This document discusses three necessary tools for affiliate marketers: 1) Having your own website that provides useful, original content to establish credibility and attract visitors. 2) Using incentives to encourage people to subscribe to your newsletter and click on promoted products. 3) Driving targeted traffic to your site through search engine optimization and a reciprocal link campaign to increase link popularity and search engine rankings. The overall message is that affiliate marketers need their own professional website, should offer incentives to gather leads and drive sales, and must work to increase traffic through search optimization and link building.