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Audience Engagement Tools - Lessons learned after 10,000 events
This document provides lessons learned from using engagement tools at over 10,000 events with 3 million attendees. It discusses why engagement is important for effective learning. Traditional lecture-based learning results in only 20% knowledge retention, while active learning approaches lead to 70-90% retention. The document outlines common barriers to engagement, including attendees not participating, presenters not adopting tools, and a lack of follow-up after events. It provides tips for improving participation, such as incentivizing and gamifying engagement. It also suggests educating presenters on the benefits of tools and requiring them to address questions after events. Measuring engagement goals and using data to improve is also recommended.
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Audience Engagement Tools - Lessons learned after 10,000 events
- 2. Audience Engagement Tools Lessons LearnedAfter 10,000 Events
- 3. Poll Question Was increasingattendee engagement a goal for your events in 2019? A) Yes B) No
- 5. Poll Question A) Yes B)No Will increasing attendee engagement be a goal for your events in 2020?
- 13. If There AreSo Many Tools Making Engagement So Easy …
- 14. Why Are EventOrganizers Constantly Searching For Ways To Improve Engagement?
- 15.
- 16. Proven Results 200% Increase inSpeaker Adoption of ARS 300% Increase in Session Evaluation Responses 50+Administrative Hours Saved
- 17. We’ve learned alot about what it takes to successfully Engage attendees
- 18. What Does EngagementMean For Events?
- 19. Event Engagement isthe degree to which attendees are fully participating in and captivated by your event.
- 20. Event Engagement involvesall aspects of your event — from registration to education to networking
- 21. I’m going tofocus on engagement as it relates to the educational sessions
- 22.
- 23. People attend conferencesto learn
- 24. The format for teachingreally hasn’t changed much over the past 2,000 years
- 25.
- 26. Unfortunately the mosteffective learning doesn’t happen by simply listening =+
- 27. Effective learning happenswhen attendees are participating & engaged + = Participation Engagement Active Learning ?
- 28. After 2 WeeksWe Remember… Read - 10% Hear - 20% See - 30% Observe - 50% Say - 70% Say & Do - 90% Teach - 99% The Cone of Learning by Edgar Dale
- 29. 10% of whatwe READ Read - 10% Hear - 20% See - 30% Observe - 50% Say - 70% Say & Do - 90% Teach - 99% The Cone of Learning by Edgar Dale
- 30. Read - 10% Hear- 20% See - 30% Observe - 50% Say - 70% Say & Do - 90% Teach - 99% The Cone of Learning by Edgar Dale 20% of what we HEAR
- 31. Read - 10% Hear- 20% See - 30% Observe - 50% Say - 70% Say & Do - 90% Teach - 99% The Cone of Learning by Edgar Dale 70% of what we SAY
- 32. Read - 10% Hear- 20% See - 30% Observe - 50% Say - 70% Say & Do - 90% Teach - 99% The Cone of Learning by Edgar Dale 90% of what we SAY & DO
- 33. Lecture style learningresults in only ~20% knowledge retention Read - 10% Hear - 20% See - 30% Observe - 50% Say - 70% Say & Do - 90% Teach - 99% The Cone of Learning by Edgar Dale {Passive
- 34. Active Learning resultsin 70-90% Knowledge Retention Read - 10% Hear - 20% See - 30% Observe - 50% Say - 70% Say & Do - 90% Teach - 99% The Cone of Learning by Edgar Dale {Passive {Active
- 35. Why Does ActiveLearning Work? As far as your brain is concerned, engagement and reward are the same thing. Dopamine is released and many benefits related to learning result from it.
- 36. Typical Attention SpanDuring Presentation Introduction Content Conclusion
- 37. Actively Engaging attendeeseven just once every 15-20 minutes can increase the knowledge retention by up to 70% ! Introduction Content Conclusion
- 38. People Want ToEngage
- 39. Everyone Wants ToEngage
- 40. So Why DoesEngagement Matter?
- 41. People attend conferencesto learn
- 42. Being Engaged ImprovesLearning… Effective Learning
- 43. By achieving their#1 goal, attendees will have a higher ROI on their decision to attend… Effective Learning Increased Attendee ROI R O I
- 44. By being engagedthroughout, attendees will have a better experience at the event… Effective Learning Increased ROI More Satisfied R O I
- 45. And thus morelikely to attend again next year, attend other events you offer and tell others about their experience Effective Learning Increased ROI More Satisfied Repeat Attendance & Referrals $ R O I
- 46. Why To UseEngagement Technology
- 47. The Hard PartIs Keeping Attendees Engaged
- 48. What Made SteveJobs So Engaging?
- 49. Most Presenters AreNot Steve Jobs
- 50. Not All ContentIs Sexy
- 51. We know thatactive learning works but what options do presenters have to create that active environment?
- 55. Poll Question What isthe most common fear among Americans?
