The document outlines fundamentals for effective lobbying, including organizing lobbying teams with management and functional teams to plan and implement campaigns, developing lobbying plans that assess audiences and timing, and maintaining confidentiality throughout the lobbying process. Effective lobbying requires infrastructure, strategic planning, and coordinated efforts to gain support and minimize opposition.
CCSN welcomed back Ryan Clarke of Advocacy Solutions for an in-depth webinar on best advocacy practices.
Topics covered include types of advocacy, the essence and cornerstones of effectiveness and how to develop an impactful plan to get your message across.
The webinar was followed by a brief question and answer session.
CCSN welcomed back Ryan Clarke of Advocacy Solutions for an in-depth webinar on best advocacy practices.
Topics covered include types of advocacy, the essence and cornerstones of effectiveness and how to develop an impactful plan to get your message across.
The webinar was followed by a brief question and answer session.
Lobbying is a great way to press for policy changing for animals, but can be intimidating to many. Lobbying activities can be aimed at policymakers or companies. Learn how to become a successful lobbyist in this deck from WAN, then visit our free Strategic Advocacy Course for even more information! Available here: http://worldanimal.net/our-programs/strategic-advocacy-course-new/about
lobbying is a part of the public relations. it helps in the promotion of some of the things. political leaders make a great impact in general public through the lobbying. they get their things done through the lobbying. there are some scams done through lobbying like 2g scam etc. it should be used for good not for bad.
Generating public will by actively securing broad consensus and social commitment among all stakeholders for the elimination of HIV and recognizing that HIV is one of many important community issues
https://bloomerang.co/resources/webinars
Martin Leifeld will focus upon a philosophy and twelve foundational principles upon which fundraising activities should occur.
The Stand for Your Mission campaign is a challenge to all nonprofit decision-makers to stand up for the organizations they believe in by actively representing their organization’s mission and values, and creating public will for positive social change.
Defines humanitarian advocacy;
- goals
- differences between advocacy and communications
- advocacy approaches/tactics
- advocacy levels
- advocacy process
- advocacy challenges
Presentation originally presented at CERAH, University of Geneva
Lobbying is a great way to press for policy changing for animals, but can be intimidating to many. Lobbying activities can be aimed at policymakers or companies. Learn how to become a successful lobbyist in this deck from WAN, then visit our free Strategic Advocacy Course for even more information! Available here: http://worldanimal.net/our-programs/strategic-advocacy-course-new/about
lobbying is a part of the public relations. it helps in the promotion of some of the things. political leaders make a great impact in general public through the lobbying. they get their things done through the lobbying. there are some scams done through lobbying like 2g scam etc. it should be used for good not for bad.
Generating public will by actively securing broad consensus and social commitment among all stakeholders for the elimination of HIV and recognizing that HIV is one of many important community issues
https://bloomerang.co/resources/webinars
Martin Leifeld will focus upon a philosophy and twelve foundational principles upon which fundraising activities should occur.
The Stand for Your Mission campaign is a challenge to all nonprofit decision-makers to stand up for the organizations they believe in by actively representing their organization’s mission and values, and creating public will for positive social change.
Defines humanitarian advocacy;
- goals
- differences between advocacy and communications
- advocacy approaches/tactics
- advocacy levels
- advocacy process
- advocacy challenges
Presentation originally presented at CERAH, University of Geneva
Intervención de Lito García Abad en las jornadas de la patrona de Ciencias Sociales y de la Comunicación, Pontevedra, Universidad de Vigo - Dircom Galicia
Case study of the Alliance for Climate Protection as part of my Specialised PR course work for a Diploma in Public Relations. The presentation looks at the organisation and it's activities, key publics, tools and techniques and goals.
Understanding Corporate Communication Function and RoleMoses Gomes
Presentation highlights the following topics
- CorpCom budgeting
- Company Launch
- Company Re - Launch
- Affiliate Campaign for Pharmaceutical Companies
- Public Relations Strategy
Nonprofit Advocacy: Lobbying and Election-Related Activities for 501(c)(3)s4Good.org
Many nonprofits often desire certain legislative and public policy changes by our legislators and publicly elected officials to help further or achieve their charitable missions. Nonprofits, however, often avoid advocating for such changes because the IRS rules regarding nonprofit advocacy tend to be complex and commonly misunderstood. 501(c)(3) organizations in particular are often unsure or unaware of which advocacy activities are permissible and which advocacy activities may jeopardize their tax-exempt status. Additionally, nonprofit advocacy and compliance with IRS regulations is a common hot topic for other groups such as the media, public, and authorities, especially during election years. Given the increased attention and scrutiny to nonprofit lobbying and election-related activities that is to be expected this year, 501(c)(3) organizations would greatly benefit from becoming knowledgeable about nonprofit advocacy rules.
