This document provides an introductory guide on how to use Facebook for business. It covers setting up a Facebook profile and page, promoting your page, using groups and ads, understanding Facebook's EdgeRank algorithm, best practices for Facebook marketing, and measuring your Facebook presence. The guide recommends businesses create a Facebook page rather than a personal profile and explains how to customize privacy settings to engage both personal and business connections on Facebook. It includes a glossary of Facebook terms and outlines common business goals for using Facebook like getting found online and engaging with customers.
The document provides an introduction to using Facebook for business purposes. It discusses how Facebook represents the shift to Web 2.0 and its emphasis on social networking and community building. The document also outlines some key features of Facebook, how businesses can use it to develop products and customer bases by embracing the social aspects of the platform, and concludes by discussing the importance of building connections and interacting within the Facebook community.
Ask questions and get
help from the Facebook assistant.
News Feed: See a constantly
updating list of stories from friends
and Pages you subscribe to.
Friend Requests: View and
respond to friend requests.
Search: Find people, Pages,
places, and interests on Facebook.
Shortcuts: Quick access to your
profile, friends, inbox, and more.
Pages: Discover Pages to like and
get updates from businesses,
brands, and organizations.
Friend List: View your friends,
their profiles, and update statuses.
Step 1: Sign up for an account.
To sign up for a Facebook account, go to www.facebook.com and
The document discusses using social media, particularly Facebook, for businesses. It provides tips for creating a Facebook business page rather than a personal profile to showcase a business. It emphasizes using Facebook to listen to customers, ask questions, drive existing contacts, and sell products. Statistics are given about Facebook usage and the importance of social media for businesses. A case study highlights how Tillamook Dairy uses Facebook to engage customers and gather feedback to inform marketing campaigns.
Facebook is a popular social networking site that nonprofits can use to create awareness and connect with their community. To get started, nonprofits should create a Facebook page for their organization, find and connect with members of their community on Facebook, and use features like posting updates and events to engage their network and promote their cause. Facebook offers effective tools for nonprofits to share information and build relationships with supporters.
The document discusses common mistakes businesses make when using Facebook pages. The top mistakes are creating a profile instead of a page, and shutting off engagement features like comments and posts. It also addresses questions around page ownership and how pages can now be self-owned, as well as why advertising is needed to reach fans since most organic posts will not be seen by all fans due to Facebook's EdgeRank algorithm.
Caot150, powerpoint, final class asignmtJames Sergent
The document discusses Facebook and how users interact and develop relationships through the platform. It describes how Facebook was originally created and how it has evolved over time. The summary also mentions that Facebook tracks users' browsing habits across the web and that users can create communities and connect with friends through third-party apps and websites using Facebook Connect.
The document provides an introduction to using Facebook for business purposes. It discusses how Facebook represents the shift to Web 2.0 and its emphasis on social networking and community building. The document also outlines some key features of Facebook, how businesses can use it to develop products and customer bases by embracing the social aspects of the platform, and concludes by discussing the importance of building connections and interacting within the Facebook community.
Ask questions and get
help from the Facebook assistant.
News Feed: See a constantly
updating list of stories from friends
and Pages you subscribe to.
Friend Requests: View and
respond to friend requests.
Search: Find people, Pages,
places, and interests on Facebook.
Shortcuts: Quick access to your
profile, friends, inbox, and more.
Pages: Discover Pages to like and
get updates from businesses,
brands, and organizations.
Friend List: View your friends,
their profiles, and update statuses.
Step 1: Sign up for an account.
To sign up for a Facebook account, go to www.facebook.com and
The document discusses using social media, particularly Facebook, for businesses. It provides tips for creating a Facebook business page rather than a personal profile to showcase a business. It emphasizes using Facebook to listen to customers, ask questions, drive existing contacts, and sell products. Statistics are given about Facebook usage and the importance of social media for businesses. A case study highlights how Tillamook Dairy uses Facebook to engage customers and gather feedback to inform marketing campaigns.
Facebook is a popular social networking site that nonprofits can use to create awareness and connect with their community. To get started, nonprofits should create a Facebook page for their organization, find and connect with members of their community on Facebook, and use features like posting updates and events to engage their network and promote their cause. Facebook offers effective tools for nonprofits to share information and build relationships with supporters.
The document discusses common mistakes businesses make when using Facebook pages. The top mistakes are creating a profile instead of a page, and shutting off engagement features like comments and posts. It also addresses questions around page ownership and how pages can now be self-owned, as well as why advertising is needed to reach fans since most organic posts will not be seen by all fans due to Facebook's EdgeRank algorithm.
Caot150, powerpoint, final class asignmtJames Sergent
The document discusses Facebook and how users interact and develop relationships through the platform. It describes how Facebook was originally created and how it has evolved over time. The summary also mentions that Facebook tracks users' browsing habits across the web and that users can create communities and connect with friends through third-party apps and websites using Facebook Connect.
This document discusses social networking and Facebook. It provides definitions and history of social networking, describes key features and functionality of different social networking sites. It then focuses on Facebook - providing details on its founder, usage statistics, advantages like networking and business opportunities, and disadvantages like privacy and wasting time. The conclusion weighs the pros and cons, stating that Facebook can be a powerful tool if used in moderation and with care.
Facebook is currently the largest social media network with over 1 billion users. It can be an effective tool for churches to engage congregation members, especially youth groups. However, Facebook's primary goal is to make money, so they limit the reach of pages unless organizations pay for promotions. Churches should use Facebook for general updates but also maintain their own website for full control and customization. The document provides several ideas for how churches can leverage Facebook, such as custom page apps, cover photos, youth games, photo sharing, and creating viral videos.
This document provides information about Facebook, including:
1. Facebook is an online social networking service founded in 2004 by Mark Zuckerberg that allows users to create profiles, share photos and messages, and connect with friends.
2. The document discusses Facebook's history and growth, privacy settings, applications platform, and advertising features.
3. It also covers benefits of using Facebook for businesses and individuals, as well as some problems Facebook has faced such as bans in some countries and overcrowding at public events.
YMCA of Metro Chicago Facebook Manual and Case StudySteve Heye
I led the creation of this case study and manual while I was at the YMCA of Metro Chicago. Although some part of this are outdated, much of it is timeless!
This document provides a guide to social media marketing. It discusses setting up and optimizing profiles on major social media platforms like Facebook, Twitter, and Google+ to promote brands and drive traffic to websites. Specific tips for Facebook marketing include creating a Facebook page for brands, optimizing the page for search engine optimization, and integrating Facebook sharing options on blogs. The guide also provides tools and best practices for social media marketing on each platform.
The document provides information on responsible use of social media on personal and corporate levels. It discusses setting up business pages on Facebook and Google+, how to post and engage on various social media platforms, and guidelines for using social media for marketing purposes. Tips are provided on growing followers and engaging audiences on different social media sites.
This document discusses how to brand yourself online as a wedding professional. It covers managing your online footprint through tools like Facebook, Twitter, LinkedIn and blogs. It emphasizes why having an online presence is important, as digital wedding trends show more people use social media and mobile apps to plan weddings. Statistics on top social media influencers in the wedding industry are provided. The document also discusses personal branding, questions to consider, and tips for expanding your online footprint through networking, maintaining professional social profiles, using Twitter and blogging.
Presentation delivered to faculty and staff outlining the state of social media for the university and guidelines for improving their social media efforts.
