Shelly Cote Olson is a marketing professional with over 25 years of experience creating strategic marketing campaigns and communications for major companies including MetLife, IBM, and Citigroup. She has expertise in product marketing, brand development, digital marketing, market research, and relationship management. Currently she is a Senior Marketing Manager at MetLife where she leads marketing initiatives, generates market insights, and maximizes multimillion dollar budgets.
Data driven marketing professional with technology, financial services and insurance experience at IBM, MetLife and Citigroup. Superior collaboration and relationship management skills developed via a range of B2B and B2C roles on global and US teams.
Data driven marketing professional with technology, financial services and insurance experience at IBM, MetLife and Citigroup. Superior collaboration and relationship management skills developed via a range of B2B and B2C roles on global and US teams.
Digital Marketing Manager | Sales & Business Development Resume B.Bas11.14Global Marketing Manager
Resume of BarbaraB. Nine (9) years exp. Digital marketing management, business development, campaign management, online content management,advertising, SEO, social media & mobile marketing measures; including performance report metrics and analysis, web marketing, web program management. Seeking employment opportunities in the Research Triangle Park, NC area RTP including Cary, Apex, Raleigh, Morrisville, Durham area. Contact bbasquill67@yahoo.com
Resume: Program/Product Marketing Manager, Retail MarketingDanny Kim
Danny Kim's resume. A Program/Product Marketing professional with detailed experience working with wireless carriers and MVNO's. Experience in Retail/Channel Marketing, Partner/Account Management, and Business Development.
Extensive experience with strategic market research, product, market development in industrial, technical, social media and medical markets guiding on and off-shore teams to meet sophisticated, complex and highly interdependent development timelines. Innovative approaches for growing market share with minimal resources for business and consumer companies using retail, dealer, franchise, independent representative, direct sales, client’s distributed sales team and distributor based channels. Adept in sales team turnarounds.
Digital Marketing Manager | Sales & Business Development Resume B.Bas11.14Global Marketing Manager
Resume of BarbaraB. Nine (9) years exp. Digital marketing management, business development, campaign management, online content management,advertising, SEO, social media & mobile marketing measures; including performance report metrics and analysis, web marketing, web program management. Seeking employment opportunities in the Research Triangle Park, NC area RTP including Cary, Apex, Raleigh, Morrisville, Durham area. Contact bbasquill67@yahoo.com
Resume: Program/Product Marketing Manager, Retail MarketingDanny Kim
Danny Kim's resume. A Program/Product Marketing professional with detailed experience working with wireless carriers and MVNO's. Experience in Retail/Channel Marketing, Partner/Account Management, and Business Development.
Extensive experience with strategic market research, product, market development in industrial, technical, social media and medical markets guiding on and off-shore teams to meet sophisticated, complex and highly interdependent development timelines. Innovative approaches for growing market share with minimal resources for business and consumer companies using retail, dealer, franchise, independent representative, direct sales, client’s distributed sales team and distributor based channels. Adept in sales team turnarounds.
A Performance-Driven Operational Leadership, Management, Marketing, Business Development, Growth & Innovation Professional with strong skills in the following areas: Market Research/Analysis; Marketing Leadership; Turnaround Management; Sales; Continuous Process & Performance Improvement; Presentations, Negotiation & Closing; Strategic/Tactical Planning; Leadership, Training & Team Building; Project Management.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How
Shelly Cote Olson 2016
1. SHELLY COTE OLSON
(917)371-5823 shellyolson@optonline.net
https://www.linkedin.com/in/shellycoteolson
101 Ridgedale Road Fairfield, CT 06824
Charismatic, creative marketing professional with strategy and change consulting experience at top global
companies. Talent for creating impactful marketing communications and synthesizing and translating critical data
into meaningful insight. Top skills include:
Product Marketing Brand Development B2B/B2C Marketing
Digital Marketing Market Research Competitive Intelligence
Relationship Management Coaching/Management Public Relations
METLIFE, NEW YORK, NY
Sr. Marketing Manager, Markets and Growth Strategies, 2010 – Present
Create marketing strategies and develop integrated marketing campaigns to raise awareness of MetLife’s group
product and segment offerings and differentiate positioning from competitors. Lead marketing initiatives for Life,
Dental and Vision Products. Refine value propositions and target messaging across segment and product
marketing materials. Generate new market research to drive unique insights for use with broker, employer and
employees. Evaluate the impact of marketing programs and refine/optimize campaigns.
