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SHRM Leadership Conference 2012 - Social Media and Volunteer Engagement

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Jenny DeVaughn
Jenny DeVaughn

Presentation delivered in Washington, D.C. in November 2012 for Society of Human Resources (SHRM) volunteer leaders.

Education
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Social Media Success Volunteer Engagement Jenny DeVaughn Manager, Social Media November 2012
Disclaimer: Any mention of a resource or vendor does not necessarily imply an endorsement or dissatisfaction. Opinions expressed are my own, not of my employer.
Agenda Social Media and Volunteer Engagement • Disclaimer • Introduction • Waste Management • Volunteers • Reasons • Engagement • Communication Methods • Considerations • Discussion to Share Best Practices • Social Media Examples • Five Next Steps • Q&A
Jenny DeVaughn Manager, Social Media • Top 10 most connected women in the world on LinkedIn with over 27K first level connections • Monitor, manage and engage WM target audiences in all social media platforms • Avid NASCAR fan • Join 12K who follow @JennyDeVaughn on Twitter at http://twitter.com/jennydevaughn
Waste Management http://www.wm.com • Committed to Environmental Performance — our mission to maximize resource value, while minimizing impact so that both our economy and our environment can thrive • Over 20 million residential, industrial, municipal and commercial customers with revenues of $13.3B • Hiring over 500 positions nationwide and employs 40,000+ in the U.S. and Canada
WM Social Media Resources http://www.wm.com Proactive: • Facebook http://www.facebook.com/wastemanagement • LinkedIn http://www.linkedin.com/groups?gid=155437 • Twitter @WasteManagement @WMCareers @BagsterBag @WM_WTI • YouTube http://www.youtube.com/wastemanagement • Pinterest http://pinterest.com/wastemanagement • Blog http://thinkinggreen.wm.com Static: • Foursquare http://foursquare.com/wmcareers • Google+ https://plus.google.com/110388750167774285238
WM Facebook Page http://www.facebook.com/wastemanagement
WM Careers Twitter Promotion #SupportOurVeterans - #NASCAR - @Keselowski - @BKCFF
Volunteers Why do most people volunteer for a SHRM Chapter? • Networking • Career opportunities • Leadership experience • Team building • Company recognition • Non-profit partnership • Mentor relationships • Referral from a trusted colleague • Complimentary or reduced cost access to an event/conference
Volunteers How do we keep volunteers engaged? • Consistent and clear communication • Well-defined responsibilities and goals • Role models as volunteer leaders • Regular onsite and virtual meetings • Volunteer recognition and resources • Succession planning and growth
Volunteers Communication Methods for Engagement or Recruitment • Face-to-face (meeting, luncheon, coffee, and more) • Phone/conference call or text • Skype, FaceTime, or Google Hangout • Email or newsletter • Facebook • Twitter • LinkedIn group • Google+ page • Foursquare • Pinterest or Instragram • Blog
Social Media Considerations • Do you have social media guidelines and a crisis plan? • Who on your leadership team values social media? • What communication channels do your members prefer? • Do your members need social media training? • Would a social media pilot work out best? • How will you create and maintain content for your platforms? • What accountability measures exist for your platforms? • Who manages the responses and engagement on the platforms? • What metrics will you review and when?
Social Media Discussion: Ask Questions and Share Best Practices 1. For those who have social media platforms, what is working and what isn’t? 2. What are some ways you use social media to recruit/engage volunteers? 3. How can we share best practices with each other after this event?
Social Media Example SHRM-Atlanta https://www.facebook.com/shrmatlanta
Social Media Example Curtis Midkiff @SHRMSMG http://twitter.com/shrmsmg
Next Steps Step One – Start with the Bottom Line of Your Organization $$$ 5 2 4 3
Next Steps Step Two – Learn from Your Leadership and History 1 5 Ask ?’s 4 3
Next Steps Step Three – Define Measurable Metrics to Show Results 1 5 2 4 Data
Next Steps Step Four – Show Value as a Part of the Volunteer Team 1 5 2 Value 3
Next Steps Step Five – Success is Determined by One Win at a Time 1 ROI 2 4 3
Thank you! Jenny DeVaughn Manager, Social Media Mobile 770.686.5492 Waste Management 1001 Fannin St., Suite 4000 Houston, TX 77002 jdevaughn@wm.com LinkedIn | Facebook | Twitter | YouTube | Blog