Become a Facebook Power User (Bedok Green Secondary)Dora Chua
This document provides information about becoming a power user of Facebook. It begins with an introduction by the author, Dora Chua, who teaches a social media marketing course. It then discusses various Facebook features such as profiles, groups, and pages; how to use groups and pages; and power features like emojis, keyboard shortcuts, and advanced searching. The document also covers security features and controls available on Facebook to protect accounts. In summary, the document is an instruction manual that aims to teach readers how to fully utilize Facebook's various tools and customize their experience through effective use of profiles, groups, pages, and other advanced features.
Social networking sites allow individuals to connect with groups of other users and communicate online. Popular social networking sites like Facebook, Twitter, and Google+ allow users to interact, share interests and real-life connections. While social networking provides opportunities for communication, business promotion, and entertainment, it can also be addictive and time-consuming with risks of fake profiles, hacking, and potential negative impacts on student performance.
The 10 Day Social Media Success Plan provides steps to get a social media marketing plan operational and productive in 10 days. On Days 1-3, participants set up accounts, build a blog, and plan content. Days 4-8 focus on engagement on Facebook, LinkedIn, and Twitter to build connections. Days 9-10 are for setting up management tools and reviewing progress. The goal is to convert online connections into email contacts and ultimately customers.
Presentation given by Brian Barela and Dan Birch at the US Staff Conference 2011.
Outlines a basic strategy for mpd and social media as well as tips and tactics to increase effectiveness.
Social Media Guide for Local Public Health AgenciesAllison Kline
This document provides guidance for local public health agencies on creating and using online communities through social media. It discusses getting started with Facebook and Twitter accounts, making the most of a Facebook page through customizing settings and posts, and why an agency should use Twitter to connect with the community, media, and other organizations. Example posts and analytics tools are also referenced.
The document discusses the benefits of using social media for professional networking and marketing purposes. It begins by addressing common concerns with social media before presenting statistics on the growth and usage of major platforms like LinkedIn, Twitter, Facebook. It then provides guidance on creating effective profiles on each network, connecting with others, and engaging in conversations. The key aspects are creating a professional image, linking profiles across networks, and sharing valuable content to both inform and promote your services.
Presentation given at the Texas Health Resources Fifth Annual Faith Community Leadership Summit on February 15, 2011. Topics: Adaptable ideas and suggestions to implement social media tools with initiatives and best practices from other churches.
With the increasing use of social networking websites boosting social status and communication skills, there lurks issues currently causing to the 12-25 age group. Let's discuss the pros and cons...
SMC Panel: Integrating Social Media Marketing & SEODaniel Riveong
The "SEO & Social Media Integration" shows a series of mini case studies on 1) how SEO can help assist Social Media campaigns; and 2) how Social Media campaigns are a powerful component of doing successful SEO.
Examples are taken from GE, Lenovo, SlideShare, Farecast and many others
Was presented by Daniel Riveong of e-Storm for the Social Media Club San Francisco/Silicon Valley, 01/21/2009.
This document discusses the concepts of smart work and smart office. It describes moving from siloed and reactive work to connected and proactive work that is people centered and agile. It discusses embracing change from being resistant to change. It discusses workplace, work solutions, and workman being smart with concepts like no reserved seats, LED light networks, cloud computing, and bringing your own device. It discusses the convergence of enterprise applications and consumer technologies. It discusses public and private cloud office platforms with cloud office suites, storage, and collaboration. It provides case studies of using hybrid cloud office solutions with companies like KT Ucloud, LG U, Webhard, Siemens, Box.net, Naver, and LA Public Library.
Deze presentatie over de Hackathons bij digital agency Wijs heb ik gegeven op de 2de Twinspirations op 18/10/2013 bij Sven Hubin en Lesley Arens in Oudenaarde. Je leest er hoe we de hackathons bij hebben ervaren en wat de talrijke resultaten waren. En achteraan, 3de laatste slide: mijn belangrijkste tip om er zelf een te organiseren!
This document discusses social networking and Facebook. It provides definitions and history of social networking, describes key features and functionality of different social networking sites. It then focuses on Facebook - providing details on its founder, usage statistics, advantages like networking and business opportunities, and disadvantages like privacy and wasting time. The conclusion weighs the pros and cons, stating that Facebook can be a powerful tool if used in moderation and with care.
Facebook is currently the largest social media network with over 1 billion users. It can be an effective tool for churches to engage congregation members, especially youth groups. However, Facebook's primary goal is to make money, so they limit the reach of pages unless organizations pay for promotions. Churches should use Facebook for general updates but also maintain their own website for full control and customization. The document provides several ideas for how churches can leverage Facebook, such as custom page apps, cover photos, youth games, photo sharing, and creating viral videos.
This document provides information about Facebook, including:
1. Facebook is an online social networking service founded in 2004 by Mark Zuckerberg that allows users to create profiles, share photos and messages, and connect with friends.
2. The document discusses Facebook's history and growth, privacy settings, applications platform, and advertising features.
3. It also covers benefits of using Facebook for businesses and individuals, as well as some problems Facebook has faced such as bans in some countries and overcrowding at public events.
YMCA of Metro Chicago Facebook Manual and Case StudySteve Heye
I led the creation of this case study and manual while I was at the YMCA of Metro Chicago. Although some part of this are outdated, much of it is timeless!
This document provides a guide to social media marketing. It discusses setting up and optimizing profiles on major social media platforms like Facebook, Twitter, and Google+ to promote brands and drive traffic to websites. Specific tips for Facebook marketing include creating a Facebook page for brands, optimizing the page for search engine optimization, and integrating Facebook sharing options on blogs. The guide also provides tools and best practices for social media marketing on each platform.
The document provides information on responsible use of social media on personal and corporate levels. It discusses setting up business pages on Facebook and Google+, how to post and engage on various social media platforms, and guidelines for using social media for marketing purposes. Tips are provided on growing followers and engaging audiences on different social media sites.
This document discusses how to brand yourself online as a wedding professional. It covers managing your online footprint through tools like Facebook, Twitter, LinkedIn and blogs. It emphasizes why having an online presence is important, as digital wedding trends show more people use social media and mobile apps to plan weddings. Statistics on top social media influencers in the wedding industry are provided. The document also discusses personal branding, questions to consider, and tips for expanding your online footprint through networking, maintaining professional social profiles, using Twitter and blogging.
Presentation delivered to faculty and staff outlining the state of social media for the university and guidelines for improving their social media efforts.
Become a Facebook Power User (Bedok Green Secondary)Dora Chua
This document provides information about becoming a power user of Facebook. It begins with an introduction by the author, Dora Chua, who teaches a social media marketing course. It then discusses various Facebook features such as profiles, groups, and pages; how to use groups and pages; and power features like emojis, keyboard shortcuts, and advanced searching. The document also covers security features and controls available on Facebook to protect accounts. In summary, the document is an instruction manual that aims to teach readers how to fully utilize Facebook's various tools and customize their experience through effective use of profiles, groups, pages, and other advanced features.
Social networking sites allow individuals to connect with groups of other users and communicate online. Popular social networking sites like Facebook, Twitter, and Google+ allow users to interact, share interests and real-life connections. While social networking provides opportunities for communication, business promotion, and entertainment, it can also be addictive and time-consuming with risks of fake profiles, hacking, and potential negative impacts on student performance.
The 10 Day Social Media Success Plan provides steps to get a social media marketing plan operational and productive in 10 days. On Days 1-3, participants set up accounts, build a blog, and plan content. Days 4-8 focus on engagement on Facebook, LinkedIn, and Twitter to build connections. Days 9-10 are for setting up management tools and reviewing progress. The goal is to convert online connections into email contacts and ultimately customers.
Presentation given by Brian Barela and Dan Birch at the US Staff Conference 2011.
Outlines a basic strategy for mpd and social media as well as tips and tactics to increase effectiveness.
