In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
How and why you should spend money on facebook.Anyssa Jane
Do you have a Facebook Business Page? Or don't have one but know you should if you are in business?
There are alot of ways to engage with your customers on Facebook, if you have doubts about your customers being there, please click and engage with this slide share. There are many ways to target the right customers with the right offer! Facebook makes it easy to use your marketing dollars in a targeted intelligent way. If you are not spending at least $30 of your marketing budget a month on Facebook you may be missing out on your easiest way to build your customer base, business culture and easiest sales. Be curious and investigate the opportunities!
Powerpoint discussion for Next Level Business Boot Camp class in Batesville Arkansas for nights 3 and 4 discussing online marketing options for small businesses by the ASU Small Business and Technology Development Center
Notes for the Batesville, AR Next Level Business Boot Camp class to download. On night 2 discussed market research assistance available to small businesses, A local lender discussed cash flow and began discussions on small business marketing tips in this presentation.
The program is conducted by the Arkansas State University Small Business and Technology Development Center to small businesses in the North-central Arkansas area. Sponsored by Batesville Area Chamber of Commerce, Independence County Economic Development, Inc., Citizens Bank, First Community Bank, Liberty Bank of Arkansas & Merchant and Planters Bank
Presentation of how Dell’s Social Media listening tools have helped e.g. American Red Cross in times of disaster, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Embedding Social Media to Become a Better Business via TrainingDell Social Media
Liz Brown Bullock’s presentation to Marketing Science Institute on the importance of integrating social media within an organization through training your employees. Training is critical for both risk mitigation and empowering employees to be brand ambassadors. Liz drew on her experience of launching Dell’s Social Media and Community University and shares her insights on activating employees company wide.
How and why you should spend money on facebook.Anyssa Jane
Do you have a Facebook Business Page? Or don't have one but know you should if you are in business?
There are alot of ways to engage with your customers on Facebook, if you have doubts about your customers being there, please click and engage with this slide share. There are many ways to target the right customers with the right offer! Facebook makes it easy to use your marketing dollars in a targeted intelligent way. If you are not spending at least $30 of your marketing budget a month on Facebook you may be missing out on your easiest way to build your customer base, business culture and easiest sales. Be curious and investigate the opportunities!
Powerpoint discussion for Next Level Business Boot Camp class in Batesville Arkansas for nights 3 and 4 discussing online marketing options for small businesses by the ASU Small Business and Technology Development Center
Notes for the Batesville, AR Next Level Business Boot Camp class to download. On night 2 discussed market research assistance available to small businesses, A local lender discussed cash flow and began discussions on small business marketing tips in this presentation.
The program is conducted by the Arkansas State University Small Business and Technology Development Center to small businesses in the North-central Arkansas area. Sponsored by Batesville Area Chamber of Commerce, Independence County Economic Development, Inc., Citizens Bank, First Community Bank, Liberty Bank of Arkansas & Merchant and Planters Bank
Presentation of how Dell’s Social Media listening tools have helped e.g. American Red Cross in times of disaster, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Embedding Social Media to Become a Better Business via TrainingDell Social Media
Liz Brown Bullock’s presentation to Marketing Science Institute on the importance of integrating social media within an organization through training your employees. Training is critical for both risk mitigation and empowering employees to be brand ambassadors. Liz drew on her experience of launching Dell’s Social Media and Community University and shares her insights on activating employees company wide.
Presentation on the impact of Social Media on Crisis Communication, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
How Dell is using social media to deepen customer relationships and build trustLiz Bullock
Liz Brown Bullock, Director of Social Media and Community, Dell, presents how Dell has used social media to build trust and deepen customer relationships by listening, engaging and acting. Presentation at Marketing Science Institute Board of Trustees Meeting April 2013 with the topic, Building Trust in a Digital Age.
Built on experience, Dell Social Media Services are for customers across many industries, including Fortune 500, public and education, non-profit and healthcare. They’re also relevant for those just starting out or for those who are further along in their journey and looking to scale their efforts. The suite of offers ranges from listening and insights to best practice seminars and from advisory services to command center build-outs. For more information, visit http://dell.to/11Dpylk.
Social Media Governance, Tools and Employee CertificationDell Social Media
Presentation on Dell’s experience with employee training, governance and tools, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
How Dell is Using Social Media to Deepen Relationships and Build TrustDell Social Media
Liz Brown Bullock, Director of Social Media and Community, Dell, presents how Dell has used social media to build trust and deepen customer relationships by listening, engaging and acting. Presentation at Marketing Science Institute Board of Trustees Meeting April 2013 with the topic, Building Trust in a Digital Age. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Tap into the Power of Social Media to Build Your Painting BusinessLinnea Blair
Tap into the Power of Social Media to Build Referral Relationships for Your Painting Business. Presented via webinar for PDCA Contractor College on 8.17.10
Getting Started With Social Media For BusinessLinnea Blair
Can small businesses really benefit from Social Media? The answer is yes, if you use it strategically. Whether or not you have already jumped on the social media bandwagon, you will learn something from this teleclass. We will discuss the basics of:
Why Social Media is an important piece of your Marketing Strategy,
Gettting started with LinkedIn, Facebook and Twitter for your business, and How to use them together to make more of an impact.
Presentation to business owners on using Facebook and Linkedin for businesses. Covers Facebook Pages, Groups, Places, Deals, and Linkedin Answers, Company Profiles, optimizing profiles, and Groups.
