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Social Media 101 for Trainers
The document provides a guide for trainers on effectively using social media, suggesting platforms such as Facebook for consistent posting between 3-10 times a week. It highlights the importance of timing for posts, particularly on weekdays and specific hours, and recommends a content strategy following the 5-3-2 rule for audience engagement. Additionally, it emphasizes maximizing exposure through varied content formats and community interaction.
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Social Media 101 for Trainers
- 1. Social Media 101 forTrainers Aaron Wolowiec Founder | Event Garde EventGarde.com
- 2. Aaron Wolowiec Learning Strategist& Meetings Coach
- 5. 09000 3 8765432152004 98765432103 9876543210987654321021 987654321098765432100Hours Minutes Seconds Challenges/Questions
- 6. 09000 2 8765432151004 98765432103 9876543210987654321021 987654321098765432100Hours Minutes Seconds Challenges/Questions
- 7. 09000 1 8765432150004 98765432103 9876543210987654321021 987654321098765432100Hours Minutes Seconds Challenges/Questions
- 10. Photo by vivekkhurana- Creative Commons Attribution License https://www.flickr.com/photos/7166908@N06 Created with Haiku Deck
- 12. Photo by LudwigGatzke - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/16851909@N00 Created with Haiku Deck
- 13. Photo by ✿SUMAYAH ©™ - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/50585576@N04 Created with Haiku Deck
- 14. Photo by MarcWathieu - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/88133570@N00 Created with Haiku Deck
- 15. Photo by Stuckin Customs - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/95572727@N00 Created with Haiku Deck
- 17. Photo by LudwigGatzke - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/16851909@N00 Created with Haiku Deck
- 18. what platforms Limitto what you can manage That’s probably one platform Recommendation: Facebook Post 3-10 times per week Once per day would build consistency
- 19. Photo by ✿SUMAYAH ©™ - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/50585576@N04 Created with Haiku Deck
- 20. when to post Before, during and after a session Weekdays and weekends Especially Thursday, Friday, Sunday Especially between 1 and 4 p.m. Consider all applicable time zones Pre-schedule posts, if necessary
- 21. Photo by MarcWathieu - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/88133570@N00 Created with Haiku Deck
- 22. what to say 5-3-2rule 5 should be content from others, relevant to your audience 3 should be content from you, relevant to your audience—and not a sales pitch 2 should be personal, non-work related content that helps humanize you
- 23. what to say Branding Differentiation Value proposition Voice Brevity Sample content Authenticity Comments/replies
- 24. Photo by Stuckin Customs - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/95572727@N00 Created with Haiku Deck
- 25. maximize exposure Pictures Videos Testimonials Questions (e.g., should, would who) Captions Followers Emojis Problems/solutions Theme days (e.g., Motivation Monday, Testimonial Tuesday, Throwback Thursday) Tagging others
- 27.