Interesante Documento sobre la evolución de la gestión del conocimiento... Coolhunting análisis de tendencias, en industrias, aprovechamiento de los avances tecnológicos y culturales, nuevos medios, nuevos consumos
Building B2B Communities in a Low Trust WorldLou Ordorica
B2B communities exist to help companies attract and retain customers, improve productivity, decrease costs, and more. Learn how to create a trusted business community environment where relationships and opportunities flourish.
For many years, organizations that have been recognized as best places to work have received that recognition because they have cultures that create the conditions for people to thrive personally and professionally. Cultures in organizations that are good places to work develop environments in which people work together in support of the mission and vision.
B2B Community Building - a discussion and roadmap - mesh conference 2010Spodek & Co.
B2B Community Building - a discussion and roadmap - mesh conference 2010
Note: Much of this workshop revolved around an interactive discussion between community managers and strategists.
I'm @EdenSpodek on Twitter if you'd like to chat more.
If people are given the right tools and the right environment, will hey spontaneously collaborate and share knowledge? Why do some people find it difficult to share and collaborate? Would incentives and rewards make a difference? These and similar issues are explored in this presentation given at the recent Knowledge and Innovation Network (KIN) Summer Workshop.
In today’s connected, Googled, social world, there is a reality; more content will be created today than existed in entirety before 2003. The simple fact is we have limited time and attention spans. You need to create killer content that will get your target market to engage. While the attention economy is an important consideration when creating content you should not just be attempting to get attention but be turning your content into the talking point in your industry. It should make connections, drive interest, get shared and create advocates.
Session will look at:
Understanding the the good, the bad and the other crap - how to create content that gets cut through.
Techniques to find insights that will delight
Build a strategy and tactics for your content
What it takes to become a content king
Using the right content to nudge the buyer down the funnel
Interesante Documento sobre la evolución de la gestión del conocimiento... Coolhunting análisis de tendencias, en industrias, aprovechamiento de los avances tecnológicos y culturales, nuevos medios, nuevos consumos
Building B2B Communities in a Low Trust WorldLou Ordorica
B2B communities exist to help companies attract and retain customers, improve productivity, decrease costs, and more. Learn how to create a trusted business community environment where relationships and opportunities flourish.
For many years, organizations that have been recognized as best places to work have received that recognition because they have cultures that create the conditions for people to thrive personally and professionally. Cultures in organizations that are good places to work develop environments in which people work together in support of the mission and vision.
B2B Community Building - a discussion and roadmap - mesh conference 2010Spodek & Co.
B2B Community Building - a discussion and roadmap - mesh conference 2010
Note: Much of this workshop revolved around an interactive discussion between community managers and strategists.
I'm @EdenSpodek on Twitter if you'd like to chat more.
If people are given the right tools and the right environment, will hey spontaneously collaborate and share knowledge? Why do some people find it difficult to share and collaborate? Would incentives and rewards make a difference? These and similar issues are explored in this presentation given at the recent Knowledge and Innovation Network (KIN) Summer Workshop.
In today’s connected, Googled, social world, there is a reality; more content will be created today than existed in entirety before 2003. The simple fact is we have limited time and attention spans. You need to create killer content that will get your target market to engage. While the attention economy is an important consideration when creating content you should not just be attempting to get attention but be turning your content into the talking point in your industry. It should make connections, drive interest, get shared and create advocates.
Session will look at:
Understanding the the good, the bad and the other crap - how to create content that gets cut through.
Techniques to find insights that will delight
Build a strategy and tactics for your content
What it takes to become a content king
Using the right content to nudge the buyer down the funnel
In today’s connected, Googled, social world, there is a reality; more content will be created today than existed in entirety before 2003. The simple fact is we have limited time and attention spans. You need to create killer content that will get your target market to engage. While the attention economy is an important consideration when creating content you should not just be attempting to get attention but be turning your content into the talking point in your industry. It should make connections, drive interest, get shared and create advocates.
Session will look at:
Understanding the the good, the bad and the other crap - how to create content that gets cut through.
Techniques to find insights that will delight
Build a strategy and tactics for your content
What it takes to become a content king
Using the right content to nudge the buyer down the
Demonstrating value with Communities Of PracticeCollabor8now Ltd
How do you demonstrate or even measure the value of collaboration and knowledge sharing? This presentation is based on over 7 years experience gained implementing on-line communities for the UK public sector.
