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Top 10 Onsite SEO Practices
The document outlines the top 10 on-site SEO practices to optimize website content and technology for better search engine rankings, including the use of SEO-friendly URLs, proper title and description tags, and effective sitemaps. It emphasizes the importance of clean code, optimized content, and the correct use of HTML tags, images, and links. Additionally, it provides guidelines for avoiding keyword spamming and managing error pages (404s).
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Top 10 Onsite SEO Practices
- 1. Part 2 ofThe ABCs Of Internet Marketing Top 10 On-Site SEO Practices SEO and SMM Terms Jerusalem Web Professionals Tuesday, June 12, 2012
- 2. Top 10 On-SiteSEO Practices On-Site SEO is the practice of optimizing content and technology within your own website so that it ranks higher in search engines. Two Main Areas of Practice Clean and Functional Code Optimized Content
- 3. Top 10 On-SiteSEO Practices 1) SEF URLs (Search Engine Friendly Uniform Resource Locators) 2) 301 Redirects 3) Title & Description Tags 4) Keyword Spamming 5) Sitemaps 6) Robots.txt 7) H1 H2 tags and proper HTML formating 8) Image use and alt tags 9) Text links with attributes 10) 404 (Page Not Found) Errors
- 4. SEF URLs (Search EngineFriendly Uniform Resource Locators) http://wines.com/dry-red-wine/barkan-merlot-2004.php vs https://checkout.store.com/catalog/index.jsp?cat_id=1013
- 5. SEF URLs Use keywordsin the domain, directory names and filenames Do not use generic or structural words (catalog, about-us) Have short content-related URLs Use lowercase URLS Do not mix www and non-www in internal links Google recommends that you punctuate with hyphens (-) instead of underscores (_) in your URLs
- 6. SEF URLs Be Awareof Problematic URLs Search Results Calendars Use cookies instead of session Ids
- 7. SEF URLs Be Awareof Problematic URLs Block Indexing in your robots.txt For a site like http://www.wine.com/wine-search-results.jsp?Ne=292&N=461+4294967240+4294967270 User-agent: Googlebot Disallow: /wine-search-results.jsp
- 8. SEF URLs Be Awareof Problematic URLs Google suggests add a nofollow attribute to dynamically created links. However, if these are linked from other sources, search engines will find them. Block pages with a no index meta tag in the template <META NAME="ROBOTS" CONTENT="NOINDEX, FOLLOW"> as opposed to <META NAME="ROBOTS" CONTENT="INDEX, FOLLOW">
- 9. SEF URLs Check yoursite for broken URLs (links). Test with GOOGLE WEBMASTER TOOL https://www.google.com/webmasters/tools/ Creating a Google-friendly URL structure: http://support.google.com/webmasters/bin/answer. py?hl=en&answer=76329
- 10. SEF URLs &301 Redirects Only have one Domain Use no follow links and 301 redirect Use Apache's htaccess guide http://httpd.apache.org/docs/2.0/misc/rewriteguide.html
- 11. Top 10 On-SiteSEO Practices 1) SEF URLs (Search Engine Friendly Uniform Resource Locators) 2) 301 Redirects 3) Title & Description Tags 4) Keyword Spamming 5) Sitemaps 6) Robots.txt 7) H1 H2 tags and proper HTML formating 8) Image use and alt tags 9) Text links with attributes 10) 404 (Page Not Found) Errors
- 12. Guidelines for Title & Description Tags Google uses title and description tags They do not say they use the keyword tag. Use keywords in tags but avoid keyword stuffing Use "Old Words" http://www.useit.com/alertbox/search-keywords.html Be Descriptive and Accurate META TAGS google.com/support/webmasters/bin/answer.py?answer=79812
- 13. Guidelines for Title & Description Tags Title tag is used by Google for indexing Title tag is displayed in search results Each page title should be unique Site name should be secondary, if at all TITLE TAG google.com/support/webmasters/bin/answer.py?answer=7092
- 14. Guidelines for METATags <HTML> <HEAD> <META NAME="DESCRIPTION" CONTENT="PUT DESCRIPTION HERE"> <META NAME="KEYWORDS" CONTENT="GOOGLE DOESN'T USE KEYWORDS TAG"> <META NAME="ROBOTS" CONTENT="INDEX,FOLLOW"> <TITLE> PUT YOUR TITLE HERE </TITLE> </HEAD> <BODY> </BODY> </HTML>
- 15. Guidelines for Title &Description Tags
- 16. Guidelines for Title & Description Tags Avoid: <title>Home</title> Better: <title>Webmaster Central home page</title> Best: <title>Webmaster Central home page | Search engine tips and tools for webmasters</title> To be avoided (may cause your site to be perceived as spam): <title>Webmaster Central seo optimization search engine search engine google web search google search results improve search results seo optimize search searching serps</title> TITLE TAG google.com/support/webmasters/bin/answer.py?answer=7092