- 57. Public Speaking is TheMost Common Fear in America
- 58. 75% 3 out of4 attendees won’t raise their hand to participate if being called on requires speaking Source: National Institute of Mental Health
- 59. But this isthe traditional way attendees are asked to participate
- 60. Traditional methods builda barrier between 75% of attendees and their only chance to participate
- 61. Now Think AboutESL Attendees or Those with Disabilities
- 62. We Surveyed 500People About Their Feelings on Traditional Q&A
- 63. There Was AnOverwhelming Response in Terms of the Most Despised Aspect…
- 64.
- 65. Hijackers Aren’t inthe 75% That Won’t Raise Their Hand
- 66. Did You RaiseYour Hand When I Asked About Steve Jobs?
- 67. Everyone Wants ToEngage.
- 68.
- 71. This is WhereTechnology Comes Into Play
- 72. Engagement Tools AreJust Better Mousetraps
- 73. Technology Empowers EVERYONE toParticipate.
- 74. Not Just ThoseWilling to Raise Their Hand
- 75. Technology Alone IsNot a Solution
- 76.
- 77. To truly engagewe need to go further — something needs to result out of that participation. Attendees need to see why it matters.
- 78. How To SuccessfullyEngage
- 79. What Causes LowEngagement? 1. Attendees Don’t Participate 2. Presenters Don’t Adopt the Tools 3. “On-Site Only” Engagement
- 80. How To SuccessfullyEngage 1. Tips that are simple to implement 2. Ideas that will excite you 3. Recommendations that will scare you
- 81. What Causes LowEngagement? 1. Attendees Don’t Participate 2. Presenters Don’t Adopt the Tools 3. “On-Site Only” Engagement
- 82. People Want ToEngage.
- 83. Why Attendees Don’tParticipate ‣ Aren’t encouraged to participate ‣ Can’t figure out how to participate
- 84. Attendee Participation -Simple ‣ Make easily accessible to attendees ‣ Reminders & clear instructions (explain the why) ‣ Encouragement at the start of the session ‣ Evaluation reminder at end ‣ Have presenters do ice breaker polls
- 85. Attendee Participation -Excite ‣ Pre-Event Engagement ‣ Incentive & Gamify
- 88. Attendee Participation -Scare ‣ Use in General / Opening Session ‣ Replace Q&A mics entirely
- 89. What Causes LowEngagement? 1. Attendees Don’t Participate 2. Presenters Don’t Adopt the Tools 3. “On-Site Only” Engagement
- 90. Presenter Adoption IsThe Largest Challenge You’ll Face Related To Engagement
- 91. Why Presenters Don’tAdopt Tech ‣ Unaware it is available ‣ Tool is too complicated or they assume it will be ‣ Requires extra effort ‣ Don’t understand the benefits ‣ “What's in it for me?”
- 92. Poll Question A) Makingpresenters aware of tool B) Perception of complexity / difficulty C) Laziness / Requires Extra Effort D) Education on the benefits of engagement E) Incentive / What’s in it for me? F) Other Which of these is the biggest barrier to presenter adoption?
- 94.
- 95. Presenter Adoption Curve 10%will jump at opportunity 10% will not use unless required
- 96. Presenter Adoption Curve 80%need to see the ‘why’
- 97. Presenters - Simple ‣Have an organized presenter communication strategy ‣ Educate on benefits, Show the “why”, focus on ease, provide inspiration ‣ Engage w/ presenters that show interest ‣ Host informational webinar ‣ Be there for questions
- 98. Presenters - Excite ‣Pre Event Engagement ‣ More likely to use tool if they see engagement ‣ Can use insights to adjust content ‣ Use successful presenters in process, as inspiration
- 100. Presenters - Scare ‣Get rid of Q&A mics entirely ‣ Consider a dedicated engagement staff role ‣ Require presenters to follow up on unaddressed Q&A
- 101. “Conferences i/o isso engrained in our educational programs that if a presenter doesn’t add follow up answers to the Q&A within a day or two, our members will be sure to let us know"
- 102. What Causes LowEngagement? 1. Attendees Don’t Participate 2. Presenters Don’t Adopt the Tools 3. “On-Site Only” Engagement
- 103. On-Site Only Engagement ‣Orgs don’t measure or don’t know what to measure ‣ Participation does not equal Engagement
- 104. ‣ Start witha clear goal and define what success means for you ‣ Plan how to measure goal ‣ Use data / insights collected and create content afterwards ‣ Show you're listening / care On-Site Only Engagement
- 105. ‣ Presenters needseamless transition from presentation slides to Polls ‣ Look for a tool that fits your process best ‣ Staff or presenters responsible for set up ‣ Ask Vendors for templates / resources / help ‣ Reminder slides, presenter benefits resources, webinars, etc. ‣ Preparation & Testing ‣ 90% of our on-site issues are due to presenters not testing on site Other Tips
- 106. “An engaging speakerisn’t engaging because they draw big crowds.”
- 107. “The are engagingbecause they maximize the relationship with the audience when they speak, which as a result, draws big crowds. - Scott Gould