Digital Media Dinners- Social Media BrandingMelodie Tao
It’s a New Year and Social Media is increasingly becoming an invaluable business tool. Whether you’re active in Social Media or not, people are talking about your brand. If it’s not your brand specifically, it’s your industry or your competitor. It’s time to take action to ensure you have a positive brand reputation on Social Media to attract customers and clients you want.
Social Media Branding will focus on strategies to strengthen your brand across various social networks including review sites (Yelp, TripAdvisor), group buying sites (Groupon, BuyWithMe), location based sites (Foursquare, Gowalla), Facebook and Twitter.
Forward Progress - How to Promote your Business using Facebook - Next G...Social Jack
Complimentary Webinar - How to Promote your Business using Facebook.
This is the next generation of Facebook and the Internet - find out where you need to be and if your business is ready for the future of lead generation using Social Networks.
In working with hundreds of companies to find new business, Dean DeLisle has assembled the top items that their clients are using to generate new business in Facebook. Dean will show you how companies are using the newest features of Facebook to reach new customers and retain the ones they have.
He will also cover ways to leverage Facebook to help enhance your Search Engine Optimization!
You will Learn How to:
-Use a Facebook Page to get New Leads
-Leverage Facebook for Customer Service
-Drive Prospects from Outside Facebook to Your Business
-Setup New Facebook Advertising
*If you cannot make the specified time, by registering, you will receive access to the recording.
We look forward to seeing you in class!
“Thanks to Dean DeLisle and his guidance on Social Networks, we are seeing consistent growth and a wider reach than we could ever afford with traditional advertising. The classes and coaching have saved us thousands!” – Mark F. – CenterCars.com
ALL CLASSES ARE TAKEN ONLINE USING THE CONVENIENCE OF YOUR COMPUTER - LIVE AND RECORDED!
In-depth look at the 10 steps to setting up your Facebook business page, integrating social media and business applications, and increasing your search engine success.
Social Business Engine Podcast 2016 InfographicBernie Borges
In 2016 I had the privilege of interviewing 46 amazing professionals across the spectrum of social media and digital transformation strategy. Check out the interactive version of this infographic here: http://www.socialbusinessengine.com/podcasts/social-business-engine-podcast-season-3-for-2017/.
How to Build Transformational Organization Wide MarketingBernie Borges
The modern marketing department has an overwhelming responsibility. In many ways, the deck is stacked against marketers. Demands from the c-suite to demonstrate ROI on marketing spend is at an all time high. The tools and technology are changing at lightning speed. Resources are limited. Additionally, most of a brand’s expertise rests in the employee ranks across various departments where these employees engage directly with customers and consequently have a deeper knowledge of the customer’s buying journey.
The modern marketing department is undergoing a transformation whereby the marketing function can no longer be considered the sole responsibility of one department called marketing.
Enterprise-wide marketing is not an option.
The modern marketer must build consensus with other departments to willingly participate in strategies and tactics that help to humanize the brand and to communicate the promise of the brand.
Bernie Borges, a Futurist and Social Business Strategist offers a framework for any business to implement an organization-wide marketing plan.
Social Business Journal, Volume 6: Inclusive Design in a Cognitive EraBernie Borges
In partnership with IBM, we've published Social Business Journal, Volume 6 on Inclusive Design in a Cognitive Era, Reinventing Enterprise Email to Make Workplaces More Productive, Efficient, and Humane. Discover how IBM Design Thinking has inspired a new approach to designing and developing enterprise applications that are inclusive in their accessibility to anyone regardless of age or ability, how IBM Design Thinking has been applied to IBM Verse and how it can be applied to any problem-solving approach in business.
Download the Journal here: http://hubs.ly/H01sBLK0
15 Ways to Become a LinkedIn Power UserBernie Borges
15 basic and advanced tips to grow your network and get business results using LinkedIn, from Bernie Borges of Find and Convert. Discover more at www.findandconvert.com/blog.
This e-book helps B2B sales professionals understand the 3 step process of social selling on LinkedIn: Find, Engage, Convert. Find the right prospects. Engage to build trust. Convert to sales conversations. Happy social selling!
How to Create Social Employees through LinkedIn's Publishing PlatformBernie Borges
Webinar slides covering LinkedIn's Professional Publishing platform. You'll learn the opportunities and risks of the publishing platform. You'll take away an action plan. View the webinar recording here: http://www.findandconvert.com/resources/webinars/expand-corporate-brand-linkedins-publishing-platform/.
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedInBernie Borges
LinkedIn has become a valuable content channel. It presents a tremendous opportunity for B2B businesses to influence buying decisions. A recent study shows that 85% of LinkedIn users say that LinkedIn is the most valuable social network to deliver content.
Using this slide deck, Bernie Borges of Find and Convert and GetLinkedInHelp.com's Kristina Jaramillo co-hosted a recent webinar for marketers, business development professionals and business executives interested in learning how to combine content marketing with LinkedIn to influence buying decisions.
In this webinar, attendees learned:
1. How to integrate conversation-based content marketing into your LinkedIn marketing strategy.
2. Easy ways to add content to your LinkedIn profile to attract decision-makers and influencers.
3. What it means to be an influencer - and why most B2B companies are not!
4. How to become an influencer to attract the type of business opportunities you seek.
Contact information for Bernie and Kristina is featured within this presentation for you to connect and follow them to learn more.
