Kristin Foster has over 15 years of experience in marketing, communications, and business development roles in Canada and the United Arab Emirates. She holds an MBA from York University and a Bachelor's degree in Economics from the University of Western Ontario. Her career includes experience in marketing management, public relations, account management, and business analysis.
Not an agency, not a consultant, Spot On is a support to companies wishing to be helped by an external expert in Brand Management to define their brand strategy and unroll the implementation part with the objective to grow its brand value.
Not an agency, not a consultant, Spot On is a support to companies wishing to be helped by an external expert in Brand Management to define their brand strategy and unroll the implementation part with the objective to grow its brand value.
Advertising Course Georges Najm USEK School of BusinessGeorges Najm
Advertising is an “Ideas” industry, which allows marketers and brand custodians to create, position, or reposition their brands. It is a considerable part of most of modern companies, corporations, and brands, being the most visible and immediate point of communication between them and their customers / audiences.
Advertising is also a business, but not any kind of business. It is a business full of excitement, fascination, and fun. Today, it constitutes a respected, strategic, and profitable industry. This course is designed to introduce students to Advertising, while aiming to provide firm grounding on its fundamentals. It will expose the links between media, society, advertising, and business. It thoroughly investigates the foundations of advertising and checks its main processes in action, based on true business / media / communication problematic.
The course also explores the business aspects of advertising through a global industry overview, the business transactions organizations, with illustrations of advertisers and advertising agencies. Finally, the course focuses on market realities in order to allow the students to have a practical link with the business life and to bridge the gap between the theoretical aspect and the professional side of Advertising.
LEARNING OUTCOMES & COURSE OBJECTIVES
This course explains the basic principles, functioning and processes of Advertising. It treats, investigates, and answers the following questions, crucial in the lives of successful businesses and corporations:
• What exactly is Advertising?
• Where is it situated vis-à-vis: the Business, the Marketing Mix, the Communication Mix, the Corporate Communication Wheel
• What is Advertising place and weight in company’s IMC?
• What are the financial considerations if Advertising?
• Why is Advertising so important for successful brands?
• Why and how do companies use Advertising?
• What are the Advertising’s main functioning principles, methods, and practices?
This course also allows the students, as future marketers who will be ultimately called to manage and control
Companies’/brands/clients’ marketing communication budgets, to:
• Define the key terms in the Advertising environment.
• Identify and explore the tools available to lead Advertising campaigns with.
• Explore the basics of Advertising media planning.
• Be able to conduct a proper creative briefing.
• Be able to define and lead an advertising strategy.
• Be able to lead a basic advertising campaign.
We partner with Foundations and Nonprofits
...to create new sources of revenue/earned income through the generation of new services and products and the growth of existing services and products within nonprofits.
Think Creative provides new answers to the fundamental questions that any nonprofit needs to accurately answer.
We create actionable roadmaps for business growth by leveraging a nonprofit’s customer’s “Insight” that we develop through a suite of signature tools including, “Design thinking,” work sessions with the Executive Director, the Board, Staff and the nonprofit’s customers, and other stakeholders.
Seeking a position in one of the top tier multinational organizations, where my experience in leading a team of driven, enthusiastic representatives will help to improve the overall output and productivity of the company.
Advertising Course Georges Najm USEK School of BusinessGeorges Najm
Advertising is an “Ideas” industry, which allows marketers and brand custodians to create, position, or reposition their brands. It is a considerable part of most of modern companies, corporations, and brands, being the most visible and immediate point of communication between them and their customers / audiences.
Advertising is also a business, but not any kind of business. It is a business full of excitement, fascination, and fun. Today, it constitutes a respected, strategic, and profitable industry. This course is designed to introduce students to Advertising, while aiming to provide firm grounding on its fundamentals. It will expose the links between media, society, advertising, and business. It thoroughly investigates the foundations of advertising and checks its main processes in action, based on true business / media / communication problematic.
