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Whether you think of this worksheet as a job aid or a checklist, it walks you through some of the critical thinking that you need to do when planning a speech. I've been a speechwriter for 10+ years, and developed this tool to help me stay on track with all the things that go into planning speaker remarks. It's greatest value, though, is that it's a good tool for collaborating with your speaker.
I've been working in higher ed for a decade or so, and typically work with those who are speaking about donor-related topics, so you'll see that reflected in the way that this worksheet is structured.