2016 October 20: Ohio Citizens for the ArtsArts Cleveland
Linda Woggon, Executive Director at Ohio Citizens for the Arts discussed current policy issues related to arts and culture at Ohio's state level and a future advocacy agenda. She includes statistics and House Bill information in this presentation.
lobbyist, Washington, D.C, Wisconsin, Milwaukee, Republican, Republican Party, Independent, Independent Party, Democratic Party, Democrat, DNC, Capitol Hill, Department of Defense, DOD, procurements, Internation security issues, education reform, Medicaid, multi-level lobbying, lobbying, politics, political, politician, political affairs, Wisconsin State Assembly, election, grassroots organization, strategic planning, government, government relations, government affairs, local, state, federal, local government, state government, federal government, federal appropriations, international politics, international affairs, public relations
Don’t miss our upcoming webinars: Subscribe today!
In this webinar:
Ryan Clarke, President and Founder of Advocacy Solutions, will introduce you to the foundational components of advocacy and take you through the step-by-step process of developing an effective advocacy strategy. He will also help us gain an understanding of how shaping the advocacy agenda is evolving in the context of COVID-19.
View the video:
https://youtu.be/l_6FVFnwoNU
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The ‘5 Steps to Attaining Influence’ Workshop. Learn a scientific 5-step approach to influence, based on the work of the world’s foremost authorities in the field of influence and persuasion: Robert Cialdini, John Kotter, David Lieberman, Richard Thaler and Cass Sunstein. To get you that YES!
Success is about talking truth. Understanding People, and Influencing the decision making.
Leadership about understanding situation and taking decision. Leadership is understanding People.
How to build a kickass public interest campaign - for NAMACLyndal Cairns
Strategies, tips and tools for developing a successful public relations campaign - notes from a webinar by Lyndal Cairns for the National Alliance for Media Arts and Culture in September, 2014.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Delivering Micro-Credentials in Technical and Vocational Education and TrainingAG2 Design
Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
3. We all have an important role to play in
educating public officials about issues and
concerns they deal with.
Politicians need votes in order to get elected.
A strong grassroots network of constituents
represents a vote generating (or alienating)
engine that a good candidate or elected
official cannot afford to ignore.
4. OBJECTIVES AUDIENCES
What do you want? Who can give it to you?
MESSAGE DELIVERY
What do they need to How can we get them to
hear? hear it?
RESOURCES GAPS
What have we got? What do we need to
develop?
FIRST EFFORTS EVALUATION
How do we begin? How do we know if its
working?
5. Any lobbying effort These goals need to be
must begin with a defined at the start in a
sense of it’s goals. way that can launch an
effort, draw people to
What are the long- it and sustain it over
term goals and what
are the short-term time.
goals in terms of
process and the people
you want to get
involved?
6. Be Well Briefed Well Aimed (target the
(forewarned & right person)
forearmed)
Well Developed (bit by
Be Well Timed (Its no bit graduating to the
use lobbying for more difficult ask)
something after the
decision has been Well Behaved (don’t
made) ever become angry)
7. Well Judged (Be Be Well Prepared –
careful with your use of Index items every day,
the media) build up sources for
information, good
Well Written – get to retrieval system
know the format for Always be on the
Standing Orders/PQs lookout for an
etc. Make it easy to opportunity to advance
use. your case.
8. Who are the people and institutions you need to
move.
This includes those who have the actual formal
authority to deliver the goods (I.e. legislators) and
those who have the capacity to influence those with
formal authority I.e. THE MEDIA.
AN EFFECTIVE LOBBYING CAMPAIGN REQUIRES
A CLEAR SENSE OF WHO THESE AUDIENCES ARE
AND WHAT ACCESS OR PRESSURE POINTS ARE
AVAILABLE TO MOVE THEM.
