7. Dan. D. Pavel
Romanian native, founder & Chief Officer
▶ customize waves
together with a crew of
partners and projects
associates;
!
▶ The waves they make
are ranging from
corporate projects, B2B
synergies to media
projects, radio-TV and
conferences;
10. ▶ communication & media mix
representing agency;!
▶ special projects for special
needs of our customers;
Product
01
▶ subject to the
complexity of the
project;
Price
02
▶ self promotion;!
▶ cross promotion from
media partners;
Promotion
04
▶ problem solving company;!
▶ thinking outside the box
company;!
▶ untypical strategic PR agency;!
!
!
Place
03
Elements of marketing mix
11. S O TW
▶ Uniqueness;!
▶ Increased
monetisation
level;!
▶ The
professional and
lifetime experience
of the founder and
the team to be
assembled;!
▶ Thinking way too
outside the box;!
▶ It requires big
investments;!
!
▶ Partnership with
major players on
emerging economies;!
▶ Transcending the
local/regional market;
▶To not be able to
jump as high as the
vision is;!
▶ Competition;
12. Project based
customers
Customers that
are not served
properly by other
agencies
Process based
customers
An increase of
over 30% per
year
Traditional
customers
The fees and the
services are long
term shaped
Customer satisfaction