The document provides a guide for businesses on how to connect with clients through Facebook, highlighting its extensive user base and influence on purchasing behavior. It outlines steps for creating a dedicated Facebook business page, managing content, and engaging with clients effectively. Key recommendations include setting up a professional profile, posting relevant content, and avoiding personal promotions.

1. Connecting
with Clients
By USA Benefits Group
on Facebook

2. A QUESTION FOR YOU.

4. Facebook is the social media
leader, and they have the
numbers to prove it.
1.26 BILLION
Facebook users
1.23B monthly
active users
128M daily active
users in the US
Average time
spent/visit
What this means for Businesses…
40
Average likes
per user
Over 2 Billion connections
between local businesses
and people.
47% In an average week,
of Americans say Facebook
has a greater impact on their
purchasing behavior than
any other social network.
there are more than
645 million views
and over
13 million comments
on local business
Facebook Pages.

5. TIME TO GET
!

6. Step
1

7. Notice I said…

8. Do NOT promote
your business
through a personal
Facebook profile

9. and besides…

10. Your clients don’t
want to see this…
(no matter how adorable
it is)

11. And your family
and friends don’t
want to see this…

12. And your family
and friends don’t
want to see this…
BUY
NOW!

13. And your family
and friends don’t
want to see this…
BUY
NOW!

14. And your family
and friends don’t
want to see this…
BUY
NOW!
GREAT
PRICES!
HURRY
IN!

15. Start by going to
http://www.facebook.com/page/
create

16. Select ‘Local Business’

17. Select ‘Local Business’
Category:
Health/Medical/Pharmacy
Business or Place Name:
Your Name
Address
City/State
Zip
Phone:
How clients contact you

18. Set up your Page
Type in
“Insurance
Agent” for the
Category

19. Set up your Page
Fill in the
description

20. Set up your Page
Add a link to
your USABG
website

21. Set up your Page
Choose a
smart
username

22. Set up your Page
If you have an
actual office
space for your
clients, select
‘Yes.’ Otherwise,
pick ‘No.’

23. Finishing Up
Add your
profile picture
Add your Page to your
favorites section

24. Step
2

25. Admin
Panel
-Edit Page
Information

26. Admin
Panel
-Edit Page
Information
- Manage
Admins

27. Admin
Panel
-Edit Page
Information
- Manage
Admins
- Invite &
Share

28. Admin
Panel
-Edit Page
Information
- Manage
Admins
- Invite &
Share
- Promote
Page

29. Admin
Panel
-Edit Page
Information
- Manage
Admins
- Invite &
Share
- Promote
Page
- Insights

30. Info &
Posts
- Name &
Profile
Picture

31. Info &
Posts
- Name &
Profile
Picture
- About
You

32. Info &
Posts
- Name &
Profile
Picture
- About
You
- Timeline

33. Info &
Posts
- Name &
Profile
Picture
- About
You
- Timeline
- Invite
Friends

34. Step
3

35. Update Your Information

36. Update Your Information
Category:
Local Businesses:
Health/Medical/Pharm
acy

37. Update Your Information
Category:
Local Businesses:
Health/Medical/Pharm
acy
Hours of Operation

38. Update Your Information
Category:
Local Businesses:
Health/Medical/Pharm
acy
Hours of Operation
Long Description

39. Update Your Information
Category:
Local Businesses:
Health/Medical/Pharm
acy
Hours of Operation
Long Description
Email Address

40. Add a Cover Photo
No
promotions,
coupons, or
advertiseme
nts
Not primarily
text
Cannot
infringe on
anyone
else’s

41. Add a Cover Photo
No
promotions,
coupons, or
advertiseme
nts
Not primarily
text
Cannot
infringe on
anyone
else’s

42. Finding Your Page

43. Step
4

44. ‘What should I
post and how
often?’

56. Step
5

57. How do I get
people to
follow me?

72. LET’S RECAP.

73. BUILDING AND CONNECTING TO YOUR
CLIENTS THROUGH FACEBOOK.

74. 1 GET A FACEBOOK BUSINESS PAGE
2
3
4
5
GET TO KNOW YOUR PAGE
CUSTOMIZE YOUR PAGE
POST CONTENT
BUILD YOUR AUDIENCE

75. QUESTIONS?