9. County Councillors
TD’s
Senators
Ministers
MEP’s
Organisations
Institutions
Public Officials
10. All Messages must be
rooted in the same
basic truth and be
tailored differently to
different audiences
depending on what
they are ready to
hear.
Must appeal to the
audience’s self
interest
11. Telephone
Letters
E-Mail
Press Releases/Letters to the Editor
Hire a Lobbyist
Meetings
Site Visits
12. Every person who writes represents many others
who feel the same but don’t write
Be clear about what you want
Make it real – use an example
Ask for a direct response with his/her positon
13. Keep your Group Small
Make your group diverse
Discuss in advance how to handle the
meeting
Be direct but not threatening/Don’t Be
Fobbed Off
Know your facts
Leave informational material
Try to put timings on agreed actions
14. DECIDE THE ONE THING YOU WANT TO
SAY AND SAY IT WELL – NOT SEVERAL
THINGS BADLY.
Are you responding to previous editorial or is
it a “soapbox letter” – make it clear. In the
first sentence.
Be brief – Focus, Force & Style
Remember Newspapers are in the NEWS
business.
15. Send a thank-you note.
Repeat commitments that were made in the
meeting and your understanding of them.
16. Be Fair and Reasonable Give credit where
Kill them with kindness credit is due
Be Realistic and willing Don’t get too
to compromise emotional
Never leave in anger Education, Motivation
Contact with regularity and Activation
Be Actual and Factual Prioritise concerns
Everything in Writing
Do not accept
generalities
17. How did the campaign Was the outcome in the
further your Mission? interests of your group?
Did you achieve your
key campaign objective?
Did you achieve What new
subsidiary campaign contacts/relationships
objectives? How have resulted?
How will you build in What will you do
the Campaign? different next time?
18. Do
Get to the point soon and focus on your issue.
Time is precious.
Keep it simple. Explain in simple and
straightforward terms the logic supporting
your position.
18
19. Do
Get to know rep’s staff – they can be as
important as the lawmaker.
Know your issue.
Remember there’s strength in numbers.
Many issues are decided on the volume of
communications received.
19
20. Do
Remember important information. (Your
contact information with all your
communications, pertinent data, bill #, etc.)
Commit to your cause. Follow-up with letters
and calls after the initial contact.
Be a good winner and loser; remember, you
win some and you lose some.
20
21. Do
Be patient. Results could take several
months – or even several sessions.
Ask lawmakers to state their positions.
Thank your lawmaker, no matter what
the outcome.
Use the media.
21
22. Don’t
Cover multiple issues in one communication.
Use form letters to convey a consistent message.
Underestimate the weight given to letters and
phone calls.
Make one contact to the lawmaker, then drop the
issue.
22
23. Don’t
Let the lawmaker know that your organization has
asked you to contact him/her.
Ignore opportunities to visit your lawmaker at
home.
Lie – never.
Forget that you and your lawmaker need each
other.
23
24. 1. Get to know the political powers before you ask
them to do something for you.
2. Establish a positive relationship with your
representatives through visits, phone calls, E-mails,
etc.
3. Visit your representatives in your district.
24
25. 1. Invite your representatives to your work site.
2. Provide them with background information
and offer yourself as a resource.
3. Provide recognition and visibility in exchange
for their support.
25
26. 1. Know and plan delivery of your message.
2. Practice, practice, practice! Nothing is more
impressive than a smooth and professional
presentation.
3. Be brief. Show you value their time.
4. Get to the point.
5. Be courteous.
6. Don’t forget to close. Ask for their support.
26
27. Punctuality
Know where to go
Arrive at least 15 minutes early
Physical Appearance
You only get one chance to make a first
impression
27
28. Proper Dress
• A suit is recommended for both men and women.
• Men may wear pants and jacket.
• Women may wear a skirt and a jacket. (appropriate length)
• Best colors are navy, black, and beige.
Shoes
• Men should wear polished dress shoes.
• Women should wear polished, medium heels with
closed toes.
28
29. Jewelry
• Jewelry should be neat and simple.
• Guys should not wear earrings.
Makeup
• Makeup should be applied neatly and conservatively.
• Lipstick color should be a natural or light shade.
• Nails should either be polished clear or red.