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SHRM Leadership Conference 2012 - Social Media and Volunteer Engagement

  • 1. Social Media Success Volunteer Engagement Jenny DeVaughn Manager, Social Media November 2012
  • 2. Disclaimer: Any mention of a resource or vendor does not necessarily imply an endorsement or dissatisfaction. Opinions expressed are my own, not of my employer.
  • 3. Agenda Social Media and Volunteer Engagement • Disclaimer • Introduction • Waste Management • Volunteers • Reasons • Engagement • Communication Methods • Considerations • Discussion to Share Best Practices • Social Media Examples • Five Next Steps • Q&A
  • 4. Jenny DeVaughn Manager, Social Media • Top 10 most connected women in the world on LinkedIn with over 27K first level connections • Monitor, manage and engage WM target audiences in all social media platforms • Avid NASCAR fan • Join 12K who follow @JennyDeVaughn on Twitter at http://twitter.com/jennydevaughn
  • 5. Waste Management http://www.wm.com • Committed to Environmental Performance — our mission to maximize resource value, while minimizing impact so that both our economy and our environment can thrive • Over 20 million residential, industrial, municipal and commercial customers with revenues of $13.3B • Hiring over 500 positions nationwide and employs 40,000+ in the U.S. and Canada
  • 6. WM Social Media Resources http://www.wm.com Proactive: • Facebook http://www.facebook.com/wastemanagement • LinkedIn http://www.linkedin.com/groups?gid=155437 • Twitter @WasteManagement @WMCareers @BagsterBag @WM_WTI • YouTube http://www.youtube.com/wastemanagement • Pinterest http://pinterest.com/wastemanagement • Blog http://thinkinggreen.wm.com Static: • Foursquare http://foursquare.com/wmcareers • Google+ https://plus.google.com/110388750167774285238
  • 8. WM Careers Twitter Promotion #SupportOurVeterans - #NASCAR - @Keselowski - @BKCFF
  • 9. Volunteers Why do most people volunteer for a SHRM Chapter? • Networking • Career opportunities • Leadership experience • Team building • Company recognition • Non-profit partnership • Mentor relationships • Referral from a trusted colleague • Complimentary or reduced cost access to an event/conference
  • 10. Volunteers How do we keep volunteers engaged? • Consistent and clear communication • Well-defined responsibilities and goals • Role models as volunteer leaders • Regular onsite and virtual meetings • Volunteer recognition and resources • Succession planning and growth
  • 11. Volunteers Communication Methods for Engagement or Recruitment • Face-to-face (meeting, luncheon, coffee, and more) • Phone/conference call or text • Skype, FaceTime, or Google Hangout • Email or newsletter • Facebook • Twitter • LinkedIn group • Google+ page • Foursquare • Pinterest or Instragram • Blog
  • 12. Social Media Considerations • Do you have social media guidelines and a crisis plan? • Who on your leadership team values social media? • What communication channels do your members prefer? • Do your members need social media training? • Would a social media pilot work out best? • How will you create and maintain content for your platforms? • What accountability measures exist for your platforms? • Who manages the responses and engagement on the platforms? • What metrics will you review and when?
  • 13. Social Media Discussion: Ask Questions and Share Best Practices 1. For those who have social media platforms, what is working and what isn’t? 2. What are some ways you use social media to recruit/engage volunteers? 3. How can we share best practices with each other after this event?
  • 14. Social Media Example SHRM-Atlanta https://www.facebook.com/shrmatlanta
  • 15. Social Media Example Curtis Midkiff @SHRMSMG http://twitter.com/shrmsmg
  • 16. Next Steps Step One – Start with the Bottom Line of Your Organization $$$ 5 2 4 3
  • 17. Next Steps Step Two – Learn from Your Leadership and History 1 5 Ask ?’s 4 3
  • 18. Next Steps Step Three – Define Measurable Metrics to Show Results 1 5 2 4 Data
  • 19. Next Steps Step Four – Show Value as a Part of the Volunteer Team 1 5 2 Value 3
  • 20. Next Steps Step Five – Success is Determined by One Win at a Time 1 ROI 2 4 3
  • 21. Thank you! Jenny DeVaughn Manager, Social Media Mobile 770.686.5492 Waste Management 1001 Fannin St., Suite 4000 Houston, TX 77002 jdevaughn@wm.com LinkedIn | Facebook | Twitter | YouTube | Blog