Aaron Wolowiec, MSA, CAE, CMP, CTA delivered this presentation during the MTA 2017 Conference & Expo in Lansing, MI on Tuesday, April 11, 2017.

1. Public Speaking
Made Simple
Aaron Wolowiec
Founder | Event Garde
EventGarde.com

4. Learn Network Transfer

5. Name
Organization
One reason you decided to
attend this session

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Participant Introductions

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Participant Introductions

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Participant Introductions

11. Learner Objectives
Address your target audience with specificity.
Craft messages that resonate with your
stakeholders.
Ensure your message is both delivered and
received with confidence.

12. Learner Objectives
Address your target audience with specificity.
Craft messages that resonate with your
stakeholders.
Ensure your message is both delivered and
received with confidence.

13. Learner Objectives
Address your target audience with specificity.
Craft messages that resonate with your
stakeholders.
Ensure your message is both delivered and
received with confidence.

14. Learner Objectives
Address your target audience with specificity.
Craft messages that resonate with your
stakeholders.
Ensure your message is both delivered and
received with confidence.

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Public Speaking Experience

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Public Speaking Experience

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Public Speaking Experience

21. Step 1 >
Decode your target audience.
Step 2 >
Craft a persuasive message.
Step 3 >
Present with confidence.
Step 4 >
Check for understanding.

22. Step 1 >
Decode your target audience.

23. Step 1: Decode your target audience.
> Who are they?
> What’s their most pressing issue, problem or
desire?
> Where do they get their info?
> What benefit of your program, product or
service solves their problem?
> What sets off their BS detector?
> Who do they trust?

26. Step 2 >
Craft a persuasive message.

27. Step 2: Craft a persuasive message.
> Gain attention.
> Build interest.
> Reduce resistance.
> Motivate action.

30. Step 3 >
Present with confidence.

31. Step 3: Present with confidence.
> Know your material.
> Arrive early.
> Build rapport with the audience.
> Eliminate distractions.
> Replace caffeine with water.
> Channel your nerves up, not down.

34. Step 4 >
Check for understanding.

35. Step 4: Check for understanding.
> Fist-to-Five
> Thumb-Ometer
> Red Light, Green Light
> Four Corners
> 3-2-1
> Exit Slip

38. Step 1 >
Decode your target audience.
Step 2 >
Craft a persuasive message.
Step 3 >
Present with confidence.
Step 4 >
Check for understanding.

39. Focused Conversation

41. Aaron Wolowiec
Founder | Event Garde
EventGarde.com
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