Looking for your next customer in today's business culture requires a social business strategy.
A social business is both internally and externally focused with a content mindset to produce relevant touch points that build lasting relationships.
Digital Marketing is Like Building a Skyscraper | Bend WebCAM 2012 Bernie Borges
Bernie Borges spoke at Bend WebCAM 2012 on how to build a skyscraper size digital marketing plan using effective processes, skills, data driven strategies and with a social business mindset.
In today’s hyper competitive, digital world, organizations that use data driven marketing give themselves a fighting chance. No brand is secure just on brand equity alone. Just look at Kodak, Pan Am and Research in Motion (Blackberry). Executives who embrace DDM give themselves the possibility of being relevant to their customers. And, at the end of the day, that is what your customers want most from you.
Most business around the world have begun to use social media technology in one form or another. It’s really not a matter of whether a business is “on social media” the question is “does social drive business results.” This is why we need to be talking about social business, not social media.
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
If you want ROI in your social media efforts, you need a content strategy.
Bernie Borges provides a 15 step plan to organize, execute and measure a digital strategy through a content strategy, using social media.
2. Goals Learn how to use Facebook in productive and measurable ways in business. Learn strategies and tactics to build your audience. Understand the “rules of engagement.” Understand Facebook’s marketing potential. Minimize mistakes. Maximize positive results.
3. Expectations Navigate Facebook How to develop a content strategy that drives sales Learn the various Facebook channels e.g. advertising, personal profiles, groups, business pages, events, causes… How to build your personal or company brand and build a network Select and implement applications that fit your Facebook marketing plan Understand the “rules of engagement” and community building best practices Experiential marketing that creates “buzz” How to use Facebook advertising and why you should Measure – review – refine: Facebook analytics
4. Skills to Acquire The 2 pillars of social media Content-content-content Building relationships The habit of using Facebook daily. How to engage with people and brands. How to build your personal and company brand. How to measure results from Facebook marketing.
5. Agenda This Morning This Afternoon Just a Little Background Getting Started…a few Basics Facebook Navigation Build Your Brand Facebook Ads Measuring Facebook ROI In the Trenches Facebook Marketing Case Studies and Discussion
10. Facebook Statshttp://www.facebook.com/press/info.php?statisticshttp://www.checkfacebook.com/ People of Facebook 5.47M active users (120M US) Avg 130 friends 700B minutes per month Activity Avg user connected to 80 pages, groups and events Global reach 70 languages 70% of users are outside the US Mobile 200M access users Users are twice more active Platform 1M+ developers & entrepreneurs from 180 countries Every month, more than 70% of users engage with platform applications More than 550,000 applications available More than 1M websites integrate with Facebook comScore stats 2/3rds of US top 100 websites Half of Global top 100 websites
12. Facebook’s Open Graph API The buzz about the Open Graph API A way to embed Facebook pages anywhere on the web Authentication hub for social experiences on the web What this means for marketers Facebook has become a major tool in expanding brand awareness for B2B as well as B2B companies Graph from AllFacebook.com
13. Before We Begin… Understanding how to market with Facebook begins with Setting and measuring goals Understanding Facebook uses Understanding Facebook navigation What happens when you post content on your wall Customizing your Facebook marketing Facebook interactivity
14. Setting and Measuring Goals Chris Treadaway & Mari Smith Facebook Marketing: An Hour a Day Goals Metrics Example
15. If Monetizing Facebook Is Your Objective… Three Forms of Media Earned Media Authority Trust Reputation Purchased Media Facebook Ads Owned Media Content we produce, e.g., Facebook apps, documents, blogs, videos, photos, announcements Sometimes all work best…
16. Facebook Uses Personal profile Business (Fan) page Groups Events Causes Community Page Applications Advertising Search engine
17. How Your Post and Content Travels… Business Page Friend’s Profile Page Write comment and paste link Click attach Click Share to everyone Posts to Find and Convert’s Business page with 680 people that “Like” the business page Posts to the News Feed of 680 people that “Like” Find and Convert Your post now shows in 116 more news feeds One of those 560 then want to “share” with their 116 friends A comment is made and your post is then shared again, posting to 142 more news feeds…and so on
18. Just Imagine…If 5% of friends shared a post with 130 friends each time… This is how content goes viral
19. Basic Facebook Navigation Group Must have a personal profile Invitations can be open to the public or closed Allows you to send bulk invite to friends Opportunity for message to go viral Does not support applications Can create related event and invitation Cannot promote with social ads No visitor statistics available (at this time) Discussions Personal Profile You can friend others You can “Like” a page Cannot use profile for business Post messages that will be read by your “friends” Create events Share content, photos and video Send private email Business Page Visible to unregistered users Can be indexed for SEO value Reputation management value Allows for “vanity” URL Can create events Can tailor to specific needs Over 500,000 Facebook and 3rd party applications Can promote with social ads Offers Visitor statistics Allows multiple administrators not attached to a profile Discussions Personal profiles are for people Business pages are for celebrity, band, business or organization Groups are sponsored by an individual for specific topics
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22. Find others and meaningful content that is meaningful, educational and/or entertaining
23. A way to engage with people you know and meet others with common interests18 A Facebook Profile
28. Have your business page connect to your profile if possible19 A Business Page
29. How Do I Separate My Personal Life and Professional Life? The lines are blurring play nice share don’t bully
30. Section TwoGetting started… Setting Up: Personal Profile Your Settings Notifications Mobilizing Find Friends Account Applications Business Profile Applications Groups Help Center
31. Setting up a Personal Profile Are you creating a personal profile or a business page? Do you want a personal profile attached to your business page? Fill in form or select “Create a Page” Select Privacy settings. Agree to Facebook TOS.. Confirmation email. Search for friends and coworkers: Online email address book for possible friends and contacts By school or company. Help
32. Your Profile Facebook will remind you of steps you need to complete Edit Profile Max 4M on photo or avatar
33. Set Up Your Personal Profile Privacy Settings Friends Friends of Friends Everyone Personal Information and Posts Contact Information Search Applications and Websites Instant Personalization Pilot Program More information Mashable: Facebook Privacy Controls Facebook Privacy Explanation Facebook Privacy
40. Personal Profile Tips Upload a few pictures and fill out your profile completely. Update your status daily. “Like” business (fan) pages and join groups that are of interest to you. Participate in them by commenting on their walls and/or uploading links. Edit settings to exclude apps to lists e.g. Gambling app on your profile Engage with your Facebook friends by commenting on their walls, invite them to join your business page(s)/groups, comment on their videos/pictures, and upload videos/pictures. Post upcoming events or parties you may have and invite your Facebook friends. Listen in on Facebook conversations and get social with your peers and friends as you see fit and get comfortable doing so.
