1. Backing the Iconic Technology Companies
of Today & Tomorrow
Trade Confidential

2. Felicis Ventures Background
Operations & Highlights
• Headquartered in Palo Alto, CA
• Currently investing Felicis Ventures II, a $40M Fund raised in July 2010
• Investment team of 3 (Aydin, Sundeep & Renata)
• 24 Primary Exits in 5 years (to: Google, eBay, Microsoft, Twitter, Intuit, AT&T, Disney, Groupon, IAC)
International
• Everybody in the investment team is an immigrant (Turkey, Brazil & India)
• International Investments represent:
ü < 10% of capital base but 3 out of 8 most successful companies
• International Portfolio companies in 6 countries:
ü Rovio (Finland), Shopify (Canada), Baby.com.br (Brazil), Erply (Estonia), Any.do (Israel), Azumio (Slovenia)
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3. FV II Strategy – Invest with a Prepared Mind
Mobile E-commerce Education Health
Global e-commerce to grow Electronic Medical Records (EMR)
from $625 in 2010 US education spend to grow from $2.19B in 2010
Smartphone to $1 Trillion in 2013 technology
shipments to grow spending to grow to $3.82B in 2014
from 250M in 2010 from $60B in 2009
to 0.5B in 2013 to $80B
in 2014
Health IT spend to grow from
$32B in 2010 to $76B in 2014
Mobile app spend Digital textbooks
to grow from sales to grow from
$4.5B in 2010 to Mobile merchandise sales $54M in 2010
$40B in 2014 to grow from $3B in 2010 to $1.1B in 2014
to $31B in 2016
2 Trade Confidential

4. FV II – Sample of our Successful Companies
Mobile E-commerce Enterprise Education Health
Trade Confidential

5. Our Unique Approach – Engineering Success
Calling Our Shots
• Stellar portfolio performance across all focus areas
• Up-rounds supported by strong revenue performance
Focus on Critical Use & Huge Markets
• Key focus areas address a critical need, growth or huge market
• Key focus areas uncoupled with rest of economy
Intelligent Portfolio Construction
• All current big winners have large portfolio allocation ($)
• Strong focus on liquidity for investors
Portfolio Diversification & International Exposure
• ~8% allocated to international deals
• Wide diversity in syndicate composition
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6. Aydin Senkut
aydin@felicis.com
@asenkut
Q&A
Trade Confidential