SEO has changed a lot in the last 3 years (following Panda and Penguin) and radically in the last half year (with an all-new Google algorithm (Hummingbird). Learn how this is a total game-changer and why building links (in a traditional sense) and optimizing for keywords (as we used to) no longer applies
Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
Learn how social media and SEO can work together. This presentation will introduce users on how to integrate social media and Search for maximum impact towards improving their branding and rankings. Also learn, how you can use Social Media to build traffic and links to your website and other online properties.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
Learn how social media and SEO can work together. This presentation will introduce users on how to integrate social media and Search for maximum impact towards improving their branding and rankings. Also learn, how you can use Social Media to build traffic and links to your website and other online properties.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird
Learn the best practices for social media optimization and how to optimize social media impact towards improving your rankings. How to leverage Google +, Google Plus, Facebook and Twitter for better rankings
What is search engine optimization? How to do Keyword research?
On-page optimization for SEO, Off-page optimization for SEO, How to build links? Link building methods discussed in detail.How to avoid bad links? Social media role in search engine optimization.How to optimize your social networks profile for SEO?
Digital Marketing for Lead Generation & SalesDigital Vidya
Interested in leveraging Digital Marketing to multiply your organizational revenue? You will find this deck on Digital Marketing for Lead Generation & Sales relevant and interesting. You can find about upcoming hands-on Digital Marketing trainings by Digital Vidya at http://www.digitalvidya.com
Presented at Business of Software Conference, Rand Fishkin (Moz founder and all round great guy) presents his summary of what to love and what to leave in SEO for 2014. In a constantly changing field, Rand stands out as presenting the clearest and most accessible advice on what should work to help your customers find you online.
Watch if you have any responsibility for finding customers, creating content or building marketing.
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
Content marketing - The key to success for SEO Navneet Kaushal
Wish to leverage upon content marketing to attain success in terms of SEO rankings? Get to know about how to leverage upon adequate content, through this presentation
Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore
With Google doing so many algorithm changes in last few years SEO has all changed now. Learn all about the next generation of SEO techniques, tips and guidelines to help you get more organic visitors
Periodic Table of SEO Success Factors & Guide to SEO by SearchEngineLandSearch Engine Land
Updated in July 2013, SearchEngineLand.com's Periodic Table of SEO Success Factors is explained in a quick-start presentation format. Read the companion Guide to SEO, featuring nine chapters that explain the Periodic Table of SEO elements in more detail, perfect to use a beginner's guide and tutorial for getting started with search engine optimization.
The Periodic Table of SEO Success Factors
http://searchengineland.com/seotable
Read the Search Engine Land Guide to SEO:
http://searchengineland.com/guide/seo
Chapter 1: Types Of Search Engine Success Factors
http://searchengineland.com/guide/seo/types-of-search-engine-ranking-factors
Chapter 2: Content & Search Engine Success Factors
http://searchengineland.com/guide/seo/content-search-engine-ranking
Chapter 3: HTML Code & Search Engine Success Factors
http://searchengineland.com/guide/seo/html-code-search-engine-ranking
Chapter 4: Site Architecture & Search Engine Success Factors
http://searchengineland.com/guide/seo/site-architecture-search-engine-ranking
Chapter 5: Link Building & Ranking In Search Engines
http://searchengineland.com/guide/seo/link-building-ranking-search-engines
Chapter 6: Social Media & Ranking In Search Results
http://searchengineland.com/guide/seo/social-media-ranking-search-results
Chapter 7: Trust, Authority, Identity & Search Rankings
http://searchengineland.com/guide/seo/trust-authority-search-rankings
Chapter 8: Personalization & Search Engine Rankings
http://searchengineland.com/guide/seo/personalization-search-engine-rankings
Chapter 9: Violations & Search Engine Spam Penalties
http://searchengineland.com/guide/seo/violations-search-engine-spam-penalties
SEO Web 2.0 Era - Johns Hopkins UniversityWill Fleiss
SEO in the Web 2.0. A presentation given by guest lecturer Will Fleiss at Johns Hopkins University
Zanvyl Krieger School of Arts and Sciences
Advanced Academic Programs at the class "Public Relations in the Age of Digital Influence" taught by John H. Bell, Managing Director of the global 360 Digital Influence practice at Ogilvy Public Relations Worldwide.
