Not an agency, not a consultant, Spot On is a support to companies wishing to be helped by an external expert in Brand Management to define their brand strategy and unroll the implementation part with the objective to grow its brand value.

1. FROM STRATEGY TO IMPLEMENTATION
A SERVICE TO COMPANIES TO GROW BRAND VALUE
NOT AN AGENCY, NOT A CONSULTANT
AN EXPERT IN BRAND MANAGEMENT

2. WHY ?
Can we speak of great achievements of sustainable business without telling the story of a
brand?
Distinctive signs, a unique offering, strong core values that are shared, lived and perceived by
all internal and external actors of the company ...
... The brand as a personality should appear through all the contact points as consistent and
unique.
Daily management of the business in a context of accelerated growth or conversely
deceleration and cost reduction does not leave room to question the essential: is my brand
positioning relevant today in a market that is in perpetual evolution?
A management BY THE BRAND allows to shed the light on the value of the business
project by activating the necessary internal and external levers.

3. HOW?
Spot On is based on a rigorous methodology combined with a creative spirit.
It is a personal commitment and a spirit of independence, proof of intellectual honesty.
Spot On is the flexibility and acute curiosity that help address issues with a new vision and "out
of the box", building on the success of brands analysis in varied fields to enrich the thinking
process.
Finally it is the ability to "zoom in, zoom out" and give new meaning to a minor detail.
Not an agency, nor a consultant, Spot On is an independent expert, who stays close to your
concerns

4. TAYLOR-MADE APPROACH
Spot On is based on a business experience of 17 years in highly complex and diverse
corporate cultures allowing to better capture the internal stakes and understand the business
issues.
It ensures efficiency of the accompanying process in carrying key messages. It allows the
recommendations to be smoothly integrated and shared among key internal and external
stakeholders.
Spot On is the possibility of managing the Brand fundamentals with Management, Marketers,
Creatives, Merchandisers and Retailers and to conduct internally the implementation to carry
the Brand project through.
Spot On, is about defining the STRATEGY and driving the CALL TO ACTION.

5. THE BRAND AT THE HEART OF THE COMPANY STAKES
The Client
Understanding of the client expectations
Définition of the client’s purchasing path
The Distribution
The Communication
Communication Platform/ Storytelling
Communication Support Strategy (media, digital,
Social Media, Event, CRM)
The Supply Chain
The Brand
Brand Platform, personnality and identity
Product Offer /or Services

6. PROJECTS
Examples of missions:
Brand Strategy and Implementation -methodology detailed hereafter
What types of product diversification for my Brand?
New product launch
Going International
Brand Platform and/or Communication Platform

7. BRAND STRATEGY AND IMPLEMENTATION
What is the brand value proposition for the customer? What is my brand's positioning in the
market? are the issues you question.
Part 1 SEE
The fundamentals
Attractiveness of the sector
Attractiveness of the company: M/S, notoriety, margin versus competition
Elements of external context: legislation, taxation, environmental and societal.
Brand diagnosis
External analysis including the values of the industry, the competitive challenge, perspective
Internal analysis including the competitive position of the Brand (Market Share), its customer
value proposition and its business model, resources and competitiveness.

8. BRAND STRATEGY AND IMPLEMENTATION
Part 2 ARBITRATE
Recommendation of a strategic direction including products (range, range), price positioning
and distribution in order to re-position the brand in a growing market segment in a consistent
manners at all levels.
Brand Platform
Alignment with the vision and objectives
Resources needed
Part 3 IMPLEMENTATION/ EXECUTION
Piloting or management on specific project (s) with stakeholdersto carry it forward

9. PROCESS
A. -DIAGNOSIS/ANALYSE
B. RECOMMANDATIONS
C. IMPLEMENTATION
*Different types de projets:
2-6 month missions
Advisor – 6 months-1 year

10. PROCESS
STRATEGY
RECOMANDATION &
IMPLEMENTATION
 Supported by Ad Hoc expert agencies in their respective fields, you will have the opportunity to roll out the
deployment of your brand with flexibility and agility.

11. WHO?
Contributor: Sabrina Daninos
With a curiosity for foreign cultures and a constant appetite for new professional challenges,
Sabrina willingly defined herself as a “Citizen of the world".
She started her career in Hong Kong, continued in London, New York and Paris as opportunities
have risen from L'Oréal, Estée Lauder and Cartier.
In 2010 she moved with family to Mexico, where she volunteered for a children's association,
helping kids from the streets.
Back to Paris in 2012, she experienced start-up environment before deciding to start her own
business servicing companies wishing to rethink their brand strategy.
SPOT ON is the guarantee of a project led from start to finish by the same person

12. EXPERTISE IN BRAND MANAGEMENT
Tangible Results:
Gain of NET Turnover
Specialization: Luxury, Accessories, Jewelry, Leather Goods, Shoes, Cosmetics, Fragrances,
Spirits and Home-furnishing
+15M$ +25M€ +5M$

13. PORTFOLIO

14. CONTACT
Sabrina Daninos
Brand Management Consultancy
Portable : +33 (0) 787272591
sdaninos@spot-on-consultancy.com (in progress)