Today's B2B buyer is more discerning than ever before, and has access to more information than ever before. They research online, get peer views and opinion, and they call you when their ready to buy, rather than when you’re ready to sell. So you’re involved late in the process, or more commonly, not at all. To get onto the shortlist, you’ve got to be there early in the buying cycle. And to do this takes a programme of great content.
It has to be relevant, useful and interesting. First problem; where does this content come from? Well, every organisation has their own content dungeon – just waiting to be unlocked. But, how do you do it, what’s going to be lurking down there, and how do you tame it? Then, once you’ve thrown the keys away, what are you going to do with all this content? How do you get it into the hearts and minds of the people that matter?
This presentation will involve B2B examples across different sectors and using content in all its possible guises: mobile, video, integrated infographics, Social debates. Even the odd whitepaper...
Session will look at:
Ways to find great content in your organisation, without actually creating anything
What content works, at what stage in the buying cycle
Practical ways to use interesting and different content formats
10 steps to create and implement a content marketing strategy
Hub istanbul is in startup phase. Here is what we dream of Hub istanbul. Thanks to the team Neslihan Akman, Gamze Konca, James Halliday, Fatih Boran Berber
Ideavibes and Urban Resilience - Crowdsourcing for Citizen Engagement and Ope...Ideavibes | Paul Dombowsky
Ideavibes and Urban Resilience ran a workshop in Calgary to participants from the City, Public Institutions, environmental groups, etc. with a focus on helping them utilize crowdsourcing in their citizen engagement and open innovation initiatives.
A New Social Business Model to Actualize, Demonstrate and Amplify our COLLECTIVE POTENTIAL!
www.WeAreOneHUB.com
www.HubHub.org
www.WomensEmpowerment.net
Flevy.com - Blue Ocean Strategy - The Peaceful StrategyDavid Tracy
This is a partial preview of the document found here:
https://flevy.com/browse/business-document/blue-ocean-strategy-114
Description:
This document provides a comprehensive and very well crafted summary of Blue Ocean Strategy. It explains its principles, tools, and frameworks using simple and carefully selected examples, which tie the framework to real world, modern organizations. In addition, this document includes a supporting 1-page mind map (PDF document) that breaks down your Blue Ocean Strategy into its component parts.
In today’s connected, Googled, social world, there is a reality; more content will be created today than existed in entirety before 2003. The simple fact is we have limited time and attention spans. You need to create killer content that will get your target market to engage. While the attention economy is an important consideration when creating content you should not just be attempting to get attention but be turning your content into the talking point in your industry. It should make connections, drive interest, get shared and create advocates.
Session will look at:
Understanding the the good, the bad and the other crap - how to create content that gets cut through.
Techniques to find insights that will delight
Build a strategy and tactics for your content
What it takes to become a content king
Using the right content to nudge the buyer down the
Demonstrating value with Communities Of PracticeCollabor8now Ltd
How do you demonstrate or even measure the value of collaboration and knowledge sharing? This presentation is based on over 7 years experience gained implementing on-line communities for the UK public sector.
Today's B2B buyer is more discerning than ever before, and has access to more information than ever before. They research online, get peer views and opinion, and they call you when their ready to buy, rather than when you’re ready to sell. So you’re involved late in the process, or more commonly, not at all. To get onto the shortlist, you’ve got to be there early in the buying cycle. And to do this takes a programme of great content.
It has to be relevant, useful and interesting. First problem; where does this content come from? Well, every organisation has their own content dungeon – just waiting to be unlocked. But, how do you do it, what’s going to be lurking down there, and how do you tame it? Then, once you’ve thrown the keys away, what are you going to do with all this content? How do you get it into the hearts and minds of the people that matter?
This presentation will involve B2B examples across different sectors and using content in all its possible guises: mobile, video, integrated infographics, Social debates. Even the odd whitepaper...
Session will look at:
Ways to find great content in your organisation, without actually creating anything
What content works, at what stage in the buying cycle
Practical ways to use interesting and different content formats
10 steps to create and implement a content marketing strategy
Hub istanbul is in startup phase. Here is what we dream of Hub istanbul. Thanks to the team Neslihan Akman, Gamze Konca, James Halliday, Fatih Boran Berber
Ideavibes and Urban Resilience - Crowdsourcing for Citizen Engagement and Ope...Ideavibes | Paul Dombowsky
Ideavibes and Urban Resilience ran a workshop in Calgary to participants from the City, Public Institutions, environmental groups, etc. with a focus on helping them utilize crowdsourcing in their citizen engagement and open innovation initiatives.