41. Creating a Business Pagehttp://www.facebook.com/pages/create.php Local business Brand, product or organization Artist, band or public figure Fill out Form Click Create Official Page Will connect page to your personal profile Will create a stand alone page
47. Where Do I Find All Those Business Pages That I “Like” Profile Page Info Tab Scroll to Likes and Interests Activities Books Movies Television Other – scroll over list
48. Creating a Vanity URL http://www.facebook.com/username You must have a profile to create vanity URL for a business page Minimum of 25 “Likes” for business page URL Select a name with relevant keywords for search value
49. Creating a Grouphttp://www.facebook.com/apps/application.php?id=2361831622&b On Home Page - select: Groups Create a Group A Group must have a sponsor (profile, business page or groups) attached to it Invite friends to join Posting a link to join a group in a message, on a wall or in a discussion board is construed as “spam” Make members “admin” so that they can invite his/her friends to join the group
61. Manage Lists Use lists to group your friends Common interests Separate business and personal Specific groups Topics Send messages to groups in list
65. Facebook Really Wants to Help You Connect When clicking friends you may see this: Re-connect with past connections Find friends of friends
66. Remember… Facebook is not about shouting your message Facebook is about communication, relationships and engagement that will ultimately achieve your goal…
67. The Seven Heavenly Truths About Social Media Networks* Preferred communication of younger generations but not limited to them Social media is based on the concept of “friends” as a loosely applied term for people connecting with people, companies, brands… People that are active on the Internet are more likely active in social networks & are often influencers within their niche groups Social media content is transparent…once it’s posted, it is widely visible Content is the hub of the Internet, social media is just one spoke The rules in social media are still being defined. Experiment and tread carefully What motivates people is the key to social media usage… Chris Treadaway Mari Smith *Facebook Marketing An Hour a Day
68. The Seven Deadly Sins Motivators of Social Media Networking* Social Interaction Motivators Love Self-expression / emotion Sharing opinions / influencing friends Showing Off…the Id Fun / escapism / humor Memories and nostalgia Making Money Chris Treadaway Mari Smith *Facebook Marketing An Hour a Day
69. People Connecting through Facebook Quick Review Identifying Objectives What Facebook is really about Personal Profiles Business Profiles and community pages Seeking connections Navigating through Facebook Groups Another way to connect…events
70. Events…An OLD SKOOL REUNION Engaging image Captivating tag line Informative Used email and share to inform Attached to profile page
71. Events… An Afternoon of Ray’s Baseball Identifying image Informative tag line Message targeted to busy people – to the point Used email and share to inform members Attached to business (organization) page
72. Events… Denver Cruiser’s Sunday Funday Identifying image No tag line Message is targeted to group only Uses email and share to inform members Attached to group page
73. Finding Events Facebook is about connections Events listed by Your invites Your friends invites Difficult to find events in search with specific name Successful events take marketing effort