Social Media Guide for Local Public Health AgenciesAllison Kline
This document provides guidance for local public health agencies on creating and using online communities through social media. It discusses getting started with Facebook and Twitter accounts, making the most of a Facebook page through customizing settings and posts, and why an agency should use Twitter to connect with the community, media, and other organizations. Example posts and analytics tools are also referenced.
The document discusses the benefits of using social media for professional networking and marketing purposes. It begins by addressing common concerns with social media before presenting statistics on the growth and usage of major platforms like LinkedIn, Twitter, Facebook. It then provides guidance on creating effective profiles on each network, connecting with others, and engaging in conversations. The key aspects are creating a professional image, linking profiles across networks, and sharing valuable content to both inform and promote your services.
Presentation given at the Texas Health Resources Fifth Annual Faith Community Leadership Summit on February 15, 2011. Topics: Adaptable ideas and suggestions to implement social media tools with initiatives and best practices from other churches.
With the increasing use of social networking websites boosting social status and communication skills, there lurks issues currently causing to the 12-25 age group. Let's discuss the pros and cons...
SMC Panel: Integrating Social Media Marketing & SEODaniel Riveong
The "SEO & Social Media Integration" shows a series of mini case studies on 1) how SEO can help assist Social Media campaigns; and 2) how Social Media campaigns are a powerful component of doing successful SEO.
Examples are taken from GE, Lenovo, SlideShare, Farecast and many others
Was presented by Daniel Riveong of e-Storm for the Social Media Club San Francisco/Silicon Valley, 01/21/2009.
This document discusses the concepts of smart work and smart office. It describes moving from siloed and reactive work to connected and proactive work that is people centered and agile. It discusses embracing change from being resistant to change. It discusses workplace, work solutions, and workman being smart with concepts like no reserved seats, LED light networks, cloud computing, and bringing your own device. It discusses the convergence of enterprise applications and consumer technologies. It discusses public and private cloud office platforms with cloud office suites, storage, and collaboration. It provides case studies of using hybrid cloud office solutions with companies like KT Ucloud, LG U, Webhard, Siemens, Box.net, Naver, and LA Public Library.
Deze presentatie over de Hackathons bij digital agency Wijs heb ik gegeven op de 2de Twinspirations op 18/10/2013 bij Sven Hubin en Lesley Arens in Oudenaarde. Je leest er hoe we de hackathons bij hebben ervaren en wat de talrijke resultaten waren. En achteraan, 3de laatste slide: mijn belangrijkste tip om er zelf een te organiseren!
Cevora talentendag Case Wijs: Gamification met BazingaIlse Jansoone
Hoe werkt gamification in een bedrijfscontext? Wijs startte met een online game Bazinga om hun werksfeer een boost te geven, de waarden van het bedrijf te benad
MacDue Spa is an Italian toy company founded in 1980 that produces and distributes toys exclusively in the Italian market. In 2009, MacDue moved to new offices and began expanding into international markets. MacDue is currently the 4th largest toy company in Italy by revenue and produces brands such as Cararama, Motorama, Maisto, and Playmobil.
Hybrid Cloud Service on the ThinkFree Mobile Android PlatformBenedict Ji
This document discusses the history and evolution of cloud computing from mainframes to client/server systems to today's cloud computing era. It outlines the shift from vertical integration by large technology companies to a more horizontal, service-driven model provided by companies like Salesforce, Microsoft, and Amazon. The rest of the document focuses on ThinkFree's hybrid cloud and mobile office solutions, providing case studies of organizations using ThinkFree across various deployment scenarios from public to private clouds to mobile access.
Sollicitatietips voor starters in de digitale sectorIlse Jansoone
Deze presentatie werd gegeven aan de BAS (Belgian Advertising School) studenten om hen een vliegende start te geven en de juiste keuzes te kunnen maken bij het zoeken naar een eerste job in de digitale sector. Naast een vliegende start geeft het ook carrière advies en groeitips om een duurzame loopbaan uit te bouwen. Tot slot, nog even de geprefereerde sollicitatiekanalen op een rijtje om snel en efficiënt te beginnen met solliciteren.
El documento presenta varios ejercicios de geometría que involucran identificar vistas de figuras tridimensionales, reconocer vértices, aristas y caras, asociar nombres de cuerpos geométricos con sus representaciones, determinar si ángulos son mayores o menores que 90 grados, y medir y clasificar ángulos.
Thinkfree Office Live Introduction Material EnBenedict Ji
The document discusses the main features of ThinkFree Office Live, which is divided into 3 sections - Log In, My Office, and Work Space. My Office provides 1GB of free cloud storage and allows users to view, save, move, rename and delete documents online. It also includes a web-based office application and document collaboration features. Documents can be shared publicly or collaboratively. A desktop synchronization tool allows for offline editing and syncing documents between devices. The service applies security standards to meet compliance requirements.
This report provides insights into mobile advertising trends based on AdMob's network data. It found that in April 2010:
- The majority of unique iPhone devices were in North America and Western Europe, while Android devices were mostly in North America.
- There was a 2:1 ratio of iPhones to Android devices in the US, and 3.5:1 globally.
- AdMob served over 18 billion ad requests worldwide in April 2010, a 8% increase from the previous month.
Voor deze presentatie "HR in KMO" waren de commerciële en marketing medewerkers van Securex één en al oor om te horen hoe ik stap voor stap structuur heb gebracht in het people aspect binnen een KMO van een 50-tal medewerkers. Je leest er hoe ik de in, tijdens en uit organiseer op vlak van HR. Graag meer tekst en uitleg, mail me gerust.
1) The document compares the costs of preparing patent applications using different models, including an individual attorney, a law firm with attorneys and associates, and a company that uses a fixed fee.
2) Preparing applications with TR Patents, which charges a $5,000 fixed fee, is significantly less expensive than using an individual attorney charging $300/hour or the compared law firms.
3) TR Patents can complete about 110 applications annually using one attorney and three technical advisors, more than an individual attorney working alone.
Social recruitment en HR advertising, De Wijs CaseIlse Jansoone
De war for talent drukt meer en meer op de groei van bedrijven. Online marketing heeft zijn waarde binnen lead generation en conversie al lang bewezen. Tijd om deze nieuwe technieken binnen te brengen in rekrutering en HR. In deze presentie zien je hoe het digitaal marketing bureau deze technieken vandaag al toepast. Wens je meer informatie, contacteer info@wijs.be.
The document discusses displacing Outlook by considering client and server solutions that are not Outlook-centric and add options for LibreOffice. It explores possible client solutions for Windows, Mac OS, Linux and mobile devices based on open standards. It also discusses possible server solutions and leveraging the Kolab Cloud. The conclusion suggests that displacing Outlook may require boosting office software, groupware and browser usage.
The document discusses predictions about the future of offices and workspaces. It notes that past predictions, such as the "paperless office" and Bill Gates' prediction about computer memory limits, did not fully come to pass. It outlines how offices have evolved from the post-World War I era to the present, with computers and mobile devices increasingly taking the place of traditional desktop setups. The future office is predicted to see a continued rise in mobile and cloud-based technologies, more digital nomads and remote work, and new challenges around sustainability and workforce changes.
Smart Office and Smart Visitor System with Cubeacon Avianto Tiyo
This document summarizes Hi-Security Visitor Management (HSV), a system by Cubeacon that uses sensors and readers to monitor and control activities within an office or building. HSV provides smart solutions like smart visitor management, smart employee attendance, and smart workplace.
Smart visitor management allows visitors to register at the front desk using an ID card and receive a cubeacon card. Receptionists can send notifications to employees and monitor visitors' real-time movements and room access.