Hair
• Hair should be neat.
• Wear long hair pulled back away from face.
29
30. Body Language Conveys Confidence
• Stand and sit straight. (Practice by placing a book on your head.)
• Promote a positive image with a pleasant facial expression.
(Practice in a mirror.)
• Be the first to extend your hand in greeting.
• Place your arms on the chair’s armrests or by your side with
your hands gently locked in your lap. (avoid fidgeting)
• Keep both feet on the ground.
30
32. Organizing effective lobbying teams requires
adequate infrastructure and a lobbying plan.
Teams form the infrastructure of your
lobbying campaign.
The infrastructure has 2 broad categories:
management and functional teams that
enable the effective planning, organization,
and implementation of campaign.
Rose Conway-Walsh
33. The lobbying plan explains how to gain
support and minimize opposition. It helps
maximize the use of your resources to
increase the likelihood of success.
Rose Conway-Walsh
34. The infrastructure has two broad categories of district yet
interdependent teams, management and functional teams
that enable the effective planning, organization, and
implementation of your campaign.
The size of your organization will determine the number of
individuals available to serve on each team. Small
organizations may find it necessary to combine team
functions and work with other associations.
Rose Conway-Walsh
35. It is suggested that the management team be
comprised of persons from each interest group
within your organization.
This is responsible for strategic planning,
decision-making, overall project management.
This team will organize the project and appoint
members to the functional teams.
Rose Conway-Walsh
36. The lobbying team is composed of your
organization’s members and the contract lobbyist, if
any. The management team assigns broad
legislative goals to the lobbying team.
The lobbying team lobbies lawmakers and staff,
supporters, and opponents face-to-face, attending
and testifying in committee hearings, and
monitoring the activities of lawmakers, supporters,
and opponents throughout the life of the bill.
Rose Conway-Walsh
37. The bill manager chairs the lobbying team. The bill
manager is responsible for overseeing day-to-day
activities of the lobbying effort.
Coordinates the grass roots lobbying activities of the
members of the organization.
The designated contact for the organization’s contract
lobbyist if one is used. The bill manager provides feedback
to the management team about the bill’s progress so that
changes can be made in policy or resource allocation, if
needed.
Another important responsibility is assuring the
organization meets the legislature’s ethical requirements.
Rose Conway-Walsh
38. The drafting team is another functional team that
writes the bill and supporting information that will
be given to the legislature.
It is suggested that drafting team members all
write clearly and can understand legal
requirements.
The initial supporting information and committee
testimony will be drafted prior to bill introduction
and revised, as needed.
Rose Conway-Walsh
39. Bill Historian
An important member of the drafting team is the bill
historian. This position requires a detailed-oriented person
who records and is able to explain all actual and proposed
changes in bill language following its publication to interest
groups and introduction into the legislature. As the bill
advances through the legislative process there will be
proposed and actual changes in its language and concepts.
The historian must be able to explain all changes to those
who inquire so that you do not appear to be dishonest or
incompetent if asked about differences among successive
drafts.
Rose Conway-Walsh
40. The lobbying plan explains how to gain support and
minimize opposition. It helps maximize the use of your
resources to increase the likelihood of success. When you
assess political strength you consider the difference between
internal and external factors. Consider the following
elements when developing a lobbying plan: people, cost and
benefits, timing, place, campaign contributions,
communication with the media, avoiding unnecessary
conflicts, and maintaining confidentiality.
Rose Conway-Walsh
41. People
Identify those persons that can impact your effort
as you design the lobby plan. These will include
prospective sponsors and co-sponsors, members
of committees of referral, and your bill’s likely
supporters and opponents inside and outside the
legislature. As you identify each one, consider
why each might support or oppose you based on
your relationships and the language and ideas in
your bill.
Rose Conway-Walsh
42. i. Identify executive agencies that might be lobbied to gain political
support for your bill. The legislature will give considerable attention to
the recommendations from experts within these agencies.
ii. Special interest groups may be found as corporations, associations,
and local governments. It is suggested that you predict which special
interest groups may oppose your bill for substantive or political reasons.
