This document provides an overview of using social media, specifically Facebook, for commercial real estate brokers. It discusses how brokers can create profiles and brand pages on Facebook to connect with clients, colleagues, and friends. The document outlines best practices for creating an effective Facebook presence, including using cover photos, profile photos, and about sections to build brand awareness. It also recommends regularly posting relevant industry news, market updates, photos, videos, and status updates to engage followers. The goal is to strengthen relationships and generate leads through a personal yet professional Facebook presence.