This presentation was presented at BlogHer Handmade in St. Paul. The goal was to provide actionable steps for increasing a blog/site's SEO at an intermediate level.
Why It Doesn’t Matter If You Are #1 on GoogleCharlie Kalech
The Death of the Keyword and what you should be focussing on instead. Is SEO dead as well, what is the solution. Facebook reach for business pages has plummeted - is there an alternative?
Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird
Learn the best practices for social media optimization and how to optimize social media impact towards improving your rankings. How to leverage Google +, Google Plus, Facebook and Twitter for better rankings
What is search engine optimization? How to do Keyword research?
On-page optimization for SEO, Off-page optimization for SEO, How to build links? Link building methods discussed in detail.How to avoid bad links? Social media role in search engine optimization.How to optimize your social networks profile for SEO?
Digital Marketing for Lead Generation & SalesDigital Vidya
Interested in leveraging Digital Marketing to multiply your organizational revenue? You will find this deck on Digital Marketing for Lead Generation & Sales relevant and interesting. You can find about upcoming hands-on Digital Marketing trainings by Digital Vidya at http://www.digitalvidya.com
Presented at Business of Software Conference, Rand Fishkin (Moz founder and all round great guy) presents his summary of what to love and what to leave in SEO for 2014. In a constantly changing field, Rand stands out as presenting the clearest and most accessible advice on what should work to help your customers find you online.
Watch if you have any responsibility for finding customers, creating content or building marketing.
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
Content marketing - The key to success for SEO Navneet Kaushal
Wish to leverage upon content marketing to attain success in terms of SEO rankings? Get to know about how to leverage upon adequate content, through this presentation
Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore
With Google doing so many algorithm changes in last few years SEO has all changed now. Learn all about the next generation of SEO techniques, tips and guidelines to help you get more organic visitors
Periodic Table of SEO Success Factors & Guide to SEO by SearchEngineLandSearch Engine Land
Updated in July 2013, SearchEngineLand.com's Periodic Table of SEO Success Factors is explained in a quick-start presentation format. Read the companion Guide to SEO, featuring nine chapters that explain the Periodic Table of SEO elements in more detail, perfect to use a beginner's guide and tutorial for getting started with search engine optimization.
The Periodic Table of SEO Success Factors
http://searchengineland.com/seotable
Read the Search Engine Land Guide to SEO:
http://searchengineland.com/guide/seo
Chapter 1: Types Of Search Engine Success Factors
http://searchengineland.com/guide/seo/types-of-search-engine-ranking-factors
Chapter 2: Content & Search Engine Success Factors
http://searchengineland.com/guide/seo/content-search-engine-ranking
Chapter 3: HTML Code & Search Engine Success Factors
http://searchengineland.com/guide/seo/html-code-search-engine-ranking
Chapter 4: Site Architecture & Search Engine Success Factors
http://searchengineland.com/guide/seo/site-architecture-search-engine-ranking
Chapter 5: Link Building & Ranking In Search Engines
http://searchengineland.com/guide/seo/link-building-ranking-search-engines
Chapter 6: Social Media & Ranking In Search Results
http://searchengineland.com/guide/seo/social-media-ranking-search-results
Chapter 7: Trust, Authority, Identity & Search Rankings
http://searchengineland.com/guide/seo/trust-authority-search-rankings
Chapter 8: Personalization & Search Engine Rankings
http://searchengineland.com/guide/seo/personalization-search-engine-rankings
Chapter 9: Violations & Search Engine Spam Penalties
http://searchengineland.com/guide/seo/violations-search-engine-spam-penalties
SEO Web 2.0 Era - Johns Hopkins UniversityWill Fleiss
SEO in the Web 2.0. A presentation given by guest lecturer Will Fleiss at Johns Hopkins University
Zanvyl Krieger School of Arts and Sciences
Advanced Academic Programs at the class "Public Relations in the Age of Digital Influence" taught by John H. Bell, Managing Director of the global 360 Digital Influence practice at Ogilvy Public Relations Worldwide.
This presentation was presented at BlogHer Handmade in St. Paul. The goal was to provide actionable steps for increasing a blog/site's SEO at an intermediate level.
Why It Doesn’t Matter If You Are #1 on GoogleCharlie Kalech
The Death of the Keyword and what you should be focussing on instead. Is SEO dead as well, what is the solution. Facebook reach for business pages has plummeted - is there an alternative?