A New Social Business Model to Actualize, Demonstrate and Amplify our COLLECTIVE POTENTIAL!
www.WeAreOneHUB.com
www.HubHub.org
www.WomensEmpowerment.net
Flevy.com - Blue Ocean Strategy - The Peaceful StrategyDavid Tracy
This is a partial preview of the document found here:
https://flevy.com/browse/business-document/blue-ocean-strategy-114
Description:
This document provides a comprehensive and very well crafted summary of Blue Ocean Strategy. It explains its principles, tools, and frameworks using simple and carefully selected examples, which tie the framework to real world, modern organizations. In addition, this document includes a supporting 1-page mind map (PDF document) that breaks down your Blue Ocean Strategy into its component parts.
This is the first presentation of a two part webinar for Blue ocean strategy.
The presentation introduces to red ocean and blue ocean companies, How blue ocean strategy is a simultaneous pursuit of cost and value.
The presentation provides a quick introduction with new age examples to strategy canvas, 6 paths framework, four actions frame work, buyer utility map, 3 tiers of non customers and PMS maps.
The presentation also utilizes these frameworks in showcasing descriptive case studies of companies like netjets, indochino.com, Zynga and khan academy.
This presentation is aimed at explaining the greatness of Blue ocean strategy thinking to general audience and does not imply distortion of facts and frameworks of the original Authors: Chan Kim, Renee Mauborgne
This is the concluding presentation of a two part webinar for Blue ocean strategy.
The presentation introduces the audience to the core principles of Blue Ocean Strategy - which comprise of the six steps viz 1) Reconstructing Market Boundaries 2) Focusing on the Big Picture 3) Reaching Beyond Existing Demand 4) Getting the strategic sequence right 5) Overcoming organizational Challenges 1) Building execution into strategy.
The presentation also focuses on How the Boundaries can be reconstructed with 6 Paths Framework, How one can focus on big Picture by utilizing the visual strategy framework and PMS Maps, How One can reach beyond the existing demand by utilizing the Three tiers of Non Customers framework, How one can get their strategic sequence right by utilizing the buyer utility map, Price corridor of masses and overcoming organization hurdles framework.
The presentation also details on how to overcome the organizational hurdles and ways of building execution into strategy.
This presentation is aimed at explaining the greatness of Blue ocean strategy thinking to general audience through simple means and examples and does not imply distortion of facts and frameworks of the original Authors: Chan Kim, Renee Mauborgne
Blue Ocean Strategy - Summary and ExamplesKhai Biau Yip
This is a workshop presentation developed by KB Yip and YS Lieu for a Learning Institution. It can be easily customized to suit the needs for other organizations. Please contact KB Yip (ymike27@hotmail.com) if you need to get a copy of this presentation.
Crowd sourcing is an invitation to all people in the crowd to create, discuss, refine and rank meaningful ideas or tasks or contributions via the web.
Today organizations are using crowd sourcing for a variety of purposes,
The presentation details, The crowd sourcing landscape, who can use crowd sourcing, when to use crowd sourcing, Why should an organization use crowd sourcing, The building blocks of crowd sourcing, The crowd sourcing process and success stories associated with crowd Sourcing
The power of crowd cannot be underestimated. It can be channelized to ideate, conceptualize and create solutions in a collaborative and participative manner.
Especially useful to individuals and small organizations to harness and leverage the skill sets and ideas in a collective manner
Crowdsourcing is a process that involves outsourcing tasks to a distributed group of people. This process can occur both online and offline, and the difference between crowdsourcing and ordinary outsourcing is that a task or problem is outsourced to an undefined public rather than a specific body, such as paid employees. Crowdsourcing is distributed problem solving. Your most complex business problems are broken down into microtasks and completed efficiently by an on-demand, scalable workforce. Coining the term of "crowdsourcing", Jeff Howe has also indicated some common categories of crowdsourcing that can be used effectively in the commercial world. Some of these web-based crowdsourcing efforts include crowdvoting, wisdom of the crowd, crowdfunding, microwork, and inducement prize contests. Crowd is an umbrella term for people who contribute to crowdsourcing efforts.
Crowdsourcing can be looked at as an application of the wisdom of crowds concept, in which the knowledge and talents of a group of people is leveraged to create content and solve problems.
Crowdsourcing markets are not a first-in-first-out queue. Tasks that are not completed quickly may be forgotten, buried by filters and search procedures so that workers do not see them
Some popular uses of implicit crowdsourcing are Captcha codes and ESP Game. Crowdsourcing has the potential to be a problem-solving mechanism for government and nonprofit use.
