Aaron Wolowiec, MSA, CAE, CMP, CTA delivered this presentation during the Experience Grand Rapids DC Week on Tuesday, Nov. 15, Wednesday, Nov. 16 and Thursday, Nov. 17, 2016.

1. Learner Engagement:
Oasis or Mirage?
Aaron Wolowiec
Founder | Event Garde
EventGarde.com

4. Learn Network Transfer

5. Name
Organization
One reason you decided to
attend this session

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Participant Introductions

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Participant Introductions

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Participant Introductions

11. Step 1:
Education
Step 2:
Loyalty
Step 3:
Retention
Step 4:
Return
Return on
Education

13. Learner Objectives
1. Define learner engagement.
2. Identify misconceptions surrounding
learner engagement.
3. Explore strategies to foster learner
engagement.

14. Learner Objectives
1. Define learner engagement.
2. Identify misconceptions surrounding
learner engagement.
3. Explore strategies to foster learner
engagement.

15. Learner Objectives
1. Define learner engagement.
2. Identify misconceptions surrounding
learner engagement.
3. Explore strategies to foster learner
engagement.

16. Learner Objectives
1. Define learner engagement.
2. Identify misconceptions surrounding
learner engagement.
3. Explore strategies to foster learner
engagement.

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Learner Engagement

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Learner Engagement

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Learner Engagement

25. Learner Engagement: Defined
Learner engagement involves an
intentional and active partnership with the
learner to first internalize and process
new information (simple exposure is not
enough) and to then facilitate behavior
change and application in the workplace.

26. Gate 1
Gate 1
Attention
Interest
Relevance
Motivation

27. Gate 2
Gate 2
Retention
Transfer
Perspective
Application

28. Gate 1
Gate 2
Gate 1
Attention
Interest
Relevance
Motivation
Gate 2
Retention
Transfer
Perspective
Application

31. Learner engagement questions
1. What is engagement?
2. How do you know when “engagement” has been successful?
3. How is digital and face-to-face engagement different?
4. Thinking back on learning experiences you’ve enjoyed, what
engaged you as a learner?
5. How do you build engagement into your education programs?
6. How do you coach/mentor speakers to achieve engagement?
7. What next steps do associations need to take to elevate
engagement in their education programs?

32. Demographic questions
8. My role in the association education industry is best described as
which of the following?
9. My years of experience are best described as which of the
following?
10. If you’d like us to send you the survey report, please let us know
how to reach you (e.g., name, company and email address).

35. Gate 1
Gate 2
Gate 1
Attention
Interest
Relevance
Motivation
Gate 2
Retention
Transfer
Perspective
Application

36. Misconceptions

37. >> Activities – something that a person/group does
>> Attendance – being present during the session
>> Attention – taking notice of something
interesting/important
>> Contribution – giving one’s view in a discussion
>> Conversation – formal exchange of ideas by spoken
word
>> Interaction – working with a neighbor or in a small
group

38. >> Involvement – simply participating or note taking
during the session
>> Nonverbals – visual communication cues (e.g., body
language, distance)
>> Participation – taking part in something
>> Sharing – high volume of social media posting
>> Satisfaction – fulfillment of wishes, expectations or
needs

39. Member Program
Stakeholder
Volunteer

40. Gate 1
Gate 2
Gate 1
Attention
Interest
Relevance
Motivation
Gate 2
Retention
Transfer
Perspective
Application

41. Strategies

42. >> Create opportunities for participants to experience doubt and
work to understand
>> Create buy-in; start with the outcome and why it matters
>> Inquire with the learner about what they know about the
subject prior to beginning the learning material
>> Provide reflective opportunities after learning material has
been discussed so learner can assess any progress they have
made or reaffirm mastery
>> Focus on opportunities to change behaviors
>> Instructor development and calibrating expectations

43. >> Position the instructor more as the facilitator, rather than as
a beacon of knowledge
>> Develop meaningful practice exercises to promote real world
problem-solving
>> Celebrate learner achievements
>> Support learners in developing action plans that clearly
illuminate/outline next steps
>> Help learners identify workplace support mechanisms to
guide/promote future performance
>> Recommend the spaced repetition of key ideas post-
program

44. Gate 1
Gate 2
Gate 1
Attention
Interest
Relevance
Motivation
Gate 2
Retention
Transfer
Perspective
Application

47. Focused Conversation

48. Aaron Wolowiec
Founder | Event Garde
EventGarde.com
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