• Exceed response rate benchmarks by 20-25%.
• Maximize $3.25 million budget with strategic investment aligned to market impact.
• Scope of leadership responsibilities increased to include strategic planning and direct report supervision.
Senior Communications Consultant, Employee Benefits Sales, Business Planning and Strategy, 2008 – 2010
Developed content strategy and created employee benefits communications with a focus on voluntary products.
Selected to provide guidance to internal sales advisory council on marketing/communications.
INTERNATIONAL BUSINESS MACHINES, NEW YORK, LONDON, HONG KONG
Brand Communications Specialist, Software Group, WebSphere Brand, 2004 – 2006
Heightened software brand awareness and brand momentum across multiple products and platforms with a focus
on the WebSphere brand. Developed targeted customer messaging and a wide array of marketing materials.
• Crafted solution-level customer messaging and enablement tools to fuel customer interest and pipeline
advancements.
• Simplified customer messaging around key themes to help customers digest technical information and increase
revenue generation.
• Showcased software leadership by developing compelling content promoting awards, capabilities, customer
references, competitive win-backs, case studies, and key press and analyst coverage.
Business Analyst, ibm.com, 2002 – 2004
Performed competitive analysis and synthesized critical information for Executive Leadership. Managed web site
customer satisfaction program and drove improvements globally to address pervasive customer issues. Developed
white papers and case studies for external use.
• Drove 30-35% increase in ibm.com sales by driving best practices globally.
• Developed thought leadership materials to demonstrate unique value with external customers.
Consultant, IBM Global Services, eBusiness Strategy and Change, 1999 – 2002
Consulted with major global financial services organizations on-site in North America, Europe and Asia to
establish new direction, and develop web strategy and business requirements. Conducted research and client
2. SHELLY COTE OLSON
(917)371-5823 shellyolson@optonline.net
https://www.linkedin.com/in/shellycoteolson
101 Ridgedale Road Fairfield, CT 06824
interviews, analyzed findings, employed appropriate methodologies, developed thought leadership and presented
findings to senior management.
• Recruited for repeat engagements in multiple divisions of top global banks to develop web strategy and
perform competitive analysis.
• Improved effectiveness of customer facing materials by refining key marketing messages resulting in numerous
additional client engagements.
CITIGROUP, NEW YORK, NY
Marketing Manager/Assistant Vice President, U.S. Marketing, 1997 – 1995
Developed programs to increase significantly credit and investment product sales. Directed advertising agencies,
mail houses and other vendors while working with a cross-functional teams of finance, legal and risk management
in support of all goals. Tracked/analyzed portfolio growth and program returns. Supervised leadership
development program associates.
• Exceeded goals by 15-35% on a variety of different campaigns.
• Successfully launched specialty site openings generating awareness and increasing foot traffic by 50%.
Personal Banker/Manager, Grand Central Financial Center, 1993 – 1995
Coached staff of six bankers and operations personnel to build and expand relationships to exceed sales goals.
Designed and executed unique events at new-concept banking outlet.
Financial Consultant/Assistant Manager, Citicorp Investment Services, 1992 – 1993
Recommended suitable investments to clients based on their risk profiles and goals.
Management Associate, Global Retail Bank, 1991 – 1992
Selected from a highly competitive pool of thousands of applications for an extensive management development
program.
EDUCATION
Smith College, Northampton, MA
Bachelor of Arts Major: English Minor: Economics
Dartmouth College, Hanover, NH
Student in selective Exchange Program. Communications Coach/Tutor to foreign graduate students.
OTHER
• Selected to represent MetLife at the Life Insurance Marketing Research Association (LIMRA) Marketing
/Marketing Research Committee.
• Trained in consulting methodologies as part of IBM’s Strategy and Change Practice.
• Obtained Series 7, 63 and Insurance Licenses. Language Skills: French
• Community Service includes Mentor/Board Member, Minds Matter of New York City, Inc.
Public Relations/Marketing Committee(s), Junior Leagues of New York and Eastern Fairfield County.