85. Tag friends in photos selectively. Don’t embarrass someone.
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87. Promoting Your Business Pagehttp://www.facebook.com/help/?faq=12822 Allow business page to go through your Facebook news feed. Your Profile News Feed allows your business page to display to all your friends. It’s crucial to spreading your message to the most people on Facebook. Help Screenshot fnc post + bernie news feed
88. Posting Content Post On profile or business page, select icon to the right of attach Add URL or upload If pasting comment, use notepad to remove code RSS app Add app to business page Click to allow Select page to add Give permission Add Feed URL Adjust custom defaults Save Tags In comment area add “@” before name Select appropriate name Click Share
89. Promoting Your Business Page Be social…”Like” other Business pages of interest to you Upload relevant content and leave comments on other people’s business page Not the place for a sales pitch…do not be spammy Affiliate with other brands, businesses, and public figures By becoming a fan (Like) of another page, your page will publically support that page Help
90. Using Your Profile to Promote Your Business Page In order to be visible to search engines, your business page privacy setting must be public. Occasionally invite “friends” to become a fan of your business page Email the vanity URL of your business page to people in your address book Display your business page badge on your blog Include a link in all your communication, auto-signature Display Facebook badge on your website & blog. Invite people to leave comments on your business page. Help
92. Facebook Promoting Do’s & Don’ts Don’ts Don’t over-post Don’t spam Don’t be “me” centric Don’t fly blind Don’t think short term Don’t be robotic Do’s Post daily Consider your friends’ interests Share other’s content Measure, review, revise Experiment Use common sense Be Human
93. Facebook Moving toward Inter-connected Semantic Web Web is moving toward convergence of connections between people and things they care about April 2010 Facebook introduced Open Graph Protocol and Graph API August 2010 – Introduction of Facebook Places August 2010 – Introduction of Facebook Live
94. Objects Are All Accessed the Same Way Pages: https://graph.facebook.com/cocacola (Coca-Cola page) Events: https://graph.facebook.com/251906384206 (Facebook Developer Garage Austin) Groups: https://graph.facebook.com/2204501798 (Emacs users group) Applications: https://graph.facebook.com/2439131959 (the Graffiti app)
95. Objects are Connected through Relationships Objects in Facebook social graph are connected to each other through relationships (connections) Friends: https://graph.facebook.com/me/friends Movies: https://graph.facebook.com/me/movies Books: https://graph.facebook.com/me/books http://www.infoq.com/news/2010/04/facebook-graph-api
97. Facebook PlacesLBS – Location Based Services Similar to FourSquare and Gowalla Requires: a Smart Phone Facebook touch mobile site is only visible on mobile browsers that supports HTML 5 and geolocation Setup: http://touch.facebook.com Click “Places tab at www.touch.facebook.com You can add places, check into places that already exist and tag friends
98. What “Facebook Places” Can Do for Experiential Marketing Mobile App that allows people to connect “on the go” B2C opportunity to deliver customer service value that maximizes loyalty
100. Project Titan…fMail Convergence Like gMail but integrated across your social graph Lighter and Simpler eMail SMS Seamless messaging that will hook into email but is not eMail Conversation History – Threading Social Inbox Will rollout by invite http://facebookemail.org/ http://www.skeptical-science.com/science/facebook-event-live-update/ http://nadheeraudawatthe.blogspot.com/ http://tech http://www.readwriteweb.com/crunch.com/2010/11/13/youve-got-fmail/
101. B2B vs B2C – Facebook can be a powerful branding tool for both
102. Facebook Branding Strategy Build an active wall Encourage people to Like your page Monitor and participate in the comments on your Wall Re-purpose content Post useful, interesting content from various sources, regularly Encourage Experiential Marketing Use Landing or welcome tabs Product specific interaction Deliver a unique experience! Experiment Use Calls to Action Well designed, clear calls to action Market Facebook outside Facebook Use photos If possible, use pictures to show how customers use your product Show customer satisfaction and engagement Post pictures of your team at work Use video Post recording of team member “experts” Show your product in action Highlight off-line marketing Company sponsorships and events
103. Facebook Marketing Outside Facebook Facebook developers - Facebook Platform Showcase Mixture of free and fee based apps Cross-pollinate social media and traditional media venues Use email, newsletters, direct mail and media to point to social networks
104. Create Facebook Badge To Promote Your Page(s) Facebook Badges Page Badge Profile Badge Like Badge Photo Badge Use 3rd party Facebook buttons Do: hyperlink the badge to your Facebook Page or landing page Do: hyperlink the name of your business within your promotional copy to your Facebook Page. For example, Company X on Facebook Don’t: hyperlink the “Find us on Facebook” badge to the Facebook log-in page. Don’t: hyperlink the word “Facebook” within your promotional copy to your Facebook Page. For example, Company X on Facebook
105. Community Pages such as the History Channel Are like Wiki’s Aggregate content across Facebook You can submit but Facebook will determine and upload image
106. Business Page Vs Groups Vs Community Groups largest value is the community aspect of a “group” engaging together on a common theme Pages Pages can only be for a real organization, business, celebrity, or band Must be created by an official representative of that entity Pages are public. Anyone can become a fan. Administrator can remove fans Can create events and send invites, register, etc. Community Page Wiki style page of information centered around keyword or phrase Aggregates posts across Facebook While you can create a community page, Facebook determines if there is enough volume to support it and controls the image Groups Groups can be created by any user and about any topic Groups are a community of users to share their opinions and interest in the group’s subject Groups can be kept closed (invitation only) Can create events and send invites, register, etc.
109. Facebook Ads and How They Work Costs less than other forms of Internet ads Targeted to user behavior Work differently than banner or click through ads Successful Facebook advertising requires Targeting Creativity Experimentation Monitoring
110. Some Notable Differences between Facebook Ads and Google Adwords There is more competition on Google than Facebook… Google Adwords is keyword and geo targeted where as Facebook advertising is demographic, geo targeted and allows targeting according to profile attributes You can steadily bid up on Google to increase your ad position along top and side whereas Facebook ads only display along one side (currently) Google Adwords are text ads, Facebook ads are text and image. Facebook generally allows more targeted advertising, but is more B2C centric currently.
