The document provides information about an implementation grant of $2,500 for arts nonprofits that participated in the Beginner courses of Leveraging Social Media. The grant requires applicants to propose a small-scale social media experiment based on previous insights, to be completed in 6-12 months. Applications will be evaluated on the design and likelihood of the proposed experiment enlightening the organization about social media.

1. LEVERAGING SOCIAL MEDIA: BECOMING A NETWORKED ARTS NONPROFITSeptember CallsTrack 1: BeginnerBeth Kanter

2. Welcome!If you experience any technical difficulties logging into the system, please contact Ready/Talk Customer support: 800.843.9166Please use *6 to Mute your conference lineWhile we’re waiting for everyone to arriveType into the chat: What have you learned from your experiment this month?

3. This call is being recorded* 2Flickr Photo by Malinki

4. LEVERAGING SOCIAL MEDIA: BECOMING A NETWORKED ARTS NONPROFITSeptember CallsTrack 1: BeginnerBeth Kanter

5. Don’t forget to jot down your reflections in your “wiki journal”On The Call TodayBeth Kanter Becky Jain

6. AgendaRoll Call (5 minutes)October 11th Workshop: How To Be PreparedThe GrantPeer Assist

7. Roll Call: Phone/VoiceWhen I call your name, Unmute by *7, say hello and Mute by *6

8. Wiki: Remember Your Journalshttp://zoetica-training.wikispaces.com/Participants+Track+1Reflections to add as you: What did you do?What did you learn?What is not yet clear?

9. Learning Culmination WorkshopTuesday, October 11th9:00 amJewish Contemporary MuseumLearning ObjectivesTo share insights learned from experiments (Track 1)To share insights learned from developing strategy (Track 2)To answer questions about the grant application processFor participants to get feedback to help finalize their grant applicationTo explore ideas of how participants support each other via social media

10. Agenda9:00- 9:30 Welcome and Arrival9:30- 10:45 Speed Geek Round 111:00-11:15 Insight Harvesting11:15-12:20 Speed Geek Round 212:15-12:30 Insight Harvesting12:30-12:45 Reflection12:45- 1:30 Lunch on Your Own 1:30-2:00 Grant Overview/QuestionsTrack 2 Session starts at 2:00 PMhttp://zoetica-training.wikispaces.com/Culmination+Workshop

11. How To Be PreparedSpeed Geek PresentationsPosters

12. How to Be PreparedThis questions are similar to what you will be answering on the grant application.Organization Name and Elevator SpeechExperiment Type: Twitter, Facebook, or ListeningWhat were the objectives, audience, and how did it support your marketing plan or audience development plan?What were some tactics that you tried?What worked? What didn’t?What are your three big ah has or insights that you'll use in your next social media experiment?What’s your next social media experiment?Please bring a hard-copy one-page summary (can be bullet points) of your presentation and copy on a word document on a USB. http://zoetica-training.wikispaces.com/How+To+Be+Prepared

13. Implementation Grant: $2,500

14. Implementation GrantWhat is the size of this grant?Grants of $2,500 will be issued; organizations will have the option of directing funds to a vetted consultant through Theatre Bay Area.Who is eligible for this grant?To apply for this grant, the organization must have completed the Beginner courses of Leveraging Social Media (LSM) in either 2010 or 2011, and must not have participated in the Intermediate courses offered in 2011. It is not a requirement that the same staff that participated in classes still be at the organization. However, continuity of knowledge will be taken into account and should be addressed in the application.

15. Implementation GrantWhat is required to apply for this grant?Applicants will briefly describe a small-scale experiment in social media to be completed over the course of six to twelve months starting on January 1, 2012. This experiment should be based on insights gained from a previous social media experiment implemented during the organization’s participation in LSM. The experiment can be conducted with any social media platform, as long as the objectives and methods of measurement are clearly articulated, confined, measureable, and executable within the allotted time. Applicants should also describe their experience and results integrating social media prior to LSM workshops; discuss how their social media practice has changed due to LSM workshops, and how they expect to further benefit from conducting this experiment. Applicants will be required to submit a final report outlining the results of the experiment, what the organization learned, and how the organization plans to improve future social media efforts based on those lessons.

16. Implementation GrantWhat is required to apply for this grant?Applicants will briefly describe a small-scale experiment in social media to be completed over the course of six to twelve months starting on January 1, 2012. This experiment should be based on insights gained from a previous social media experiment implemented during the organization’s participation in LSM. The experiment can be conducted with any social media platform, as long as the objectives and methods of measurement are clearly articulated, confined, measureable, and executable within the allotted time. Applicants should also describe their experience and results integrating social media prior to LSM workshops; discuss how their social media practice has changed due to LSM workshops, and how they expect to further benefit from conducting this experiment. Applicants will be required to submit a final report outlining the results of the experiment, what the organization learned, and how the organization plans to improve future social media efforts based on those lessons.

17. Implementation GrantWhat are eligible expenses that this grant can be used for?Grants may be used to pay for staff time, hardware, software or consulting. Grants may cover all or part of the expenses of the proposed project but, should the budget exceed $2,500, an explanation of how the remaining funds will be secured must be included in the application.When are applications available?Applications for the Beginner grants of Leveraging Social Media will be available September 19, 2011 via the San Francisco Foundation website. The application must be completed online. When must applications be completed?Completed applications must be submitted via the San Francisco Foundation’s website by 11:59 PM on October 20, 2011. Late or incomplete applications will not be considered.How many grants are available?There are twenty grants available. The total possible applicant pool is thirty-eight organizations.

18. Implementation GrantOn what criteria will applications be evaluated?Applications will be evaluated on how clear and realistic they are regarding the scale, structure and funding of the proposed experiment. Close attention will be paid to the design of the experiment and the nature and specificity of the benchmarks that will be used to evaluate the outcomes. While innovation is encouraged, the most important consideration will be whether the proposed experiment has a high likelihood of truly enlightening the organization about a particular aspect of social media.In addition, because the applicant pool is limited to previous participants in the LSM program, applications will be evaluated on what they learned from their previous experiences and experiments. Applicants are encouraged to discuss both successes and failures and will not be penalized for experiments that did not work but evaluated on the insights they gained from them.

19. Implementation GrantIf I have questions about the application, to whom should I speak?Questions regarding the content of your application can be directed to Clayton Lord at clay@theatrebayarea.org. No phone calls please.For questions regarding The San Francisco Foundation’s Grantee Center online application, please contact Kevin Seaman at kls@sff.org or (415) 733-8508.

20. Peer AssistWhere are you in your experiment?-Describe-What worked? What didn’t?-Your major insights?-Thoughts about next experiment*6 mute*7 unmute

21. Reflection and Closing One minute of silence