This document provides an overview of website conversion optimization and best practices for improving conversion rates. It discusses establishing value and trust, clear calls to action, testing variations, and asking the right questions about unexpected results from testing. The key goals of conversion optimization are mentioned as increasing leads, sales, subscriptions, and other desired actions by making it easy for users to achieve their goals on a website.

1. Website Conversion Optimization: Getting Results MEGACOMM Kfar Maccabiah, Israel February 20, 2011

2. Your Internet Presence is an Investment Where Are You Investing? Where Do You Receive the Highest ROI? Website

3. SEO

4. Blog

5. PPC Affiliates

6. Email

7. Social Media

8. CRO

9. Conversion Optimization “ In Internet marketing, conversion optimization, or conversion rate optimization is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers. It is also commonly referred to as CRO.”

10. General Overview & Guidelines Practical Tactics & Best Practices Landing Pages

11. Sales Pages E-Mail Blasts

12. E-Commerce

13. What Are Your Goals? What Is Your Strategy? Long-Tail or Bestselling Blockbuster?

15. What Is Your Most Desired Action? Leads

16. Sales

17. Subscriptions

18. Logins Traffic

19. Downloads

20. Click-Throughs

21. Registration

22. Jakob's Law of the Web User Experience: http://www.useit.com/alertbox/20000723.html Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. Keep in mind - Users are highly goal-driven on the Web. Your Job: Make it easy for them to reach their goal.