Smart employee attendance automatically tracks check-ins and check-outs and analyzes employees' time spent and behaviors.
Smart workplace allows users to easily book meeting rooms, desks, and other spaces using a mobile app or web portal, and
This document provides an overview of the existing systems for incoming raw materials and liquid materials at Henkel Teroson India Ltd. It describes the multi-step process for accepting imported and domestic raw materials which involves unloading, sampling, quality testing, approval and storage. It also outlines the specific process for unloading liquid plasticizers delivered by tankers, which involves physical checks, sampling, quality testing, weighing and storage. The document notes that liquid materials are issued directly to production without store control, representing a potential area for waste.
Gisteren gaf ik een presentatie rond hoe we HR organiseren bij Wijs aan de groep Plato HR Oost-Vlaanderen. Je leest er hoe we medewerkers zoeken, motiveren en laten doorgroeien. Met extra tips rond het organiseren van een hackathon en het werken met ESF fondsen.
An Introductory Guide to Facebook for Business Melih ÖZCANLI
This document provides an introduction to using Facebook for business purposes. It begins with an overview of Facebook and its terminology. It then discusses setting up both a personal Facebook profile and a business Facebook page, including the differences between the two. Finally, it provides best practices for using Facebook including posting content, measuring success, and additional resources. The overall document serves as an introductory guide for businesses new to using Facebook.
Facebook can help businesses connect with customers and promote their brand. Setting up a business page allows businesses to share content and engage with fans. Promoting the page by inviting contacts and using Facebook ads can help attract more fans. Advertising, contests and integrating social media can help engage fans. Measuring engagement through Facebook Insights helps analyze a page's performance.
The document provides information about a hands-on workshop on using Facebook for business. It discusses the workshop agenda which includes an introduction to Facebook, setting up a Facebook profile and business page, promoting the business page, and using Facebook marketing tools. The document also provides details about the workshop presenter and her experience in social media and business branding.
The document provides information about a hands-on workshop on using Facebook for business. It outlines the schedule and agenda for the workshop, which will cover introducing Facebook, setting up profiles and pages, promoting pages, and measuring results. Background is given on the workshop presenter Tanya Salcido and her experience in social media and business branding. Tips are provided on how businesses can leverage Facebook to engage customers, drive traffic, and build their brand.
This document summarizes a presentation given on June 9, 2010 by Tim Ludy of Reliable Business Partners about using Facebook effectively for business. The presentation covered topics such as the difference between a Facebook account and fan page, how to set up a fan page, ways to increase a Facebook fanbase including embedding widgets on a website and running contests, and tips for using Facebook ads and custom landing pages. The document provides examples of successful brand pages and recommendations for how businesses can best utilize Facebook.
This document provides an introductory guide on how to use Facebook for business. It begins by explaining that the guide is for marketers who are new to using Facebook and will teach basic marketing tactics. It then discusses setting up a Facebook profile and business page to represent your company. The guide outlines six best practices for businesses on Facebook and how to measure success. It concludes by providing additional resources for learning how to use Facebook.
This document provides an introductory guide on how to use Facebook for business. It begins by explaining that the guide is for marketers who are new to using Facebook and will cover basic tactics. It then discusses setting up a Facebook profile and business page, best practices for businesses on Facebook, and measuring success. The guide aims to help readers master the essentials of engaging customers and marketing on Facebook.
The document provides guidance on using Facebook for business purposes. It discusses setting up a Facebook page for a business rather than a personal profile, highlights some key Facebook terminology, and gives examples of businesses that have been successful on Facebook. The document also provides tips on how to engage customers, promote content, and make the most of new Facebook timeline features and analytics tools.
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Facebook for Business May, 2012
This document provides an overview and guide for using Facebook Pages to promote businesses. It discusses how Facebook Pages allow businesses to interact with customers, build a fan base, run promotions and sell products. The document then gives best practices for using Facebook Pages, including making the page personal, updating it frequently, harnessing the power of the News Feed, choosing useful applications, and promoting the page through Facebook ads. It also provides instructions on setting up and managing a Facebook Page.
1. Promote your page on your website. Add a prominent "Like" button and link on your homepage and other high traffic pages to encourage visitors to your site to also like your Facebook page.
2. Run targeted Facebook ads. Create ads that promote your page and target specific audiences you want to reach. Facebook ads allow you to get your message in front of interested potential fans.
3. Engage your existing fans. Post frequent, interesting updates and content to your page to keep current fans engaged and encourage them to share your page and content with their own networks, helping you to organically grow your fan base over
1. Promote your page on your website. Add a prominent "Like" button and encourage visitors to your site to like your Facebook page.
2. Post engaging content regularly. Post updates, photos, videos, and other content that will attract fans and encourage them to like and engage with your page.
3. Run targeted Facebook ads. Create ads that promote your page and target your ideal customers. Facebook ads allow you to reach new potential fans.
Facebook and LinkedIn are two major social media platforms important for businesses. Facebook has over 955 million active users and is a global communication channel that businesses need a presence on, though they must carefully plan their interactions to respect how people typically use Facebook. LinkedIn is a social media site focused on professional networking. The document provides guidance on setting up business pages and profiles on each platform to engage customers and build communities.
This document discusses strategies for businesses to monetize their presence on Facebook. It begins by providing background on the growth of Facebook from its founding in 2004. It then discusses reasons why businesses should promote themselves on Facebook, including protecting their brand from negative discussions, ranking highly in Google searches, and connecting directly with customers who spend over an hour per day on Facebook. Specific tactics are recommended for businesses to build their Facebook pages and leverage the platform.
Facebook offers many strategies for businesses to promote themselves and monetize the social network. Businesses can create a Facebook page to connect with customers, protect their brand from negative discussions, and get found in search engines. They can also advertise on Facebook to target specific demographics and measure ad performance. In addition, businesses can post videos, articles and other content to their page to engage customers and cross-promote across other social networks and websites.
This document provides guidance on using Facebook for home care marketing. It discusses how Facebook can be used to increase social signals, website traffic, and lead generation. Key points include setting up a Facebook business page, creating engaging content like blog posts 1-2 times per month, and posting other relevant content 3 times per week. Paid Facebook ads are also recommended to boost page likes and drive traffic. Outsourcing these services is presented as an option to have everything done professionally. The overall message is that an active Facebook presence can be an effective marketing strategy for home care agencies.
50 ways to make your first online sale from ShopifyYING LUI ALAN SIU
This document provides tips for using social media platforms like Facebook, LinkedIn, and YouTube to make a first sale for a new online business. It discusses leveraging a personal Facebook profile and creating a business Facebook page to promote products. It recommends connecting with friends and family on LinkedIn and joining active LinkedIn groups. The document also mentions the potential of YouTube for marketing by creating instructional videos or guides about products. The overall guidance is to engage strategically on social media through sharing content, starting conversations, and nurturing relationships as part of a marketing strategy for a new online business.
CoStar Webinar Social Media for Brokers - FacebookCoy Davidson
This document provides an overview of using social media, specifically Facebook, for commercial real estate brokers. It discusses how brokers can create profiles and brand pages on Facebook to connect with clients, colleagues, and friends. The document outlines best practices for creating an effective Facebook presence, including using cover photos, profile photos, and about sections to build brand awareness. It also recommends regularly posting relevant industry news, market updates, photos, videos, and status updates to engage followers. The goal is to strengthen relationships and generate leads through a personal yet professional Facebook presence.
Hyper Facebook Traffic, social network site, Facebook, as a new traffic source Software Product by Saj P . Teaching You strategy on utilizing facebook traffic as a source.