The course also explores the business aspects of advertising through a global industry overview, the business transactions organizations, with illustrations of advertisers and advertising agencies. Finally, the course focuses on market realities in order to allow the students to have a practical link with the business life and to bridge the gap between the theoretical aspect and the professional side of Advertising.
LEARNING OUTCOMES & COURSE OBJECTIVES
This course explains the basic principles, functioning and processes of Advertising. It treats, investigates, and answers the following questions, crucial in the lives of successful businesses and corporations:
• What exactly is Advertising?
• Where is it situated vis-à-vis: the Business, the Marketing Mix, the Communication Mix, the Corporate Communication Wheel
• What is Advertising place and weight in company’s IMC?
• What are the financial considerations if Advertising?
• Why is Advertising so important for successful brands?
• Why and how do companies use Advertising?
• What are the Advertising’s main functioning principles, methods, and practices?
This course also allows the students, as future marketers who will be ultimately called to manage and control
Companies’/brands/clients’ marketing communication budgets, to:
• Define the key terms in the Advertising environment.
• Identify and explore the tools available to lead Advertising campaigns with.
• Explore the basics of Advertising media planning.
• Be able to conduct a proper creative briefing.
• Be able to define and lead an advertising strategy.
• Be able to lead a basic advertising campaign.
We partner with Foundations and Nonprofits
...to create new sources of revenue/earned income through the generation of new services and products and the growth of existing services and products within nonprofits.
Think Creative provides new answers to the fundamental questions that any nonprofit needs to accurately answer.
We create actionable roadmaps for business growth by leveraging a nonprofit’s customer’s “Insight” that we develop through a suite of signature tools including, “Design thinking,” work sessions with the Executive Director, the Board, Staff and the nonprofit’s customers, and other stakeholders.
Seeking a position in one of the top tier multinational organizations, where my experience in leading a team of driven, enthusiastic representatives will help to improve the overall output and productivity of the company.
I am the guy you want. I just need to make it easy to find me. Here is my resume for your viewing pleasure. Although great industries please no Insurance or MLM.
Resumes, Cover Letters, and Applying OnlineBruce Bennett
This webinar showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
Jill Pizzola's Tenure as Senior Talent Acquisition Partner at THOMSON REUTERS...dsnow9802
Jill Pizzola's tenure as Senior Talent Acquisition Partner at THOMSON REUTERS in Marlton, New Jersey, from 2018 to 2023, was marked by innovation and excellence.
1. 1
EXPERIENCE
York University
Schulich School of Business
MBA Masters of Business Administration
Specialization in Marketing and Strategy
Local Media UAE
Marketing & Communications Manager
University of Western Ontario
Honours Bachelor of Arts
Economics
September 2009 - May 2011
Toronto, ON
September 2000 - June 2004
London, ON
January 2013 – March 2014
EDUCATION
KRISTIN FOSTER
fo s t y 44 @g mail.comP E
Independently conducted a thorough quantitative and qualitative analysis of the
UAE market for Home & Facility Automation to assess regional viability.
Inclusive of an external (PESTLE), competitive, stakeholder, industry, consumer,
internal (SWOT) and marketing analysis—full report with supporting recommendations
delivered and presented to CEO;
Collaborated with Senior Graphic Designer to create Company Brochure - from concept
to implementation, including both written copy and visual content;
Formulated a Digital Marketing Strategy template to use as a baseline for client
strategies;
Designed and implemented Company Social Media Strategy including the management of
all Social Media (LinkedIn, Facebook, Twitter, YouTube and Google+);
Implemented a new Enterprise Social Media Management System (Hootsuite) and trained
applicable staff; and
Assisted business development team in closing business by attending client meetings
as required.
Oversaw the production of, and often independently developed, marketing collateral
including both internal and client facing presentations, corporate brochures, posters,
e-marketing campaigns and other digital marketing initiatives; and
Assisted the Regional Business Development Manager with Corporate Event Strategy
and positively represented Company at trade shows, conferences and other events.