Navneet Kaushal CEO PageTraffic has extensive experience in the search engine marketing industry and SEO. Navneet helps value-conscious businesses build site traffic, increase the user base, boost web sales and improve customer satisfaction. In this presentation at TFMA India, he talks about the five big trends that he anticipates in the year 2012, with regard to Search Engine Technology, Social Search, Analytics — and the impact of all this on SEO.
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014.
You will:
- Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online.
- Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags.
- Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles.
- Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results.
- Take away strategies for measuring the impact of SEM efforts.
Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
This is the PowerPoint for the talk that Jason Khoo, Marketing Director at Ron Wave Design, gave at the CSUF Startup Incubator. In this presentation, Jason goes over the powerful strategies that he has used to supercharge his clients' SEO ROI.
SEO Tutorial for Beginners - Learn Search Engine Optimization (SEO) and various SEO tools and techniques in simple and easy steps starting from basic to advanced topics. The topics include basic search mechanism and algorithm, search ranking factors, Google Search Console, keyword generation, keyword research analysis, Google keyword planner, Google Trends, keyword value assessment, keyword competition analysis, keyword difficulty analysis, domain authority, page authority, keyword selection, on-page SEO, Yoast SEO, title tags, heading, SEO snippets, permalinks, slugs, outbound links, inbound links, internal linking, external linking, anchor text, do-follow & no-follow links, image SEO & optimization, content optimization, off-page SEO, backlink analysis, quality links,link building, directory submission, article submission, blog submission, press release submission, PDF submission, video submission, infographic submission, image submission, guest blogging, forum & discussion in SEO, social bookmarking, local SEO, Google Map, Google My Business, Google Street View and various SEO tools like Moz, SEM Rush, Ahrefs etc.
A comprehensive guide covering best practices nowadays to develop and implement successful SEO Strategies. Followed up by real life examples and a case study.
Rider University SEO Presentation by Michael FleischnerMichael Fleischner
This presentation was designed for Rider University and delivered on November 13, 2013. The goal of the search engine optimization (SEO) presentation was to provide a basic understanding of organic search and fundamental explanation of organic ranking factors. During this presentation, students should learn: What organic search results are; factors that influence organic search results; the weight of organic ranking factors; techniques for optimizing websites and other digital assets.
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
Find out how your nonprofit can get $10,000/month for advertising on Google, plus gmail at your domain name, more space on Google Drive, plus benefits on YouTube, Maps and more!
Conversion Rate Optimization Jerusalem Digital Business Summit 2017Charlie Kalech
SEO, Likes, Shares, etc. are good for popularity but do they convert to sales? What is the truth about having video on your site. Will it help sales? Find out the answer and the basic principle of how to increase online sales.
If you are a professional marketer managing client accounts on Facebook, you should be using Facebook business Manager.
>> Keep Your Business and Personal Facebook Profiles Separate – The trick to focusing on business when you’re at work and on Facebook!
>> Managing People, Access and Permissions – The right way to give access to employees, agencies and co-workers.
>> How to Organize Clients, Pages, Projects, Campaigns and Ads – Use one interface to manage everything.
>> The Ad Manager – Don’t just click “Create Ad,” use the Ad Manager for much more robust management and reporting.
>> Managing Money – How to set up different payment methods for different ad campaigns and keep payment methods secure while allowing access of others to your campaigns.
Getting The Right Message To The Right People - Finding Your NicheCharlie Kalech
With so many options for you to publish content and have a presence on the Internet - where should you focus and present yourself - social media, advertising, blogs, a website, ebay, amazon, other websites?!
Google analytics for marketers beyond the basicsCharlie Kalech
Learn what lies beyond the default installation of Google Analytics.
Easily configure Custom Reports
Definitions, Samples & Instructions for Custom Dashboards, Widgets, Segments, Filters, Dimensions and Metrics.
Track on-site actions like Clicking Offsite or Playing a Video.
Compare Your Site to Others in Your Industry
Social Media for Jewish Communal OrganizationsCharlie Kalech
An overview to guide Jewish communal organizations in using social media as presented at the Quadrennial Conference of the World Council of Jewish Communal Service (WCJCS) in June 2012
With so many platforms available to us online, how do we chose where to focus our energy (and budget). Today our Internet presence must be more than a website, but how do we filter out the noise and decide upon how to promote ourselves online? Do we focus on SEO, PPC and/or which social media platforms? How do we know what will be successful for us and what might fail like the now defunct Google Buzz?
