Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Top 10 Onsite SEO Practices
1. Part 2 of The ABCs Of Internet Marketing
Top 10 On-Site SEO Practices
SEO and SMM Terms
Jerusalem Web Professionals
Tuesday, June 12, 2012
2. Top 10 On-Site SEO Practices
On-Site SEO is the practice of
optimizing content and technology
within your own website so that it
ranks higher in search engines.
Two Main Areas of Practice
Clean and Functional Code
Optimized Content
3. Top 10 On-Site SEO Practices
1) SEF URLs
(Search Engine Friendly Uniform Resource Locators)
2) 301 Redirects
3) Title & Description Tags
4) Keyword Spamming
5) Sitemaps
6) Robots.txt
7) H1 H2 tags and proper HTML formating
8) Image use and alt tags
9) Text links with attributes
10) 404 (Page Not Found) Errors
4. SEF URLs
(Search Engine Friendly Uniform Resource Locators)
http://wines.com/dry-red-wine/barkan-merlot-2004.php
vs
https://checkout.store.com/catalog/index.jsp?cat_id=1013
5. SEF URLs
Use keywords in the domain, directory names and
filenames
Do not use generic or structural words (catalog,
about-us)
Have short content-related URLs
Use lowercase URLS
Do not mix www and non-www in internal links
Google recommends that you punctuate with
hyphens (-) instead of underscores (_) in your
URLs
6. SEF URLs
Be Aware of Problematic URLs
Search Results
Calendars
Use cookies instead of session Ids
7. SEF URLs
Be Aware of Problematic URLs
Block Indexing in your robots.txt
For a site like
http://www.wine.com/wine-search-results.jsp?Ne=292&N=461+4294967240+4294967270
User-agent: Googlebot
Disallow: /wine-search-results.jsp
8. SEF URLs
Be Aware of Problematic URLs
Google suggests add a nofollow attribute to
dynamically created links.
However, if these are linked from other sources,
search engines will find them.
Block pages with a no index meta tag in the template
<META NAME="ROBOTS" CONTENT="NOINDEX, FOLLOW">
as opposed to
<META NAME="ROBOTS" CONTENT="INDEX, FOLLOW">
9. SEF URLs
Check your site for broken URLs (links).
Test with GOOGLE WEBMASTER TOOL
https://www.google.com/webmasters/tools/
Creating a Google-friendly URL structure:
http://support.google.com/webmasters/bin/answer.
py?hl=en&answer=76329
10. SEF URLs & 301 Redirects
Only have one Domain
Use no follow links and 301 redirect
Use Apache's htaccess guide
http://httpd.apache.org/docs/2.0/misc/rewriteguide.html
11. Top 10 On-Site SEO Practices
1) SEF URLs
(Search Engine Friendly Uniform Resource Locators)
2) 301 Redirects
3) Title & Description Tags
4) Keyword Spamming
5) Sitemaps
6) Robots.txt
7) H1 H2 tags and proper HTML formating
8) Image use and alt tags
9) Text links with attributes
10) 404 (Page Not Found) Errors
12. Guidelines for
Title & Description Tags
Google uses title and description tags
They do not say they use the keyword tag.