TDE Group
Marketing Manager
April 2014 – January 2015
Dubai, UAE
Dubai, UAE
Villa 47, District 16, Jumeirah Village Circle, Dubai - PO Box 98106, Dubai, U.A.E.
+971 55 108 4154
2. Mediatize ME
Public company, Marketing and Advertising Industry
Independently developed a business plan for Mediatize ME during its start-up phase.
Collaborated with CMO and CFO to formulate financial projections, product pricing and
go to market sales strategy;
Used market data to perform segment analysis and develop planning for client demand;
Performed competitive market analysis using SWOT and independently designed
competitive matrix to determine appropriate launch strategy; and
Created a proposal for the organizational structure of the company.
Summer Intern, 2010
Dubai, UAE
KRISTIN FOSTER
fo s t y 44 @g mail.comP E
Villa 47, District 16, Jumeirah Village Circle, Dubai - PO Box 98106, Dubai, U.A.E.
+971 55 108 4154
2
EXPERIENCE (CONT’D)
Manulife Financial
Client Account Manager
Same responsibilities as Senior Client Account Representative (below) in addition to:
Managed corporate 401K accounts with assets exceeding $100 million;
Identified and defined training and developmental needs for the department;
Developed creative ways to meet client needs and productivity goals as a team
and on an individual basis;
Helped create specialized and tailored client presentations focused on new plan
administration strategies and occasionally traveled to the U.S, facilitating client
education meetings;
Integrated and applied expert knowledge of the business, products, and
administration to problem-solving and resolution of client issues around Manulife
service delivery and day to day plan execution;
Obtained Series 6 Certification; and
Manulife United Way volunteer.
June 2007 - November 2008
Toronto, ON
Worked collaboratively with Senior Management to develop and execute the 2012
Corporate Communications Strategy;
Assisted with brand awareness and proactively generated positive media coverage as
Allstream’s primary media relations spokesperson;
Responsible for producing internal/external communication content including the
management of all press and news related articles;
Prepared communication materials on behalf of the President and other executives including
speeches and internal/external messaging;
Managed the internal linguistics department;
Represented the Corporate Communications department on the Corporate Emergency
Management Team and managed all crises communication planning; and
Allstream United Way Committee member.
Allstream
Senior Manager, Corporate Communications
September 2011- February 2012
Toronto, ON
3. KRISTIN FOSTER
fo s t y 44 @g mail.comP E
Villa 47, District 16, Jumeirah Village Circle, Dubai - PO Box 98106, Dubai, U.A.E.
+971 55 108 4154
3
Manulife Financial
Client Account Representative
Managed corporate 401K accounts with assets exceeding $20 million;
Maintained and managed often difficult relationships with clients and business partners
such as brokers, third party administrators and auditors;
Acquired extensive knowledge of the U.S. pension and investment business;
Performed reconciliation of client accounts and developed “win-win” solutions to complex
problems often under tight deadlines; and
Trained clients on how to utilize and interpret our financial/investment data and related
materials.
November 2004 - February 2006
Toronto, ON
Deloitte & Touche / Saba & Co
Analyst supporting external audit.
Assisted auditor in the planning of audits, audit testing, and internal control evaluation;
Helped to prepare and draft audit reports;
Prepared and compiled financial statements; and
Set up analysis for a pre-merger integration.
Summer Intern, 2003
Dubai, UAE
EXPERIENCE (CONT’D)
Manulife Financial
Senior Client Account Representative
Managed corporate 401K accounts with assets exceeding $50 million;
Completed 5 insurance charter exams, a business writing course, and numerous investment
product and industry knowledge courses;
Mentored those individuals new to the client account representative role through job
shadowing and formal assessment; and
Active volunteer of the Junior Achievement Program, instructed a class about the economics
of staying in school, mentored grade 10 students on the “Dream Big” Program: A Life Lesson
with Tiger Woods.
Same responsibilities as Client Account Representative (below) in addition to the
following:
February 2006 - June 2007
Toronto, ON