Similar to How To Use Facebook For Business ! (20)
Dive into the realm of operating systems (OS) with Pravash Chandra Das, a seasoned Digital Forensic Analyst, as your guide. 🚀 This comprehensive presentation illuminates the core concepts, types, and evolution of OS, essential for understanding modern computing landscapes.
Beginning with the foundational definition, Das clarifies the pivotal role of OS as system software orchestrating hardware resources, software applications, and user interactions. Through succinct descriptions, he delineates the diverse types of OS, from single-user, single-task environments like early MS-DOS iterations, to multi-user, multi-tasking systems exemplified by modern Linux distributions.
Crucial components like the kernel and shell are dissected, highlighting their indispensable functions in resource management and user interface interaction. Das elucidates how the kernel acts as the central nervous system, orchestrating process scheduling, memory allocation, and device management. Meanwhile, the shell serves as the gateway for user commands, bridging the gap between human input and machine execution. 💻
The narrative then shifts to a captivating exploration of prominent desktop OSs, Windows, macOS, and Linux. Windows, with its globally ubiquitous presence and user-friendly interface, emerges as a cornerstone in personal computing history. macOS, lauded for its sleek design and seamless integration with Apple's ecosystem, stands as a beacon of stability and creativity. Linux, an open-source marvel, offers unparalleled flexibility and security, revolutionizing the computing landscape. 🖥️
Moving to the realm of mobile devices, Das unravels the dominance of Android and iOS. Android's open-source ethos fosters a vibrant ecosystem of customization and innovation, while iOS boasts a seamless user experience and robust security infrastructure. Meanwhile, discontinued platforms like Symbian and Palm OS evoke nostalgia for their pioneering roles in the smartphone revolution.
The journey concludes with a reflection on the ever-evolving landscape of OS, underscored by the emergence of real-time operating systems (RTOS) and the persistent quest for innovation and efficiency. As technology continues to shape our world, understanding the foundations and evolution of operating systems remains paramount. Join Pravash Chandra Das on this illuminating journey through the heart of computing. 🌟
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Nunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdfflufftailshop
When it comes to unit testing in the .NET ecosystem, developers have a wide range of options available. Among the most popular choices are NUnit, XUnit, and MSTest. These unit testing frameworks provide essential tools and features to help ensure the quality and reliability of code. However, understanding the differences between these frameworks is crucial for selecting the most suitable one for your projects.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
1. How to Use Facebook for Business:
An Introductory Guide
Getting Started With Facebook to Achieve Business Goals
2. 2 How to Use Facebook for Business
Table of Contents
Section 1: Introduction to Facebook 3
Welcome 4
What Is Facebook? 5
Why You Should Care 5
Facebook Vocabulary 6
Business Goals for Using Facebook 7
Section 2: Setting Up Your Facebook Profile 8
Personal vs. Business Accounts 9
A Tour of the Facebook User Homepage 11
Step 1: Sign Up for Facebook 12
Step 2: Edit Your Profile 12
Step 3: Join Networks 14
Step 4: Connect With Friends 14
Step 5: Share Content & Information 15
Step 6: Use Applications 16
Privacy Settings 17
Section 3: Using Facebook for Business 19
How to Set Up a Business Page 20
How to Promote Your Page 22
Facebook Groups vs. Business Pages 24
How to Set Up a Group 25
How to Advertise on Facebook 25
Understanding Facebook‟s EdgeRank Algorithm 29
Facebook Marketing Best Practices 30
How to Measure & Analyze Your Facebook Presence 33
Conclusion & Additional Resources 35
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3. 3 How to Use Facebook for Business
Section 1:
Introduction to Facebook
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4. 4 How to Use Facebook for Business
Welcome
At this point, you have heard of social
media and inbound marketing. Maybe
you‟ve experimented with Twitter and
checked out your kids‟ Facebook profiles,
and you can see the value for college
students who want to make sure they‟re all
at the same bar on Saturday night. But why
does any of this matter to you or your
business?
Social media and inbound marketing are increasingly important assets for
businesses to get found by and engage with potential buyers on the web. Think
about the way you find information about products and services – are you
watching TV ads? Going through your junk mail? Or are you consulting a search
engine or a friend? People have gotten better and better at ignoring marketing
messages with DVRs, caller ID, and spam filters. Instead they visit Google and
social networks for answers to their questions. The question for you is, will you
be there to answer it?
Facebook is not an evil time-waster, a community just for younger generations,
nor is it irrelevant for marketers – even B2B folks. Rather, Facebook is a tool for
connecting people with those around them. And, as with any social media tool,
marketers have an opportunity to use Facebook to expand their online footprint
and directly engage with customers and prospects.
But yes, it can be difficult to figure out what you can and should do. And yes, it
can be quite a feat to convince your CEO to let you incorporate Facebook or a
larger social media strategy into your marketing plan. But, armed with the right
knowledge and metrics, it is possible.
So here we go. In an effort to get marketers up to speed with how to use
Facebook for business, this ebook will walk you through absolutely everything
you need to know to get started with using Facebook for marketing to drive real
business results.
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5. 5 How to Use Facebook for Business
What Is Facebook?
Facebook is a social network for connecting people with those around them –
friends, family, coworkers, or simply others with similar interests. Facebook
started in 2004 as a closed community for college students (requiring users to
sign up with a valid university email address) but has since expanded beyond that
to schools, corporations, and any user across the world. Facebook allows users
to connect and share information in a variety of ways.
Why You Should Care
Facebook currently has over 750 million active users, and that number continues
to grow steadily. According to Compete.com, it is currently the second most
popular website in the world (behind Google) in terms of unique visitors, and
according to ComScore, the most popular social network overall.
Think your customers aren‟t on Facebook? There are tens of thousands of work-
related, collegiate, and high school
networks. According to
InsideFacebook.com, approximately
two thirds of U.S. Facebook users are
outside of the college demographic,
and users age 26 to 64 make up
more than half of Facebook‟s U.s.
user base. While Facebook started
off as a community for college
students, it has expanded far beyond
that, and you‟d be hard-pressed to
find a demographic not yet represented among Facebook‟s 750 million users.
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6. 6 How to Use Facebook for Business
Facebook Vocabulary
Quick Reference Glossary
Application – a program that allows users to share content and interact with
other users
EdgeRank – an algorithm used by Facebook to determine what content gets
shown in users‟ News Feeds (more on this later)
Fan – Facebook users who choose to “Like” and become a “fan” of an
organization‟s page
Friend – 1.) (n) personal connection on Facebook; 2.) (v) to add a Facebook
user as a friend
Friend List – organized groupings of friends
Group – a collection of Facebook users with a common interest; any Facebook
user can create and join a Facebook group
Like(s) – 1. (v) within Facebook, to like a business Page means you‟ve become a
fan of that page; 2. (v) within Facebook, to like others‟ comments on their wall or
news feed; 3. (n) the number of users who have liked your page; 4. (n) outside of
Facebook, to like something using that has installed the Facebook like button
Network – an association of Facebook users based on a school or workplace
News Feed – an aggregation of one‟s friends‟ wall posts published on a user‟s
Facebook homepage
Page – official presence for public figures, artists, bands, businesses, places,
entertainment, causes, brands, or products to share information and interact with
fans on Facebook
Profile – presence for individuals to share information and interact with friends
and organizations on Facebook
Wall – the core of a profile or page that aggregates new content, including posted
items (e.g. status updates) and recent actions (e.g. becoming a fan of a page)
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7. 7 How to Use Facebook for Business
Business Goals for Using Facebook
There are a number of good reasons for businesses to participate in and maintain
a presence on Facebook. Here are a few:
Get found by people who are searching for your products or services
Connect and engage with current and potential customers
Create a community around your business
Promote other content you create, including webinars, blog articles, or
other resources
Generate leads for your business
This ebook will discuss how to use Facebook to achieve these business goals.
