The document discusses crowd sourcing, defining it as outsourcing tasks to a large group of people online rather than employees. It outlines the history, process, common types including crowd voting, funding, searching, micro and macro work, and inducement prize contests. The document also discusses leveraging innovation through online competitions and characteristics of crowd sourcing projects involving and not involving innovation. It notes advantages like access to ideas, and disadvantages like reliability questions. In conclusion, crowd sourcing can be effective with proper motivation to create value from diverse groups.

2. AGENDA
 Definition
 History
 Process
 Common types
 Leveraging Innovation through Online Idea Competitions
 Crowd Sourcing Projects Characterized Bt Innovation
 Crowd Sourcing Projects not Characterized by Innovation
 Advantages
 Disadvantages
 Conclusion
 Examples

3. Crowd Sourcing
 Crowd Sourcing may be defined as a act of outsourcing
tasks originally performed inside an Organization or
assigned externally in the form of business relationship to
an indefinably large , heterogeneous mass of Potential
actors.
 Crowd sourcing is the practice of obtaining needed services
, ideas or content by soliciting contributions from a large
group of people , and especially from an online community
rather than from traditional employees or suppliers.

4. History of Crowd Sourcing

5. Process Of Crowd Sourcing
 The process of crowd sourcing always depends on the
outcome desired.
 Crowd sourcing has many forms based on the type of
task that need to be accomplished.
 Crowd sourcing happens through internet via an open
call mainly for free or some times a monetary
compensation.

6. Process of Crowd Sourcing(Cont’d)

7. Common Types Of Crowd Sourcing
 Crowd Voting
 Crowd Funding
 Crowd Searching
 Micro work
 Macro work
 Inducement Prize Contests

8. Crowd Voting
 Crowd voting is a type of crowd sourcing which occurs
when people are called to Vote or Voice their opinion on a
particular thing. This can be either in garment industry or
food products or even when selecting a wonder of the
world.
 Example : When “Tajmahal” was being selected or
continued to be the wonder of the world there were many
votes from the crowd all over the world. We can find a
new one daily on Face book page . It is an ongoing
process

9. Crowd Voting

10. Crowd Funding
 Crowd Funding is a type of Crowd sourcing where a
small amount of fund is collected from every
individual or asking for donations for a global cause or
monetary.
 Example : when Typhoon “Haiyan” has occurred in
Philippines Red cross Canada is asking for donations
to help people in Philippines. People who are in need
of help can be saved by donations through internet.

11. Crowd Funding

12. Crowd Searching
 Crowd searching is similar to a lost and found items.
When a valuable thing has lost like a pet or item or
property. A virtual search can be passed by internet
and many people would be searching at the same time.
 Example: A Chicago based company “crowdfynd”
utilizes this type of Crowd Sourcing and helps a lot of
people and in this process there is no payment
involved.

13. Crowd Searching

14. Micro work
 This is a type of Crowd Sourcing where a small amount of
payment is involved in order to complete small jobs or
tasks.
 On internet there are many websites which can form a
perfect example for this type of activity. I myself use this
type of Crowd sourcing in order to search for small cash
jobs and help people.
 Examples:
www.askfortask.com
www.metrotask.com

15. Micro work

16. Macro work
 Macro work is a type of crowd sourcing where a
specialized skills are involved which may be related to
education or infrastructure or technology or anything.
 Examples : Google help outs which was launched
recently is a perfect example for this type of work .
Some times they may be free but involves a
professional help.

17. Inducement Prize Contests
 This type of Crowd sourcing involves people to come
up with their own ideas for a grand prize which may be
any type of ideas depending on the company.
 Example: Netflix award in 2009
IBM’s Innovation Jam
Research Oriented Projects.

