
customers
partners
suppliers
…
Who?
Goal
Who
2 ½D Design
Goal
Who
Modality
Goal
Who
How
4D-Gaming Good!
BUT NOT GOOD
ENOUGH
Single
Team
Multi
Team
Scale
Scale
Homogeneous
Heterogeneous
Segmentation
Scale
Segmentation
Synchronous
Asynchronous
Time
Emerging Research Confirms Results
© Copyright 2014 29
Karlsruhe Institute of Technology tested Conteneo’s Innovation Games
Platform vs. traditional collaboration methods (structured meetings).
Four Years of San José, CA Budget Games
30
Innovation Games Overview
Innovation Games® are a collection of
branded collaboration frameworks.
Ideas to ActionTM
© Copyright 2014 34
Divergent thinking
Envisioning, unmet
needs, hidden or
unexpected uses.
Understanding
use,
sequencing and
planning,
relationships.
Prioritization and
selection of ideas.
Process
improvement &
ongoing alignment.
Envisioning
Product Box
Set a vision for your
product with
customers.
Remember the Future
Understand shared steps
for mutual success.
Relationships and Use
Spider Web
Understand complex
relationships from
your customers’
point of view.
Start Your Day
Know how the when
influences the how.
Empathy and Insight
The Apprentice
Build empathy for
your customer’s
experience.
Me and My Shadow
Identify needs that your
customers don’t know
they even had!
Boundaries
Spider Web
Understand complex
relationships from
your customers’
point of view.
Give Them a Hot Tub
Use outrageous ideas to
establish boundaries and
develop breakthroughs.
Hidden Needs and Problems
Show and Tell
Understand usage
from your customers’
point of view.
Speed Boat
Understand the
problems your
customers are facing.
Prioritization
20/20 Vision
Understand customer
benefit priorities.
Prune the Product Tree
Develop great roadmaps.
Buy a Feature
Use a virtual market
to prioritize features/projects.
Innovation Games for
Scrum & Lean Kanban Teams
© Copyright 2014 41
© Copyright 2014 42
© Copyright 2014 43
Prune The Product Tree
Speed Boat
Buy a Feature
Whole Product
Lean Kanban Has Lots of Meetings…
© Copyright 2014 44
What should we
build?
(External / Internal)
How do we improve
our process?
(Internal)
What do we value?
(Internal)
Are we meeting
needs?
(External / Internal)
Lean Kanban Has Lots of Meetings…
© Copyright 2014 45
What should we
build?
(External / Internal)
How do we improve
our process?
(Internal)
What do we value?
(Internal)
Are we meeting
needs?
(External / Internal)
Prune The Product Tree
Speed Boat
Buy a Feature
Whole Product
Speed Boat
Show and Tell
Innovation Games for
Product Managers / Product Owners
© Copyright 2014 46
PM/PO Deliverables
47
Strategy
Tactics
Glue
Longer term
Holistic
Shorter Term
Focused
Product
Vision
Product
Purpose
Why
Roadmap
User Story map
Backlog
Release Plan
Sprint
Lean
Canvas
Business
Model Canvas
Business Drivers
Flows
Strategy
Tactics
Glue
Longer term
Holistic
Shorter Term
Focused
Product
Vision
Product
Purpose
Why
Roadmap
User Story map
Backlog
Release Plan
Business Drivers
Lean
Canvas
Sprint
Business
Model Canvas
48
Frameworks
49
Strategy
Tactics
Glue
Longer term
Holistic
Shorter Term
Focused
Product
Vision
Product
Purpose
Why
Roadmap
User Story map
Backlog
Release Plan
Lean Canvas
Business Drivers
Sprint
Prune the
Product Tree
Buy a
Feature
Speed Boat
Start
Your Day
Me and
My Shadow
Whole
Product
Vision
Box
Research
Innovation Games Help You Complete the
Business Model & Value Proposition Canvas
© Copyright 2014 50
The Business Model Canvas
The Business Model Canvas
Buy a Feature
Whole Product
Speed Boat
Show and Tell
Spider Web
Product Box
Value Proposition Canvas
© Copyright 2014 53
Core Games Recommended in the Book
© Copyright 2014 54
Product Box
Speed Boat
Buy a Feature
Product Box
Extended Games
© Copyright 2014 55
The Apprentice
Start Your Day
Show and Tell
Me and My Shadow
Remember the Future
Innovation Games At Scale
© Copyright 2014 56
Conteneo’s Games Scale to Large Teams
© Copyright 2014 57
San José, CA Budget Games
Summarizing Some of the Most
Common Uses of the Games
© Copyright 2014 58
ProductBox
BuyaFeature
MeandMyShadow
GiveThemaHotTub
RemembertheFuture
20/20Vision
SpeedBoat
SpiderWeb
ShowandTell
StartYourDay
TheApprentice
PrunetheProductTree
Customer Needs
Requirements
Product Usage
Future Products
Innovation Games®
To understand…
… then consider these games
Matching Games to Challenges
60
Challenge Conteneo
Collaboration Game
Prioritize {Projects, Features, Tech Debt} Buy a {Project | Feature}
Identify / align on values Knowsy®
Identify process improvements Speed Boat
Understand product/service relationships Spider Web
Develop product roadmaps Prune the Future
Develop better release plans Remember the Future
Negotiate scope / complexity Mitch Lacey’s Big Wall
Identify product/service gaps Ted Levitt’s Whole Product
Large Distributed Team Retrospectives Diana Larsen’s
Circles & Soup
The Legal Stuff
• All Case Studies, course notes, and handouts used in
this class are Copyright © 2014 by Conteneo, Inc.
with all rights reserved.
• You’re encouraged to leverage Innovation Games®
planning documents in any way you feel
appropriate.
• Innovation Games® artwork is provided under
Creative Commons license “Attribution No
Derivative” meaning, you can leverage the nice
artwork but must credit Conteneo if you do!
• Always remember to use “®” when referring to
Innovation Games®!
Twitter: #innovgames
#collabcloud
@conteneoinc
Blog: www.contene.co
www.linkedin.com/groups?gid=1719437
Social Goodness
© Copyright 2014 63
Conteneo, Inc.
480 San Antonio Road, Suite 202
Mountain View, CA 94040
Please visit us at www.conteneo.co and www.innovationgames.com!

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