Presentation from the Emunah World Conference in Jerusalem January 2012 helping the organization realize that while technology can be a means, the organization must have a strategy with clear goals, messaging and targets.
Intro to Google Adwords from SMX Sphinncon 2011Charlie Kalech
Intro to Google Adwords covering campaign and adgroup set-up, tips and tricks for ad text, keyword selection, landing pages and conversion optimization
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
3. SEO Has Changed
A Lot In The Last 10 Years
[AltaVista] [AllTheWeb/Lycos] [HotBot] [7Search]
[About.com] [Enhance (Formerly Ah-Ha)] [AOL
Web Sites] [AskJeeves (Teoma)] [Xuppa
(Formerly Bay9)] [FindWhat] [Google] [Kanoodle]
[LookSmart] [Lycos] [MSN] [Netscape] [Open
Directory] [Overture (Formerly Goto)] [Yahoo
Directory] [Yahoo Web Results]
5. SEO Has Changed
A Lot In The Last 3 Years
Panda was released in February 2011.
This change and future Panda updates aimed
to adjust site rankings based on website quality.
This includes
➢Website design
➢Trustworthiness
➢Speed
➢Frequency of visitors returning to the website
Reportedly this change affected the rankings of almost 12 percent of
all search results.
6. SEO Has Changed
A Lot In The Last 3 Years
April 24, 2012
The update was aimed at
decreasing search engine rankings
of websites based on
poor quality backlinks
(websites linking to your site).
7. SEO Has Changed
A Lot In The Last 3 Years
Google started using Hummingbird around August 30, 2013
No One Noticed
Google announced Hummingbird on September 26, 2013
9. How It Used To Be
Keyword Research
Optimized Content
Inbound Link-Building
10. How It Used To Be
Results = Keyword Ranking on SERPs
11. Today People Don't
Search That Way Anymore
Search engines understanding keywords
aren't enough to know what people mean.
Now they are working on intent.
➢
➢
Predictive Search
Conversational Search
12. Predictive Search
Knowing what a user will search for
before they search for it and showing it
to them before they search for it.
Google Suggest:
29. Relevance:
Broad-Based Content Focused on Intent
Integrated Content
Focus on a searcher's intent – as Google
does.
What are they looking for and what value
can you provide.
30. Relevance:
Broad-Based Content Focused on Intent
Integrated Content
You can't capture all the keywords
Updates like Hummingbird broaden the
results for keyword searches
Most Searches Are
Unique
31. Relevance:
Broad-Based Content Focused on Intent
Integrated Content
Hummingbird is the death of keywords in the way that we know
it
No more brute force, rigid definitions. Google is now examining
the searcher’s query as a whole and processing the meaning
behind it by putting it in context.
This is coupled with:
● Previous search queries
● Searcher's behavior
● User's online context
➢
Social media
➢
Other Google products
32. Relevance:
Broad-Based Content Focused on Intent
Integrated Content
We used to make
revolving doors to get
people into our sites.
We would have lots of
specific landing pages
instead of real
valuable content
which should be
shared among many
relevant keywords.
33. Relevance:
Broad-Based Content Focused on Intent
Integrated Content
Paradigm Shift:
Change Your
Relationship
From
Exact match keyword
-> landing page
To
Broad performance of
search traffic across a
site using groups of
phrases served by that
content
34. Relevance:
Broad-Based Content Focused on Intent
Integrated Content
Instead of thinking
about
keywords, think
about the questions
someone would ask
to find your company
online and create
content around that.
Think of the
searcher's intent, not
the exact words
35. Relevance:
Broad-Based Content Focused on Intent
Integrated Content
Create Greater Value Across Your Whole
Site
Generates more authority
Earns links with better more valuable content
Google will then rank your pages just because of
who you are and your authority, even if you have
done very little work to optimize them
37. Authority:
Most Trusted Sources
of Brand Information & Messaging
For Consumers Around the World
Is Social Media
92% Trust earned media, such as
recommendations from friends and family,
above all other forms of advertising
70% Online Consumer Reviews
http://www.nielsen.com/content/corporate/us/en/newswire/2012/consumer-trust-in-online-social-and-mobile-advertisinggrows.html
40. Authority: Authorship + Social
Links shared through Twitter and Facebook have a
direct impact on rankings. As does who is sharing
them
41. Authority: Authorship +
Social
Dec 2010 http://searchengineland.com/what-social-signals-do-google-bing-really-count55389
Bing: We do look at the social authority of a user. We look at how many people you follow,
how many follow you, and this can add a little weight to a listing in regular search results.
