Aaron Wolowiec delivered this presentation during the DFWAE A-Day 2018 in Plano, TX on Monday, March 19, 2018.

1. Savvy Sponsorship
Solicitation
A Step-by-Step Guide to
Growing Association Sponsorships

2. Aaron Wolowiec
Learning Strategist &
Meetings Coach

3. • Meet one new learner before the session
begins
• Share name, role, organization, and a past or
present sponsorship challenge
• Select one of the two challenges and be
prepared to share it with the group
Getting Started

4. • Identify the five steps to growing association
sponsorships.
• Explore one best-kept secret from each of the
five steps.
• Crowdsource solutions to your current
sponsorship challenges.
• Consider implementation opportunities within
your own organization.
Learning Objectives

5. • Identify the five steps to growing association
sponsorships.
• Explore one best-kept secret from each of the
five steps.
• Crowdsource solutions to your current
sponsorship challenges.
• Consider implementation opportunities within
your own organization.
Learning Objectives

6. • Identify the five steps to growing association
sponsorships.
• Explore one best-kept secret from each of the
five steps.
• Crowdsource solutions to your current
sponsorship challenges.
• Consider implementation opportunities within
your own organization.
Learning Objectives

7. • Identify the five steps to growing association
sponsorships.
• Explore one best-kept secret from each of the
five steps.
• Crowdsource solutions to your current
sponsorship challenges.
• Consider implementation opportunities within
your own organization.
Learning Objectives

8. Download the Guide

9. The Five Steps
Step 1: Analyze Inventory & Marketing
Step 2: Evaluate Packaging & Pricing
Step 3: Curate & Track the Right Leads
Step 4: Craft a Sales Pitch
Step 5: Demonstrate ROI

10. Step 1:
Analyze Inventory & Marketing

11. Photo by instragram.com/amirkuckovic - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/12389767@N04 Created with Haiku Deck

12. Step 2:
Evaluate Packaging & Pricing

13. Photo by alice-palace - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/40462068@N00 Created with Haiku Deck

14. Step 3:
Curate & Track the Right Leads

15. Photo by Philo Nordlund - Creative Commons Attribution License https://www.flickr.com/photos/22839942@N00 Created with Haiku Deck

16. Step 4:
Craft a Sales Pitch

17. Photo by Hey Paul Studios - Creative Commons Attribution License https://www.flickr.com/photos/45257015@N03 Created with Haiku Deck

18. Step 5:
Demonstrate ROI

19. Photo by flazingo_photos - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/124247024@N07 Created with Haiku Deck

22. Focused Conversation

23. Download the Guide

24. Aaron Wolowiec
Chief Executive Officer
Event Garde &
Healthy by Association
EventGarde.com
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