Deep Dive: Advancing Association Meetings
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Aaron Wolowiec, MSA, CAE, CMP, CTA delivered this presentation following the GSAE Member Luncheon on Wednesday, April 15, 2015, at the Sonesta Gwinnett Place Atlanta in Duluth, GA.
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Deep Dive: Advancing Association Meetings
- 1. Georgia Society of Association Executives Advancing Association Meetings Facilitated by: Aaron D. Wolowiec MSA, CAE, CMP, CTA
- 13. 1. What does this mean as you’re working with speakers? 2. How might you begin implementing these ideas within your own context?
- 22. What are some of the things we did today?
- 23. What insights are beginning to emerge?
- 24. How has this conversation benefited you?
- 25. Which ideas are you most looking forward to implement?
Editor's Notes
- 1:45-3:15 p.m. Welcome – and thanks for deciding to spend some time with me this afternoon.
- 1:46-1:48 p.m. Let’s start by discussing the all-too important question: What’s in it for me? First, it’s about enhancing your skills and elevating your game. Second, it’s about gaining the tools necessary to break free from the status quo and advance your industry. Most importantly, it’s about creating and marketing greater member value.
- 1:48-1:50 p.m. During this deep dive workshop you can expect us to: Revisit the first four brain rules. Discuss what they mean in the context of your speakers. Introduce three bonus brain rules.
- 1:50-2 p.m. Form a group of three, preferably with people you don’t already know. Introduce yourselves: names, positions, organizations. Together, recreate the list of four brain rules we discussed during the keynote. Did you remember them all? They were: We don’t pay attention to boring things. Move to improve your thinking skills. The brain is designed to solve problems. Vision trumps all other senses.
- 2-2:01 p.m. The first brain rule we discussed was: attention.
- 2:01-2:05 p.m. We don’t pay attention to boring things. Audiences tend to check out after only 10 minutes of content. To regain their attention, invite speakers to tell personal narratives based on their experiences or to create events rich in emotion. Other ideas include: Write learning objectives into participant materials. Use humor to engage and activate learners. Answer the question, “What’s in it for me?”
- 2:05-2:06 p.m. The second brain rule we discussed was: exercise.
- 2:06-2:10 p.m. Move to improve your thinking skills. Develop opportunities throughout the program to get participants out of their seats and moving throughout the room or venue (e.g., breaks, meal functions). Additionally, ask speakers to consider flipcharts, manipulatives, networking and roleplaying as excuses to get people on their feet. Other ideas include: Wisdom while you walk (leveraging pre-function/outdoor spaces) Small group assignment and activities Magic wall – have participants discuss/post their own responses
- 2:10-2:11 p.m. The third brain rule we discussed was: survival.
- 2:11-2:15 p.m. The brain is designed to solve problems. Encourage speakers to build and implement practice exercises that challenge learners. It’s recommended that practice time comprise between 35 and 50 percent of education sessions. Practice time includes practice activities, facilitator feedback and both pre- and post-assessments. Other ideas include: Ask learners to elaborate on what has already been presented. Share a case study that illuminates key concepts. Encourage learners to reflect on new information.
- 2:15-2:16 p.m. The final brain rule we discussed was: vision.
- 2:16-2:20 p.m. Vision trumps all other senses. The power of visual tools such as PowerPoint, Prezi, videos, handouts and job aids should not be underestimated. It’s said that if participants hear a piece of information, three days later they’re likely to remember 10 percent of it. Add a picture and they’re likely to remember 65 percent. Other ideas include: Fewer words More pictures Stimulate more of the senses at the same time
- 2:20-2:30 p.m. Split the room into four groups (count off by four) Ask people to move to their corresponding flipchart: We don’t pay attention to boring things. Move to improve your thinking skills. The brain is designed to solve problems. Vision trumps all other senses. On the flipchart, groups should answer each of these two questions: What does this mean as you’re working with speakers? How might you begin implementing these ideas within your own context?
- 2:30-2:50 p.m. Groups report out; Aaron provides feedback, as appropriate. Ensure participants have the opportunity to ask one another questions.
- 2:50-2:51 p.m. The first bonus brain rule we’ll discuss is: sensory integration.
- 2:51-2:58 p.m. Stimulate more of the senses at the same time. Audiences learn best if we stimulate several senses at once. Provide speakers with the resources necessary to integrate the five senses of sight, hearing, smell, taste and touch into their instructional experiences when delivering particularly complex concepts. How might we stimulate each of the five senses during the course of a one-hour presentation? Turn to your neighbor to discuss Share ideas aloud with the group
- 2:58-2:59 p.m. The second bonus brain rule we’ll discuss is: sleep.
- 2:59-3:06 p.m. The biological drive for an afternoon nap is universal. The afternoon energy slump is real. It occurs between the hours of 2 and 3 p.m. Planners should avoid scheduling heavy topics during this time, and speakers should design curricula full of engagement and interaction when asked to speak during this so-called nap zone. How might we better leverage our hotel partners to counteract the afternoon energy slump? Turn to your neighbor to discuss Share ideas aloud with the group
- 3:06-3:07 p.m. The final bonus brain rule we’ll discuss is: memory.
- 3:07-3:10 p.m. Repeat to remember. Recommend that speakers leverage learning materials like slide decks and participant handouts to repeat new information in timed intervals throughout their presentations. Periodic breaks will also allow participants the opportunity for reflection. In the spirit of this brain rule…
- 3:10-3:11 p.m. Once again, those three bonus brain rules are: 1. Stimulate more of the senses at the same time. 2. The biological drive for an afternoon nap is universal. 3. Repeat to remember.
- 3:11-3:12 p.m. Ask: What are some of the things we did today?
- 3:12-3:13 p.m. Ask: What insights are beginning to emerge?
- 3:13-3:14 p.m. Ask: How has this conversation benefited you?
- 3:14-3:15 p.m. Ask: Which ideas are you most looking forward to implement?
- 3:15 p.m. In the meantime: Let me know if you have any questions or feedback about this session. You’ll note on this slide a variety of ways we can keep in touch. Feel free to subscribe to our blog – or any of our social media channels. Additionally, brochures and business cards are available for those who are interested. Thank you for participating in this session. I hope you found it valuable.