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Lorenzo Thione
        Co-Founder, Powerset


European Entrepreneurship & Innovation (ME421)
          Stanford Engineering School
          http://me421.stanford.edu

                January 9 2012
A quick recap
•   Studies: Milan to UTexas Austin (2000)
•   FXPal and PARC (2003-2005)
•   Powerset (2005-2008)
•   Microsoft (2008-2010)
•   Broadway/Allegiance (2008 - ….)
•   StartOut & Startups
•   Something new
Powerset
• First startup – so many lessons learned
• Technology Play – High prod/tech risk
• Capital Intensive – it was 2005!
    – $2M+$10.5M
    – VC Backed
•   Aggressive Growth – 72 people in 2008
•   PR Storm
•   Internal Issues – Board Management
•   Acquisition
Entrepreneurship
• The extremely creative effort of taking an
  idea, a vision, and create the unique
  circumstances (team, money,
  deals/partnerships, audiences, market,
  messages, brand) around it to make it come
  true
  – Powerset
  – Allegiance
  – ….
xxxxxx
•   Ambitious Idea
•   Reasonably small chance of enormous impact
•   A-team
•   Iterative Product Development
•   Tough capital requirements
•   Partnerships/Deals
•   Requires Complex Management
•   Build a strong Consumer Brand
Allegiance
•   Ambitious Idea
•   Reasonably small chance of enormous impact
•   A-team
•   Iterative Product Development
•   Tough capital requirements
•   Partnerships/Deals
•   Requires Complex Management
•   Build a strong Consumer Brand
US vs Europe (Italy)
• Culture (cult?) of riskC
• Celebration and Value of Failures
• Ecosystem for mutual help
  – Business karma
• Flourishing exchange of ideas

• Favorable business conditions

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Lorenzo Thione discusses entrepreneurship lessons from Powerset and starting new ventures

  • 1. Lorenzo Thione Co-Founder, Powerset European Entrepreneurship & Innovation (ME421) Stanford Engineering School http://me421.stanford.edu January 9 2012
  • 2. A quick recap • Studies: Milan to UTexas Austin (2000) • FXPal and PARC (2003-2005) • Powerset (2005-2008) • Microsoft (2008-2010) • Broadway/Allegiance (2008 - ….) • StartOut & Startups • Something new
  • 3. Powerset • First startup – so many lessons learned • Technology Play – High prod/tech risk • Capital Intensive – it was 2005! – $2M+$10.5M – VC Backed • Aggressive Growth – 72 people in 2008 • PR Storm • Internal Issues – Board Management • Acquisition
  • 4. Entrepreneurship • The extremely creative effort of taking an idea, a vision, and create the unique circumstances (team, money, deals/partnerships, audiences, market, messages, brand) around it to make it come true – Powerset – Allegiance – ….
  • 5. xxxxxx • Ambitious Idea • Reasonably small chance of enormous impact • A-team • Iterative Product Development • Tough capital requirements • Partnerships/Deals • Requires Complex Management • Build a strong Consumer Brand
  • 6. Allegiance • Ambitious Idea • Reasonably small chance of enormous impact • A-team • Iterative Product Development • Tough capital requirements • Partnerships/Deals • Requires Complex Management • Build a strong Consumer Brand
  • 7. US vs Europe (Italy) • Culture (cult?) of riskC • Celebration and Value of Failures • Ecosystem for mutual help – Business karma • Flourishing exchange of ideas • Favorable business conditions