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8. 8 How to Use Facebook for Business
Section 2:
Setting Up Your
Facebook Profile
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9. 9 How to Use Facebook for Business
Personal vs. Business Accounts
On Facebook, Profiles are meant for people, and Pages are meant for
businesses. To fully engage and leverage Facebook‟s features, you should
create a personal profile. If you‟re worried about privacy or balancing business
and personal contacts, we‟ll cover that in the next section.
What Not to Do:
Do not create a
personal profile for
your business.
Profiles are for
people, Pages are
for businesses.
Do not create a personal Profile for your business. Profiles are for people; Pages
are for businesses. Facebook has built significant functionality specifically for
businesses, and all of this functionality is only available for Pages. We‟ll talk
about Pages more in a later section.
There are a few key differences between Business Pages and
Personal Profiles:
Pages allow you to designate multiple administrators so you can have
more than one person help manage the account. In addition, if one of your
administrators leaves the company, you can still have control over the
Page.
Pages are, by default, public, and are starting to rank in Facebook and
public search results.
Pages are split into different categories (local businesses, brands,
musicians) that help you get listed in more relevant search results.
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10. 10 How to Use Facebook for Business
Personal profiles have friends, which require mutual acceptance, whereas
anyone can become a fan of your Page without needing administrator
approval.
Worried about privacy? Facebook is very flexible in letting you control your
exposure on Facebook. A later section will discuss how to customize your privacy
settings to control who sees which parts of your profile so you can safely engage
on Facebook with both personal and business contacts.
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11. 11 How to Use Facebook for Business
A Tour of the Facebook User Homepage
Notification Icons: New Display Options: Allows you to choose
friend requests, messages, between a view of friends‟ most recent
and notifications, including posts or top news determined by
wall posts, comments, etc. *EdgeRank.
Core Features: News feed, Publisher: Post a status update, Account Settings: Privacy
inbox messages, upcoming photo, link, or video to be settings, logout, Help Center,
events, and friends‟ lists and published to your profile and to and more important features
requests. your friends‟ news feeds. to manage your account.
Groups: View the
groups you are a News Feed: Your friends‟ most
member of or create a recent activities (posts, photos, Facebook Chat: Chat with your
new group. etc.) throughout Facebook. Facebook friends via instant
message within Facebook. There
are group chatting and video
Secondary Features: View calling capabilities, too!
Events: Create an
your and friends‟ photos,
event and view
browse through marketplace
birthday reminders
listings, add new
and event invitations.
applications, and more.
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12. 12 How to Use Facebook for Business
Step 1: Sign Up for Facebook
Visit www.facebook.com, and sign up for a free account by completing the
information requested.
Step 2: Edit Your Profile
Click on “Profile” in the top, right-hand navigation bar. Don‟t worry about the
homepage you see here quite yet – we‟ll cover that later on once you complete
your profile and add some friends.
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13. 13 How to Use Facebook for Business
Next, click on the “Edit Profile” link found in either of the following places:
Now, add basic, personal, contact, and work/education information. All
information is optional, but use this as an opportunity to connect with people who
have similar interests and connections from school or work.
Basic Information: Indicate your current city, hometown, gender, birthday,
sexual preference, languages, and a short „About Me‟ section
Profile Picture: Upload the photo you‟d like to show on your Profile and
next to comments or status updates you make
Friends and Family: Indicate your relationship status, family members,
and create lists (we‟ll cover this later)
Education and Work: List your current and former workplaces as well as
high schools and universities you attended
Philosophy: Include religious and political views, people who inspire you,
and your favorite quotations
Arts and entertainment: Indicate your favorite music, books, movies, TV
shows, and games
Sports: Add the sports you play as well as your favorite sports teams and
athletes
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14. 14 How to Use Facebook for Business
Activities and Interests: Include the activities you enjoy and your
preferred interests
Contact information: Edit your email address(es), screen name(s), phone
number(s), location, and website(s)
Step 3: Join Networks
Click on “Account” in the top right-hand menu, and then “Account Settings.” On
the Account screen, choose “Networks.”
Now, find some relevant networks to join. Networks play a key role in helping you
connect with people. You can join school or company/business networks (you
must have a valid email address for each). Joining a network will help people find
you and will help you rank higher in Facebook searches when the searcher is in a
common network.
Step 4: Connect With Friends
Facebook‟s goal is to help connect you with your friends, family, coworkers, and
other connections. There are a few tools available to help you start connecting
with people you already know.
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15. 15 How to Use Facebook for Business
Click on “Friends” in the left-hand menu, then click “Find
Friends.”
You can import a contact list, have Facebook search your
email address book, or even check out Facebook‟s
“People You May Know” friend suggestions.
Once you find someone you know, click “Add Friend.” Friends need to be
mutually accepted, so “friending” someone will send them a message to confirm
that you two are indeed friends. Once you confirm, then you‟ll start seeing their
updates in your News Feed and you‟ll be able to see more detailed information on
their profile, depending on their privacy settings.
Step 5: Share Content & Information
Facebook is great for sharing all sorts of information with your network, including
text updates, photos, links, videos, and questions. From your homepage (what
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16. 16 How to Use Facebook for Business
you see when you first log into Facebook) or from your Profile page, you will see
a box where you can share your content.
Any content you share will get posted to the Wall section of your profile and may
also get shared in the News Feeds of your friends.
Step 6: Use Applications
There are thousands of applications on Facebook that further help you share
content and interact with others. To browse the applications you already might be
using or to search for more applications visit http://facebook.com/applications to
browse available applications. Popular applications include Photos, Events,
Movies, and Causes.
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17. 17 How to Use Facebook for Business
Privacy Settings
Social media is about establishing and building relationships,
whether they are personal or business connections. In many
cases, you may find that some connections will blur the lines
between the personal and business realms. It is also
important to be transparent and authentic when using social
media to market a business. People like to connect with
people, not faceless brands. Furthermore, it is these personal
connections that will lead to business, referrals, and word of
mouth marketing for your company.
If you are concerned about exposing portions of your profile to these different
connections – perhaps you still don‟t want your business connections to see your
personal photos – fortunately, Facebook allows you to customize your privacy
settings to control who sees which portions of your profile. Facebook also
recommends the settings you should use depending on who is viewing your
profile.
To edit your privacy settings, click on “Account”, then “Privacy Settings.”
Visibility of every aspect of your profile (photos, contact information, education
information) can be controlled via the Profile privacy settings. You can set each
section to be viewable by:
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18. 18 How to Use Facebook for Business
Everyone
Friends of Friends
Friends Only
Custom: Customize who (which networks, friend lists, or specific friends)
can or cannot access a portion of your profile.
A great (advanced) way for customizing your privacy settings is to set up Friend
Lists. Friend Lists are a way of organizing your friends into relevant groups. There
are a few benefits of creating Friend Lists:
Customize privacy settings by Friend List
View News Feed updates by Friend List filters
Invite Friend Lists to events (must be list of max 100 people)
Send messages to Friend Lists (must be list of max 20 people)
More to come – Friend Lists are an under-used feature that is coming into
play more across Facebook
Click on “Friends” in the left-hand menu of your Profile to view your friends, and
then click on “Edit Friends” at the top.
Click on “Create List” in the top-right corner
and a new window will open with your entire
friend list. Type in a name for the list, and
start searching for people to add to the list.
Select friends, and they will be added
individually to the new list.