111. Before You Begin Have a clear idea of what you want your ad to accomplish Create more visibility or traffic to your Facebook presence Test the effectiveness of a change Use Facebook audience to drive more traffic to your website Establish a baseline Know how many fans/friends you have before beginning a campaign Download Facebook insight data before launch Link – Where do you want your visitor to go What is your ad message? Have a photo or image Facebook Ad Guidelines
112. 10 Tips for Facebook Ad Marketing* Facebook is NOT direct sales…it is a marketing cycle Create focused ads targeted at niche groups Friend users before you try to sell to them Understand your market Set ad budget with goal in mind Measure – review – refine Test landing pages VS Facebook pages Split test ads by demographic Develop well designed creative ad copy Don’t over target Nick O’Neill Bus Insider SAI
113. On the Facebook.com/advertising page - click on Create Your Ad Step One Design your ad Step Two Target your audience with demographic and geographical filters Step Three Name your campaign, Which is better? Decide and experiment Per impression Per click Select your pricing Step Four Review your ad Create Your Ad
115. CM PhotographicsFacebook reached the right people at the right time Generated $40,000 of revenue from a $600 ad campaign
116. StorQuest on Facebook used real-time suggested bids Over 50% increase in same store total rentals versus prior year. 10% conversion rate from visits originating from Facebook Ads. $1.25 CPC delivered $10.25 cost-per-lead. $100 average rentals; $600 average life time value per customer.
117. Nippon on Facebook combining marketing solutions Facebook generated 25% CTR compared to CTR of 10–12% other online campaigns
120. What Facebook Ad Metrics Can Tell You Market research Investment Comparison Targeting Competitive
121. Export Data to Create Client Specific Reports and Graphs
122. Facebook Ad Metrics Will Provide Ad Name Your descriptive for ad Status Complete – active - paused Bid Acceptable max Type Pay for impressions Pay for clicks CTR(%) Click through rate Average CPC Effective price of every click Average CPM Effective cost per 1,000 impressions (even on cost per click campaigns) Total Spent
125. Use Metrics to Refine Your Ads Create multiple ads of similar themes Organize them into campaigns Run for 1-2 week period while monitoring stats Analyze statistics Retire underperforming ads and run A/B testing on better ones Repeat – repeat – repeat Adjust demographics
126. The Social Media ROI Mindset Traditional marketing is measured by campaigns Social Media campaigns have a place as well Social media succeeds over the long term Short term metrics are often more fluid Social media is built on relationships Results are not short-term oriented Social media is all about “them” Under-promise and over deliver Social media is not about one hit wonders – build relationships While the goal is long-term Constantly and consistently measure results Analyze - Refine - Repeat – repeat - repeat
130. Why You Need Google Analytics Facebook Insights Now offers metrics on Facebook and your domain Gives great information on your connectivity within facebook … Google Analytics Provides Facebook as a traffic source but not specifics within Facebook The work around – FBGAT Free conversion tool Facebook runs limited javascript Google needs javascript to track
131. Setting Up Your Google Analyticshttp://www.webdigi.co.uk/blog/apps/fbgat-facebook-google-analytics-tracker/ Set up new website profile FBGAT – Free Tool Analytics Code Domain on Analytics Page Link Page Title - This is for your reference
132. Tracking Your Facebook Business Page Use the Static FBML application to create a tab Add the analytics code from FBGAT to any place on page Tracking visits to your wall Create a FBML and edit application settings to make it a box Add to wall Social Media Examiner
133. Fee Based Social Media Tracking Software Options Unilyzer.com Provides relationship metrics Kontagent Beta Omniture Press release 5/28
134. Facebook Promotional Policies Read Facebook’spromotional guidelines carefully Clear the promotion with Facebook first Do not ever call Facebook your partner Understand Local Rules - contests, giveaways and sweepstakes based on chance are illegal in some countries Belgium, Norway, Sweden, or India Heed Facebook’s formatting requirements You can only administer a promotion through an application on Facebook Do not require a Facebook action You may become a fan but any action such as post a photo, update a status or comment is not allowed. You can allow new fans to access 3rd party app’s but you cannot notify winners via Facebook Brand Permission Center Advertising and Guidelines
135. Section SevenIn the Trenches Using Facebook to Build Relationships and Brand Awareness
136. Using Facebook for a Cause A man with a pest control business and a pink bra
137. Facebook Causes for Non-Profits Facebook app for non-profits to create a voice