Use keywords in tags but avoid keyword stuffing
Use "Old Words"
http://www.useit.com/alertbox/search-keywords.html
Be Descriptive and Accurate
META TAGS
google.com/support/webmasters/bin/answer.py?answer=79812
13. Guidelines for
Title & Description Tags
Title tag is used by Google for indexing
Title tag is displayed in search results
Each page title should be unique
Site name should be secondary, if at all
TITLE TAG
google.com/support/webmasters/bin/answer.py?answer=7092
14. Guidelines for META Tags
<HTML>
<HEAD>
<META NAME="DESCRIPTION" CONTENT="PUT DESCRIPTION HERE">
<META NAME="KEYWORDS" CONTENT="GOOGLE DOESN'T USE KEYWORDS TAG">
<META NAME="ROBOTS" CONTENT="INDEX,FOLLOW">
<TITLE>
PUT YOUR TITLE HERE
</TITLE>
</HEAD>
<BODY>
</BODY>
</HTML>
16. Guidelines for
Title & Description Tags
Avoid: <title>Home</title>
Better: <title>Webmaster Central home page</title>
Best:
<title>Webmaster Central home page | Search engine tips and tools for
webmasters</title>
To be avoided (may cause your site to be perceived as spam):
<title>Webmaster Central seo optimization search engine search engine
google web search google search results improve search results seo
optimize search searching serps</title>
TITLE TAG
google.com/support/webmasters/bin/answer.py?answer=7092
17. Guidelines for
Title & Description Tags
<META NAME="DESCRIPTION" CONTENT="">
Description used by Search engines
Should be no more than 150 characters, no less
than 70 characters
Different descriptions for each page
Use appropriate format
<meta name="Description" content="Author: A.N. Author,
Illustrator: P. Picture, Category: Books, Price: $17.99, Length:
784 pages">
26. Top 10 On-Site SEO Practices
1) SEF URLs
(Search Engine Friendly Uniform Resource Locators)
2) 301 Redirects
3) Title & Description Tags
4) Keyword Spamming
5) Sitemaps
6) Robots.txt
7) H1 H2 tags and proper HTML formating
8) Image use and alt tags
9) Text links with attributes
10) 404 (Page Not Found) Errors
27. “Word Spamming,” “Keyword
Stuffing,” “Keyword Density”
Best strategy: Write good relevant content for humans
Be aware of single keywords and keyphrases of two or
three terms
Keyword Density should not exceed 6%
Online Tools
http://www.linkvendor.com/seo-tools/keyword-density.html
http://www.keydensity.com/
http://www.keyworddensity.com/
28. Webmaster Tools: Sitemaps
Text file called sitemap.xml in your root directory
A list of URLs or sitemaps
Specify all URLs using the same syntax
Do not include session IDs in URLs
Do not include URLs of images
http://www.google.com/support/webmasters/bin/topic.py?topic=8467
29. Webmaster Tools: Sitemaps
Definitions for each URL in a Sitemap
Location (URL)
Time it was last modified
How often it is updated
Priority
http://www.google.com/support/webmasters/bin/topic.py?topic=8467
31. Webmaster Tools: Sitemaps
Sitemap generators
On-line: http://www.xml-sitemaps.com/
Software: We use RAGE Sitemap Automator (For Mac)
http://www.ragesw.com/products/googlesitemap.html
Submit your sitemap after verifying your site on Google
https://www.google.com/webmasters/tools/
On-line services submit to Google, Yahoo!, Ask.com, MSN (Live.com) and
Moreover.com.
http://www.sitemapwriter.com/notify.php
Submit using your robots.txt file
Sitemap: http://www.example.com/sitemap.xml
33. Top 10 On-Site SEO Practices
1) SEF URLs
(Search Engine Friendly Uniform Resource Locators)
2) 301 Redirects
3) Title & Description Tags
4) Keyword Spamming
5) Sitemaps
6) Robots.txt
7) H1 H2 tags and proper HTML formating
8) Image use and alt tags
9) Text links with attributes
10) 404 (Page Not Found) Errors
34. robots.txt
To exclude all robots from the entire server To exclude a single robot
User-agent: * User-agent: BadBot
Disallow: / Disallow: /
To allow all robots complete access To allow a single robot
User-agent: * User-agent: Google
Disallow: Disallow:
User-agent: *
To exclude all robots from part of the server
Disallow: /
User-agent: *
Disallow: /cgi-bin/ To exclude all files except one
Disallow: /tmp/ User-agent: *
Disallow: /junk/ Disallow: /~joe/stuff/
35. Proper Use of HTML Tags (H1, H2)
<H1>Main Title</H1>
<H2>Subtitle</H2>
<H3>Heading</H3>
<ul>List
<li>List Item</li>
<li>List Item</li>
</ul>
36. Proper Use of Images
Never Use An Image Instead of Text
(What Not To Do)
http://www2.kenes.com/mascc
40. Top 10 On-Site SEO Practices
1) SEF URLs
(Search Engine Friendly Uniform Resource Locators)
2) 301 Redirects
3) Title & Description Tags
4) Keyword Spamming
5) Sitemaps
6) Robots.txt
7) H1 H2 tags and proper HTML formating
8) Image use and alt tags
9) Text links with attributes
10) 404 (Page Not Found) Errors
45. For More on SEO Tips and Wordpress
http://yoast.com/articles/wordpress-seo/
46. Thank You
Charlie Kalech
Director, J-Town Productions Ltd.
www.j-town.co.il
charlie@j-town.co.il
@CharlieKalech
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