This presentation was given at the 2012 Online Research Methods Conference in London, UK. The content focuses on an overview of crowdsourcing as a possible research methodology when appropriate.
I gave this presentation at the International Programs Office of the City of Austin on Feb 24, 2012. It combines several previous presentations and Thank you to the CIty of Austin for t
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization’s key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Pascal Beucler, chief strategy officer, MSLGROUP, was recently invited to speak at Parson's school of design. He chose the hot topic of crowd-sourcing and how brands such as Coca Cola and Nissan are using it to design logos and products.
Why do communication strategies often not work? How is a vision different than a mission statement? How can marketing materials, websites, and social media interactions reflect this vision? How can you tap into deeper emotion and motivation for donors, stakeholders, employees, and volunteers? This webinar will explore what is beneath and beyond strategy – how to become more digitally and operationally aligned with what matters.
How the web changes the organisation of business and the business of organisa...david cushman
Final version of the slides I presented in a keynote for Webciety at CeBIT in Hannover, Germany on March 8, 2012.
You can see the video of me presenting it here: http://webciety.c.nmdn.net/playlist/list.php#entryId=0_yxkxvl4w or go to my blog FasterFuture.blogspot.com and search for CeBIT
Elizabeth Quintanilla, Marketing Gunslinger, gave this presentation: "Social Media Marketing what business owners should know .." to business owners considering social media as part of their Marketing Mix.
Presentation includes a discusion of social media monitoring tools, 101 ways to measure Social Media Return on Investment (ROI), the ABC's of Social Media, and more!
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
2. What is crowdsourcing?
Crowd Outsourcing
Crowdsourcing is an invitation to all people in the
crowd to create, discuss, refine and rank meaningful
ideas or tasks or contributions via the web.
The crowd is essentially external to the organization.
4. … it’s about leveraging a group of uniquely talented individuals
• In reality there is no crowd doing the work, rather a variety of individuals taking on the work at
will. Most of them are willing to risk their time and effort for little or no return
• The term “crowdsourcing” was coined by Jeff Howe of Wired magazine in 2006, has emerged and
evolved into the internet landscape
4
5. Have you notice the power of crowd lately?
Managed an entire Customer An OS that is created and
support of a Mobile company constantly updated by the
Written entire books crowd
and suspense
thrillers
Play Chess against a
world Champion
Classified the entire Universe
6. Have you noticed the power of crowd lately?
Run an entire Online Business Solve Puzzles of Science Help Discover and Understand
where buyers are also designers and help unfold mysteries Bio Mapping / Emotion
of product of Cellular biology Mapping of people
An entire Multilingual Internet
Encyclopedia
Contribute to running a
investment portfolio of a mutual
fund
And many more examples
around us
8. Fiat Mio - create a car
Gather ideas from public for a new concept car.
9. Open Innovation Sara Lee - open innovation portal
of Sara Lee
Creates open network that links broad bases of knowledge to better serve
consumer and customer needs.
10. My Startbucks Idea - shaping the future of Starbucks
A Website to share, vote, discuss ideas and see them in action.
13. Who can use crowdsourcing?
Established
Startups Groups
Corporate
Non Profit
Governments Individuals
organizations
And just about any organization
that needs resources
engagement and ideas…
14. When to use Crowd sourcing?
When you need work force to
When you need Knowledge & When you need Money/
complete tasks or organize
Information funding support
things
Collective Knowledge Crowd Funding Crowd labour
When you want to choose
When you need to generate
the best work (Creative's and When you need Opinions
innovative ideas
content)
Crowd creativity Crowd Reviews Open-innovation
When you want to create When you need support for
something together your cause
Co - Creation Civic Engagement
• The crowds either create or contribute or help decide /aid decision making
• “We” are better than “Me” and “We” are smarter than “Me”
15. Why should an organization look at
crowdsourcing?
Business Marketing
Reduces cost Good word of mouth
Reduces go to market time Brand equity & reputation
Easy access to Resources Pipelines of prospects & referrals
Increased Efficiency More website traffic
De- centralization of tasks More audience engagement
Crowdsourcing
Innovation Human
Creating stakeholders
More Thinking heads – More ideas “You are Listening”
Fresher perspective “Responsive Organization”
Talent access Community & belongingness
Co creating value – open ideas
• The four sides of crowdsourcing benefits are intrinsic to the value driven by crowd
16. The Building Blocks of
Crowdsourcing
Understanding the Crowd and what
brings them together
17. The Building blocks of crowd
Who are these people?
