Michelle de Leon has over 17 years of experience in strategic sales, business development, account management, marketing and project management. She has a track record of creating strategic partnerships and delivering high quality customer service. Her experience includes managing projects, accounts, sales teams and driving cost savings and revenue growth. She holds a Bachelor's degree in Business Administration.

1. Michelle E. de Leon<br />Jacksonville, FL 32217 mdeleon13@aol.com<br />Professional Summary<br />Strategic Sales Professional with demonstrated achievements in creating value through a highly developed service of support, sales, marketing and consultation to customers in order to create strategic partnerships. Recognized for having a clear understanding of diverse international markets. Consistently set and deliver on high quality customer service standards. Excellent verbal, listening and interpersonal skills. Areas of strength include:<br />Business ConsultingAccount Management & Business DevelopmentBusiness Process ImprovementTraining & DevelopmentMarketing & Consultative SalesInternational Market ExperienceProject ManagementLeadership & Strategy<br />Professional Experience<br />Sabre Holdings1992 – 2009<br />Sabre Holdings merchandises and retails travel products and provides distribution and technology solutions for the travel industry.<br />Leisure Communications Manager, Sales Communications, Jacksonville, FL (2009)<br />Planned, implemented and developed highly complex marketing ideas for travel partners and clients. Supported communications projects in the areas of advertising and promotional programs, public relations and trade shows, including Internet-based communications. Participated in the development of plans for product promotion in support of marketing objectives. Prepared materials for internal and external presentations on products, business plans and management communications. Also served as editor for formal business communications.<br />Created competitive sales kits for North American sales force (140 plus sales people) to be used as a sales support guide in customer contract renewal and competitive sales.<br />Planned and implemented 90 day communication plan supporting the leisure travel agency strategy of growing high profit business by helping travel agencies become indispensible to their customers. <br />Created marketing support materials such as business proposals, conversion email campaigns and other external communications for North American Sales force in support of the business objectives.<br />Project Manager, Strategy & Planning, Jacksonville, FL (2001 – 2008)<br />Managed the planning and implementation of strategic projects and initiatives that provided front line sales employees with the processes, tools, systems and training needed in order to work effectively and efficiently. Strategic projects included product rollouts, virtual training and change initiatives to drive process efficiencies. Managed projects to completion while tracking and reporting on key project deliverables.<br />Led redesign of sales roles and responsibilities, a virtual project, for a 300 Latin American sales team.<br />Directed the roll out and training of new contract process for North American and Latin American sales force (400 plus sales people).<br />Drove $400M cost benefits by actively participating in implementation of an offshore service delivery model.<br />Created training curricula and procedures for new offshore service employees, taught two new hire training classes with average final comprehension scores of 96%.<br />Created sales deployment tools and training for implementation of a new Latin American sales contract with regional savings of $1.2M within the first year.<br />Participated in Consultative Sales Training and Development initiatives for a 400 person sales force.<br />Michelle E. de Leon<br />Page 2412.759.9537<br />Business Development, Account Manager, Cleveland, OH, Pittsburgh, PA, Philadelphia, PA (1992 – 2001)<br />Provided account management, service and consulting to strategic customers while continuously selling the company's products or services as solutions to add value to the customer’s business and increase productivity. Built and maintained a comprehensive business development plan for territory, including multi-year revenue opportunities and product penetration targets with clear quarterly milestones. Leveraged broadly accepted consultative tools and techniques to identify customer needs, and cultivate revenue opportunities within each client organization.<br />Managed basic travel agency and specialty agency (tour, corporate and cruise) accounts with revenues ranging from $1.5M to $11M in annual sales.<br />Analyzed customer productivity trends for decision making and made recommendations to increase profitability and efficiency, with an average annual growth of 2% to 5%.<br />Delivered targeted presentations with top 10 customers, on key business issues, industry trends, Sabre strategy. Delivered bi-annual business reviews with top 10 customers.<br />Conducted process analysis study with top 5 customers, resulting in recommendations of new online booking process for tour company and creating online booking efficiencies.<br />Ensured all contractual obligations and performance requirements were met on behalf of Sabre Holdings and customer. Consistently able to renew contracts for a 9 year period, losing only 2-3 customers to competitors.<br />Conducted product demonstrations, and joint business opportunities to various departments or executives within the client organization of entire customer base ranging from 20 to 200 locations.<br />Professional Experience Prior to 1992:<br />American Airlines, Chicago, IL & Hartford, CT<br />Customer Sales Representative <br />Promoted and sold American Airlines total product line to retail and wholesale travel agencies. Maximized revenue and market share through weekly sales calls, incentive contests and joint promotions. Negotiated convention / company meetings and group fares as well as coordination of group space and airport handling. Developed new sources of business within territory.<br />Started career with American Airlines as an Assistant Personnel Recruiter and Reservation Sales Representative.<br />Education<br />BS, Business Administration<br />Duquense University, Pittsburgh, PA<br />Additional Training<br />The Coaches Training Institute<br />Personal co-active coaching courses<br />Technical Skills<br />Microsoft Office: Word, Excel, PowerPoint, Outlook<br />Application Sharing (Windows Net Meeting)<br />Windows / Windows XP/Windows Vista<br />SABRE Software (SFA, Windows ROI, Midas)<br />