Shelly Cote Olson is a marketing professional with over 25 years of experience creating strategic marketing campaigns and communications for major companies including MetLife, IBM, and Citigroup. She has expertise in product marketing, brand development, digital marketing, market research, and relationship management. Currently she is a Senior Marketing Manager at MetLife where she leads marketing initiatives, generates market insights, and maximizes multimillion dollar budgets.

1. SHELLY COTE OLSON
(917)371-5823 shellyolson@optonline.net
https://www.linkedin.com/in/shellycoteolson
101 Ridgedale Road Fairfield, CT 06824
Charismatic, creative marketing professional with strategy and change consulting experience at top global
companies. Talent for creating impactful marketing communications and synthesizing and translating critical data
into meaningful insight. Top skills include:
Product Marketing Brand Development B2B/B2C Marketing
Digital Marketing Market Research Competitive Intelligence
Relationship Management Coaching/Management Public Relations
METLIFE, NEW YORK, NY
Sr. Marketing Manager, Markets and Growth Strategies, 2010 – Present
Create marketing strategies and develop integrated marketing campaigns to raise awareness of MetLife’s group
product and segment offerings and differentiate positioning from competitors. Lead marketing initiatives for Life,
Dental and Vision Products. Refine value propositions and target messaging across segment and product
marketing materials. Generate new market research to drive unique insights for use with broker, employer and
employees. Evaluate the impact of marketing programs and refine/optimize campaigns.
• Exceed response rate benchmarks by 20-25%.
• Maximize $3.25 million budget with strategic investment aligned to market impact.
• Scope of leadership responsibilities increased to include strategic planning and direct report supervision.
Senior Communications Consultant, Employee Benefits Sales, Business Planning and Strategy, 2008 – 2010
Developed content strategy and created employee benefits communications with a focus on voluntary products.
Selected to provide guidance to internal sales advisory council on marketing/communications.
INTERNATIONAL BUSINESS MACHINES, NEW YORK, LONDON, HONG KONG
Brand Communications Specialist, Software Group, WebSphere Brand, 2004 – 2006
Heightened software brand awareness and brand momentum across multiple products and platforms with a focus
on the WebSphere brand. Developed targeted customer messaging and a wide array of marketing materials.
• Crafted solution-level customer messaging and enablement tools to fuel customer interest and pipeline
advancements.
• Simplified customer messaging around key themes to help customers digest technical information and increase
revenue generation.
• Showcased software leadership by developing compelling content promoting awards, capabilities, customer
references, competitive win-backs, case studies, and key press and analyst coverage.
Business Analyst, ibm.com, 2002 – 2004
Performed competitive analysis and synthesized critical information for Executive Leadership. Managed web site
customer satisfaction program and drove improvements globally to address pervasive customer issues. Developed
white papers and case studies for external use.
• Drove 30-35% increase in ibm.com sales by driving best practices globally.
• Developed thought leadership materials to demonstrate unique value with external customers.
Consultant, IBM Global Services, eBusiness Strategy and Change, 1999 – 2002
Consulted with major global financial services organizations on-site in North America, Europe and Asia to
establish new direction, and develop web strategy and business requirements. Conducted research and client

2. SHELLY COTE OLSON
(917)371-5823 shellyolson@optonline.net
https://www.linkedin.com/in/shellycoteolson
101 Ridgedale Road Fairfield, CT 06824
interviews, analyzed findings, employed appropriate methodologies, developed thought leadership and presented
findings to senior management.
• Recruited for repeat engagements in multiple divisions of top global banks to develop web strategy and
perform competitive analysis.
• Improved effectiveness of customer facing materials by refining key marketing messages resulting in numerous
additional client engagements.
CITIGROUP, NEW YORK, NY
Marketing Manager/Assistant Vice President, U.S. Marketing, 1997 – 1995
Developed programs to increase significantly credit and investment product sales. Directed advertising agencies,
mail houses and other vendors while working with a cross-functional teams of finance, legal and risk management
in support of all goals. Tracked/analyzed portfolio growth and program returns. Supervised leadership
development program associates.
• Exceeded goals by 15-35% on a variety of different campaigns.
• Successfully launched specialty site openings generating awareness and increasing foot traffic by 50%.
Personal Banker/Manager, Grand Central Financial Center, 1993 – 1995
Coached staff of six bankers and operations personnel to build and expand relationships to exceed sales goals.
Designed and executed unique events at new-concept banking outlet.
Financial Consultant/Assistant Manager, Citicorp Investment Services, 1992 – 1993
Recommended suitable investments to clients based on their risk profiles and goals.
Management Associate, Global Retail Bank, 1991 – 1992
Selected from a highly competitive pool of thousands of applications for an extensive management development
program.
EDUCATION
Smith College, Northampton, MA
Bachelor of Arts Major: English Minor: Economics
Dartmouth College, Hanover, NH
Student in selective Exchange Program. Communications Coach/Tutor to foreign graduate students.
OTHER
• Selected to represent MetLife at the Life Insurance Marketing Research Association (LIMRA) Marketing
/Marketing Research Committee.
• Trained in consulting methodologies as part of IBM’s Strategy and Change Practice.
• Obtained Series 7, 63 and Insurance Licenses. Language Skills: French
• Community Service includes Mentor/Board Member, Minds Matter of New York City, Inc.
Public Relations/Marketing Committee(s), Junior Leagues of New York and Eastern Fairfield County.