It carries much more weight in Bing Social Search, where tweets from more authoritative
people will flow to the top when best match relevancy is used.
Google: ... [Social Authority] is used as a signal in our organic and news rankings. We also
use it to enhance our news universal by marking how many people shared an article.
Danny Sullivan: Do you try to calculate the authority of someone who tweets that might be
assigned to their Twitter page. Do you try to “know,” if you will, who they are?
Bing: Yes. We do calculate the authority of someone who tweets. For known public figures
or publishers, we do associate them with who they are. (For example, query for Danny
Sullivan)
Google: Yes we do compute and use author quality. We don’t know who anyone is in real
life :-)
Danny Sullivan: Do you calculate whether a link should carry more weight depending on the
person who tweets it?
Bing: Yes.
Google: Yes we do use this as a signal, especially in the “Top links” section [of Google
42. Valuable Content and
Your Social Media
Strategy Naturally Give
You Authority and
Relevance Which Will
Allow You To Rank Well
44. Functionality: Mobile
91% of all Americans now
own a cell phone
63% of cell phone owners
use their phone to go
online
57% of all American adults
are cell Internet users
34% of these mostly use
their phone to access the
internet
Pew Research Sept. 2013
45. Functionality: Mobile
"Smartphone users are a significant and
fast-growing segment of internet users, and
at Google, we want them to experience the
full richness of the web"
Yoshikiyo Kato, software engineer at
Google.
http://googlewebmastercentral.blogspot.co.uk/2013/06/changes-in-rankings-of-smartphone_11.htm
47. Functionality: Mobile
Google
61%
Research:
of mobile searchers
who land on nonoptimized site will
immediately leave
the site and return
to Google
http://www.thinkwithgoogle.com/research-studies/creating-moments-that-matter
48. Functionality: Mobile
If you do not have a mobile optimized site you
will lose visitors and rankings (and business)
50. Functionality: Schema
You Must Have a Google+ Profile and a
Google+ Local Business Page
Use What Google Gives You &
Integrate
51. Functionality: Schema
Rich snippet types supported by
Breadcrumbs
Google
Events
Music
Organizations
People
Products
Recipes
Review ratings
Reviews
Software
applications
Videos: Facebook
Share and RDFa
schema.org markup
for videos
Supported software
application types
52. Functionality: Schema
Coding of sites using microdata to produce
rich snippets (extra information) in search
Tools:
https://www.google.com/webmasters/markup-helper
WordPress SEO by Yoast
http://www.google.com/webmasters/tools/richsnippets
List of Schemas:
http://schema.org/docs/schemas.html
List of Rich Snippets:
https://support.google.com/webmasters/topic/1088474?
hl=en&ref_topic=21997
53. Contribute Something of Value
to Your Community!
Measure success not on
ranking, but on how search
traffic performs
We Want Business, Not
Rankings
56. What You Need To Do
Stop outsmarting search engines, think like people,
Be awesome and Create Great Content for a great
product
57. What You Need To Do
Target Your Community and Contribute Real
Value
Meet the needs of your customers
And those who will reach your customers
Reach out and learn your industry and peers
58. What You Need To Do
Create clear sales funnels for each avatar
Create a way to engage repeatedly – Social
Media, Lists (and follow-up!)
59. What You Need To Do
No company today should
utilize SEO without a social
media strategy.
Increase your digital footprint
and cross promote your
content and brand.
Develop relationships with
customers and strategic
partners.
60. What You Need To Do
Get links by building great content and
coverage
– Don't build links artificially.
Be a true resource and they will link to you.
Content Needs To Be
✔ Fun
✔ Useful
✔ Engaging
✔ Likable
✔ Linkable
✔ Sharable
61. Thank You
Charlie Kalech
Director, J-Town Internet Services Ltd.
www.j-town.co.il
charlie@j-town.co.il
@CharlieKalech
For More Resources Fan Us on Facebook
http://facebook.com/jtownproductions