How What
Is it being done? Is being accomplished?
Why
Do the crowd come together?
18. Who are the people in the crowd?
• Common Belief: The crowd is dispersed, has a short attention span and is full of
specialists
• The connectors spread the word, The salesman pursue to participate and the Mavens
provide that “Special” value
• More often than not they are your existing , prospective customers or influencers
19. Why do they come together?
Rewards Recognition Connections Money
Autonomy Collective
No Hierarchy Belongingness
Learning
• Money is not necessarily the motivation all the time, its usually the love ,
Glory and recognition most of the times
20. How does crowdsourcing work?
Tasks/Contribution Independent Dependent
Collection Collaboration
Create
•Contest
Group Decisions
Individual Decisions • Voting
Decide •Markets • Consensus
•Social networks • Averaging
• Tasks and individual contribution are the key genomes
21. The Linux Example
Linux
Tasks/Contribut
What Who Why How
ion
Money
New Software
Create modules
Crowd Recognition Collaboration
Belongingness
Which modules Linus
Recognition
Decide warrant inclusion in Travolds &
Belongingness
Hierarchy
next release associates
22. The Wikipedia Example
Tasks/
Contribution
Linux
What Who Why How
New version of Recognition
Create article
Crowd
Belongingness
Collaboration
Edit Existing
Wikipedia Whether to keep
Articles Recognition
Decide current version Crowd
Belongingness
Consensus
Recognition
Create New article Crowd
Belongingness
Collection
Decide What Whether to delete Recognition
Decide (preliminary)
Crowd
Belongingness
Voting
Wikipedia
articles to
include Whether to delete Administra Recognition
• aaaa Decide (final) tor Belongingness
Hierarchy
23. How to use crowdsourcing?
Crowd sourcing process
Do & Don’t’s
24. Steps involved in Crowdsourcing
Broadcast Reward the
The Crowd &
Identify the the problem/ The Crowd Winning Organization
Company
Problem/ needs online- Submits contributors / & Community
review the Solution profit
Need Right solutions
solutions providers
platform
• Six easy steps to initiate crowdsourcing
• However its not all that easy…
• Purpose & Intent – the key initiators of a process
25. Identifying the need
Manufacturing Start ups IT
• Raise Funds • Testing of solutions
• Co create new products • Co Create new ideas
• Product Design
•Customer support •Manage existing projects
• New Product ideas
• Market research •Micro tasks
• Market Research
•General Tasks •Create Process documentation
•Product roll out decision
•Content (blogs, videos, photos) •Customer support
•Determine pricing
• Determine pricing • Generate leads
•Streamline processes
• Communication, •Market Products globally
Designs & Marketing
Non Profit R&D organization Services organization
• Particiation in R&D initiative • Crowdsource Content
• Raise funds
•Data gathering • Crowdsource Tasks
• Generate volunteers
•Tasks & microtasks •Crowdsource tasks • Generate Content
• Co create ideas •Digitize docs
• Customer support
• Collect news & information
•News & Information
• Determine pricing
26. Critical Success factors
Platform
Mavens & Stickiness
Salesmen Factor
Motive Environment
Purpose Alignment context
Crowd Sourcing
Success
• The purpose: Should be global and more open – try not to establish brand or company purpose
• The Platform: Should be transparent and involving the audience in the entire process.
• The Mavens & Salesmen: Provide the thrust to achieve critical mass
• Stickiness factor: Makes the crowd come back again & again
• Environment: The general mood of the crowd – Stressed, available or transactional…
27. Dos and Don'ts in Corporate and Organizational Foresight
Do’s Don’ts
Patience: Crowd sourcing is a long Free: Don’t Assume that
term initiatives – Patience & crowdsourcing is free
Perseverance pays Customer: Don’t assume that all
Community: Nurture and support the crowdsourcing audience is prospect /
communities created through customer
crowdsourcing Brand: Crowdsourcing as a brand
Identify: The Mavens, salesmen & initiative
connectors in the crowd to customize Customers: Don’t treat your
communication engagements customers as just customers
Transparency: Ensure complete Control: Don’t try to control the
transparency of the process outcomes of the process – especially
in crowd decision making
Larger Purpose: The purpose should Implementation: Don’t assume that
be larger than marketing & sales all crowdsourcing ideas are good and
Long term strategy: Use implementable
crowdsourcing as a strategic platform