18. Inducement Prize Competition

19. Leveraging Innovation through
Online Idea Competitions
 This is similar to collecting innovative idea collections
and improving the products. It works well specially in
technical fields or food Industry.
 In 2007 Cisco indicated its first online idea
competition to collect ideas for Innovative IT solutions
to ensure the suggestions offered were feasible.
(cont’d)

20. Leveraging Innovation through
Online Idea Competitions (cont’d)
 Participants were asked to support their business plans
to support their ideas. This competition allowed Cisco
to get new ideas and more and more people were
participating which improved Cisco's popularity as
well as publicity.
 Cisco has awarded the winner with $250,000 for an
amazing idea in energy efficiency.
 Cisco has got more than 450 investors for this project.

21. IBM’s Innovation Jam
 IBM is conducting jams from the year 2001 to collect
more and more innovative ideas
 It involves more than 300,000 employees around the
world to collect new ideas.
 People from 104 countries and 67 companies
participate in this event.
 Every year the people participating are increasing in
thousands and IBM gets more and more number of
ideas.
 These ideas are not only involved with technology but
even Habitat, sustainability.

22. Crowd Sourcing Projects
Characterized By Innovation
 This type of Projects are assigned for a particular
type of task and collecting Innovative ideas. There
are many types of ways to solve even to solve a simple
math Problem
 This type involves tremendous skill or remarkable
experience in a particular field.
 Technological and scientific fields are major areas
where we get these type of projects as Innovation and
creativity is involved.

23. Crowd Sourcing Projects
Characterized By Innovation
(Cont’d)
 Major Companies and leaders in the world like Dell
even wants to know about their products and uses a
website for such ideas. www.Ideastorm.com has been
designed specially to collect Innovative ideas and
solutions to their products.
 www.wilogo.com this website collects new ideas for
the new companies and for companies who want to
change their logo.

24. Crowd Sourcing Projects not
Characterized By Innovation
 These type of Projects are not designed for a specific
task and no special skills are involved in projects. Its
more like a community help.
 The best example of such projects is wikipedia.org
where people are editors and owners of the
information.
 OpenstreetMap.org is another website which allows a
person to browse complete area map on surrounding
by using GPS satellites and its absolutely free.

25. Crowd Sourcing Projects not
Characterized By
Innovation(Cont’d)
 Websites like www.clickworker.de is anotehr example.
In this tasks which cannot be performed by computers
are provided to the crowd in order to find a user who is
interested in that particular field and some times may
receive a little compensation.
 www.askfortask.com is an example for small jobs
around the city.

26. Advantages
 Access to enormous databases as thousands and
thousands of people are involved.
 We understand what people need as they come up
with their own ideas.
 More and more Innovative solutions for a problem.
 Flexibility and multiple task can be accomplished in
small amounts of time.
 Cheaper as most of the tasks are done through
internet.

27. Disadvantages
 Reliability can be questioned as we may not be sure
whether a solution is correct or wrong.
 Some projects could be amazing but some ideas could
be waste of time.
 As its public there may be no control
 Copyrights issue may occur.

28. Conclusion
 Crowd sourcing is a new variety of value creation
which is characterized by different kinds of people.
Crowd sourcing might be risky sometimes but its quite
effective. If a proper motivation has been done crowd
sourcing can be a vital source of information and
knowledge in near future.

29. Few Example Videos
 I have found some of the videos which define the
complete process of crowd sourcing
 I am posting the links of the video.I don’t own the
videos I am just using them for reference and to get a
better understanding of the concept.
 http://www.youtube.com/watch?v=-38uPkyH9vI
 http://www.youtube.com/watch?v=Buyub6vIG3Q
 http://www.youtube.com/watch?v=NVt6587GGg4
 Disclaimer : All the credit goes to the video makers.

30. References
 Business & Information Systems Engineering – Hammon ,
Larissa and Hippener , Hajo ,06/12, Volume 4, Issue 3,Pp163-166
 Research Technology Management –Fiona , Maria
Schweitzer , Walter Buchinger, Oliver Gassman , Marianna
Obrist.05/12,volume 55 ,Issue 3.P32
 www. Collaborationjam.com
 Merrianwebster.com August 31,2012.
 Disclaimer : In this presentation I have used certain
articles as a reference all the credit goes tot eh Authors. I
am using them for reference only . I don’t any rights of the
material.

31. Thank You