138. Help Save the Gulf Coast from the Oil Leak Cause June 2010 September 2010 Good News Clear objective Searchable title Both business page & group
147. Branding Strategies Multiple categories…here are just a few: Utilities Business Top Picks Causes SlideShare Memorable Address Networked Blogs LinkedIn Slates Testimonials Hootsuite Coupons EventBrite Payment Storefront Promotions Surveys HubSpot Grader Sign Up Form Advanced Search Notes Flash Video Static FBML RSS Extend Info Twitter Tab Links
148. Have You Noticed? Pages Are Now Mini Websites… In Facebook HTML is FBML (code talk for customizing a page) Use to create landing or canvas tab(s) Can include images, video, opt in for promotion (within Facebook guides) Can install Learn FBML for test testing Hire a Facebook developer
151. Create a Reason…For Fans Only Content Levi’s “Instant access to exclusive content.” 1-800 Flowers offers special discount off next order. DIGISTORE gives special offers Teesey Tees adds mystery *Social Media Examiner
155. Bob Evans Keeps Them Coming Backhttp://www.facebook.com/teeseytees?ref=ts#!/bobevans?v=app_4949752878http://bobevans.com/onlineordering/Default.aspx http://www.facebook.com/teeseytees?ref=ts#!/bobevans?v=app_135711123139793 http://www.examiner.com/social-media-in-national/bob-evans-free-breakfast-coupons-on-facebook Drive visitors to your website Offer relevant content Personalize your business Offer something special
156. Coupon Services Can Help http://www.smartsource.com/smartsource/index.jsp?Link=5S2ZUA6PWPEPO http://server.iad.liveperson.net/hc/s-44296948/cmd/kbresource/kb-5027232894339796420/front_page!PAGETYPE http://www.newsamerica.com/ourproducts/consumersonline/default.aspx
157. Threadless Keeps It Freshhttp://www.facebook.com/threadless#!/threadless?v=wallhttp://www.threadless.com/ http://www.internetretailer.com/2010/11/18/threadless-leans-facebook-more-customer-service-tasks http://www.internetretailer.com/2009/10/29/display-ads-on-facebook-show-positive-roi-for-threadless-com http://www.insidefacebook.com/2009/07/14/threadlesss-facebook-page-makes-shopping-more-social/ Keep it fresh and interesting Use display ads Improve customer service
158. Threadless Uses Community and eCommerce http://www.facebook.com/Vendorshop#!/Vendorshop?v=wall http://www.facebook.com/apps/application.php?id=251458316228 http://www.3dcartblog.com/3dcart-brings-ecommerce-to-facebook-with-socialcommerce/ Vendorshop– free app Ecwid Shopping Cart 3dCart – just released
161. California State Parks Foundationhttp://www.facebook.com/calparks?ref=tshttp://www.calparks.org http://www.marketingexperiments.com/blog/research-topics/facebook.html Used Facebook to sound alarm on funding threat Encouraged small base to take action through friends
163. Use an Expert http://www.wildfireapp.com/ software applications
164. Involver…great apps for a fee Brand Marketing apps http://www.involver.com/gallery.html http://www.facebook.com/Involver#!/Involver?v=wall
165. 4 Tips for B2B Marketing Humanize your page Think of Facebook as another destination Think beyond marketing department – think community Offer opt-in using FBML static page
169. Brand So Your Audience Can Find Youhttp://www.facebook.com/VW#!/search.php?q=vw&init=quick&tas=0.03725964409583504http://www.facebook.com/VW#!/VWJetta?v=info http://latimesblogs.latimes.com/technology/2010/11/audi-chevy-dodge-volkswagen-ford-toyota-tesla-others-use-social-media-to-fuel-launches-at-the-la-auto-show.html Volkswagon Product Should Cross-pollinate Geo-target Pages are disconnected
185. Blue Sky Factoryhttp://www.facebook.com/apps/application.php?id=342349437729&v=wall#!/blueskyfactory http://www.blueskyfactory.com http://socialmediab2b.com/2009/09/b2b-company-facebook-lead-generation/ http://blog.blueskyfactory.com/industrytrends/how-to-prepare-for-email-marketings-biggest-challenge-ever-facebook-project-titan/ http://www.prweb.com/releases/2010/09/prweb4509834.htm Address your audience’s pain points
186. US Congress on Facebook http://ohmygov.com/blogs/general_news/archive/2010/04/02/stats-weekly-us-congress-facebook-report-from-ohmygov.aspx http://www.insidefacebook.com/2010/05/13/facebook-creates-page-showcasing-the-u-s-congress/ Informational Channel
187. Whole Foods Market on Facebook http://www.wholefoodsmarket.com/facebook/ http://mashable.com/2010/04/02/facebook-scam-whole-foods/ Some brands just let it be viral
193. Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing Read more… Amazon Websites: http://www.findandconvert.com http://www.bernieborges.com Blog: http://www.findandconvert.com/blog Twitter: http://twitter.com/berniebay LinkedIn: http://www.linkedin.com/in/bernieborges Facebook: http://www.facebook.com/bernie.borges Facebook Fan Page: http://www.facebook.com/findandconvert
Editor's Notes
http://www.buttonshut.com/Facebook-Buttons/
Insert into twitter
· Over 500,000 Facebook applications – 1 million developers from 170· · You’ll learn from actual examples of successful Facebook marketing.· You’ll conduct hands-on exercises in Facebook.