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19. 19 How to Use Facebook for Business
Section 3:
Using Facebook
for Business
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20. 20 How to Use Facebook for Business
How to Set Up a Business Page
A Page is similar to a Profile except that it is, by default, public, and users can
Like and become a “fan” of your Page without first requiring approval from the
Page‟s administrators. Creating a Page is completely free but will require your
time to build and maintain.
To get started, visit www.facebook.com/pages/create.php (Note: you must be
logged in to create a Page). Facebook will then walk you through a simple wizard
to create your Page.
1. Choose a classification.
You‟ll likely choose one of the first 3
options highlighted to the left. The
category you choose will help you
rank in more relevant searches and
provide relevant information fields
on your Page.
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21. 21 How to Use Facebook for Business
2. Choose a name and category for your Page.
In most cases, this should be your company name (or
brand or product name if you choose that
classification). (Note: If you classify your page as a
local business, you’ll be asked for additional location
information.)
3. Now get started!
Follow the next setup wizard, which will ask you to upload a photo (use your
company or brand logo), give you an opportunity to suggest your page to friends
in order to generate fans, and add some basic info. (Note: You can always skip
these steps and add these items later.)
Next, complete your Page like you would a Profile. Click on “Edit Page” or “Edit
Info” on your Page‟s homepage to add information about your business like your
website, a short description, products, and so on.
Take advantage of some of the features of business Pages such as the
discussion board to engage your fans.
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22. 22 How to Use Facebook for Business
As the administrator, by default, your name and profile will not show up anywhere
on your Page. You are the behind-the-scenes manager. When you post new
information or respond to a discussion thread, it will appear to be posted by your
company rather than you personally, even though you‟ll be logged in as yourself
(this can be changed in your Page‟s settings). You can designate multiple
administrators as well to help with the maintenance of your Page.
In addition to being the administrator of your Page, you will want to become a fan.
Click the “Like” button on your Page to become a fan. Once you become a fan,
you will be listed among all the other fans on your Page and all the Pages of
which you are a fan will show up on your profile, giving your business more
visibility to your network.
How to Promote Your Page
Now that you‟ve built your Page, you need to focus on attracting some fans. Here
are a few ideas to get you started.
Create an engaging Page. Use applications like the discussion board and
YouTube video box to add more interesting and engaging content to your
Page. Give users a reason to become a fan of your Page and engage with
you. More advanced Facebook users can add custom pages to their Page
using iFrames. (More Info Here)
Leverage the viral nature of Facebook – the News Feed. The added
benefit of creating an engaging page is that every time a fan engages with
your page – from becoming a fan to posting a comment to attending an
event – that activity is published to their “News Feed” which can be seen
by their friends on Facebook. When a user first logs into Facebook, they
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23. 23 How to Use Facebook for Business
see a feed of their friends‟ recent activity, so the activity of your fans on
your Page gets shared with a greater network, giving your business more
visibility.
Draw on your existing network. You most likely already have email
subscribers and blog readers – so make sure they know they can now
become a fan of your business on Facebook. Consider emailing your opt-
in mailing list, including a link to your page in your email signature,
blogging about your Facebook page, and posting a link or badge to your
Page on your website or blog.
Make your Page publicly searchable. By default, your Page will be
public so it can get indexed by search engines and give you the
opportunity to drive organic search traffic to your Page. If you don‟t notice
your Page showing up in searches, make sure you have set it to be
publicly indexed and searchable. Go to “Edit Page,” click “Manage
Permissions” and make sure “Page Visibility” box is un-checked. This will
make it publicly visible.
Use Facebook Ads for an extra push. Facebook ads allow you to
advertise a website or other properties on Facebook, including Pages,
Groups, and Events. If you‟re familiar with Google AdWords, the system
for building and running ads on Facebook is very similar. A later section
will dive deeper into how to set up and optimize Facebook Ads.
Check out the HubSpot Page (http://facebook.hubspot.com) for examples of ways
to create an engaging page. Feel free to also become a fan to get updates about
future resources and events!
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24. 24 How to Use Facebook for Business
For more advanced reading to learn about the recent changes to Facebook
Pages and how businesses can take advantage of them, download our free
ebook, “The Facebook Marketing Update” for 2011.
Facebook Groups vs. Pages
In most cases, businesses should create a Page to represent their company on
Facebook. In a few cases, however, it may make sense to create a Facebook Group
instead (or in addition). The key distinction between Groups and Pages is that a Group
is for a community of people with a common interest, while a Page represents a brand
or entity of which there are “fans.” Here are some of the differences in functionality:
Facebook Groups Facebook Pages
Overview Community of people with a common Represents a brand or entity of which
interest there are “fans”
Messaging Members/Fans Message – emails members and sends to Update – shows up under Requests on
Facebook Inbox user‟s homepage and sends to Facebook
Inbox
Visibility on Profiles Shows up on members‟ profiles as a Shows up on fans‟ profiles with an image
small text link and text link
Pages are publicly indexed and
searchable (each Page‟s tab)
Groups are publicly indexed and
Visibility in Public Search
searchable (single page only) Pages may show up in fans‟ public
search listings
When users become a fan or engage with
the Page, action is distributed in News
When members join or engage with the Feeds
Distribution in News Feed
group, action is distributed in News Feeds
Updates / content shared by the page
Group admins listed on Group Admins are the behind-the-scenes
managers of the Page
When Group admins engage with the
Administrator Visibility
Group (send a message, respond to a When Page admins engage with the
discussion thread), it comes from the group (send an update, post content), it
admin‟s personal Profile comes from the Page (business) – unless
changed in settings
Applications Available Basic applications including Events, Almost all applications (tens of
Discussions, Wall, Links, Photos, Videos thousands)
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25. 25 How to Use Facebook for Business
How to Set Up a Group
To set up a group, visit http://www.facebook.com/groups.php, and click “Create a New
Group” in the top, right-hand corner of the web page.
Fill out the basic Group information, including name, which friends you‟d like to invite,
and your Group‟s privacy settings. (Note: Our recommendation is to choose “Open” to
make your Group available to all of Facebook.)
Once you have your Group, you can edit your Group, add/remove functionality (links,
photos, etc.), create events, designate administrators, or invite your friends to join.
How to Advertise on Facebook
Facebook Ads allow you to promote your business, get more fans for your business
Page, and drive more leads for your sales team. Facebook Ads allow you to advertise a
website or content you manage on Facebook (like a Group, Page, or Event). The ad
creation and management tools are very similar to the Google AdWords interface.
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26. 26 How to Use Facebook for Business
To get started, visit http://www.facebook.com/advertising, and click “Create an Ad”.
(Note: You must be logged in to create an ad.) Follow the step-by-step instructions to
create your ad.
1. Choose your destination URL.
This can be an external website or
something you already own
Facebook, such as a Facebook
Page, Group, or Event.
2. Choose your ad type.
‘Sponsored Stories’ generate
more distribution for News Feed
stories within Facebook.
‘Facebook Ads’ allow you to
promote a Facebook entity on your
own website.
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27. 27 How to Use Facebook for Business
For Facebook Ads
1. Choose your destination tab. This is the landing page that your ad will point to.
2. Choose your ad’s title. Choose an eye-catching, concise title.
3. Create ad copy for the body. Create compelling copy to promote your ad.
4. Choose an image. Images are highly recommended, as they increase your ad‟s
click-through rate.
5. Preview your ad. Then make changes as you see fit.
For Sponsored Stories
1. Choose your story type. You can select a “Page Like Story,” a “Page Post
Story,” or a “Page Post Like Story.” Click the question mark icons on Facebook
next to each option for further clarification.