- 17. Guidelines for Title & Description Tags <META NAME="DESCRIPTION" CONTENT=""> Description used by Search engines Should be no more than 150 characters, no less than 70 characters Different descriptions for each page Use appropriate format <meta name="Description" content="Author: A.N. Author, Illustrator: P. Picture, Category: Books, Price: $17.99, Length: 784 pages">
- 18. Guidelines for Title &Description Tags
- 19. All In OneSEO For Wordpress
- 20. All In OneSEO For Wordpress
- 21. All In OneSEO For Wordpress
- 22. All In OneSEO For Wordpress
- 23. All In OneSEO For Wordpress
- 24. All In OneSEO For Wordpress
- 25. All In OneSEO For Wordpress
- 26. Top 10 On-SiteSEO Practices 1) SEF URLs (Search Engine Friendly Uniform Resource Locators) 2) 301 Redirects 3) Title & Description Tags 4) Keyword Spamming 5) Sitemaps 6) Robots.txt 7) H1 H2 tags and proper HTML formating 8) Image use and alt tags 9) Text links with attributes 10) 404 (Page Not Found) Errors
- 27. “Word Spamming,” “Keyword Stuffing,” “Keyword Density” Best strategy: Write good relevant content for humans Be aware of single keywords and keyphrases of two or three terms Keyword Density should not exceed 6% Online Tools http://www.linkvendor.com/seo-tools/keyword-density.html http://www.keydensity.com/ http://www.keyworddensity.com/
- 28. Webmaster Tools: Sitemaps Textfile called sitemap.xml in your root directory A list of URLs or sitemaps Specify all URLs using the same syntax Do not include session IDs in URLs Do not include URLs of images http://www.google.com/support/webmasters/bin/topic.py?topic=8467
- 29. Webmaster Tools: Sitemaps Definitionsfor each URL in a Sitemap Location (URL) Time it was last modified How often it is updated Priority http://www.google.com/support/webmasters/bin/topic.py?topic=8467
- 30. Webmaster Tools: Sitemaps <?xmlversion="1.0" encoding="UTF-8"?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> <url> <loc>http://www.example.com/</loc> <lastmod>2012-06-01</lastmod> <changefreq>monthly</changefreq> <priority>0.8</priority> </url> </urlset> http://www.google.com/support/webmasters/bin/topic.py?topic=8467
- 31. Webmaster Tools: Sitemaps Sitemapgenerators On-line: http://www.xml-sitemaps.com/ Software: We use RAGE Sitemap Automator (For Mac) http://www.ragesw.com/products/googlesitemap.html Submit your sitemap after verifying your site on Google https://www.google.com/webmasters/tools/ On-line services submit to Google, Yahoo!, Ask.com, MSN (Live.com) and Moreover.com. http://www.sitemapwriter.com/notify.php Submit using your robots.txt file Sitemap: http://www.example.com/sitemap.xml
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- 33. Top 10 On-SiteSEO Practices 1) SEF URLs (Search Engine Friendly Uniform Resource Locators) 2) 301 Redirects 3) Title & Description Tags 4) Keyword Spamming 5) Sitemaps 6) Robots.txt 7) H1 H2 tags and proper HTML formating 8) Image use and alt tags 9) Text links with attributes 10) 404 (Page Not Found) Errors
- 34. robots.txt To exclude allrobots from the entire server To exclude a single robot User-agent: * User-agent: BadBot Disallow: / Disallow: / To allow all robots complete access To allow a single robot User-agent: * User-agent: Google Disallow: Disallow: User-agent: * To exclude all robots from part of the server Disallow: / User-agent: * Disallow: /cgi-bin/ To exclude all files except one Disallow: /tmp/ User-agent: * Disallow: /junk/ Disallow: /~joe/stuff/
- 35. Proper Use ofHTML Tags (H1, H2) <H1>Main Title</H1> <H2>Subtitle</H2> <H3>Heading</H3> <ul>List <li>List Item</li> <li>List Item</li> </ul>
- 36. Proper Use ofImages Never Use An Image Instead of Text (What Not To Do) http://www2.kenes.com/mascc
- 37. Proper Use ofImages Always use Alt Text
- 38. Proper Use ofImages
- 39. Use Text Linksand Title Attribute
- 40. Top 10 On-SiteSEO Practices 1) SEF URLs (Search Engine Friendly Uniform Resource Locators) 2) 301 Redirects 3) Title & Description Tags 4) Keyword Spamming 5) Sitemaps 6) Robots.txt 7) H1 H2 tags and proper HTML formating 8) Image use and alt tags 9) Text links with attributes 10) 404 (Page Not Found) Errors
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- 45. For More onSEO Tips and Wordpress http://yoast.com/articles/wordpress-seo/
- 46. Thank You Charlie Kalech Director, J-Town Productions Ltd. www.j-town.co.il charlie@j-town.co.il @CharlieKalech For More Resources Fan Us on Facebook http://facebook.com/jtownproductions For More Events and Seminars Join Jerusalem Web Professionals (JWP) Facebook Group