Locate potential supporters and find ways to actively involve them in
supporting your bill. Look for nontraditional allies for your issue; think
broadly and creatively when considering alliances with others.
iii. Constituents are critical to success. In each district, identify those who
can be mobilized to visit a lawmaker, organize a letter writing campaign,
develop a phone tree, or use other methods to generate contacts with
their lawmaker.
Rose Conway-Walsh
43. Assess the financial, political, social, and personal costs to
your organization, the supporters and opponents of your
goals, legislators, and others. List the benefits of your
legislation and then compare the benefits to the probable
costs.
Try to identify the amount of lobbying needed to maintain
support and estimate the cost and benefit associated with
each new alliance
Rose Conway-Walsh
44. Often the success of a legislative effort is
dependent upon timing. An ill-timed legislative
effort may fail despite a meritorious concept.
Consider the following questions:
i. Can this legislation wait until next year?
ii. Would this legislation advance more readily in another year?
iii. Will this year’s allies still be in office or otherwise able to support you
next year?
iv. When should lobbying begin?
Rose Conway-Walsh
45. Place
Before taking your bill to the state or federal legislature
consider where the best or easiest place might be to obtain
precedent-setting legislation.
Campaign contributions
Will campaign contributions be part of your lobbying plan? On
a member-by-member basis determine how your support of a
legislator’s re-election campaign will garner goodwill. If you
need support of legislators with whom your organization has no
constituent interests, campaign contributions may improve
access. However legislators have the greatest interest in
constituents, especially those who make campaign
contributions. Contributions whether in cash or labor show a
lawmaker that you are a member of his team.
Rose Conway-Walsh
46. Consider how to use the media to promote your bill. Develop
press releases that explain the identity of your organizations,
its members, and its lobbying goals.
Select articulate, credentialed, or well-known members of your
organization to represent you to the media. Your issue may
suffer from media attention if it brings unwanted interest from
opposition groups.
However favorable attention may help you overcome the
opposition and increase your membership.
Rose Conway-Walsh
47. It is suggested that associations ensure that its legislative
goals and activities do not unnecessarily conflict with those
of its members or allied organizations. Your members or
allied organizations often have legislative agendas unrelated
to the issue advocated by the association. Lobbying efforts
need to be coordinated to avoid sending conflicting
messages to the legislature.
Rose Conway-Walsh
48. Maintaining confidentiality
Maintain confidentiality about your lobbying plan.
Conducting legislative research
Internet research
Drafting your propose bill
Drafting the bill yourself
Drafting the supporting information
Rose Conway-Walsh
49. Why Lobby?
To make biker rights a reality, you must convince
legislators that your position makes sense. Visiting a
legislator is an essential tactic for furthering your
campaign. Lobby visits can be made on the local, state, or
national level, depending on the particular issue you are
supporting. A lobby visit can be an incredibly rewarding
experience, and all bikers should meet with their elected
officials to discuss motorcyclist rights issues.
Rose Conway-Walsh
50. Be Prepared
Know the issue.
Prepare Position Papers
Gather your facts and organize them into a one sided
(two, only if absolutely necessary) page fact sheet
Make an Appointment
It is always a good idea to make an appointment to be sure
that the appropriate people will be in the office.
Before the Visit
Dress appropriately for your visit or in other words wear
your leather.
Rose Conway-Walsh
51. Visit the Bill's Sponsor
If you are lobbying for a particular piece of legislation, it is a good idea
to call or visit the bill's sponsor before lobbying. They usually will be
very eager to assist you in reaching the right members and will offer
input on ways to present the issue.
The Opening of Your Visit
It is important to be as relaxed as possible during your visit. Expect to
be a little nervous
Answer Only Questions That You Know
Answer questions and offer your side of a stance. If you do not know
an answer, tell your representative that you will get back to them.
NEVER make up an answer. If you give out incorrect information, you
will eliminate the credibility of yourself . Offering to get back to them
also offers you a chance to re-familiarize them with your topic.
Rose Conway-Walsh
52. Don't Get Mean
After discussing the issue, if your representative or LA does not give
you an answer that you want to hear politely thank them for their
time, let them know that you still hold your position, urge them to
reconsider, and politely leave. Do not get argumentative. No one likes
working with someone who refuses to negotiate.
Be Flexible
If your representative opposes the bill that you want, see if you can
come up with some common ground. Always offer to follow up on any
new developments, and ALWAYS make sure that your fact sheet has
all of your contact information.
