Salma Baghdadi is a marketing manager based in Doha, Qatar with over 7 years of experience in marketing and launching startups. She has successfully built marketing teams, improved brand awareness through creative campaigns, and increased digital subscribers. Her experience includes roles at Advanced Web Solutions in Tunisia and Scolaridee in Paris and Tunisia, where she created and executed marketing strategies. She holds a Master's degree in Marketing and Entrepreneurship from ESCP Europe and speaks French, English, and Arabic.

1. SALMA BAGHDADI
MARKETING MANAGER
Tower 14, Porto Arabia, The Pearl, Doha; Qatar
Phone: +974.3371.2356 ! Email: baghdadisalma@gmail.com
7 years’ experience in 3 countries (Belgium, France and Tunisia) within
major media companies and start-ups.
Experienced in digital marketing and new media.
My passion for entrepreneurship lead me to launch two internet start-ups which resulted in enriching and
experiences in management, PR, digital marketing and branding.
Portfolio of achievements includes:
- Building an efficient team: 20 talented people with marketing and engineering backgrounds
- Improving brand awareness with inspiring and creative campaigns (digital, street and PR)
- settling up an efficient digital marketing strategy and reach 100K subscribers within 12 months
Work Experience
ADVANCED WEB SOLUTIONS, Tunis
Associate, deputy CEO & VP Marketing Jul 2011 – Mar 2014
• Marketing & PR: Creating and executing MKT, media and communication strategies, Increasing
brand awareness, managing and overseeing all the marketing materials (print and electronic),
budget management, maintaining up-to-date competitive and SWOT reports
• Digital Marketing: Mastering of digital tools (Google display network, Yahoo network, Facebook, Real
Time Bidding etc.), capturing and analyzing quantitative and qualitative KPI’s developing and
managing processes to ensure effective website governance
SCOLARIDEE, Paris / Tunis
Associate, VP Marketing Jul 2010 – Jun 2011
Creating and executing MKT strategies; creating brand awareness; defining the market targeting; building
market research, benchmarking, competitive reviews; managing user experience panels; website
prototyping
VERTONE, Paris
Consultant May 2009 – Jun 2010
Participating to advisory mission in Marketing strategies and operational task specialities; in charge of
strategic assessment, market and competitive research for each client from different fields (banks, media,
etc.)
Canal + Overseas, Paris
North Africa Junior Coordinator Sep 2008 – Apr 2009
Member in the business development team, participating in market research, marketing analysis and
business planning for different new projects to launch in North Africa (new channel packages, websites,
online services, mobile TV, etc.)
Liberty TV, Brussels
Digital marketing Intern Jan 2008 – Nov 2008
Worked on the launch of the new website of the company called Liberty Tube, handling benchmarking,
market research, editorial and content research, prototyping, and collaborating with the technical teams
and external agencies

2. Salma Baghdadi
Tower 14, Porto Arabia, The Pearl, Doha; Qatar
Phone: 3371 2356 ! Email: baghdadisalma@gmail.com
2
ACADEMIC GRADUATION
IVLP (International Visitor Leadership Program), Washington
Small business management certificate Jul 2012 – Aug 2012
The only Tunisian entrepreneur selected by the U.S Embassy to attend the 2012 Department of State’s
premier professional exchange program
Main professional meetings and courses: the understanding of US small business ecosystem, small business
management.
ESCP- EUROPE, Paris
Master’s Degree in Marketing and Entrepreneurship Sep 2006 – Jan 2009
Main courses: Marketing, Branding, Strategies, Bargaining, Management, Accounting, Finance
Research Paper: Media concentration and convergence (A+)
IHEC
Master’s degree in general management Sep 2002 – June 2006
Main courses: Management, Accounting, Finance, Marketing, Business law, Strategies
PERSONAL SKILLS
Mother tongue(s) Arabic
Other language(s) UNDERSTANDING SPEAKING WRITING
French C C C C C
English C C C B B
Organizational/
Managerial skills
Listening Reading Spoken interaction Spoken production
Levels: A1/2: Basic user - B1/2: Independent user - C1/2 Proficient user
Common European Framework of Reference for Languages
Leadership (as a VP Marketing, responsible directly for a team of 3 people / as a Deputy
CEO, responsible for a team of 20 people)
Communication skills Good communication skills gained through my experience in Investor relationships and as
a Marketing Director
Computer skills Good command of Microsoft Office™ tools, Google analytics
Others
Resident in Qatar under my husband sponsorship