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Jan Rezab
            27th of February 2012

European Entrepreneurship & Innovation (ME421)
        Stanford School of Engineering
3 things I find interesting in sharing with you today:
1. My Story

2. My passion / My Way

3. My Company
Garage company U.S. vs. Central Europe
• Difference between U.S. and European garage companies


                                              U.S. Now
       U.S. Before
My beginnings
• Mobile gaming company REDBOSS founded in 2001

   • I was 14 years old

   • At 18, received Entrepreneur of the Year Award by Ernst & Young

   • Built up to 40 people in a couple years, over 40 gaming titles, over 100+ deals
     with distributors around the world
Learning to lose
• REDBOSS - closed the company in 2007/8

• Losing in Europe is taken differently in Europe = it’s basically not
  acceptable

    • When you lose, you are a loser – everyone thinks you should stop working

    • When you lose, nobody will want to work with you

    • You will always carry the “loser“ mark

• I built the company with zero funding, organically

• This all gave me even more energy to challenge and succeed
Building companies from Europe
• Better to be bootstrapped

• Hard (expensive) access to funding

• Not enough access to the network

• The “Techcrunch” effect

• Access to more cost effective people than in the Valley

• Hard to find internationally minded people
How I try and do my work
• Constantly learn new things – read everything on the market

• Don’t become the market leader, become the thought leader
  first – immerse yourself in the market

• Get the best people around
About Socialbakers
• London, Prague, San Francisco,                                    October 31, 2011
  Munich                           “We are a „customer developed‟ company,” said Jan Rezab, who is
                                   the CEO and co-founder of Socialbakers. “Our customers kept
                                   telling us the metrics they wanted to see.”
• 330,000 marketers across 60+
  countries, every continent
                                       Used by Leaders
• Founded in 2008 as Social
  Media Agency


• Team of 90+ people, Launched
  Socialbakers platform 2009

• Facebook Preferred Developer
  Consultant
Brands & Media companies
• We build ranks of brands, media companies, movies, politicians, etc.
Brands & Media companies
Some facts about Socialbakers
• 330.000 unique visits from marketers each month

• 120.000 registered marketers, almost 100.000 fans across social
  networks

• Hundreds of paying customers

• Customers from over 60 countries
What we offer to marketers
Changing Marketing
2. 1. 2012 – Socialbakers Elections infographic
3. 1. 2012 – AdWeek Reports: President
Obamas family picture most viral on Facebook




21. 2. 2012 – Washington Post: Obama
Selects family photo as his key campaign
image
Sum-up on thoughts

1.MY STORY
When I failed, it helped see things from a better perspective

2.EUROPE
Europe has great potential, great possibilities
When there is passion, money comes


3.SOCIALBAKERS
Believing that something will be really big is key
Jan Rezab
jan@socialbakers.com
 /janrezab, @janrezab

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Jan Rezab - Socialbakers - Czech Republic - Stanford Engineering - Feb 27 2012

  • 1. Jan Rezab 27th of February 2012 European Entrepreneurship & Innovation (ME421) Stanford School of Engineering
  • 2. 3 things I find interesting in sharing with you today: 1. My Story 2. My passion / My Way 3. My Company
  • 3. Garage company U.S. vs. Central Europe • Difference between U.S. and European garage companies U.S. Now U.S. Before
  • 4. My beginnings • Mobile gaming company REDBOSS founded in 2001 • I was 14 years old • At 18, received Entrepreneur of the Year Award by Ernst & Young • Built up to 40 people in a couple years, over 40 gaming titles, over 100+ deals with distributors around the world
  • 5. Learning to lose • REDBOSS - closed the company in 2007/8 • Losing in Europe is taken differently in Europe = it’s basically not acceptable • When you lose, you are a loser – everyone thinks you should stop working • When you lose, nobody will want to work with you • You will always carry the “loser“ mark • I built the company with zero funding, organically • This all gave me even more energy to challenge and succeed
  • 6. Building companies from Europe • Better to be bootstrapped • Hard (expensive) access to funding • Not enough access to the network • The “Techcrunch” effect • Access to more cost effective people than in the Valley • Hard to find internationally minded people
  • 7. How I try and do my work • Constantly learn new things – read everything on the market • Don’t become the market leader, become the thought leader first – immerse yourself in the market • Get the best people around
  • 8. About Socialbakers • London, Prague, San Francisco, October 31, 2011 Munich “We are a „customer developed‟ company,” said Jan Rezab, who is the CEO and co-founder of Socialbakers. “Our customers kept telling us the metrics they wanted to see.” • 330,000 marketers across 60+ countries, every continent Used by Leaders • Founded in 2008 as Social Media Agency • Team of 90+ people, Launched Socialbakers platform 2009 • Facebook Preferred Developer Consultant
  • 9. Brands & Media companies • We build ranks of brands, media companies, movies, politicians, etc.
  • 10. Brands & Media companies
  • 11. Some facts about Socialbakers • 330.000 unique visits from marketers each month • 120.000 registered marketers, almost 100.000 fans across social networks • Hundreds of paying customers • Customers from over 60 countries
  • 12. What we offer to marketers
  • 13. Changing Marketing 2. 1. 2012 – Socialbakers Elections infographic 3. 1. 2012 – AdWeek Reports: President Obamas family picture most viral on Facebook 21. 2. 2012 – Washington Post: Obama Selects family photo as his key campaign image
  • 14. Sum-up on thoughts 1.MY STORY When I failed, it helped see things from a better perspective 2.EUROPE Europe has great potential, great possibilities When there is passion, money comes 3.SOCIALBAKERS Believing that something will be really big is key