Rose Conway-Walsh
53. Follow Up
After your visit, it is important that you follow up on any questions
that you were unable to answer. Always send a note thanking your
representative or LA for their time. If necessary, set up another
appointment if you need to follow up on a new topic. If your
representative does what you told them to do, then be sure to thank
them and let them know that you appreciate their efforts.
Benefits of the Visit
Your visit will not only help to persuade your representative, but it will
also be an educational experience for you. During your visit, you will
get an inside look at the political climate, and get insight on how to
better promote your issue. Never be afraid to ask an LA a question
about the actual mechanics behind government.
Rose Conway-Walsh
54. Effective lobbying is how we persuading people
who have a say in decision making to do what we
want. Much depends on the lobbyist’s own powers
of analysis, knowledge, commitment and ability to
find the right structure and mediate in the right
processes at the right moment. A lobbyist needs
personal commitment and passion, as well as the
courage to take risks and, last but not least, stamina
and perseverance to continue looking for new
opportunities in often difficult (political)
circumstances.
Rose Conway-Walsh
55. 1. Kenneth M. Goldstein , Interest Groups, Lobbying
and Participation in America, Cambridge
University Press, 2nd Edition, 2003.
2. Robert H. Salisbury & David Cohen, Lobbying,
Pluralism & Democracy, Palgrave, 3rd Edition, 2001
3. Ken Kollman, Outside Lobbying, Public Opinion &
Interest Group Strategies, 1998
4. Paul S. Herrnson & Ronald G. Shaiko & Clyde
Wilcox, The Interest Group Connection, 2nd Edition,
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Editor's Notes
Now we are going to talk about effective lobbying. What do we mean by lobbying – we mean persuading people who have an say in decision making to do what we want. We all have an important role to play in educating public officials about issues and concerns they deal with. So who are the people who make the decisions that affect our lives? TD’s/Senators those in public life Organisations, public officials
OBJECTIVES Any lobbying effort must begin with a sense of its goals. Among these goals some distinctions are important. What are the long-term goals and what are the short-term goals? What are your goals in relation to policy and what are your goals in terms of the process, people you want to get involved. These goals need to be defined at the startm in a way that can launch an effort, draw people to it, and sustain it over time. AUDIENCES Who are the people and institutions you need to move. This includes those who have the actual formal authority to deliver the goods (I.e. legislators) and those who have the capacity to influence those with formal authority i.e. the media. In both cases, an effective lobbying effort requires a clear sense of who these audiences are and what access or pressure points are available to move them. MESSAGE Reaching these different audiences requires crafting and framing a set of messages that will be persuasive. Although these messages must always be rooted in the same basic truth, they also need to be tailored differently to different audiences deptending on what they are ready to hear. In most cases, lobbying messages will have two basic components: an appeal to what is right and an appeal to the audience’s self-interest. There is a wide variety of ways to deliver your message. These range from the genteel lobbying to the in your face direct action. Which means is most effective varies from situation. The key is to evaluate them and apply them appro0priately, weaving them Together in a winning mix RESOURCES: An effective lobbying effort takes careful stock of the resources available. This includes past lobbying work that is related, allies already in place, people and people’s capacity, information and political intelligence. In short, you don’t have to start from scratch, you start building from what you’ve got. GAPS: Now you must identify what you need. This means looking at alliances you need to be built, and capacities such as media and research which are crucial to any effort. FIRST EFFORTS: What would be an effective way to begin? What are some potential short term goals or projects that would bring the right people together, symbolize the larger work ahead and create something achievable that lays the groundwork for the next step? EVALUATION As with any long journey, the course needs to be checked along the way. Strategy needs t be evaluated revisiting each of the questions above I.e. are we aiming at the right audiences, are we reaching them, etc. It is important to be able to make mid-course corrections and to discard those elements of a strategy that don’t work once they are actually put in practice.
Writing to a public representative does make a differene. They know that every person who writes represents many others who feel the same but don’t write.
Every citizen has the right to seek a meeting with their public representative. Try to arrange the visit on your own turf. Be prepared bud don’t feel that you need to be an expert. Know when to admit “I don’t know” and offer to follow up with the information. Don’t stay too long.
Remember your need to build a relationship. You may need his/her help on other issues.