An overview to guide Jewish communal organizations in using social media as presented at the Quadrennial Conference of the World Council of Jewish Communal Service (WCJCS) in June 2012

1. Social Media For Jewish
Communal Organizations

2. Who Are We?
Age: 45 Immigrated to Israel in 1990
Grew up in Southern NJ Married, Father of 3 Boys
Temple Beth Shalom (Conservative)
Haddon Heights/Cherry Hill, NJ Director J-Town Productions Ltd.
JCC Day Camps Web Design & Promotion since
Camp Ramah 1994
USY Regional Officer
Akiba Hebrew Academy Featured Speaker at Conferences
Joint Program – JTS Columbia on Internet Marketing, Web Design,
College Activist in Business, Social Media, Non-Profits
Student Struggle for Soviet Jewry (SSSJ)
Coordinated Tnuat Aliya Masortit (Tnuat AM) Coordinator of Jerusalem Web
Studied Contemporary Jewry at HUJI Professionals (JWP), Jerusalem
Studied Graphic Design at Betzalel Twestival & Other Events
Served in IDF Spokesperson's Unit
Short-Term Shaliach Aliyah
Served on Boards & Comms of Various NPOs

3. Who Are We?
Among some of the organizations I have worked with are:
The American Jewish Joint Distribution Committee
The World Zionist Organization, Department for Zionist Activities
The Rothberg School for Overseas Students of the Hebrew University of Jerusalem
Daniel J. Elazar Inst. for Jewish Communal Studies, Jerusalem Center for Public Affairs
The Jewish Educator's Training Institute of the Melton Center for Jewish Education
The Education Department of the Maccabi World Union
The World Council of Jewish Communal Service (WCJCS)
The United Synagogue of Conservative Judaism
United Israel Appeal of Canada
Hornstein School for Overseas Students, Yeshivat Shaalvim
The Jerusalem Center for Jewish-Christian Relations Melitz
The Masorti (Conservative) Movement in Israel Israel 21C
Beit Hillel, the Hebrew University of Jerusalem Chabad
The Interreligious Coordinating Council in Israel Israel Experts
The World Union of Progressive Judaism Neot Kedumim
Alexander Muss High School in Israel World Emunah
The Pardes Institute of Jewish Studies Ramah Programs in Israel
The Jerusalem International YMCA The Conservative Yeshiva
The Israel Free Loan Association … and more

4. Strengthening Communities

5. Technology in Our
Community

6. Technology?
Electricity
Radio
TV
Computers

7. Technology?
Late 1970s - Early 1980s
First Home Computers
1990 College Graduates With Computers
High School Computer Classes
1984 (First Mac) was 28 years ago

8. Technology =
Opportunities

9. Technological
Opportunities?

10. Technological
Opportunities?
China 1,339,724,852
India 1,210,193,422
Facebook >798,000,000
USA 312,894,000

11. Technological
Opportunities?
~55% over 24 yrs old ~65% over 24 yrs old

12. Engagement
S.M.A.R.T. Goals for ROE
(Return on Engagement)
Specific
Measurable
Attainable
Realistic
Time-Bound
ROE Using Engagement Metrics
Originally Published at
http://www.communityorganizer20.com/2012/
05/18/why-the-pata-facebook-metric-works-
the-return-on-engagement-of-community-
commitment/

13. Engagement
S.M.A.R.T. Goals for ROE
(Return on Engagement)
The most important metric to consider is
Specific
Measurable
whether or not you are building a committed
Attainable
and engaged online community. Once you have
Realistic
built that, you can begin to measure whether or
Time-Bound
not that community is taking actions you’d like
them to take.
ROE Using Engagement Metrics
Debra Askanase
Originally Published at
http://www.communityorganizer20.com/2012/
05/18/why-the-pata-facebook-metric-works-
the-return-on-engagement-of-community-
commitment/

14. Facebook Causes
Click To Give
Donations via
Twitter

16. BUT
Social Media Is Not A Silver Bullet

17. Technology is only a
means for your
message
Technology Provides
Opportunities

18. Social Media is Social
Build Your Community
Spread Your Message
Four Main Points To Remember:
1) Selflessly Give To The Community
2) Listen
3) Engage In Conversations
4) Take It Off-Line

19. Social Media is Social
The Conversation Is Happening
Be A Part Of It
(Participate! Be Present!)
Consider What You Bring
To It (Contribute!)
Consider Where You Can Take It
(Lead!)

20. Facebook Groups
LinkedIn Discussions
YouTube Videos
Online Surveys/Polls
Share (Recruit) Real-World Events
Webinars
Blog & Comment
Conversation & Engagement

21. Engage In Conversation
And Take It Off Line
Case Study

22. BE
RELEVANT

23. Presence
+ Usefulness
Relevance

24. Create An Active and
Engaged Community
For more tools and information on the social media funnel and return on engagement,
See Debra Askanase's presentation at
http://www.slideshare.net/Debask/wheres-the-return-on-engagement-measuring-social-media-roe

25. Thank You
Charlie Kalech
Director, J-Town Productions Ltd.
www.j-town.co.il
charlie@j-town.co.il
@CharlieKalech
For More Resources Fan Us on Facebook
http://facebook.com/jtownproductions
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