This document is the CV of Thomas Weatherall. It outlines his professional experience working in event management and account management roles within the music and entertainment industry over the past 10 years. Specifically, it details his current role as Event and Marketing Manager at The Rocking Chair music venue in Sheffield, where he is responsible for artist booking, event marketing, venue promotion, and customer service. It also lists his relevant education and technical skills.

1. THOMAS WEATHERALL
CV
a: Flat 4, 33 Wellington Road,
Manchester, M16 8EX
t: 07838 192833
e: Thomas.weatherall@gmail.com
Personal Profile
A highly motivated and results-driven professional with a broad portfolio of skills in sales, marketing and account management,
gained within the leisure, retail and entertainment sector.
Adept at multi-tasking and thriving in a fast-paced environment while coordinating numerous time-sensitive projects across
multiple teams and stakeholders.
Excellent communicator, relating effectively with internal and external customers. Confident and approachable; building highly
productive working relationships at all levels.
Results-driven, expressing a creative initiative in a highly motivated and focused manner. Exceptionally driven self-starter and
creative problem-solver who works hard and loves a challenge.
 Well-organised and flexible to adapt to changing workload demands, ability to prioritise effectively; comfortable working
under pressure and meeting challenging deadlines.
 Forward thinker who strives for excellence and commitment to help others along the way. Solution focused; determination
and application to pursue projects from concept to successful completion.
 Ability to maintain a level headed attitude to any task undertaken; driven self-starter and confident communicator, with
the ability to challenge constructively.
 Excellent communication, numerical and analytical skills.
Career History
Tramlines Festival, Annual Music Event, Festival Account Manager
Freelance / Fixed Term Contract, 2009 – Present
 Developing a programme of events, across multiple venues throughout the city centre of Sheffield; understanding the
objectives of each event series and securing reservations of relevant artists to meet the requirements and needs of the
festival.
 Contracting on behalf of the festival; liaising with booking agents and artist management agencies to secure artist bookings.
Managing the event series budget and negotiating contracts, to ensure the highest level of return on investment for each
event.
 Account management of all bookings and contracts, working closely with supporting teams, including venue management
and artist management, to ensure smooth running of the event series to tight deadlines.
 Overseeing invoicing and working closely with credit control team; acting as ‘the hub’ for all stakeholders involved in the
event programme.
 Working closely with the Festival Director to consult and guide the strategy. Evaluating competitor activity, market trends
and reviewing each event series P&L, in order to maximise commercial opportunities to develop the festival year on year.
Redbull, Consultant Event Co-ordinator,
Freelance / Fixed Term Contract, Jan 2013 – July
2014
 Commissioned to advise and book artists for the Red Bull festival series at Tramlines Festival (Sheffield) and Parklife Festival
(Manchester) working closely with the Red Bull Marketing Manager, Red Bull Studios and festival teams.
 Curating a schedule for each festival, mixing graduates of the Red Bull academy with exciting established artists to get
exposure and coverage of the Redbull brand and reaching out to new audiences.
 Managing the client and artist relationships, ensuring KPIs are met and that events are delivering results against defined
business goals.
Core Skills

2. Drop Dead Clothing Company, Customer Service Executive
Temporary contract Nov 2013 – Jan 2014
 Managing enquiries, on the phone and via email, from Drop Dead’s worldwide customer base; handling inbound customer
queries and resolving any customer issues, using Zendesk, Sage Page and Shopify.
 Resolving issues with faulty items, locating missing items, handling returns, issuing refunds, dealing with customer complaints
and responding to general customer queries, within agreed SLA’s.
 Identifying opportunities to cross-sell and up-sell to customers when items were unable to be fulfilled; being customer focussed;
delivering an excellent level of service.
 Becoming fully integrated into all levels of a client’s business, ensuring an in-depth understanding of core values and strategic
objectives
 Developing timetables and implementing client portfolio growth strategies across core digital marketing channels
 Developing reports, forecasts, presentations, analysing trends and reviewing competitor activity to guide strategy
 Managing a team of two executives, acting as a mentor and assisting in training and development of new team members to high
levels of motivation and productivity
 Attending industry networking events, exhibitions and seminars, to keep abreast of industry innovation, identify
new and upcoming artists and to develop relationships with national and international promoters, managers and
agents, throughout the UK and US.
 NCFE Level 3 Certificate in Managing a Music Business Enterprise, Red Tape Studios, Sheffield - June 2012
 BTEC National Diploma in Acting; Triple Distinction, Sheffield College - June 2004
 GNVQ Intermediate in Drama, South East Derbyshire College - June 2001
 GCSE Maths C, English C, Drama A, Michael House School, Heanor - June 1999
 Overall responsibility of artist led events programme and promotions, including; event marketing calendar, developing
new events, artist bookings and promotion.
 Full commercial control and management of events, working closely with the venue directors to drive innovation and
establish new brands and incomes streams, to ensure a solid return on investment for the venues.
 Managing relationships across all levels to promote the venue, including website content, social media and press and PR.
Liaising with local media, both on and offline, to gain exposure for the venue.
 Implementation of the social media campaign across multiple channels as a promotional tool, a customer service portal
and to monitor sentiment towards the venue to feedback and improve appeal.
 Working with the venue and box office team to deliver a high level of customer service; guiding the team on guest
management, query handing and complaint resolution.
The Rocking Chair, Independent Music Venue, Sheffield
Event and Marketing Manager, April 2014 – Present
PLUG, Independent Music Venue, Sheffield
Event and Marketing Manager, Feb 2011 – Nov 2013
Personal Development and Education
Technical Abilities
 Proficient in all Microsoft Office applications (including excel, power point and word) in-house databases and CRM systems,
invoicing systems, and website content management systems
 Exposure to customer service portals and applications, including; Zen Desk, Shopify and Sage Pay
 Competent with both PC and Apple Macintosh platforms
Hobbies and Interests
Personal commitment to self-development through reading, cultural activities and travel. I enjoy tennis, football, and walking. I
regularly visit art galleries and have a natural passion for music, theatre and photography.
I’ve been actively involved in the entertainment industry for over 10 years. Using the professional skills and experience gained
throughout my career, I have supported a number of young and upcoming artists; mentoring them to develop their own careers in
the music industry.