http://www.checkfacebook.com/
http://www.facebook.com/press/info.php?statistics
Personal Profilehttp://www.facebook.com/bernie.borges Businesshttp://www.facebook.com/findandconvertGrouphttp://www.facebook.com/group.php?gid=234908467596&v=wall&ref=search#!/group.php?gid=383956791997&v=app_2373072738&ref=ts Event http://www.facebook.com/search/?flt=1&q=chicago&o=4&sid=1081028954.3229641054..1&s=60#!/event.php?eid=112523825454549&ref=search&sid=1081028954.3229641054..1Causehttp://www.facebook.com/search/?init=srp&sfxp&q=chicago&o=4&dt&c1=2&s=30#!/event.php?eid=105664296143097&ref=search&sid=1081028954.3229641054..1Community Pagehttp://www.facebook.com/pages/History-Channel/101884379853735Applicationhttp://www.facebook.com/tos.php?api_key=65ad676f9767bf65efa1e24fd25c7c4b&next=http%3A%2F%2Fwww.fansection.com%2Ffb%2Fsports%2Fcollege_football%2Fchi%2F%3F_fb_fromhash%3D3e77bb246fab652f42b5556a84b7e776&display=page&v=1.0&canvas&locale=en_US
http://www.facebook.com/editapps.php?v=bookmarkFor yearbook : show bookmarkedEdit YearbookProfile Tab Select Other
http://www.facebook.com/editaccount.php?notificationsUpdate your Fans:http://www.facebook.com/home.php?#!/business/insights/?pages&i=9930176882Get more Fans with Facebook Ads:http://www.facebook.com/n/?ads%2Fcreate%2F&src=pg_edit&fbid=9930176882&mid=2774c1dG21bf9476G4b917cdG66&n_m=bernie%40findandconvert.com
http://www.facebook.com/mobile/?settingsAlso access via settings
https://www.facebook.com/bernieborges
http://www.facebook.com/pages/create.php
http://apps.facebook.com/appsdir/?ref=ts
http://www.facebook.com/apps/application.php?id=6394109615Go to linkedin App PageClick on AppAdd in LinkedIn URL (Facebook may find it for you)Click on Add TabOn Profile, tab will be on bottom, click on it to move up to main display
http://www.facebook.com/apps/directory.php - hard to find without searchAlso lists by what apps friends are using and suggestionshttp://www.facebook.com/apps/application.php?id=2411052087&ref=appd&v=wall#!/apps/directory.php?app_type=0&category=100&order=2&seeall=true
http://www.facebook.com/bernie.borges
http://www.facebook.com/apps/application.php?id=2361831622&b“If you were trying to promote your group by posting a link to join it in a message, on a wall, or in a discussion board, this can be construed as spam. We suggest making your friends administrators of this group so that they can invite their friends using the Invite functionality built into the group. You can do this by clicking on "Edit Group Members" and then on "make admin" next to the users’ names. Each admin can invite his/her own friends to the group.”
http://www.facebook.com/home.php?#!/event.php?eid=124532754224778Note: Because Jonny is a promoter…his personal profile privacy settings are set to everyone
Facebook LBS may reignite the privacy uproar that has plagued the company in recent months. With location-based functionality in place, Facebook would be able to make "public" not only what you write in your profile, but also where you were when you wrote it.
http://www.facebook.com/ads/manage/adgroup.php?adgroup_id=6002645500628&act=22529551Ad managerClick on Specific campaign, click again, adjust “Daily stats for the week of:” drop down
http://www.facebook.com/group.php?gid=121646667846792http://www.facebook.com/group.php?gid=121646667846792#!/group.php?gid=121646667846792&v=app_2344061033Site was designed to get volunteers for oil leak cleanupHave both page and group
http://www.facebook.com/Skip1orgLanding page tied in beautifully to websiteGreat use of influenceProfile skippers of the month tabVideo / YouTube tabUse sense of urgency – Skip Because – emphasize current project or need
http://www.facebook.com/VoteforaCause?v=app_2344061033&ref=ts#!/sara.lamrouex1?ref=tshttp://www.facebook.com/sara.lamrouex1?ref=ts#!/event.php?eid=125637667455877&ref=ts A small community and group of kids decided to raise money for playground equipment and used Facebook to spread the wordCreate public event on right side of homepage “what are you planning” or go to events dashboard on left side
Do not know software for ecommerceNot robust but free http://www.facebook.com/Vendorshop#!/Vendorshop?v=wallBrand newhttp://www.facebook.com/apps/application.php?id=251458316228
http://www.cisco.com/http://www.facebook.com/home.php?#!/Cisco?v=app_120274102075&ref=tshttp://www.facebook.com/Cisco?v=app_257169290416&ref=ts They may have a reason for landing page to be hidden in right dropdown but more interesting than their Flickr
6,000 fans in 3 days
http://www.wildfireapp.com/
Don’t let your Facebook page be a copy of your website
http://www.facebook.com/SarasotaMemorialHospitalhttp://www.smh.comActive WallContent & commentsContentDiscussion & Reviews but not seededCommunity, blog, find…ExperientialOutreachEventsCTAsMore engagementPhotosYesVideoYesOutside MarketingCommunity supportOn website
Whether you or your client is BIG or small…there are creative ways to add market value through Facebook
http://www.army.mil/http://www.facebook.com/USarmy?v=info&ref=ts#!/USarmy?v=app_4949752878&ref=tsNote: Army page has over 400,000 likes compared to 100,000+ on other military branches. Links to others abovehttp://www.facebook.com/#!/marines?ref=tshttp://www.facebook.com/#!/USNavy?ref=tshttp://www.facebook.com/USNavy?ref=ts#!/Usairforce
Bernie please double check that toilet flush search brings up pagehttp://www.americanstandard-us.com/Est 1875 Tabs not yet as effective as they could be using events RRS bloghttp://www.facebook.com/AmericanStandardBrands?v=wall#!/AmericanStandardBrands?v=wallActive WallContent & commentsContentMostly repurposed contentCommunity, blog, find…ExperientialOutreachEventsCTAsNonePhotosYesVideoYesOutside MarketingCommunity supportOn website
http://www.facebook.com/SteelMasterBuildings#!/SteelMasterBuildings?v=app_6009294086http://www.steelmasterusa.com/ http://www.facebook.com/SteelMasterBuildings?v=box_3#!/album.php?aid=380824&id=259640455696http://apps.facebook.com/slideshare/slideshow/2699404?from=tab_to_canvasFind a building is link from WebsiteCall to action is link to landing page form
http://www.wholefoodsmarket.com/http://www.facebook.com/wholefoods?ref=ts#!/wholefoods?v=wall&ref=tsWhile Whole Foods has a following…they do little to encourage engagement