2. Preview your story.
Ad Targeting Options
The second step is to choose your targeting options. Your ad is more likely to perform
better and continue running successfully if it‟s being displayed to users who are most
likely to be interested in your product or service. Select the country you would like your
ad to be displayed in. You can choose up to 25 countries, but note that if you target
more than one country, you won't be able to refine your targeting to specific cities. Next,
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28. 28 How to Use Facebook for Business
choose the demographics you would like to target. You can also target people by
likes/interests, and connections on Facebook.
Determine the size of your
target market and reach of
your ad as you select filters
and customization options.
The default is a “broad age match,” which will deliver
some ads just outside your target age range at a
discounted bid. You can check “require exact age
match” to ensure that your ad is only displayed to the
age range you specify.
Specify precise interests of your ad‟s target audience, or define
their interests more broadly.
Advanced options include sexual preference, relationship
status, languages, education, and workplaces.
For the last step, select a payment type and budget for your ad campaign. Scroll down
to the “Pricing” section and click on the “Set a Different Bid (Advanced Mode)” link. This
will show you a suggested range of bids that are currently winning the auction among
ads similar to yours. If you would like to set a different bid, you can do so here as well.
You can choose CPM (Pay for Impressions) or CPC (Pay for
Clicks). Because click-through rate is usually low (< 0.1% for
most ads), the “Pay for Clicks” option will offer the best value
for the cost.
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29. 29 How to Use Facebook for Business
Click “Review Ad” and see a preview of your ad before you publish it.
Facebook has built-in analytics to help track ad performance in terms of number of
impressions, clicks, and click-through rate. Run multiple ad variations at the same time
and use the Ads Manager to determine which ones deliver the best results for your
business.
Understanding Facebook‟s EdgeRank
Algorithm
One thing that makes
Facebook special is its 750
million users, but in addition
to that, it also has some
amazing technology that
helps supply information to all
of those people. One of the
most important pieces of technology that Facebook has is its EdgeRank Algorithm. This
wonder of math is what determines which items are displayed to a Facebook user in his
or her News Feed. Long ago, Facebook realized that it couldn‟t simply show people
every single piece of activity from all their friends on Facebook. It would just be too
much.
Impact of EdgeRank on Businesses
So why should your business care about EdgeRank? EdgeRank determines how many
people will see a link or content item you‟ve shared on your Facebook Page in their
News Feed. And as a business, you want to maximize the reach of your content. When
a post is shared on Facebook, it is seen by the algorithm as an “object.” Interactions
with the post such as a Like, share, comment, tag, etc. create what Facebook calls an
“edge.” The more edges an object has, the more likely it will be displayed in a user‟s
News Feed. EdgeRank looks at frequency of posts, relevance (number of friends
clicking, Liking, and commenting), plus the user‟s history of clicking and messaging
within Facebook.
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30. 30 How to Use Facebook for Business
EdgeRank means that it is important to do little things like having a Facebook Like
button on your website and blog. It also means that you want your fans to interact with
content you share on your Page, so ask questions, post interesting articles from third-
party websites, and create games or contests for fans.
Facebook for Business Best Practices
Facebook started as a hangout for college students, but now it is a representative
sample of the population. As we‟ve said, Facebook provides many business
opportunities. Start implementing this list of 10 best practices, and you will be well
on your way to Facebook marketing success.
10 Facebook for Business Best Practices:
1. Be interactive, fun and helpful. When people reach your Facebook page,
they are looking for some kind of interaction. Don‟t disappoint them. As an
example, a hardware company offered their Facebook fans links,
applications, and engaging information, and within a short time, they added
26,000 fans!
2. Embed videos on your Facebook page. There is no reason why you
should send people to YouTube to watch your videos. Keep 'em right on
your page with embedded videos!
3. Create a connection between Facebook and the outside world. I
recently read a case study about how sales reps worked with local retailers
to promote their events through Facebook updates and photos. Consider
something similar.
4. Create contests on Facebook. Contests are a fun and engaging way to
encourage participation from fans and even generate new fans. For
example, in order to enter a contest, one company asked people to
comment on a thread announcing a giveaway in Facebook.
5. Integrate traditional advertising with Facebook. The Facebook
icon/logo is well known. Add it to your print ads to promote your Facebook
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31. 31 How to Use Facebook for Business
presence. Another great idea is to use traditional ads to promote contests
that encourage people to sign up on your fan page.
6. Use Facebook to grow your email list, and vice versa. Use your email
newsletter to boost awareness of your Facebook page. In addition,
promote your email newsletter to your existing Facebook fans. The end
result will be growth in your email list and your Facebook fan base.
7. Introduce new products on Facebook first. People who sign up to be
fans of your Facebook page are likely your most loyal evangelists and
customers. Reward them by giving them information about a new
product/service/feature before everyone else. If you do it right, they will
help you promote it to others.
8. Welcome new page visitors. When thinking about Facebook, a new
metric comes to mind: visitor-to-like. As a B2B company, you ultimately
want to maximize the percentage of people who visit your Facebook Page
and click the "Like" button. One important way to achieve this goal and
establish expectations with new fans is to implement a 'welcome' landing
page that invites new visitors to Like your Page. Technically, there are
many ways to execute this. HubSpot customers, for example, can install
the free Facebook Welcome Application.
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32. 32 How to Use Facebook for Business
9. Integrate social content on your Facebook Page. Facebook is the
gateway to the internet for many people. They use it as a home base. In
fact, one in eight minutes on the internet is spent on Facebook. Because
Facebook has become such an online home for people, it is important to
incorporate content from other social channels like YouTube and
SlideShare to extend the life and reach of that content.
10. 'Like' other businesses’ Facebook Pages. Remember that social media
is, well, social. By Liking the Pages of business partners, valued vendors,
and customers, Facebook will notify the administrators of those Pages. In
return, some of them may also decide to Like your Page, which will also
expose it to the individual fans of their Pages. Think of this as leveraging
Facebook for co-marketing efforts.
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33. 33 How to Use Facebook for Business
How to Measure & Analyze Your
Facebook Presence
Measuring results is a key part of any marketing strategy, and Facebook is no different.
While you should use a tool like HubSpot or Google Analytics to measure the traffic,
leads, and customers driven from Facebook, it is important to understand that Facebook
also provides its own analytics data. Facebook Insights provides Facebook Page
administrators with analytics data about Page visits and engagement.
In the page overview section of Insights, you can take a quick look at how many new
Likes your page has received as well as the number of your Page‟s fans who are
actively engaging with your content. Referring back to our section about EdgeRank, this
engagement level factors into your content‟s ability to spread across Facebook. A key
metric to note here is the percent change of active users. Increasing your number of
active users can help drive traffic and leads to your business.
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34. 34 How to Use Facebook for Business
Also in the Page Overview is engagement data so you can determine how many Likes
and comments your Page has received in a given period of time. Look at the spike in
Likes and comments, and determine which marketing activity occurred at the same time
and could have contributed to this engagement boost. Plan more of the marketing
tactics that cause spikes in Facebook fan engagement.
Under the “Interactions” tab of Facebook Insights, you
can view another meaningful piece of data:
unsubscribes. Just as you looked at spikes of
engagement to determine causes of that positive
behavior, you also want to examine spike in Facebook
Page unsubscribes. You have worked hard to generate
fans, now take the time to keep them around.
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35. 35 How to Use Facebook for Business
Use the free data Facebook provides in Insights to make smarter and informed
business choices and maximize the results of your Facebook marketing efforts.
Conclusion & Additional Resources
After reading this ebook, you should have a solid foundation to start using Facebook for
business. Remember that Facebook is constantly changing, adding features, and
growing the community, so get active and don‟t be afraid to try new things not
mentioned here!
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