Current resume for Eric Yohe

1. ERIC YOHE
16 Stonewall Lane, Madison, CT 06443  email: ericyohe@ericyohe.com  tel: 802-324-8989
S ENIOR M ANAGEMENT P ROFILE
Capital Placement / Consultant Services / Marketing & Client Services / Product Branding
Energetic, resourceful professional with a history of improving financial performance and enhancing the client
experience for start-up and growth organizations. Unique perspective and creative vision stems from a long and
successful career as a leader, problem solver and change agent. Passionate about guiding companies to achieve
their full potential by implementing clear financial controls, designing compelling client-focused initiatives and
inspiring cross-functional teams. Core competencies include:
 Sales & Marketing Strategies  Customer Relations & Support
 Business Planning & Decision Making  Expert in Design, Branding and Creative Writing
 Operations Management  Significant expertise with Consultant Universe
 Team Building, Motivation & Leadership  Ability to maximize marketing dollars and
marketing focus under strict goals & deadlines
P ROFESSIONAL E XPERIENCE
MANSFIELD CAPITAL PARTNERS, LLC, Shelburne, VT (2009-Present)
Business Leader / Principal
Mansfield Capital specializes in helping small and medium size hedge fund managers in the areas of capital
placement and branding. We work with a select network of financial consultants, data providers and industry
participants to maximize each client’s exposure and maximize asset under management growth.
Selected accomplishments:
 Expertise in re-launching stalled and half started funds through creative repackaging and re-branding of
management team/skills/and style.
 Maximize relationships with universe of investment consultants and databases to ensure each fund is
cost effectively placed for maximum investor exposure.
 Re-design of investment process, philosophy and performance to more closely follow expected market
norms and highlight each funds competitive advantage.
 Create a tightly controlled process to allow the manager to focus on fund management and gain critical
market exposure to a selected group of NHW, Family Office, Consultants and Corporate groups.
THE MOUNTAIN ROAD RESORT (Castle Grace Management, LLC), Stowe, VT (2004-2009)
Operating Partner / President
Private Equity deal in the Resort Hotel space in Stowe, Vermont. Spearheaded strategies to improve the
customer experience trim expenses and drive operational excellence for AAA three-diamond hotel property.
Implemented financial controls and performance standards; tracked results. Managed traditional, online and
social marketing campaigns for optimal visibility and revenue growth. Led and motivated 15 personnel on daily
basis. Oversaw property management, licensing and compliance.
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2. ERIC YOHE Page Two
Professional Experience Continued
Selected accomplishments:
 Participated in a large-scale re-development initiative designed to expand the facility into a $20-million
resort flagged by Rock Resorts (Vail Resorts). Performed due diligence, financial forecasting and
strategic planning until the market downturn in 2009, which discontinued the effort.
 Leveraged cost-effective communications campaigns that cut marketing costs from $80K to $6K per
year while increasing hotel occupancy by 25%.
 Penetrated new business through skillful customer relationship management (CRM), search engine
optimization (SEO) and search engine marketing (SEM) tools, Internet placement strategies and high-
impact e-mail and direct-mail marketing campaigns.
 Boosted the company's online positioning to #1 on Yahoo Travel and #3 on TripAdvisor.com.
 Transformed existing hotel and facility spaces into new revenue channels, such as creating a niche wine
and specialty beer bar in an unprofitable area of the main lodge, and refurbishing employee housing into
a multi-story luxury condominium for discerning guests.
 Created a culture of teamwork and accountability, and drove up employee retention, by demonstrating a
"roll-up-your-sleeves" leadership style and performing any hands-on task that needed to be done.
GUGGENHEIM PARTNERS, LINKS CAPITAL GROUP, New York, NY/Stowe, VT (1999-2002)
Director
Recognized as key member of original executive team for ambitious start-up company. Expertly positioned
assets for private equity and hedge funds. Interacted directly with clients such as Gruss Asset Management,
Lincolnshire and Links Securities to create high-impact sales and marketing collateral. Championed, targeted
and secured new business opportunities. Hired, mentored and supervised personnel. Stepped into visionary,
entrepreneurial roles responsible for due diligence, team building, product innovation and change management.
Executive engagements:
 Director of HedgeFund.Net – Identified and pursued an opportunity to purchase the #1 hedge fund
database and build the world's leading capital fund raising platform and news service (recognized as a
"Forbes Best" financial services Web site). Developed products, trained the sales force and directed
marketing and client services. Oversaw merger of HedgeFund.net and PrivateEquityCentral.net, and
subsequent acquisition by Channel Capital in 2003.
 Founder and Managing Director of PrivateEquityCentral.net – Researched, developed and
launched an online news and information portal from the ground up. Hired news staff and managed all
aspects of business, Web site and operating budget. Built partnerships with Lehman Brothers, Morgan
Stanley, Pensions and Investments Magazine and others. Launched a highly respected for-profit series
of branded conferences for the investment field. Catapulted readership from zero to 10K in 12 months.
Selected accomplishments:
 Developed a proprietary CRM tool that significantly improved the tracking and management of
prospects and new business contacts for Links Capital Group.
 Enhanced customer satisfaction by establishing a secure Web site that provided clients with immediate
access to monthly, quarterly and annual statements.
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3. ERIC YOHE Page Three
Professional Experience Continued
HSBC ASSET MANAGEMENT AMERICAS, New York, NY (1998-1999)
Director of Sales and Marketing
Provided ideas, insight and leadership to dynamically market all company products and services to institutional
clients. Directed the writing, design and production of marketing and reporting materials. Ensured the accuracy
and integrity of financial and statistical data. Managed a cross-functional team of client services, financial and
portfolio management and design professionals.
Selected accomplishments:
 Successfully achieved the first HSBC Asset Management hedge fund with mandate of $5M.
 Delivered a comprehensive, engaging presentation to the Board of Directors and selection committees
that resulted in the first entry into the "finals" (the critical and ever-narrowing decision to hire new
investment firms). Presentation to the San Diego County Employees Retirement Association for the
opportunity to receive a $250M international equity mandate.
OSV PARTNERS, OECHSLE INTERNATIONAL ADVISORS, Boston, MA, Greenwich, CT, and Frankfurt,
Germany (1992-1998)
Senior Marketing Associate
Established marketing infrastructure and promoted operational and financial goals as founding member of
investment firm. Prepared requests for proposals (RFP) and requests for information (RFI) to compile data on
investment consultants and public/private investment firms and facilitate the decision to hire new firms. Wrote
and designed client communication materials and reports.
Selected accomplishments:
 Achieved $4B in assets under management within four years of launch.
 Participated in finals presentations that allowed OSV to score an unparalleled 85% success rate.
 Defined the marketing strategy and executed results-driven campaigns and initiatives that rapidly and
steadily grew the organization.
E DUCATION & C REDENTIALS
UNIVERSITY OF DELAWARE, Newark, DE
Bachelor of Arts Degree, Art History and Computer Science
Additional Qualifications:
Trained in Computer Science at Delaware State University
Driving Instructor – Michelin Off-Road Experience, Bolton, VT
Land Rover Driving Instructor – Land Rover Experience, Manchester, VT
Professional Ski Instructors of America (PSIA) Fully Certified Ski Instructor (20+ years)