Leaflets are short open letters designed to be handed out or distributed to grab people's attention and spur them to action. They advertise products, provide information on issues and events, or draw attention to organizations. An effective leaflet has an attention-grabbing title and slogan, introduction, subheadings, illustrations, contact details, and persuasive language that makes the reader want to take action. It uses simple language, positive words, and non-discriminatory language in the present tense. Including superlatives, imperatives, and compelling benefits encourages the reader to engage.